Marketers using video have difficulty measuring its impact, devoting sufficient resources to it and using it to reach the right audiences, a survey has found. Video might well have killed the radio star, but it still has some way before it proves its worth for B2B marketers. A global LinkedIn survey of more than 1400 […]
Operation data: turning insights into strategic decisions
Savvy CMOs are translating data expertise into business intelligence, impacting the whole marketing team, the wider business and the CMO’s role. Marketing has always used data. But a move to digital platforms has increased the data collected and how this information is used, changing marketing’s place in the business. Rebecca Malzacher is the General Manager, […]
Power to our people: NAB’s Andrew Knott
Recruiting well and managing staff for ‘mass personalisation’ are what motivate National Australia Bank’s CMO.
ROI shouldn’t stop sales and marketing seeing eye to eye
The missing ingredient helping sales and marketing teams collaborate effectively.
Does your B2B company innovate or is it truly innovative?
How perpetual innovation can power creativity in your business.
Pipeline masters: Sales and marketing alignment in action
Cisco’s Mark Phibbs explains the advantages of better sales and marketing collaboration: for the pipeline and maximising qualified leads.
11 ways B2Bs can shape up their martech
Words of advice from two B2B martech heavyweights – Ansell Healthcare’s Mitchell Mackey and Telstra Wholesale’s Glenn Flower
Three keys to creating compelling B2B content
The most successful B2B content is useful, unpackable and uncoverable, says a new survey. The secret to reaching buyers is creating B2B content that is well packaged, relevant and easy to find, a new survey has found. Two in three respondents to Demand Gen Report’s 2018 Content Preferences Study strongly agreed that making B2B content […]
The CX conundrum: making B2B technology more human
How financial software business Xero uses technology to support customer service and find economies of scale.
Data, data everywhere: How NAB turned information into insights
National Australia Bank and Domo combined forces to help the bank’s marketing team make full use of customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights and unknown numbers of opportunities were potentially passing them by every day. The marketing executives […]