Focused on revenue, growth, brand, leadership and personal career advancement!
Account based marketing is in high demand because of the impact it can have on revenue, relationships and reputation. If you’ve launched a successful program, you might find other parts of your business are keen to adopt your approach. Or perhaps you’re the one pushing to maximise the benefits by expanding to different regions or industry sectors. But how do you know when you’re ready to scale, and what approach to take?
In this session we’ll hear from marketing leaders at Verizon and Adobe who have successfully scaled their programs in APAC, and who will answer questions including:
Attendees will return to their desks armed with practical advice to help grow their ABM programs, without losing effectiveness in the process.
During this interactive session our panellist will real life examples of their brand campaigns and strategy.
We’ll be discussing:
Emma Roborgh, Founder & CEO, B2B Marketing Leaders Forum
The digital shift accelerating B2B buying using eCommerce