Learn how your fellow B2B marketers are continuously adapting their marketing in 2020 and beyond!
Registrations close 18 August!
First confirmed speakers for the ASIA Virtual Forum:
ABM – Practical implementations of strategic Account Based Marketing and ABM at scale.
This 60min interactive session will focus on the practicalities and realities of implementing an effective ABM program and ROI performance measurement– less on the theory/thinking, more on the doing!
During this session we’ll cover strategic Account-Based Marketing where the focus is on creating and executing highly-customised marketing plans for target accounts and/or less-customised programs for clusters of accounts with similar issues and needs.
Can we implement ABM with some scale? We will discuss the one2one, one2few and one2many scenarios, and systematic ABM where B2B marketers leverage technology to tailor marketing campaigns for specific named accounts at scale. ABM scale is made possible due to the latest technologies that enable razorfine targeting, analytics, and engagement across large target segments of identified accounts. We will discuss the key steps in activation including target lists, hyper-personalisation, internal orchestration and the ‘account view’.
We’ll be dedicating 30min to answering your questions during this highly interactive session.
Session sponsored by:
Vikram Kumar, Senior Director, Strategy & Consulting, Verticurl
The opportunities for building brand during the pandemic
With so much noise happening in market around COVID, the panel will discuss the opportunities they see during this pandemic in reinforcing their positioning in market and how they are supporting their industry and customers for long term success.
The panel will share real life examples of their brand campaigns and strategy.
We’ll also be covering:
Session Sponsored by:
THE FUNNEL FOR PREDICTIVE INSIGHTS AND FORECASTING
With a well aligned and integrated martech stack, clear processes and responsibilities marketers are able to clearly predict marketing’s contribution to revenue months or quarters in advance.
During this session we’ll discuss the funnel structure, metrics, attbritution and reporting and its impact on budgeting and the end of marketing as the colouring-in department.
Session sponsored by:
Kenneth Goh, Senior Director, MarTech, Verticurl
Content Marketing that cuts through the digital clutter
During this highly interactive 60min session we’ll be discussing:
B2B Marketers role in creating Customer Centric Cultures
Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results.
It has been argued that CX is what marketing is all about; that the two terms are in fact synonymous. Customer Experience needs to be championed by Marketers and supported by the C-Suite.
If this is the case, then the CMO should play a pivotal role in CX strategy be the custodian of customer experience. It falls on the shoulders of the CMO to be the voice of the customer into the business and aligning all cross-functional teams around the customer.
This session will focus on the Marketers role in building Customer Centric Cultures
Building brand and managing transformation, change and growth in professional services
Each panelist will present a case study followed by 20min Q&A with the audience
Panellists will share their main challenges and opportunities as B2B marketers in IT, Software, Tech including:
Panellists will share their main challenges and opportunities as B2B marketers in Banking, Insurance and Financial Services
Panellists will share their main challenges and opportunities as B2B marketers in Manufacturing