3 B2B Marketing Leaders share how they’ve been impacted, what changes they’ve seen to their marketing departments and budgets, how they’re adapting to this new world and what their new plans for 2020 looks like.
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– Clearly showing the business how marketing is going to deliver revenue (including during the Pandemic).
A world- first industry benchmark study to examine key drivers of revenue performance in APAC marketing teams.
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ADAPTING TO AN ALL DIGITAL WORLD DURING THE PANDEMIC – YOU’RE NOT ALONE!
3 B2B Marketing Leaders share how they’ve been impacted, what changes they’ve seen to their marketing departments and budgets, how they’re adapting to this new world and what their new plans for 2020 looks like.
2020 REVENUE GENERATION MATURITY IN APAC
– Clearly showing the business how marketing is going to deliver revenue (including during the Pandemic).
A world- first industry benchmark study to examine key drivers of revenue performance in APAC marketing teams.
WHY ABM IS EVEN MORE CRITICAL DURING THE PANDEMIC
As physical events are being canceled and innovation becomes a new challenge, many B2B marketers are increasing their reliance on Account Based Marketing strategies.
RE-WRITING THE ALL-DIGITAL B2B PERSONA & JOURNEY MAPPING IN LIGHT OF THE PANDEMIC
B2B Persona Development and Customer Journey Mapping have become a favourite tool for visualising every experience your customers have with you.
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