Asia’s largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement.
In August 2019, 250 of ASIA’s B2B CMOs and marketing leaders gathered in Singapore to learn the latest strategies, technologies and leadership techniques for turning their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.
Now in its third year, ASIA’s largest gathering of B2B CMOs and marketing leaders will in 2020 be held at the PARKROYAL on Pickering in Singapore on the 7-8 October 2020.
We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)
If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2020, we’d love to hear from you. Download our partnership prospectus here.
“Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer”ranked by the Book Authority among the top five marketing books of all time
9 October 2020
Tickets are capped at max 30 attendees for a personal learning experience.
You asked for more practical learning, more choice, more chances of networking and getting to know other marketers with the same challenges or in the same business as you.
With 22 topic and industry focused group sessions, each group session is moderated by a B2B marketer who will first share their own story and then moderate workshop style group discussions, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and benchmark with peers.
The 12 powers of a marketing leader – how to succeed by building customer and company value
The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue
Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation
This session will cover the collaboration between sales and marketing when targeting very large accounts, with very long sales cycles involving a large amount of stakeholders during the buying process.
During this session we’ll also briefly cover tender processes and Bid and Contract.
Gaining local autonomy, flexibility and control by breaking down internal silos and opening barriers between head office and local office.
Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.
The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.
How to build B2B budgets that achieve business goals and grow year-on-year.
Is your company’s growth targets aligned with the size of the marketing budget? What % of company gross revenue to be allocated to marketing?
Zero based budgeting frameworks
Budget allocation – Headcount, Programs, infrastructure, technology, analysis, agencies
What % of your budget gets repeated each year (headcounts and lock-in contracts with vendors/suppliers)
Growing brands internationally – global brands for local markets and individual customers
The balance between brand and revenue investments
How relevant is brand strategy to the CEO and board?
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.
Changing the perception of the marketing team into a legitimate revenue generator – aligning metrics to business financials.
Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.
The CMO as owner of Customer Experience – The road to customer centricity.
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?
The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future
This one-to-many approach is possible due to the latest technologies that enable razorfine targeting, analytics, and personalization across hundreds or even thousands of identified accounts. With an account-based view of the world, marketers can use Programmatic ABM tools to collect customer insight through social listening technologies, serve targeted content through reverse-IP recognition and cookies, and tie individual lead nurturing to overall account progress through the buy cycle.
With just one marketer working across hundreds of accounts, Programmatic ABM is much less marketing resource intensive and can provide coverage far beyond Strategic ABM.
The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.
Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.
Aligning with sales throughout the entire Demand Generation process
Creating content strategy that delivers tangible results to the business.
Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.
Equipping and enabling not just sales with competency in social selling.
Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.
Building the B2B marketing technology stack that drives business impact, efficiency and ROI.
The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.
Customer journey mapping has become a favourite tool for visualising every experience your customers have with you.
In this session we’ll discuss how do you create them and what is the best way to use them.
What is customer journey mapping and how do you do it?
How to research your customer journey map.
How to use and execute on your customer journey map.
Bring your own and we’ll discuss.
• What is the role of marketers during a crisis (Bushfires, Corona Virus, Climate Change)
• Humanising financial services and earning trust
• How marketers are taking a leading role in driving CX
• Implementing new technologies and new ways of working – the challenges and opportunities for marketing
• Managing growth targets of 30% per year when you’re a challenger brand
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
• Adapting and leveraging Account Based Marketing (ABM) in the Manufacturing sector
• CX: who is driving it in manufacturing firms and what does it look like?
• Advancing the marketing department as credible, growth and revenue driver for the business
• The role of brand for firms in the manufacturing sector
This highly interactive session will end with round table discussions diving deeper into these topics with your peers
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
Stretching smaller teams and budgets.
We’ll share how to allocate limited budget and resources with focus on the importance of lead gen tracking, quickly changing direction when things don’t work, the importance of team culture and accountability of every team member. This is a round table discussion – bring your own questions and advice for the table
Helping Asia's B2B marketers turn their departments into revenue generating machines in 2020:
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