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    21-22 AUGUST 2024 | PARKROYAL, SINGAPORE

    B2B Marketing Leaders Forum ASIA 2024

    Asia's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement

    21-22 AUGUST 2024 | PARKROYAL, SINGAPORE

ASIA's largest B2B marketing conference focused on pipeline, revenue, growth, brand, leadership and personal career advancement!

In 2022, for the first time in 3 years we were back in Singapore IN-Person and online. In 2024, we are back, bigger and better than ever for an IN-PERSON only event.

For the in-person Forum, we have space for 350 B2B marketers to gather in Singapore to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.

Now in its seventh year, ASIA’s largest gathering of B2B CMOs and marketing leaders will again be held at the Parkroyal on Pickering in Singapore on the 21-22 August 2024.

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

  • Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Thank you to our 2023 speakers:

  • Latane Conant 6sense B2B Marketing Leaders Forum

    Latane Conant

    Global CMO & CRO, B2B Author & Podcaster
    From CMO to CRO - leading all GTM functions including marketing, sales, customer success, & partnerships
  • Eric Greene

    AI Architect
    AI - Revolutionise your marketing strategies with generative AI
  • Michelle Stewart-Global CMO- Device Technologies-B2B-Marketing-Leaders-Forum-Melboure-2023

    Michelle Stewart

    CMO
    CMO/CFO & Stakeholder Alignment
  • Georgia Swanson-Global Director-Strategy & Growth- NCS-B2B-Marketing-Leaders-Forum-APAC 2023

    Georgia Swanson

    Global Director, Strategy & Growth, NCS Next
    Innovative thought leadership as a brand building strategy
  • Ursula-Righam-Head of Global B2B Influencer Marketing-SAP-b2b-Marketing-Conference-Singapore-2023

    Ursula Ringham

    Head of Global B2B Influencer Marketing
    Global B2B influencer marketing How to jump start and scale a global B2B influencer marketing program
  • Bhupesh-lall-vp-marketing-sas-asia-conference-b2b-singapore

    Bhupesh Lall

    VP Marketing APJ
    Leading a challenger brand for APJ growth
  • Howie Lau-Managing Partner-Corporate-Developement & Partnerships-NCS-B2B-Marketing-Leaders-Forum-ASIA-2023

    Howie Lau

    Managing Partner, Corporate Development & Partnerships
    Building demand for brand
  • Ian Tan-VP Marketing-Property Guru Group-B2B-Marketing-Leaders-Forum-ASIA-2023

    Ian Tan

    VP Marketing, Marketplaces
    GTM - Strategy & Leadership
  • Pete-Nuchanatanon-marketing-grab-b2b-event-singapore-asia

    Pete Nuchanatanon

    Head of Product Marketing
    Delivering impact in customer experience
  • Sujoy Sen-CMO-Kyndryl Asia-B2B-Marketing-Leaders-Forum-Asia-2023

    Sujoy Sen

    Chief Marketing Officer, Asia
    The rise of ABX in buyer and account experience
  • Nathanial Mclay-MD-Device-Technologies-b2b-marketing-conference-singapore-asia-2023

    Nathaniel Mclay

    CEO, APAC
    CMO/CEO & Stakeholder Alignment
  • Iris Chan-Head of Demand & Growth, APAC-Autodesk-B2B-Marketing-Leaders-Forum-ASIA-2023

    Iris Chan

    Head of Demand and Growth, APAC
    Transforming APAC demand generation into a Centre of Excellence (CoE) model for pipeline acceleration and growth
  • Ross-Gearing-Regional Head of Marketing, APAC-Maersk-B2B-Marketing-Leaders-Forum-ASIA-2023

    Ross Gearing

    Regional Head of Marketing APAC
    Developing thought-leadership through content marketing & social selling
  • Saurabh-Singhal-Head of Marketing-DBS Bank-b2b-marketing-conference-asia-singapore-2023

    Saurabh Singhal

    Group Head of Marketing and MarTech, Institutional Banking
    CX-technology enabled customer experience
  • Oliver Choi-VP, Brand & Marketing Lead, APAC-Barclays-B2B-Marketing-Leaders-Forum-ASIA-2023

    Oliver Choi

    VP, Brand & Marketing Lead, APAC
    B2B Marketing in banking and financial services
  • Stacy Seah-CMO APAC-Microsoft-B2B-Marketing-Leaders-Forum-ASIA-2023

    Stacy Seah

    CMO APAC
    Navigating & leading marketing teams through change
  • Michelle Cockrill-Head of Marketing & Comms-APAC-BNP-Paribas-Securities-Services-B2B-Marketing-Leaders-Forum-ASIA-2023 (2)

    Michelle Cockrill

    Head of Marketing & Comms APAC
    High performance marketing and communications to drive sustainable business success
  • christopher-quinn-vp-marketing-apj-schneider-electric-b2b-marketing-leaders-forum-asia-2023.jpg

    Christopher Quinn

    VP Marketing APJ
    Engagement as the new focus for demand
  • Stephanie Dechamps-Head of Marketing-APJ-Boomi-B2B-Marketing-Leaders-Forum-Singapore-2023

    Stephanie Dechamps

    Head of Marketing, APJ
    Lifecycle Marketing – From Demand, BDR, Sales & Partner to Revenue
  • Siew Ting Foo - HP - B2B Marketing Leaders Forum Singapore 2023

    Siew Ting Foo

    Global Head Brand and Insights
    Women in leadership, mentoring & advice for emerging leaders
  • Li-Ling Yong-Senior Director, Marketing-APJ-Service Now-B2B-Marketing-Leaders-Forum-ASIA-2023

    Li-Ling Yong

    Senior Director, Marketing-APJ
    Cutting through to the ‘unreachable’ CXO exec buying party
  • Jezmynn Koh VP Marketing, Fujitsu Asia Pacific

    Jezmynn Koh

    VP Marketing APAC
    GTM - Marketing as a business leadership function, & how you get there
  • Scott Combes-Head of JAPAC Public Sector Marketing-Google Cloud-B2B-Marketing-Leaders-Forum-ASIA-2023

    Scott Combes

    Head of JAPAC Public Sector Marketing
    ABM at scale, intent data, content and engagement
  • Ariff Kamal-Global Head SEO-Standard Chartered Bank-B2B-Marketing-Leaders-Forum-ASIA-2023

    Ariff Kamal

    Global Head of SEO
    AI – Practical example of AI use in marketing
  • Zoe Ng Henkel - B2B Marketing Leaders Forum ASIA Singapore 2023

    Zoe Ng

    APAC Head of Marketing
    Leadership, leading teams, women in leadership & advice for emerging leaders
  • Dawn Westerhout-Head of Marketing & Comms APAC-KPMG-B2B-Marketing-Leaders-Forum-ASIA-2023

    Dawn Westerhout

    Head of Corporate Affairs & Marketing, APAC
    B2B Marketing in Professional Services
  • Sue-Ann Wilson-Head of Business Development and Marketing APAC-Clyde & Co-B2B-Marketing-Leaders-Forum-ASIA-2023

    Sue-Ann Wilson

    Head of Business Development and Marketing, APAC
    B2B Marketing in Professional Services
  • Robyn Johnston-Associate Director, Marketing - International Coverage, FIG & Tech-B2B-Marketing-Leaders-Forum-ASIA-2023

    Robyn Johnston

    Associate Director, Marketing - International Coverage, FIG & Tech
    Content that cuts through the noise
  • Mansi Chopra - Marketing Director- B2B Marketing Leaders Forum Singapore 2023

    Mansi Chopra

    Global Marketing Director
    Accelerating growth: marketing in a hypergrowth startup with global teams
  • Babul Balakrishnan-Global Head of Customer Care-Thunes-B2B-Marketing-Leaders-Forum-ASIA-2023

    Babul Balakrishnan

    Global Head of Customer Care
    Delivering impact in customer experience
  • Belinda Pervan

    VP Marketing APJ
    Women in leadership & the importance of mentoring
  • Daniela De Martini-Global Channel Marketing Manager-Johnson Controls-Hitachi-B2B-Marketing-Leaders-Forum-ASIA-2023

    Daniela De Martini

    Global Channel Marketing Manager
    Driving targeted demand across the globe
  • Nicholas Kontopoulos- VP of Marketing, APJ-B2B-Marketing-Leaders-Forum-ASIA-2023

    Nicholas Kontopoulos

    VP of Marketing, APJ
    Driving transformation & change
  • Lindsay Kiley - Head of Marketing APAC - Intersystems - B2B Marketing Leaders Forum Singapore 2023

    Lindsay Kiley

    Head of Marketing, Asia Pacific
    Tightly aligned sales & marketing go-to-market plans
  • TEJASWINI TILAK VP Marketing APAC -Digital Realty- B2B Marketing Leaders Forum Singapore 2023

    Tejaswini Tilak

    Vice President, Marketing, Asia Pacific
    GTM - Strategy & Leadership
  • Kishore Modak-General Manager, HPE APJ Marketing-HPE-B2B-Marketing-Leaders-Forum-ASIA-2023

    Kishore Modak

    General Manager, HPE APJ Marketing
    ABM at scale, intent data, content and engagement
  • Sonal Shah-Head of B2B Marketing - Global Growth Markets-PayPal-B2B-Marketing-Leaders-Forum-ASIA-2023

    Sonal Shah

    Head of B2B Marketing - Global Growth Markets
    Data & analytics support for optimised results
  • Sophia Ong-Branding, Communications & Marketing Lead-Singapore Post-B2B-Marketing-Leaders-Forum-Melbourne-2023

    Sophia Ong

    Branding, Communications & Marketing Lead
    Driving experience through digital
  • Jaslyin Qiyu-Head of Client Marketing & Digital Capabilities-Citibank Singapore-B2B-Marketing-leaders-forum-asia-2023

    Jaslyin Qiyu

    Head of Client Marketing & Digital Capabilities
    Attribution, reporting & ROI
  • Premchand Akella-Director of Marketing APAC-vmware-B2B-Marketing-Leaders-Forum-ASIA-2023

    Prem Akella

    Director - Southeast Asia and Korea Marketing
    Balancing your GTM under constrained conditions
  • Rumi Hardasmalani-Associate Director Marketing & Comms-Colliers-B2B-Marketing-Leaders-Forum-ASIA-2023

    Rumi Hardasmalani

    Associate Director, Insights, Marketing & Communications APAC
    Content that cuts through the noise
  • Rachel Milford-Partner-Marketing & Communications-APAC-Control Risks-B2B-Marketing-Leaders-Forum-ASIA-2023

    Rachael Milford

    Partner, Marketing & Communications, APAC
    B2B Marketing in Professional Services
  • Vivian Pan-VP International Marketing-Matterport-B2B-Marketing-Leaders-Forum-ASIA-2023

    Vivian Pan

    VP International Marketing
    Connect brand, data, and technology for growth
  • Min Erh Mah-JAPAC Marketing Director-Cortex & Prisma Cloud-Palo Alto Networks-B2B-Marketing-Leaders-Forum-ASIA-2023

    Min Erh Mah

    JAPAC Marketing Director, Cortex & Prisma Cloud
    B2B Marketing in IT/Tech/SAAS/Cloud
  • Abigail Crosby-MD-Merkle-B2B-Marketing-Leaders-Forum-ASIA-2023

    Abigail Crosby

    Managing Director
    How to build high performing B2B experiences
  • Mavis Liew - Forrester - b2b-marketing-conference-singapore-asia-2023

    Mavis Liew

    Executive Partner & Principal Analyst
    Building a high performing B2B marketing organisation in APAC
  • Lily Carlyon-Head of Strategy & Performance-Mahlab-B2B-Marketing-Leaders-Forum-ASIA-2023

    Lily Carlyon

    Head of Strategy & Performance
    Driving targeted demand across the globe
  • andrew-haussegger-ceo-green-hat-b2b-marketing-leaders-forum-singapore-2023

    Andrew Haussegger

    Co-Founder & CEO
    B2B customer lifecycle marketing
  • Kristy Kelly B2B Marketing Leaders Forum

    Kristy Kelly

    Managing Director
    Helping B2B marketers secure larger budgets and a firm seat at the leadership table
  • Emma Roborgh B2B Marketing Leaders Forum

    Emma Roborgh

    Founder & CEO
    Turning marketing departments into revenue generating machines

What we learnt in 2023...more to come for 2024!

Topics that will be covered at Asia's largest B2B marketing conference focused on pipeline, revenue, growth, leadership and personal career advancement!

STRATEGY & GTM LEADERSHIP

Having a long-term actionable strategy is crucial to help you move beyond the frenetic cycle of quarterly targets and tactical tasks, to build a plan which delivers sustainable results and gets you out of the hamster wheel.

Having a strategic plan to inform tactical execution is critical if we’re expected to hit increasingly aggressive targets with less resource.

In this session we’ll discuss how a defined long-term strategy helps you take back control of your agenda, align your marketing priorities to commercial business goals, think critically about your customers, your competitive landscape, and develop value propositions to cut through the noise, resonate and drive demand in market.

GROWTH & BUDGETS

  • How to deliver to growth targets without increases in budgets and head count
  • Budget negotiations with HQ – when competing with EMEA and the US for budget and impact
  • The best business case to your CFO for more budget
  • We’ll be discussing strategies that enable marketing to be the engine room for growth for the business.
  • We’ll be discussing marketing’s involvement in identifying growth segments and opportunities and how to gain greater accountability for, and embracing growth as our North Star.

DEMAND GENERATION

During this track we’ll dig deep into demand generation in Asia with two case studies followed by interactive group discussions.
We’ll learn what a world-class APAC Demand Centre looks like.

We’ll be discussing the scaled services provided, the processes, roles and KPIs. We’ll be sharing examples of demand gen programs for local and vertical requirements.

You’ll learn how engagement is becoming a new indicator for campaign targeting. By measuring internal customer engagement, engagement with competitors and 3rd party content, marketers can provide much richer insights into both purchase propensity and warning signals to sales.

ABM

As the most exciting and revenue rewarding marketing and sales initiative in B2B marketing, Account Based Marketing, where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC

How to build the business case for ABM, starting with a proof-of-concept and winning the support of the sales and senior stakeholders internally that ensures internal adoption

Account selection, account mapping and scoring – Learn how to identify and choose the right target accounts

Building the team – What sort of expertise you need in your organisation to enable a strong ABM strategy, plan and execution

Kick start your career in ABM – Personal career development and professional development

CUSTOMER EXPERIENCE

Understand marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results

The CMO’s role in building CX capability, structure and culture: how to influence departments and generating impact without direct authority

The role of data and tech to support CX strategies and a 360 degree view of the customer

The power of brand for great customer, employee, and product experiences, the role of data and tech to support CX strategies and ROI models organisations are using to drive CX.

DATA & INSIGHTS

Data, Insights and data-driven decisions plus segmentation strategies

In order to make any kind of data-driven decisions, derive insights and slice and dice your data it has to first be clean, stored in one place, with a 360 view of the customer

So, what do you or don’t you know about your data?

How do you identify segments and where is the balance between personalisation and scale?

How do you act on insights that truly benefit your customers and help guide them down the decision making journey

What if you don’t have a data science team, how can you as a marketer develop the data-insights and curiosity mindset?

CONTENT MARKETING

Learn how to map content to the end-to-end buyer journey and how to optimise messaging for omnichannel strategy

Content campaigns during long, complex sales cycles and buyer journeys across APAC

How to use content to progress conversations during long selling cycles and customer journeys

How to integrate your content and ABM strategy and keep up with the large amount of personalised and relevant content required to support your ABM programs across the entire customer lifecycle

The importance of storytelling when tapping into unique buyer committee pain points, predictive content marketing analytics for forecasting your B2B content calendar

The strategy behind building for a local audience, but leveraging HQ intelligence while balancing local and global content to avoid cannibalising

The best distribution strategies for content amplification

The methodologies, measurement models and data used to prove the effectiveness of content efforts and how it drives business and revenue

SDR & LEAD MANAGEMENT

Building the SDR/ISR/BDR strategy and team for pipeline acceleration and growth

Rather than only focusing all their efforts at the top of the funnel and generating leads to be passed over to sales, B2B marketers, especially within the IT/Tech industry are extending their ownership of leads further down the funnel. By using Sales Development Reps (SDR) teams to effectively nurture and qualify leads at the mid-funnel stage before they can enter the bottom of the funnel and getting passed over to Account Managers, marketers are seeing a huge impact on marketing ROI, pipeline acceleration and growth.

Integrated marketing doesn’t stop at the creation of an opportunity. Learn how to drive more new business (revenue and new logos), how marketing nurture long term opportunities while sales focus on closing the quarter:

  1. The integrated net new demand generation strategy
  2. How they collaborate with BDR and Sales to ensure early stage funnel keeps progressing
  3. How they keep mid stage sales funnel opportunities warn with pre-sales, consulting and partners

MANAGING HQ AND ASIA

Global to region to countries.

During this session we’ll be discussing managing relationships and expectations in an increasingly global and centralised workplace.

Reporting to a global HQ, how do we gain local autonomy, flexibility and control by breaking down internal silos and opening barriers between head office and local office and ensuring HQ understands local market dynamics so we can focus on driving an APAC agenda.

We’ll also discuss some of the biggest challenges faced when marketing into the vast amount of very different individual countries in Asia and the constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.

The magic formula of localisation – finding the balance when providing locally relevant messages and the global brand challenge when localising.

BRAND

Brand positioning, strategy and measurement.

During this interactive session we’ll share real life examples of brand campaigns and strategy and discuss the role of brand in sustainable revenue and business growth, from brand to demand to loyalty and advocacy

The balance between brand and revenue investments (and the budget allocation split) and how you build your “board and CFO friendly” brand strategy – ensuring they understand how brand investments create growth over time

Measuring brand health, brand measurement tools and metrics

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees

Building employee brand for attracting talent in a highly competitive market

DIGITAL

Learn how to build high performing digital strategy and teams internally, responsible for delivering business results through capability building and growth marketing principles.
We’ll be discussing the benefits of going from agency model to full inhouse digital team, team structure and roles, the full-funnel digital strategy and roadmap, channel selection and performance.

During this session we’ll also be discussing how to look at your Paid Media strategy across Search, Social, Programmatic and Content Syndication and how it can align to your entire sales and marketing funnel.

You’ll also learn how to combat digital fatigue and drive scale and accelerate pipeline and revenue by having an always-on digital demand gen engine.

ATTRIBUTION & ROI

Back yourself with B2B marketing attribution!

To maintain credibility and budgets, marketers must be able to quantify marketing’s contribution to pipeline and revenue. Yet, over 50% of marketers in APAC don’t have a ROI or pipeline contribution target

What earns marketing a seat at the leadership table is knowing your ROI, revenue contribution and being able to walk into a board room and report and defend your data

Learn the skills, processes and tech needed to set up attribution, ROI and reporting frameworks for communicating the value of marketing to the businesses – aligning metrics to business financials

ACCOUNT BASED REVTECH MARKETING

Research shows that Sales and Marketing teams globally are losing up to $2T annually due to inefficient and outdated processes. And we know that only a small percentage of buyers are actually in-market at any given time. Worse still, only a very small percentage of website visitors fill out forms.

These dynamics create an environment where pipeline building is fraught with inefficiency, waste and unpredictability. Sales and Marketing teams are operating in what we call the Dark Funnel. The good news? It doesn’t have to be this way.

  • Proven plays to effectively create and convert pipeline to revenue in today’s environment
  • The role of RevTech (MarTech and SalesTech combined) in enabling efficiency and scale
  • The recipe for increasing conversion rates by applying ABM/X across your entire GTM motion
  • How to align Sales and Marketing teams on the metrics that matter

Conventional wisdom tells us to proceed with caution. However, coming out of this session, you will be inspired and encouraged to proceed with confidence.

DEVELOPING THOUGHT-LEADERSHIP THROUGH CONTENT MARKETING & SOCIAL SELLING

In this session, you’ll learn how to empower your team and a very loyal employee base to share organisational story through paid and organic LinkedIn storytelling campaigns.

PARTNER/ECOSYSTEM MARKETING

In this session we’ll focus on communicating value to, through, with and for channel partners. The right approach depends on the go-to-market strategy and the objectives a business wants to achieve

Today’s partners typically work with 5–25 vendors at any given time. The constant flow of information coming in from these vendors can be disruptive, overwhelming, and confusing

Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers’ mindshare

We’ll discuss revenue contribution, partner engagement, partner led demand creation, marketing contribution, ROI and how to drive better engagement and fuelling marketing performance with partners

PERSONAL & MARKETING LEADERSHIP

As we start out as marketers our priority is to develop our own functional marketing skills. As we start leading others, keeping up with the changes in functional skills is replaced by spending more time on leadership and management. Building a well-aligned team with the right marketing and leadership capabilities becomes critical for success.

  • So, how do we attract, develop, lead and manage the right marketing talent to operate effectively?
  • How do we build high performing, agile teams that can adapt to the highly fluid external environment, and how do we futureproof ourselves by creating enough white space for personal development?
  • Hear from women in leadership roles sharing their advice and lessons learnt along their own career journeys.
  • We’ll also be discussing building strong teams, skills development, recruiting for values vs skills and generalist vs specialist skills for both CMOs and emerging leaders.
  • Career advice and paths for emerging leaders, the importance of building your personal brand, how to build business acumen and financial literacy, the biggest skills shortages in B2B marketing, how you transition from peer into a leadership position and paths to Director and CMO roles.
  • The implications of generative AI tools on marketing & on how marketing leaders enable & develop teams.

AI

Everyone is talking about, intrigued by and experimenting with ChatGPT, DALL-E and other AI tools. But how can these emerging capabilities improve B2B marketing processes and approaches to deliver a paradigm shift in the way that we are able to connect with customers? How will AI power the next era of customer engagement, creating real and personal experiences at scale? And what are practical approaches you can apply now to plan for and deploy these to realise your biggest opportunities?

Join us for a discussion with brands who are already leveraging these technologies to improve customer outcomes and thereby marketing ROI.

ABX MARKETING

ABM has long been a popular strategy for driving engagement with key buyers, however, the opportunity for businesses that leverage Account Based Experience (ABX) in the years to come is enormous.

There is a gap in the market for high-quality ABM programs—buyers at accounts require account intelligence solutions but are not always engaged effectively and do not find the custom-tailored programs they are looking for.

This session explores how marketers can achieve true ABM and make the leap to ABX—a client-centric buying experience that resonates with buyers and keeps brands top of mind when they are ready to engage.

Attendees will learn:

  • How to create organisation-wide alignment to move from ABM to ABX
  • How to implement ABX in four actionable steps
  • How to optimise revenue potential by focusing on buying committees with opportunities rather than whole accounts

B2B MARKETING IN IT/TECH

The purpose of this session is for you to meet with your peers, maybe even your competitors to share the challenges specific to B2B marketers in your industry.

Panellists will share their main challenges and opportunities as B2B marketers in IT/tech/SaaS/Cloud including:

  • Addressing the common challenges in IT/Tech marketing
  • Best-practice in cut-through to the ‘unreachable’ CIO/CMO and IT/Tech Exec Buying Party
  • What is the new-norm in marketing to this digitalsavvy, tech-savvy audience
  • Designing a ‘full funnel’ content strategy (without the tech jargon)
  • SDR/Inside Sales & Lead management – Building the SDR/ISR/BDR strategy and team for pipeline acceleration and growth
  • Using martech (and data) to sell tech products and services (what’s the must-have tech stack)
  • Awesome IT/Tech/SaaS/Cloud marketing
    examples

This session will be on-point for IT/Tech/Saas/Cloud marketers – This highly interactive session will end with round table discussions diving deeper into these topics with your peers.

B2B MARKETING IN BANKING & FINANCIAL SERVICES

The purpose of this session is for you to meet with your peers, maybe even your competitors to share the challenges specific to B2B marketers in your industry.

Panellists will share their main challenges and opportunities as B2B marketers in Banking and Financial Services:

  • ABM, developing and executing a successful ABM program in a traditional institution
  • How CX transcends everything, and how to align the business around it
  • Balancing B2B and B2C and B2B2C
  • Humanising financial services and earning trust
  • Digital transformation and what this means for teams, workflows and customers
  • The impact of macro forces and how marketing can take a leadership role
  • The role of brand and the impact on CX
  • Working with sales, partners, advisors when building personal relationships with clients

B2B MARKETING IN PROFESSIONAL SERVICES

The purpose of this session is for you to meet with your peers, maybe even your competitors to share the challenges specific to B2B marketers in your industry.

Panellists will share their main challenges and opportunities as B2B marketers in professional
services including:

  • Building brand and managing transformation, change and growth in an un differentiated industry
  • Engaging your people (engineers, lawyers, accountants etc) as your brand ambassadors and thought-leaders
  • The “sales” and marketing alignment and relationship in professional services – Challenging the seller-doer model
  • The digitally enabled professional services firm – Driving and building digital capability within your organisation
  • Providing an omni-channel experience in professional services
  • Advancing the marketing department as credible, growth and revenue driver for the business

This highly interactive session will end with round table discussions diving deeper into these topicswith your peers.

Watch the highlights of Singapore 2019

Thank you to our 2023 Partners/Sponsors

Helping Asia's B2B marketers turn their departments into revenue generating machines in 2023:

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Global Insights Partner

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Digital Experience Partner

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Demand Gen Strategy Partner

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Associate Partner

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2024 SPONSORSHIP BOOKINGS NOW OPEN!

A very limited amount of partnership opportunities exists at the forum. Contact Kristy Kelly kristy.kelly@b2bmarketingleaders.com.au

Interested in becoming a sponsor?

If you want to meet 350 B2B marketing leaders and sponsor the B2B Marketing Leaders Forum ASIA 2024, we’d love to hear from you. Download our partnership prospectus here.