Asia’s largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement.
In August, 250 of ASIA’s B2B CMOs and marketing leaders will gather in Singapore to learn the latest strategies, technologies and leadership techniques for turning their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.
NEW for 2019! In 2019 you’ll be able to hear from 40 B2B CMOs, choose from 6 different tracks and 18 industry and topic focused sessions.
“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)
Our events sell out every year so book early to secure your seat.
You asked for more practical learning, more choice, more chances of networking and getting to know other marketers with the same challenges or in the same business as you. In 2019 we’re making this happen! This is what’s new in 2019:
Learn from and make friends with marketing peers sharing your challenges, in your industry.
With 16 topic and industry focused group sessions, this year you’ll be able to customise your own agenda, learn from the world’s and region’s most respected B2B marketers in a setting aimed at providing and maximising a practical learning environment.
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Each table is moderated by a B2B marketer who will first share their own story and then pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and
benchmark with peers.
For you working at small-medium sized businesses, with smaller sized teams and budgets – we have dedicated a whole track plus a group discussion for you.
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Learn how Ljubica Radoicic, APAC CMO, Hexagon is creating the marketing revenue engine with limited resources. – In her session, for both global organisations with smaller, local teams, as well as medium local businesses with limited resources, she will share how she’s changing the “cost-centre” role and perception of marketing to a genuine revenue driver. She will also give all attendees a copy of her “B2B Marketing Playbook” that supplements the marketing plan and clearly shows the business how marketing is going to deliver revenue.
Tickets are capped at max 30 attendees for a personal learning experience.
The 12 powers of a marketing leader – how to succeed by building customer and company value
The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue
Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation
Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.
The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.
With the fast changing and geographically spread Asian markets, for B2B marketers there is a constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.
Managing scale and business growth while meeting unique needs of each local country in Asia Pacific
Corporate and regional interplay – Managing HQ requirements while meeting unique needs of local countries
Growing brands internationally – global brands for local markets and individual customers
The balance between brand and revenue investments
How relevant is brand strategy to the CEO and board?
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.
Changing the perception of the marketing team into a legitimate revenue generator – aligning metrics to business financials.
Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.
The CMO as owner of Customer Experience – The road to customer centricity.
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?
The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future
Launching ABM as growth strategy for targeted accounts
AI-Powered ABM – Insights to action – scale account based marketing success
The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.
Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.
Aligning with sales throughout the entire Demand Generation process
Creating content strategy that delivers tangible results to the business.
Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.
Equipping and enabling not just sales with competency in social selling.
Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.
Building the B2B marketing technology stack that drives business impact, efficiency and ROI.
The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.
Customer journey mapping has become a favourite tool for visualising every experience your customers have with you.
In this session we’ll discuss how do you create them and what is the best way to use them.
What is customer journey mapping and how do you do it?
How to research your customer journey map.
How to use and execute on your customer journey map.
Bring your own and we’ll discuss.
Data Driven Marketing – Too much data, not enough insights
How to set up attribution that works so teams can communicate the value of marketing to the business.
Marketing metrics that matter – pipeline, revenue, ROI, brand awareness, lead conversion, pipeline performance, campaign ROI,
first touch attribution and more.
Bring in your data sources and reporting metrics and we’ll discuss and advice.
If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2019, we’d love to hear from you. Download our partnership prospectus here.
Helping Asia's B2B marketers turn their departments into revenue generating machines in 2019:
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