• 19-21 September | PARKROYAL on Pickering Singapore

    B2B Marketing Leaders Forum ASIA 2018

    Asia's first B2B marketing conference focused on revenue, growth, leadership and personal career advancement
     

    19-21 September | PARKROYAL on Pickering Singapore

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Asia’s first B2B marketing conference focused on revenue, growth, leadership and personal career advancement.

In September, ASIA’s B2B CMOs and marketing leaders will gather in Singapore to learn the latest strategies, technologies and leadership techniques for turning  their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Meet your 2018 B2B marketing expert speakers

ASIA's most progressive leaders share their insights (we only have 200 tickets and our Sydney event sells out every year, please book early to secure your seat):

  • Tricia Weener Global CMO HSBC Commercial banking hong kong at B2B marketing conference in siingapore asia

    Tricia Weener

    Global CMO,
    HSBC Commercial Banking
    Inspiring Marketing Leadership - a personal leadership journey
  • Ingela Nordenhav Global CMO Volvo Trucks in Singapore Asia at marketing conference 2018

    Ingela Nordenhav

    Global CMO,
    Volvo Trucks
    The CMO behind one of the world’s best known B2B video content plays – 88 Million YouTube views
  • Wendy Johnstone CMO Microsoft B2B Marketing Conference Singapore Asia 2018

    Wendy Johnstone

    CMO and COO APAC,
    Microsoft
    Building high performing marketing teams (at IBM, EMC, Salesforce and Microsoft)
  • Mariam Al-Foudery CMO Agiligy Logistics B2B marketing conference Singapore 2018 Asia

    Mariam Al-Foudery

    Group CMO,
    Agility
    CEO/CMO alignment; becoming the optimal provider of advice to the CEO
  • Karina Gan Managing director Growth marketing accenture malaysia b2b conference singapore asia 2018

    Karina Gan

    Managing Director, Marketing, Growth Markets,
    Accenture
    Managing growth and talent across Asia Pacific, Latin America, Middle East, Africa, Turkey & Russia
  • Thomas Barta Marketing Leadership B2B CMO Conference Singapore Asia 2018

    Thomas Barta

    Author: The 12 Powers of a Marketing Leader
    Marketing Leadership — Build your influence as a marketer
  • Carlos Hidalgo from Visum CX speaks at B2B Marketing conference in Singapore Aisa 2018

    Carlos Hidalgo

    B2B CX Strategy Specialist,
    VisumCX
    B2B CX Strategy and Journey Mapping - The most influential B2B Marketer in North America
  • Mahmoud Dasser Chief Marketing Officer Telecom Malaysia TM B2B Conference Asia 2018

    Mahmoud Dasser

    CMO, TM ONE,
    Telekom Malaysia
    Creating Telekom Malaysia's first B2B marketing department and brand “TM ONE”
  • Susan Jain CMO IBM at b2b marketing conference in Singapore asia september 2018

    Susan Jain

    CMO Middle East, Africa,
    IBM
    Corporate and regional interplay - Managing HQ requirements while meeting unique needs of each local country in Asia Pacific
  • Wendy Walker CMO Intuit Data Driven Analytics B2B Marketing Conference Singapore Asia 2018

    Wendy Walker

    Head of Marketing | Global Expansion, Intuit
    Building brands and driving growth with data-driven decision making
  • Harish Agarwal Prudential VP Marketing b2b conference singapore asia 2018

    Harish Agarwal

    VP & Head of Marketing,
    Prudential Singapore
    Managing Digital Marketing and Brand Transformation in B2C & B2B
  • Sandeep Pal CMO Head Marketing Citrix B2B Conference Singapore September 2018

    Sandeep Pal

    Regional VP Marketing APJ,
    Citrix
    The implications of marketing transformation on sales & marketing alignment
  • aura-Ashton-Founder-CMO-Xunama-Singapore-Conference-2018-ASIA

    Laura Ashton

    CMO, Board Director, Founder,
    Xunama
    Invest in yourself - Getting ready for the boardroom
  • Danielle Uskovic CMO LinkedIn B2B Marketing Conference Singapore Asia 2018

    Danielle Uskovic

    Marketing Director APAC,
    LinkedIn
    Building thought-leadership and personal brands through social selling
  • John Antos VP Marketing ADP B2B Conference CMO Singapore Asia 2018

    John Antos

    VP Marketing APAC,
    ADP
    The magic formula of localisation – Getting the benefits of a regional centre of excellence approach while providing locally relevant messages
  • Gabriel Garcia CMO Expedia b2b marketing conference singapore asia 2018

    Gabriel Garcia

    Global Head Mobile Apps Marketing & Head of Marketing APAC,
    Expedia
    Data utilization and technology in driving decisions through cross-channel marketing
  • Kimberly Nelson JLL marketing operations martech b2b conference singapore asia 2018

    Kimberly Nelson

    Director of Marketing Operations,
    JLL
    Building the martech stack that drives business impact, efficiency and ROI
  • Szeki sim Brand CMO SGInnovate B2B Marketing Conference singapore asia

    SzeKi Sim

    Head of Brand,
    SGInnovate
    The two year journey of launching the SGInnovate Brand
  • Prasana Prapoo Global Head Marketing Brand AIG Global Services

    Prasana Prapoo

    Global Head of Marketing,
    AIG Global Services
    Getting global buy-in for Customer Experience and NPS
  • VC John Accenture VP Marketing B2B Conference Singapore 2018

    VC John

    Regional VP Marketing - BFSI - APJ, MEA,
    Accenture
    Customer Experience - Accounting for regional nuances
  • Lee yap yee cmo bureau van dijk moodys analytics marketing conference singapore 2018

    Lee Yee Yap

    Marketing Director APAC,
    Bureau van Dijk
    Award winning Demand Generation
  • Catherine Swee CMO, CX, Customer Experience NICE b2b marketing event singapore asia 2018

    Catherine Swee

    Head of Marketing APAC,
    NICE
    CMOs as owners of Customer Experience & Centricity
  • Tolga Pekel, CMO Lafarge Malaysia at B2B marketing conference in Singapore Asia 2018 on Customer Experience

    Tolga Pekel

    VP Marketing & Strategy, CMO,
    LaFarge
    Customer centricity & discovery programs- Never take your eye off the customer
  • Gabriel-Tsavaris-Commercial-Director-Challenger-B2B-Marketing-Conference-Singapore-Asia-2018

    Gabriel Tsavaris

    Commercial Director,
    Challenger Inc.
    Commercial insights & B2B buying dynamics in the digital era
  • Adam-Coroner domo marketing b2b conference singapore cmo aisa

    Adam Cordner

    Senior Solution Consultant,
    Domo
    Data-driven marketing – Deliver insights and value at the speed of now
  • Peter Gearin, editor and publisher marketorium for b2b marketers in asia pacific

    Peter Gearin

    Managing Editor,
    Marketorium
    The content publishing platform of the B2B Marketing Leaders Forum
  • todd wheatland content marketing strategy b2b marketing conference in singapore asia 2018 MC

    Todd Wheatland

    Author, Speaker, Strategist, Marketer
    Event MC
  • emma roborgh founder and ceo b2b marketing leaders forum conference for cmo in singapore asia 2018

    Emma Roborgh

    Founder & CEO,
    B2B Marketing Leaders Forum
    Turning marketing departments into revenue generating machines

Marketing Leadership Masterclass — Build your influence as a marketer!

Thomas Barta is a world recognised expert on marketing leadership, Advisor at The Marketing Academy and Author: The 12 Powers of a Marketing Leader. He's a former McKinsey Partner and CMO at Kimberly-Clark.

This full day masterclass, the day before the main conference, isn’t about marketing — it’s about how you as a marketer can become more influential..

Only 10 tickets left, book today!.

Strategies, Technologies and Leadership you'll learn in 2018!

Marketing Leadership

The 12 powers of a marketing leader – how to succeed by building customer and company value

The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue

Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation

Customer Experience

The CMO as owner of Customer Experience – The road to customer centricity.

86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?

The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future

LOCALISED VS REGIONAL

With the fast changing and geographically spread Asian markets, for B2B marketers there is a constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.

Managing scale and business growth while meeting unique needs of each local country in Asia Pacific

Corporate and regional interplay – Managing HQ requirements while meeting unique needs of local countries

DIGITAL & BRAND TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

Hear how Telekom Malaysia has transforming from telco service provider to B2B digital enabler and

Prudential Singapore’s two year digital marketing and brand transformation journey

ANALYTICS, ROI & DASHBOARDS

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

SALES & MARKETING ALIGNMENT

Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.

The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.

Navigating Martech

Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.

Building the B2B marketing technology stack that drives business impact, efficiency and ROI.

The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.

Demand Generation

The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.

Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.

Aligning with sales throughout the entire Demand Generation process

CONTENT MARKETING, ROI & SOCIAL SELLING

Creating content strategy that delivers tangible results to the business.

Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.

Equipping and enabling not just sales with competency in social selling.

B2B Customer Experience & Journey Mapping Workshop with Carlos Hidalgo!

Carlos Hidalgo, B2B Customer Experience Strategy, B2B Demand Generation and Change Management Expert at VisumCx (USA) is coming to Singapore exclusively for the B2B Marketing Leaders Forum ASIA 2018.

Tickets are capped at max 30 attendees for a personal learning experience.

B2B-marketing-conference-sydney-australia-2018-brochure

Get your conference brochure!

Download your copy of the conference brochure and share with your team. Group booking discounts apply.

Register before 31 August and save up to $600.

Our Sydney event  sells out every year so book early to secure your seat.

Our Sydney Forum is APAC's largest conference for B2B marketers!

Partners/Sponsors

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

DOMO at B2B Marketing Conference in Singapore Asia 2018

Gold Partner

Verticurl at B2B marketing conference in Singapore

APAC B2B Agency Partner

Mccorkels b2b marketing agency leaders conference singapore 2018

Webinar Partner

ON24 at B2B marketing conference in Singapore Asia 2018

Video Production Partner

Shootsta at B2B marketing conference in Singapore

Presentation Partner

Orange

B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2018, we’d love to hear from you. Download our partnership prospectus here.

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