“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)
Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
Asia’s first B2B marketing conference focused on revenue, growth, leadership and personal career advancement.
In September, ASIA’s B2B CMOs and marketing leaders will gather in Singapore to learn the latest strategies, technologies and leadership techniques for turning their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.
Meet your 2018 B2B marketing expert speakers
ASIA's most progressive leaders share their insights (we only have 200 tickets and our Sydney event sells out every year, please book early to secure your seat):
Strategies, Technologies and Leadership you'll learn in 2018!
Marketing Leadership
The 12 powers of a marketing leader – how to succeed by building customer and company value
The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue
Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation
Customer Experience
The CMO as owner of Customer Experience – The road to customer centricity.
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?
The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future
LOCALISED VS REGIONAL
With the fast changing and geographically spread Asian markets, for B2B marketers there is a constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.
Managing scale and business growth while meeting unique needs of each local country in Asia Pacific
Corporate and regional interplay – Managing HQ requirements while meeting unique needs of local countries
DIGITAL & BRAND TRANSFORMATION
Effective change management leadership skills to guide your organisation through transformational journeys.
Hear how Telekom Malaysia has transforming from telco service provider to B2B digital enabler and
Prudential Singapore’s two year digital marketing and brand transformation journey
ANALYTICS, ROI & DASHBOARDS
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.
Changing the perception of the marketing team into a legitimate revenue generator – aligning metrics to business financials.
Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.
SALES & MARKETING ALIGNMENT
Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.
The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.
Navigating Martech
Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.
Building the B2B marketing technology stack that drives business impact, efficiency and ROI.
The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.
Demand Generation
The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.
Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.
Aligning with sales throughout the entire Demand Generation process
CONTENT MARKETING, ROI & SOCIAL SELLING
Creating content strategy that delivers tangible results to the business.
Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.
Equipping and enabling not just sales with competency in social selling.
B2B Customer Experience & Journey Mapping Workshop with Carlos Hidalgo!
Carlos Hidalgo, B2B Customer Experience Strategy, B2B Demand Generation and Change Management Expert at VisumCx (USA) is coming to Singapore exclusively for the B2B Marketing Leaders Forum ASIA 2018.
Tickets are capped at max 30 attendees for a personal learning experience.
Get your conference brochure!
Download your copy of the conference brochure and share with your team. Group booking discounts apply.
Register before 31 August and save up to $600.
Our Sydney event sells out every year so book early to secure your seat.
Watch the highlights of Singapore 2018
Partners/Sponsors
A huge thanks to all our amazing partners. We couldn’t have a conference without you!
Headline Partner
Gold Partner
APAC B2B Agency Partner
Webinar Partner
Video Production Partner
Presentation Partner
B2B Media Partner
Interested in becoming a sponsor?
If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2018, we’d love to hear from you. Download our partnership prospectus here.
Join Our B2B Marketing Communities
Stay in touch on social!