• 19-20 August 2020 | PARKROYAL on Pickering Singapore

    B2B Marketing Leaders Forum ASIA 2020

    Asia's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement
     

    19-20 August 2020 | PARKROYAL on Pickering Singapore

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Asia’s largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement.

In August 2019, 250 of ASIA’s B2B CMOs and marketing leaders gathered in Singapore to learn the latest strategies, technologies and leadership techniques for turning  their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2020, we’d love to hear from you. Download our partnership prospectus here.

Thank you to our 2019 Speakers:

  • Renee McGowan CEO Asia Mercer B2B Marketing Conference Singapore 2019

    Renee McGowan

    CEO Asia
    CMO to CEO: CMOs at the leadership table and beyond – sharing her personal career journey
  • Tim Yeaton Global CMO RedHat B2B Marketing Conference Singapore 2019

    Tim Yeaton

    Global CMO
    The role of the CMO as a business leader first, marketer second and the CEO’s trusted advisor
  • Rachael Powell Chief Customer People and Marketing Officer Xero B2B Marketing Conference Singapore 2019

    Rachael Powell

    Global Chief Marketing, Customer and People Officer
    Customer Experience: The CMO as Head of Customers and HR/Employee Experience
  • Carla Johnson Speaker Author Storyteller B2B Marketing Conference Singapore 2019

    Carla Johnson

    Author of 8 books, USA's top influencer in B2B, digital & content marketing
    Re-think B2B Marketing
  • Frank Trevino CMO Exodus Space Corporation and Partner Tinman Kinetics B2B Marketing Conference Singapore 2019

    Frank Trevino

    CMO & Partner AI Strategy
    AI (artificial intelligence) and its impact on business and marketing
  • Robin Seow

    Head of Global Marketing- Group Enterprise
    Managing scale and business growth while meeting unique needs of each local country in Asia Pacific
  • Liz Fendt

    Global CMO
    Re-evaluating marketing structures & talent retention. The global, regional and local balance
  • Elaine Wu

    Head of Global Enterprise Marketing
    Getting executive buy-in to secure budgets for your marketing initiatives
  • Cassius Taylor Smith Executive Director Colliers International B2B Marketing Conference Singapore 2019

    Cassius Taylor-Smith

    Head of Marketing & Communications, Asia
    How to outperform growth goals in Asia
  • Jayson Williams Head of Marketing & Business Development Deacons B2B Marketing Conference Singapore 2019

    Jayson Williams

    Director of Marketing & Business Development
    B2B Marketing in Hong Kong and China: Directing Marketing at Hong Kong’s oldest largest law firm
  • Wendy Walker Salesforce B2B Marketing Conference Singapore 2019

    Wendy Walker

    Snr. Director Marketing APAC
    Driving change through inclusive marketing on a local, regional and global scale
  • Amit Sinha Roy CMO Tata Communications Marketing Conference Singapore 2019

    Amit Sinha Roy

    VP Marketing
    Sales & Marketing Alignment Customers, Competitors and Industry - Closing the insight-to-action gap
  • Saurabh Singhal

    Executive Director, Head of Regional Wealth Marketing
    Customer Experience & Marketing
  • Bhupesh Lall CMO Autodesk B2B Marketing Conference Sydney Australia 2019

    Bhupesh Lall

    APAC CMO
    CX, retention & loyalty transformation: Keeping customers for life in a subscription-based business
  • Mariam Al Foundrey

    Group CMO
    B2B E-commerce – Moving B2B business through digital channels
  • Tommy Zheng

    Marketing Director
    Growing the "Singapore business brand" digitally with limited budget and resources globally
  • Nayyar Ehsan

    Director - Marketing, Brand & Communications
    Building brand and managing transformation, change and growth in Professional Services
  • Harikumar Rajasekhar VP, APAC Head of Digital & Social Media Comms Deutsche Bank B2B Marketing Conference Singapore 2019

    Harikumar Rajasekharan

    VP, APAC Head of Digital & Social Media Comms
    Emerging Leaders: Career paths for B2B marketers
  • Rashish Pandey Director of Marketing Cisco B2B Marketing Conference Singapore 2019

    Rashish Pandey

    Senior Director, Marketing, Asia-pacific, Japan & Greater China
    Bridging to the future- Driving and leading Marketing transformation
  • ljubica radoicic marketing director apac hexagon ppm b2b marketing conference sydney australia 2019

    Ljubica Radoicic

    Marketing Director APAC
    SMB: Creating the marketing revenue engine with limited resources
  • Todd Bates Head of International Marketing B2B Marketing Conference Singapore 2019

    Todd Bates

    Head of International Marketing
    B2B content marketing ROI & Analytics
  • Wendy McEwan Head of Marketing and Comms Knight Frank B2B Marketing Conference Singapore 2019

    Wendy McEwan

    Head of Marketing APAC
    Building and managing personal and employee brands through social
  • Malte Weyhe

    Director APAC Marketing
    Leadership: Developing and mobilising high performing teams across Asia
  • VC John

    Regional VP Marketing BFSI - APJ, MEA
    Future career paths for B2B marketers
  • Filippo Stefanelli

    Chief Marketing Officer
    Focusing on the foundation of growth - the talent of your growth team
  • Siew Ting Foo

    CMO, Asia-Pacific & Japan
    The balance between brand and revenue investments
  • Eliza Koo

    Head of Marketing & Communications
    Small budgets and teams round table discussion - Ensuring every dollar works
  • Leslie Beckman

    Senior Director of Marketing, APAC
    From launching to scaling ABM
  • Jenn Villalobos

    VP & Head - Digital Business
    Digital, growth hacking and leading through change
  • Fiza Malhotra CMO Space Matrix B2B Marketing Conference Singapore 2019

    Fiza Malhotra

    Global CMO
    How SMBs are investing their budgets – Doing more with limited resources
  • Lynn Huang Freeman

    Senior Director of Marketing APAC
    Transforming Marketing for Manufacturing and Supply Chain in the Digitalization Era
  • Helen Kim Senior Director of APAC Marketing Redhat B2B Marketing Conference 2019

    Helen Kim

    Senior Director of APAC Marketing
    Social selling for Redhat's executive team - From idea to revenue contribution
  • Nandagopal Ethirajulu

    Marketing and Sales Excellence
    Channel/Partner Marketing - Delivering value to, through, with and for channel partners
  • Melissa Teoh

    Chief Marketing Officer
    Persona driven content through the sales funnel.
  • Scott Combes

    VP Marketing
    Key Insights when building your Martech
  • Harish Agarwal

    Senior Vice President, Head of Customer Experience and Segments
    Advice for getting started on your CX Journey
  • Maneesh Sah

    Head of Marketing, Asia
    A new marketer - discover how to inspire B2B sales with insight marketing
  • Stephanie Krishnan

    Research Director
    Manufacturing and Supply Chain
  • Freda Amir

    Regional Head of Marketing
    Growing brands in Asia, global brands for local markets and individual customers
  • Justine Arscott

    Senior Marketing Manager
    B2B Persona & Journey Mapping
  • Genevieve Tan

    Vice President of Client Services, Asia Pacific
    Managing Martech & Demand Generation
  • Richard Kulkarni

    VP APAC
    MC - Content ROI & Analytics
  • Oliver Arscott

    Senior Content Manager, APAC
    B2B Content Marketing Group Discussion
  • Ada Ho

    Director, Marketing Planning & Operations, APAC
    Data Led Transformation
  • Joe Escobedo

    Tackling the why, how, where of B2B Content Marketing
  • Jefferson Wong

    Global Director Digital Strategy & Innovation
    CX transformation through digital experiences
  • Geraldine Kor

    Sales and Marketing Director, Asia
    Building a new B2B brand from scratch
  • Sharon Wu

    Head of Digital Marketing Asia Pacific and Japan
    IT & Software: Do you really know who your customer is?
  • Xiaofeng Wang

    Senior Analyst
    B2B Marketing in China
  • Emma Roborgh

    Founder & CEO
    Turning marketing departments into revenue generating machines

WHAT WAS NEW in 2019: INDUSTRY & TOPIC FOCUSED GROUP SESSIONS

You asked for more practical learning, more choice, more chances of networking and getting to know other marketers with the same challenges or in the same business as you.

With 16 topic and industry focused group sessions,  each group session is moderated by a B2B marketer who will first share their own story and then moderate workshop style group discussions, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and benchmark with peers.

What Strategies, Technologies and Leadership did you learn in 2019!

Marketing Leadership

The 12 powers of a marketing leader – how to succeed by building customer and company value

The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue

Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation

SALES & MARKETING ALIGNMENT

Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.

The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.

LOCALISED VS REGIONAL

With the fast changing and geographically spread Asian markets, for B2B marketers there is a constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.

Managing scale and business growth while meeting unique needs of each local country in Asia Pacific

Corporate and regional interplay – Managing HQ requirements while meeting unique needs of local countries

BRAND TRANSFORMATION & LEADERSHIP

Growing brands internationally – global brands for local markets and individual customers

The balance between brand and revenue investments

How relevant is brand strategy to the CEO and board?

KPIs, ROI, METRICS & ATTRIBUTION

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

CX, Retention & Loyalty

The CMO as owner of Customer Experience – The road to customer centricity.

86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?

The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future

ACCOUNT BASED MARKETING (ABM)

Launching ABM as growth strategy for targeted accounts

AI-Powered ABM – Insights to action – scale account based marketing success

Demand Generation and Funnel Optimisation

The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.

Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.

Aligning with sales throughout the entire Demand Generation process

B2B CONTENT MARKETING, ROI & SOCIAL SELLING

Creating content strategy that delivers tangible results to the business.

Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.

Equipping and enabling not just sales with competency in social selling.

Navigating Martech

Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.

Building the B2B marketing technology stack that drives business impact, efficiency and ROI.

The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.

B2B PERSONA & JOURNEY MAPPING

Customer journey mapping has become a favourite tool for visualising every experience your customers have with you.

In this session we’ll discuss how do you create them and what is the best way to use them.

What is customer journey mapping and how do you do it?

How to research your customer journey map.

How to use and execute on your customer journey map.

Bring your own and we’ll discuss.

DATA, METRICS & ATTRIBUTION

Data Driven Marketing – Too much data, not enough insights

How to set up attribution that works so teams can communicate the value of marketing to the business.

Marketing metrics that matter – pipeline, revenue, ROI, brand awareness, lead conversion, pipeline performance, campaign ROI,
first touch attribution and more.

Bring in your data sources and reporting metrics and we’ll discuss and advice.

B2B Content Marketing Workshop with Carla Johnson

ONLY 20 TICKETS LEFT!.

Watch the highlights of Singapore 2018

Our 2019 Partners/Sponsors

Helping Asia's B2B marketers turn their departments into revenue generating machines in 2019:

Headline Partner

Salesforce at B2B marketing conference in Sydney and Singapore 2019 and australia

Platinum Partner

SEISMIC at B2B marketing conference in Sydney in 2020

Gold Partner

Verticurl at B2B marketing conference in Singapore

Gold Partner

LinkedIn Marketing Solutions

Silver Partner

FT_The_Financial_Times_logo_wordmark

SilverPartner

2019_Sitecore_logo_horizontal_RedBlack (002)

Silver Partner

WSJ Logo B2B Marketing Conference Singapore 2019

APAC B2B Agency Partner

Mccorkels b2b marketing agency leaders conference singapore 2018

Video Production Partner

Shootsta at B2B marketing conference in Sydney and singapore

Associate Partner

Tealium

Associate Partner

B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Join Our B2B Marketing Communities! #B2BMktgAPAC

Stay in touch on social!