B2B Marketing Leaders Forum APAC 2020

20-21 May 2020 | Doltone House Jones Bay Wharf | Sydney | Australia

B2B Marketing Leaders Forum APAC 2020

APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

5th Annual B2B Marketing Leaders

Forum APAC 2020

APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

APAC's largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 20 - 21 May 2020. 450+ B2B CMOs and marketing leaders will gather to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite! Tickets and sponsorship are sold out every year so please secure your spot early!

First confirmed speakers for Sydney 2020

Robert Chatwani

Global CMO

Growth!
Jonathan Martin

Global CMO

B2B career CMO - Building global brands at the intersection of metrics and magic
Suzana Ristevski

CMO

Former GM Business Banking and CMO GE - a B2B CMO in the top job at NAB
Rachael Powell

Chief Customer Officer

The CMO as owner of Sales, Marketing, Customer and People - for Customer Experience and Centricity
Jodie Sangster

CMO

From CEO ADMA to B2B CMO at IBM in Singapore
Kendra Banks

Managing Director ANZ

CEO Panel: From CMO to MD
Lisa Henderson

Managing Director

CEO Panel: From CMO to MD
Darren Needham-Walker

Group Director Marketing

The Impact of AI in Marketing - Practical and Ethical Implications
Emma Hendry

CEO

From CFO to CEO – working with marketing
Marmik Vyas

GM Business Marketing

Leading change in Enterprise organisations
Jarther Taylor

CMO

Building brand and managing transformation, change and growth in Professional Services
Jordan Reizes

VP Marketing JAPAC

IT & Software Industry Discussion
Jenn ten Seldam

Marketing Director

Leadership & Change Management in Enterprise
Nhung Le Nguyen

Technology Group Manager - Customer Platform & Marketing Technology

Setting strategy and developing the roadmap for Mirvac’s Customer Platforms
James Rimmer

Director - Marketing & Business Development

The “sales” and marketing alignment in professional services
Michelle Stewart

GM Marketing & Digital

Getting the most out of small teams and minuscule budgets
Rachael Rankin

Head of B2B Marketing

B2B Marketing in Banking & Financial Services
Jessica Hamilton

CMO, Australian Trade and Investment Commission
Melanie Riding

GM, Corporate Marketing and Comms
Rosa Manetta

Marketing Director Pacific
Ben Cutler

Chief Customer Officer
Nick Flude

Chief Marketing Officer
Katie Bennett-Stenton

Associate Director Marketing, Institutional Banking
Katie Finlayson

Head of Marketing, APAC
Chris Saxby

Marketing & Communications Business Partner - Infrastructure

Professional Services Group Discussion
Emilie Chell

GM, Marketing and Customer Experience
Natalie Mendes

ABM Program Manager- Asia Pacific

The World of ABM and why it’s so hot!
Mark Renshaw

Chief Marketing Officer
Pamela Cass

Vice President Marketing, Asia Pacific & Japan
Daniel McDermott

Marketing Director, ANZ
Ljubica Radoicic

Marketing Director, APAC

Revenue Marketing Deep Dive - Implementing the Growth Marketing Framework
Andy Lark

Former CMO, CBA, XERO, FOXTEL
Bobbi Mahlab

Managing Director
Carlos Hidalgo

Customer Experience Strategy, B2B Demand Generation & Change Management Specialist

Forum MC and Workshop Leader: B2B CX, Journey Mapping + ABM and Demand Gen

What's NEW in 2020?

Following on from last year's success based on the strong focus on practical learning, we'll further develop the workshop style group sessions in 2020.

You will again be able to choose the topics most relevant to your current challenges and areas of interest.

INDUSTRY & TOPIC FOCUSED GROUP SESSIONS

In 2020 the Topic and Industry specific group sessions will have an even stronger focus on workshop style format where each table will be given discussion points and questions to solve.

Industry Focus sessions include Banking & Financial Services, IT & Software, Professional Services (engineering, legal, accounting, service, consulting), Manufacturing, Property & Construction, Health, Targeting Enterprise (large, deep accounts) and SMB (limited budget and resources).

FOCUS ON SMBs

The hugely successful focus on SMBs at last year’s forum with tracks and sessions focusing specifically on challenges faced by B2B marketers with smaller teams and budgets will return in 2020.

There will be one track dedicated to SMBs again as well as an hour “Industry” session dedicated to marketers with minuscule budgets and teams.

NEW TOPICS

Based on what you’ve told us, we’re adding many new topics in 2020 including Focus on Asia, ABM Strategy and ABM at Scale (Programmatic ABM), Partner/Channel Marketing, B2B2C, Focus on Change Management & Leadership, Marketing into Government and much much more.

We’ll of course also have a continued strong focus on Customer Experience, Sales & Marketing Alignment, Content Marketing and more. See program for for more detail.