On day one we will be running 8 parallel round table discussions. You will choose 2 topics most relevant to your current challenges and areas of interest.

Each table is moderated by a B2B marketer who will first share their own story and then pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and
benchmark with peers.

Learn from and make friends with marketing peers sharing your challenges, in your industry.

On day two we’ll be running round table discussions focused on industry verticals: Banking, financial services and insurance; IT and software; Manufacturing and construction; Media and advertising; Professional services; Public sector, education and healthcare; Utility – Energy, mining, gas; and Very SMALL teams and budgets.

We’ll again be running the Enterprise CMO and Emerging Leaders tracks.

New for 2019 is the introduction of a third track specifically focusing on small, medium businesses – doing more with smaller budgets and teams.

New is also the introduction of  Brand, CX and Innovation focused tracks.

Brand and the connected customer strategy – driving business transformation

With 12 independent, mainly Geo focused brands including AAMI, GIO, APIA and Shannons, Suncorp has embarked on a journey of transforming its brand strategy and connecting the many brands into the one Suncorp Group brand.

Building a solid brand, telling your story, and engaging your brand ambassadors.

Growing Australian brands internationally – Global brands for local markets and individual customers

How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand

Demonstrating how the brand provides growth and financial value to the business

CMOs as business leaders first, marketers second –  The need for a clear perspective on the company’s strategy based on industry trends, financial performance, value creation, technology and shareholder expectations

To gain influence in the c-suite and boardroom, CMOs must speak, drive and clearly demonstrate’s marketing’s contribution to “profitable” growth.

Earning a seat at the revenue table – turning marketing departments from cost to revenue centre.

Keeping customers for life – business model transition to subscription models

The CMO as gatekeeper of customer experience in the businesses and how to prepare for a customer-centric future

Selling a Customer-Centric Vision and then getting your organisation to live and breathing it every day

The quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

Learn how B2B CMOs world wide are future-proofing their businesses to drive growth

Where B2B CMOs are planning to focus investment, skills and capabilities development, and organisational change over the next two years.

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

Driving business growth by personalising complex buyer journeys and aligning product, marketing, sales and distribution partners across every channel.

Sales and marketing alignment for Account Based Marketing (ABM) success

Through and To-Partner Marketing – Revenue contribution, partner engagement and partner- led demand ROI and visibility

Driving Better Engagement and fuelling marketing performance with partners

Providing a seamless partner experience

Data-driven channel marketing

Marketing to channel partners

Recruitment – treating partners like leads

How to set up attribution that works so teams can communicate the value of marketing to the business.

Marketing metrics that matter – pipeline, revenue, ROI, brand awareness, lead conversion, pipeline performance, campaign ROI,
first touch attribution and more.

Data Driven Marketing – Too much data, not enough insights

How to use, and more importantly understand and interpret, the data coming in.

How content is critical to support every stage of the buyer journey

Content for thought-leadership, segments and sales enablement

Content through the funnel and lead-scoring – what, how and when do we reach MQL and SQL (Marketing and Sales Qualified Leads) with content

Are your leads being followed up by sales?

Do you have shared objectives, goals and KPIs of revenue and pipeline?

Are sales satisfied with the quantity and quality of the marketing leads?

Do you have a mutually agreed service level agreement (SLA) with a mutually agreed definition of MQL, mutually agreed lead management and scoring process in the funnel?

Do you have regular collaboration sessions to review shared KPIs progress and alignment?

The tools needed to turn marketing from cost to revenue center

An integrated CMS, CRM and Marketing Automation stack is imperative to get the closed loop reporting you need to prove marketing’s contribution to revenue.

But marketing automation can easily turn into a spam engine, especially if your KPIs are based on MQLs.

Team structures

What is best practice team structures, and how do you know what skills you need to recruit for?

From choosing accounts, identifying their buying committees and personas, success metrics

Define and refine your target account list using data science

Identify and reach the entire B2B buying committee

Exceed sales targets by reaching buyers at scale

ABM to engage your target accounts across all digital channels

Intent based ABM

ABM Success story:  – 40% increased engagement in the US for targeted accounts

Building high performing marketing teams

How to nurture a high performance environment sustained over long periods of time.

Managing change, resilience and burn-out.

CMO to CEO – Enabling marketing leaders of today to become the CEOs of tomorrow

Leading the world’s largest Agile transformation project

Whether it’s implementing new marketing team structures, driving company wide CX programs or digital transformation initiatives, driving change and innovation is becoming an essential skill required by today’s CMOs.

The art of budgeting – from allocation to attribution: making transformational marketing investments

What are your most important marketing objectives and how are you realigning your marketing
budgets and activities to achieve these?

How do start ups build sustainably high growth with limited marketing budget?
Airbnb’s first employee in Australia in 2012, Eva expanded her marketing remit across APAC before bringing her experience in growth back to Australian small business parcel delivery start-up, Sendle.

Getting a seat at the revenue table – the future of marketing depends on our credibility – creating the revenue engine

Learn how SMB CMOs are investing and spending their budgets – what they’re investing more, less in and how they
get more budgets

Future proofing your career in marketing – mapping out the path to a future CMO role

As you aspire to the next step in your marketing career, learn actionable advice and strategies to help you build your roadmap to career success, in addition to insights and lessons learned from other marketers’ own career journeys.

Understanding your purpose and role in revenue and profitability

Brands as growth investments –  building a solid brand, telling your story, and engaging your brand ambassadors.

Learn how to brand from the inside out with corporate culture, community, and brand experience.

Growing Australian brands internationally – global brands for local markets and individual customers

How are marketing leaders measuring and communicating their tangible and less tangible
contributions to a brand

Can the brand truly drive growth and bottom line – how do you measure

The CMO as gatekeeper of customer experience in the businesses and how to prepare for a customer-centric future

Selling a customer-centric vision and then getting your organisation to live and breathing it every day

How to measure the customer experience and improvements (customer satisfaction, retention and advocacy, measure the quality of core products and services measure employee satisfaction)

The critical single view of the customer for effective customer strategies.

AI, Machine Learning, Agile Marketing, Growth Marketing and Innovation

AI and ML are fast revolutionising marketing and interactions along the customer journey.

Agile marketing frameworks are getting adopted for speed, flexibility and results.

Fostering a company culture of innovation that generates measurable revenue growth.