• 21-24 May 2019 | Doltone House Jones Bay Wharf | Sydney | Australia

    B2B Marketing Leaders Forum APAC 2019

    APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!
     

    21-24 May 2019 | Doltone House Jones Bay Wharf | Sydney | Australia

APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

Now in its forth year, APAC’s largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 21 – 24 May 2019.

350 B2B CMOs and marketing leaders will gather to to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Tickets and sponsorship are sold out every year so please secure your spot early!

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

What's NEW in 2019?

Every year you’ve been asking us for more practical learning, more choice, more chances of networking and getting to know other marketers with the same challenges or in the same business as you.

In 2019 we’re making this happen! This is what’s new in 2019:

TOPIC FOCUSED ROUND TABLE DISCUSSIONS

On day one we will be running 8 parallel round table discussions. You will choose 2 topics most relevant to your current challenges and areas of interest.

Each table is moderated by a B2B marketer who will first share their own story and then pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and
benchmark with peers.

INDUSTRY FOCUSED ROUND TABLES

Learn from and make friends with marketing peers sharing your challenges, in your industry.

On day two we’ll be running round table discussions focused on industry verticals: Banking, financial services and insurance; IT and software; Manufacturing and construction; Media and advertising; Professional services; Public sector, education and healthcare; Utility – Energy, mining, gas; and Very SMALL teams and budgets.

NEW TRACKS: BRAND, CX, SMB & INNOVATION

We’ll again be running the Enterprise CMO and Emerging Leaders tracks.

New for 2019 is the introduction of a third track specifically focusing on small, medium businesses – doing more with smaller budgets and teams.

New is also the introduction of  Brand, CX and Innovation focused tracks.

MORE NEWS

NEW: Focus on “The Future of B2B Marketing”

NEW: Mentoring meetups during lunch

NEW: Speed networking during drinks

NEW: One-on-one meetings with sponsors – some of you want to hear more from sponsors, some of you want to hear less. This year we will have fewer sponsored sessions and instead, if you want to learn more about the latest technology, solutions or B2B agency work, please let us know and we’ll help you organise personal meetings.

First confirmed speakers you'll be learning from:

  • Mim Haysom CMO EGM Brand B2B Marketing Conference Sydney Australia 2019

    Mim Haysom

    CMO / EGM Brand & Marketing,
    Suncorp
    Transforming brand strategy - connecting 12 brands into the one Suncorp Group brand
  • Mark Redgrave CMO Spark NZ B2B Marketing Conference Sydney Australia 2019

    Mark Redgrave

    B2B CMO and Tribe Lead,
    Spark NZ
    Leading the world’s largest agile-at-scale transformation
  • Jay Gaines CMO SiriusDecisons B2B Marketing Conference Sydney Australia 2019

    Jay Gaines

    Global CMO,
    SiriusDecisions
    The future of B2B marketing - the road to 2025
  • Bhupesh Lall CMO Autodesk B2B Marketing Conference Sydney Australia 2019

    Bhupesh Lall

    APAC CMO,
    Autodesk
    CX, retention & loyalty transformation: Keeping customers for life in a subscription-based business
  • Natalie Feehan COM MYOB B2B Marketing Conference Sydney Australia 2019

    Natalie Feehan

    Executive GM, Group Marketing,
    MYOB
    Brand transformation
  • Tracy Gawthorne CMO Accenture B2B Marketing Conference Sydney Australia 2019

    Tracy Gawthorne

    CMO / MD, Marketing & Communications, ANZ,
    Accenture
    The role of the CMO as a business leader first, marketer second - and the CEO’s trusted advisor
  • Pamela Cass CMO VMware B2B Marketing Conference Sydney Australia 2019

    Pamela Cass

    VP Marketing Asia Pacific & Japan,
    VMware
    Performance management and leadership engagement
  • Danielle Bond CMO Aurecon B2B Marketing Conference Sydney Australia 2019

    Danielle Bond

    Global CMO,
    Aurecon
    Building a solid brand, telling your story, and engaging your brand ambassadors
  • Andy Lark Former CMO CBA Xero Foxtel B2B Marketing Conference Sydney Australia 2019

    Andy Lark

    Former CMO,
    CBA | Xero | Foxtel
    The art of budgeting - From allocation to attribution: making transformational marketing investments
  • Silvia Arrigoni Nearmap CMO B2B Marketing Conference Sydney Australia 2019

    Silvia Arrigoni

    Vice President Marketing,
    Nearmap
    Growing Australian brands internationally. Global brands for local markets and individual customers
  • Ray Kloss CMO ANZ Cisco B2B Marketing Conference Sydney Australia 2019

    Ray Kloss

    Director Marketing ANZ,
    Cisco
    Re-aligning your marketing budgets to achieve your most important marketing objectives
  • sian chadwick CMO Westpac B2B Marketing Conference Sydney Australia 2019

    Sian Chadwick

    Head of Business Experience,
    Westpac
    Moving budget between teams and the impact on resources and people
  • Debbie Jensen CMO Challenger B2B Marketing Conference Sydney Australia 2019

    Debbie Jensen

    General Manager of Marketing,
    Challenger
    The future of marketing depends on our credibility – creating the revenue engine
  • Eva Ross CMO Sendle B2B Marketing Conference Sydney Australia 2019

    Eva Ross

    CMO,
    Sendle
    How to market hyper-growth start-ups like Airbnb and Sendle
  • andres torres head marketing ericsson B2B Marketing Conference Sydney Australia 2019

    Andres Torres

    Head of Marketing, ANZ,
    Ericsson
    Innovation: AI/ML/IoT/Chatbots and the Ericsson Innovation Centres
  • Karen Fellus CMO Telstra Wholesale B2B Marketing Conference Sydney Australia 2019

    Karen Fellus

    Principal, Brand Marketing Communications,
    Telstra Wholesale
    Content through the funnel and lead-scoring
  • Robbie Morris CMO Ansarada B2B Marketing Conference Sydney Australia 2019

    Robbie Morris

    CMO,
    Ansarada
    ABM Success – 40% increased engagement in the US for targeted accounts
  • stefanie di trocchio cmo origin energy b2b marketing conference sydney australia 2019

    Stefanie Di Trocchio

    Digital Content Director,
    Origin Energy
    Content Marketing
  • natalie truong cmo mercer b2b marketing conference sydney australia 2019

    Natalie Truong

    Head of B2B Marketing Pacific,
    Mercer
    The tools needed to turn marketing from cost to revenue center
  • ljubica radoicic cmo hexagon ppm b2b marketing conference sydney australia 2019

    Ljubica Radoicic

    Marketing Director APAC,
    Hexagon PPM
    Transforming the traditional marketing organisation into revenue marketing
  • Joanna Greenham Marketing Manager SDI B2B Marketing Conference Sydney Australia 2019

    Joanna Greenham

    Global Marketing Manager,
    SDI
    How SMBs are investing their budgets – Doing more with limited resources
  • Bruce Song Social Media Online B2B Marketing Conference Sydney Australia 2019

    Bruce Song

    Head of Online Marketing and Sales,
    Alibaba Cloud
    Advice for emerging marketing leaders from having worked at Google and LinkedIn
  • Anna Bohler Head Marketing Content Social Prospa B2B Marketing Conference Sydney Australia 2019

    Anna Bohler

    Head of Customer Marketing, Content & Social,
    Prospa
    Future proofing your career in marketing
  • natali talevski cmo ir b2b marketing conference sydney australia 2019

    Natali Talevski

    Global Marketing Operations Manager,
    IR
    Metrics & attribution / Martech team structures
  • bobbi mahlab content marketing strategy agency b2b marketing conference sydney australia 2019

    Bobbi Mahlab

    Managing Director,
    Mahlab
    Content Marketing to support every stage of the buyer journey
  • Mona Lolas CMO VisumCX Channel Partner CX Workshop Customer Experience Strategy Journey Mapping Sydney Australia 2019

    Mona Lolas

    Managing Director, APAC,
    VisumCX
    CX Strategy & Journey Mapping Workshop
  • Emma Roborgh CMO B2B Marketing Conference Sydney Australia 2019

    Emma Roborgh

    Founder & CEO,
    B2B Marketing Leaders Forum
    Turning marketing departments into revenue generating machines

Pre and Post Conference Worskshops in 2019

Partner Channel Marketing Workshop.

Customer Experience & Journey Mapping Workshop.

Content Marketing Strategy to Deliver Business Objectives.

Tickets are capped at max 30 attendees for a personal learning experience.

Strategies, Technologies and Leadership you'll learn in 2019!

PLENARY SESSIONS

BRAND LEADERSHIP

Brand and the connected customer strategy – driving business transformation

With 12 independent, mainly Geo focused brands including AAMI, GIO, APIA and Shannons, Suncorp has embarked on a journey of transforming its brand strategy and connecting the many brands into the one Suncorp Group brand.

Building a solid brand, telling your story, and engaging your brand ambassadors.

Growing Australian brands internationally – Global brands for local markets and individual customers

How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand

Demonstrating how the brand provides growth and financial value to the business

The CMO as a business leader

CMOs as business leaders first, marketers second –  The need for a clear perspective on the company’s strategy based on industry trends, financial performance, value creation, technology and shareholder expectations

To gain influence in the c-suite and boardroom, CMOs must speak, drive and clearly demonstrate’s marketing’s contribution to “profitable” growth.

Earning a seat at the revenue table – turning marketing departments from cost to revenue centre.

CX, Retention & Loyalty

Keeping customers for life – business model transition to subscription models

The CMO as gatekeeper of customer experience in the businesses and how to prepare for a customer-centric future

Selling a Customer-Centric Vision and then getting your organisation to live and breathing it every day

The quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

The Future of B2B Marketing

Learn how B2B CMOs world wide are future-proofing their businesses to drive growth

Where B2B CMOs are planning to focus investment, skills and capabilities development, and organisational change over the next two years.

Driving Business Transformation

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

SALES & MARKETING ALIGNMENT

Driving business growth by personalising complex buyer journeys and aligning product, marketing, sales and distribution partners across every channel.

Sales and marketing alignment for Account Based Marketing (ABM) success

ROUND TABLE DISCUSSIONS

CHANNEL/PARTNER MARKETING

Through and To-Partner Marketing – Revenue contribution, partner engagement and partner- led demand ROI and visibility

Driving Better Engagement and fuelling marketing performance with partners

Providing a seamless partner experience

Data-driven channel marketing

Marketing to channel partners

Recruitment – treating partners like leads

DATA, METRICS & ATTRIBUTION

How to set up attribution that works so teams can communicate the value of marketing to the business.

Marketing metrics that matter – pipeline, revenue, ROI, brand awareness, lead conversion, pipeline performance, campaign ROI,
first touch attribution and more.

Data Driven Marketing – Too much data, not enough insights

How to use, and more importantly understand and interpret, the data coming in.

CONTENT MARKETING, ROI & SOCIAL SELLING

How content is critical to support every stage of the buyer journey

Content for thought-leadership, segments and sales enablement

Content through the funnel and lead-scoring – what, how and when do we reach MQL and SQL (Marketing and Sales Qualified Leads) with content

SALES & MARKETING ALIGNMENT

Are your leads being followed up by sales?

Do you have shared objectives, goals and KPIs of revenue and pipeline?

Are sales satisfied with the quantity and quality of the marketing leads?

Do you have a mutually agreed service level agreement (SLA) with a mutually agreed definition of MQL, mutually agreed lead management and scoring process in the funnel?

Do you have regular collaboration sessions to review shared KPIs progress and alignment?

MARTECH

The tools needed to turn marketing from cost to revenue center

An integrated CMS, CRM and Marketing Automation stack is imperative to get the closed loop reporting you need to prove marketing’s contribution to revenue.

But marketing automation can easily turn into a spam engine, especially if your KPIs are based on MQLs.

Team structures

What is best practice team structures, and how do you know what skills you need to recruit for?

ACCOUNT BASED MARKETING (ABM)

From choosing accounts, identifying their buying committees and personas, success metrics

Define and refine your target account list using data science

Identify and reach the entire B2B buying committee

Exceed sales targets by reaching buyers at scale

ABM to engage your target accounts across all digital channels

Intent based ABM

ABM Success story:  – 40% increased engagement in the US for targeted accounts

CMO & LEADERSHIP

Building high performing marketing teams

How to nurture a high performance environment sustained over long periods of time.

Managing change, resilience and burn-out.

CMO to CEO – Enabling marketing leaders of today to become the CEOs of tomorrow

STREAMS

ENTERPRISE CMO

Leading the world’s largest Agile transformation project

Whether it’s implementing new marketing team structures, driving company wide CX programs or digital transformation initiatives, driving change and innovation is becoming an essential skill required by today’s CMOs.

The art of budgeting – from allocation to attribution: making transformational marketing investments

What are your most important marketing objectives and how are you realigning your marketing
budgets and activities to achieve these?

SMB CMO

How do start ups build sustainably high growth with limited marketing budget?
Airbnb’s first employee in Australia in 2012, Eva expanded her marketing remit across APAC before bringing her experience in growth back to Australian small business parcel delivery start-up, Sendle.

Getting a seat at the revenue table – the future of marketing depends on our credibility – creating the revenue engine

Learn how SMB CMOs are investing and spending their budgets – what they’re investing more, less in and how they
get more budgets

EMERGING LEADERS

Future proofing your career in marketing – mapping out the path to a future CMO role

As you aspire to the next step in your marketing career, learn actionable advice and strategies to help you build your roadmap to career success, in addition to insights and lessons learned from other marketers’ own career journeys.

Understanding your purpose and role in revenue and profitability

BRAND

Brands as growth investments –  building a solid brand, telling your story, and engaging your brand ambassadors.

Learn how to brand from the inside out with corporate culture, community, and brand experience.

Growing Australian brands internationally – global brands for local markets and individual customers

How are marketing leaders measuring and communicating their tangible and less tangible
contributions to a brand

Can the brand truly drive growth and bottom line – how do you measure

Customer Experience - CX

The CMO as gatekeeper of customer experience in the businesses and how to prepare for a customer-centric future

Selling a customer-centric vision and then getting your organisation to live and breathing it every day

How to measure the customer experience and improvements (customer satisfaction, retention and advocacy, measure the quality of core products and services measure employee satisfaction)

The critical single view of the customer for effective customer strategies.

INNOVATION

AI, Machine Learning, Agile Marketing, Growth Marketing and Innovation

AI and ML are fast revolutionising marketing and interactions along the customer journey.

Agile marketing frameworks are getting adopted for speed, flexibility and results.

Fostering a company culture of innovation that generates measurable revenue growth.

Register before 22 Feb 2019 and save up to $800 per ticket.

Only available for first 100 tickets.

APAC's largest conference for B2B marketers!

Partners/Sponsors

Please download the partnership prospectus to see how to get involved with the 2019 forum.

Gold Partner

Mahlab B2B Marketing Conference Content Strategy Agency

AI-powered ABM Partner

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Webinar Partner

ON24 at B2B marketing conference in Singapore Asia 2018

Interested in becoming a sponsor?

Get the full conference brochure!

Make sure you bring your team and save $800 per ticket if you register before 22 Feb 2019.

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