• 21-22 MAY 2025 | Sydney | Doltone House Jones Bay Wharf | 10th Annual

    B2B Marketing Leaders Forum APAC 2025

    Celebrating 10 years of B2B Marketing Leaders Forum in 2025!

    21-22 MAY 2025 | Sydney | Doltone House Jones Bay Wharf | 10th Annual

Celebrating 10 years of B2B Marketing Leaders Forum in 2025!

In May you’re invited to come and celebrate our 10th year of the B2B Marketing Leaders Forum in Sydney!

Held at the Doltone House, Jones Bay Wharf in Sydney 21-22 May 2025, we’ll be celebrating 10 years of invaluable business contribution, revenue and profitable growth driven by our outstanding community of B2B CMOs and Marketing Leaders.

Join us for a celebratory two day conference plus awards dinner and party on the evening of the first day of the conference!

10 years of developing and growing B2B marketers as business leaders driving profitable company growth!

Now in its 10th year, APAC’s largest gathering of 500+ B2B CMOs and marketing leaders will gather in May to discuss our roles as business leaders driving profitable growth, how we balance brand with performance and revenue investments, sharing leadership challenges, advising  future aspiring CMOs and CEOs, discuss how we get more CMOs onto boards, how we maintain a firm seat at the leadership table, all while investing in our personal career development, ensuring we personally stay relevant as modern marketers…and much, much more!

Due to limited venue capacity the event sells out - Book early - Forum will sell out!

Sponsorship is sold out!
If you’d like to be involved as a sponsor and meet over 500 B2B marketing leaders please download the partnership prospectus here.

You will learn from over 70 B2B marketing leaders:

First confirmed 2025 speakers include:

Unleashing the power of B2C storytelling for B2B audiences

Emma Chalwin, Chief Marketing Officer, Workday (US)

Emma Chalwin is chief marketing officer (CMO) at Workday. She oversees the global marketing organization, with responsibility for building the brand and creating customer demand in markets around the world.

Prior to joining Workday in July 2023, Emma was executive vice president of Field Marketing at Salesforce, where she was responsible for creating go-to-market plans, driving brand awareness and messaging, as well as leading demand generation globally. Earlier, she held global brand and marketing leadership positions at Macrovision, McAfee, and Adobe.

Emma Chalwin, CMO, Workday speaking at b2b marketing conference in sydney australia 2025
Robert chatwani, CMO, Docusign B2B Marketing Leaders Forum APAC 2025 Robert Chatwani Docusign

Lessons from leading Growth at Atlassian, Ebay and now Docusign

Robert Chatwani, President and General Manager, Marketing & Growth, Docusign (US)

As President and General Manager, Growth, Robert Chatwani leads Docusign’s Marketing & Growth organization to scale its digital strategy across marketing, product, technology, and sales. Robert is responsible for Docusign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation, and lead qualification. He also leads all Chief Marketing Officer functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.

Before joining Docusign, Robert was CMO of Atlassian, a pioneer in product-led growth, and led global teams across marketing, brand, communications, and data science.  He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume.

Creative, B2B Global Viral Marketing and Clever PR Strategy

Ingela Nordenhav, Brand Consultant & Former CMO, Volvo Trucks (Sweden)

As Global CMO at Volvo Trucks and responsible for a product launch of five new trucks Ingela introduced one of the world’s best-known B2B video content plays, Jean-Claude Van Damme’s epic split between two reversing trucks which to date has seen 122M views on YouTube.
An absolute pioneer as media consumption changed from traditional TV to social media, Sydney Morning Herald called the YouTube video back in 2013 “The art of going viral”.

Volvo Trucks CMO behind Jean-Claude Van-Damme's epic split, Ingela Nordenhav speaking at B2B Marketing Conference in Sydney, Australia 2025

Ingela will share her experiences of how to reposition a brand and boost brand awareness. She will discuss the importance of a brand promise, how to get your ideas a cross the line and the results it can create.

From IBM Spin-off to Growth Engine: Rewriting the Rules of B2B Marketing

Lisa Gilbert, VP Global Marketing, Kyndryl (US)

Before helping launch Kyndryl’s brand from scratch in 2021, an $18B IBM spin-off with over 4500 existing clients and 90, 000 employees globally, Lisa held several key leadership roles at IBM, including CMO of IBM Japan, CMO for UK and Ireland, and VP of Marketing for IBM’s Growth Markets based in Shanghai. During her time at IBM, she not only pioneered the company’s first Net Promoter Score program but also played a pivotal role in accelerating the tech giant’s growth across diverse global markets.

Today at Kyndryl, Lisa leads global marketing strategy and Account Based Marketing, leading a team of CMOs across regions to forge and deepen strategic customer relationships that drive substantial business outcomes. She’s known for building high-performing teams that deliver results, with a proven track record of delivering revenue growth and exceeding business targets through the marketing programs she builds. Her expertise spans across brand development, market expansion, and implementing transformative go-tomarket strategies that enhance business performance.

Lisa’s unique combination of international experience, proven track record as a transformation agent, and team building has made her a distinctive voice in the B2B marketing world, particularly when it comes to navigating global markets and building brands that resonate across cultures.

B2B Marketing Leaders Forum APAC 2025 Lisa Gilbert Kyndryl CMO
  • Marketing stand for growth, or they stand for nothing - Thomas Barta

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

What you'll learn in 2025!

At APAC’s largest B2B marketing conference focused on pipeline acceleration, revenue, profitable growth, leadership and personal career advancement!

CMO LEADERSHIP

Moving from CMO to CEO & Securing board roles
CMO/CEO and internal stakeholder (C-suite) alignment
“The P&L CMO” – Driving business revenue with sustainable profits through P&L ownership
The future of the CMO function in driving profitable business growth
Marketing leadership – How to be the CEO’s most valuable strategic partner
How do we ensure the CMO function retains a firm seat at the leadership table
Advice to better sell, measure and prove the commercial impact of their work
Marketers as business leaders driving profitable company growth
Strategic thinking, opportunity identification, leadership, supporting teams and examples of how marketing structures influence the effectiveness of your marketing
How to build great teams and cultures that support business objectives. How to nurture a high performance environment sustained over long periods of time, managing change, resilience and burn-out
The art of budgeting – from allocation to attribution: making transformational marketing investments

EMERGING LEADERS

As you aspire to the next step in your marketing career, you’ll hear actionable advice and strategies to help you build your roadmap to career success

Personal leadership and career advice and paths for emerging B2B marketing leaders

Taking a strategic approach to building your personal marketing brand

The importance of keeping up with change, self-education and staying relevant

Developing your commercial mindset, building business acumen and financial literacy

Advice for working with sales and other stakeholders

How you transition from peer into a leadership position

Which skill sets are most in demand to boost your career as a future CMO. The areas and experiences crucial to build now, to set the foundations for personal growth

The importance of mentoring and how to secure a mentor

PIPELINE ACCELERATION & GROWTH

As marketing teams face increasing pressure to drive leads, they must also focus on accelerating pipeline growth and improving conversion rates.

Accelerating Pipeline and driving closed won business

We will explore the current state of B2B pipeline performance, key growth metrics, and strategies for maximising marketing’s impact on revenue.

Strategies for optimising marketing-influenced pipeline growth

Improving opportunity tracking

Strengthening alignment between sales and marketing.

Friction points in the funnel, the shift from traditional pipeline contribution measurements to a focus on Sales Stage One, and how to balance long-term marketing impact with short-term sales demands.

FROM BRAND TO DEMEAND TO REVENUE

As pressure mounts to deliver business outcomes (not just leads), the pendulum is swinging back in the favour of brand, investing in strong positioning, cutting through the noise, and arming sales with tools to drive stronger relevance with discerning B2B audiences. This shift is about driving business growth which means extending beyond awareness into the entire buyer journey.

  • Brand as a burning platform – and how it drives demand and growth
  • Alignment from business strategy to marketing and sales, and how to achieve it
  • Balancing budget and resource constraints with the need for local campaigns and autonomy
  • Defining and measuring outcomes and ROI
  • Lessons from program successes and failures

BRAND & CREATIVITY

Data vs. instinct: Striking the right balance in creative campaigns

How Virgin Australia secured board funding for a completely B2B segment – and the “phenomenal” growth that followed

Brand positioning, strategy, and creativity – B2B marketing examples of both successes and failures

The balance between brand and revenue investments (and the budget allocation split)

How you build your “board and CFO friendly” brand strategy – ensuring they understand how brand investments create growth over time

Explaining the importance and benefits of brand investments to non-marketers and the value & impact of brand building from the CEO’s perspective

Measuring brand health, brand measurement tools and metrics

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees

How to not alienate a loyal customer base whilst driving new segments.

ATTRIBUTION, REPORTING, METRICS & ROI

To maintain credibility and budgets, marketers must be able to quantify marketing’s contribution to pipeline and revenue. Yet, over 50% of marketers in APAC don’t have a ROI or pipeline contribution target

What earns marketing a seat at the leadership table is knowing your ROI, revenue contribution and being able to walk into a board room and report and defend your data

Learn the skills, processes and tech needed to set up attribution, ROI and reporting frameworks for communicating the value of marketing to the businesses – aligning metrics to business financials

We’ll be discussing metrics such as CAC, CLTV, Conversion rates, Sales pipeline velocity, Churn rate, ROI by channel, Upsell & Cross-sale rates

How do you measure full-funnel attribution with multi touchpoints?

How do you measure Enterprise pipeline acceleration?

How do you measure account engagement across all channels, digital and physical?

We’ll discuss attribution models and dashboard reports

GROWTH

“Marketing stands for growth, or they stand for nothing” – Thomas Barta

Increasingly B2B marketers are owning aggressive growth targets (often without increases in budgets and resources) which present a great opportunity and unique challenges.
During the growth focused sessions we’ll be discussing strategies that enable marketing to be the engine room for growth for the business. Weather it’s growth through existing customers and ABM or demand gen and securing new logos or pipeline acceleration and campaigns that drive faster conversion. We’ll be discussing marketing’s involvement in identifying growth segments and opportunities and how to gain greater accountability for, and embracing growth as our North Star.
How do we deliver growth without increased budgets and headcount
Leading international hypergrowth and expansion into Americas, Asia & Europe

PLG & PLS – How to drive sustainable revenue growth and brand love through product-led sales

STRATEGIC ABM

Scaling Strategic ABM & Intent based ABM at scale

Efficiently Scaling Personalised Strategic ABM Programs
From the first ABM pilot to scaling Strategic ABM to 100 accounts within Banking & Finance, Government, Telco, Energy & Utilities
How to scale a cluster approach over multi-segments and how to align with Industry Marketing
How ABM strategy has seen marketing moving closer to the business in a predominately Sales-Led organisation
How strategic ABM is the foundation for personalisation at scale

INTENT DRIVEN ABM

Intent – Buyer-led Journeys and Buying Groups
As buying priorities change, brand-to-demand strategies, AI-powered personalisation, and pipeline efficiency are becoming more critical than ever.

How to engage entire (and defensive) buying groups, and create a buyer-first experience that drives real pipeline
Brand’s comeback era: AI growth, buyer-led content, and evolving buyer journeys
Data and AI investments reshaping demand-to-revenue strategies
ABM Roadblocks to success: Budget & resource constraints, data inconsistencies and accessibility limitations, cultural and linguistic diversity
Global vs. Regional ABM: Evaluating the effectiveness of global ABM frameworks versus regionally adapted strategies.
Scaling ABM Efforts: Best practices for expanding ABM strategies while maintaining personalisation and efficiency:
Driving ABM success with Agentic AI

EVENTS

Events, experience marketing & executive (C-suite) engagements
Focus on: internal events for Customer, Partners and Prospects, 3rd Party events and Customer/C-suite engagement events
How do you drive innovation in B2B events
How Enterprise marketer is building strong relationships with key C-Suite execs at high-value accounts.
Picking an approach that works at a time when the C-Suite are being bombarded with offers from multiple invitations
Measurement

CONTENT MARKETING

Learn how to map content to the end-to-end buyer journey and how to optimise messaging for omnichannel strategy, how to use content to progress conversations during long selling cycles and customer journeys and the best distribution strategies for content amplification.

We’ll be sharing ABM case studies focused on supporting ABM programs and keeping up with their content demands. The importance of storytelling when tapping into unique buyer committee pain points, predictive content marketing analytics for forecasting your B2B content calendar, the methodologies, measurement models and data used to prove the effectiveness of content efforts and how it drives business and revenue.

ICP, PERSONA & JOURNEY MAPPING

Learn how to develop your Ideal Customer Profile (ICP), Persona and Customer Journey Maps that visualises every experience and touchpoint, both digital and physical your customers have with you.

Understand how to tap into the organisation’s insight, experience and data to map out the customer journey and learn how to execute on your journey maps.

Review examples of unexpected customer journeys and what you can learn from them.

ICP, Persona & Customer Journeys across various BUs

GROWTH & BUDGETS

How to deliver to growth targets without increases in budgets and head count

Budget negotiations with HQ – when competing with EMEA and the US for budget and impact

The best business case to your CFO for more budget

Zero-based budgeting to try new things and innovate

Marketing in SMALL businesses – marketing with tiny budgets and teams

TARGETING ASIA & JAPAN

We’ll discuss some of the biggest challenges faced when marketing into the vast amount of very different individual countries in Asia and the constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.

Understanding Asia for personalised, localised story telling
The magic formula of localisation – finding the balance when providing locally relevant messages and the global brand challenge when localising.
Insights into demand generation, performance marketing and the digital landscape in Malaysia, Vietnam, Thailand, China, Singapore & Japan
Alignment with local sales teams

SMALL TEAMS, BUDGETS & RESOURCES

Stretching smaller teams and budgets

Not everyone has huge budgets and teams. This session is for both global organisations with smaller local teams, as well as medium-to-large local businesses with limited marketing resources (roughly yearly budgets of below $600k and with a team size between 1-6 marketers).

Stretching smaller budgets and resources further – where you can make the biggest impact with what you’ve been given
Budget planning and making friends with your CFO
What to outsource and what to get your hands “dirty” and learn to do yourself

The importance of team culture and accountability of every team member.
Getting business buy in for bigger budgets, new projects and initiatives
How small players compete for talent with the big brands offering huge salaries

DATA QUALITY

Clean, accurate and constantly up-to-date data quality in your CRM and Marketing Automation systems is the necessary foundation for the use of AI tools, ABM and Intent-Data signals, to accurately measure marketing performance and to get through to your prospects premier “Focused” Inbox.

But with the average person leaving their job every three years, 33% of your data is outdated (not to mention duplicates and errors in your data entry) unless you have the processes and ownership in place for the upkeep.

• The 18-month data-quality clean-up project “Project Top Gun”
• From process excellence to routine clean-up – How to clean your data
• The results and impact
• Learn how to audit and clean your data
• Recommended tools for automated vs manual cleaning and maintenance

FROM BRAND TO DEMEAND TO REVENUE

As pressure mounts to deliver business outcomes (not just leads), the pendulum is swinging back in the favour of brand, investing in strong positioning, cutting through the noise, and arming sales with tools to drive stronger relevance with discerning B2B audiences. This shift is about driving business growth which means extending beyond awareness into the entire buyer journey.

  • Brand as a burning platform – and how it drives demand and growth
  • Alignment from business strategy to marketing and sales, and how to achieve it
  • Balancing budget and resource constraints with the need for local campaigns and autonomy
  • Defining and measuring outcomes and ROI
  • Lessons from program successes and failures

PRACTICAL EXAMPLES OF CAMPAIGN FAILURES & SUCCESSES

As one of the Forum highlights (and most requested) we’ll bring you some real-life practical examples of B2B campaign successes and failures.

We’ll hear from B2B marketers, sharing practical presentations about campaign delivery – integrated marketing communication campaigns in a B2B environment.

Each speaker will share both successful and failed campaigns, what were the goals, the tactics implemented, how they measured success or failure and key learnings.

STATE OF AI ADOPTION

The use of AI tools making marketers more productive, efficient and creative is today a non-negotiable and has in 2025 become a race for team adoption and usage.
How many can confidently say their teams are adopting and using AI tools efficiently?
How many of us have an AI technology adoption roadmap and strategy in place for their marketing teams and what does it look like?
AI agents and their impact on operational processes, marketing structures & change management
How are marketing leaders building AI-enabled marketing teams?
How do you ensure balancing personalised AI driven customer interactions and human trust
Guidance and considerations around AI tools and governance, 3rd party liability and the protection of brand integrity
What are the key technologies best-in-class brands are embedding it to dial up their marketing productivity, creativity, and performance
B2B branding and findability (SEO/Search) in the era of AI

STRATEGY & GTM LEADERSHIP

Marketing as a business leadership function, and how to get there

Having a long-term actionable strategy is crucial to help you move beyond the frenetic cycle of quarterly targets and tactical tasks, to build a plan which delivers sustainable results and gets you out of the hamster wheel.

How a defined long-term strategy helps you take back control of your agenda, align your marketing priorities to commercial business goals, think critically about your customers, your competitive landscape, and develop value propositions to cut through the noise, resonate and drive demand in market.

Why marketing is the rightful leader and creator of GTM strategy, and how you and your teams can fulfil that role to deliver sustainable business growth

Principles of effective GTM planning with constrained teams and budgets

How to deliver to growth targets without increases in budgets and head count

INDUSTRY SESSIONS

As one of the forum highlights, join your industry peers for these group discussions with your competitors and peers.

You’ll be discussing challenges and pressing topics that are most relevant to you and B2B marketers in your specific industry.

Choose from B2B Marketing in:

  • IT/Tech/SaaS, Cloud
  • Banking, Financial Services & Insurance
  • Professional Services (Accounting, Engineering, Legal, Consulting)
  • Manufacturing & Health
  • Property & Construction

You will learn from over 70 B2B marketing leaders:

First confirmed 2025 speakers include:

  • B2B Marketing Leaders Forum APAC 2025 Emma Chalwin Workday CMO

    Emma Chalwin

    CMO
    Unleashing the power of B2C storytelling for B2B audiences
  • B2B Marketing Leaders Forum APAC 2025 Robert Chatwani Docusign

    Robert Chatwani

    President & GM Marketing & Growth
    Lessons from leading growth at Atlassian, Ebay and now Docusign
  • Volvo Trucks CMO behind Jean-Claude Van-Damme's epic split, Ingela Nordenhav speaking at B2B Marketing Conference in Sydney, Australia 2025

    Ingela Nordenhav

    Brand Consultant & Former CMO, Volvo Trucks
    The Volvo Trucks CMO who brought us Jean-Claude Van Damme’s Epic Split – 10 years and 122M views since B2B’s first epic campaign
  • B2B Marketing Leaders Forum APAC 2025 Lisa Gilbert Kyndryl

    Lisa Gilbert

    VP Global Marketing
    Building brands that resonate across cultures & Accelerating growth across diverse global markets
  • Justin Smith CMO Ansarada is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Justin Smith       

    CEO
    From CMO to CEO - How to be the CEO’s most valuable strategic partner
  • B2B Marketing Leaders Forum APAC 2025 Eve Alexander Seismic CMO

    Eve Alexander

    SVP Corporate & Product Marketing
    Building Enablement Excellence for GTM Teams to Create Better Buyer Experiences
  • B2B Marketing Leaders Forum APAC 2025 Sonia Adams GHD

    Sonia Adams

    Chief Client Officer, Global Marketing
    Celebrating Global CX - Better outcomes for customers, employees, and organisations
  • B2B Marketing Leaders Forum APAC 2025 Renee Howie Insignia Financial

    Renee Howie

    Chief Customer Officer
    Leading a holistic, future-focused growth engine for eight brands with P&L ownership
  • B2B Marketing Leaders Forum APAC 2025 Kat Chia Telstra Health

    Kat Chia

    Global Head of Marketing & Comms
    Consolidating brands, marketing teams, CRM systems and tech during mergers & acquisitions
  • B2B Marketing Leaders Forum APAC 2025 Carrie Smith Accenture CMO

    Carrie Smith

    MD, ANZ Marketing & Comms Lead
    AI agents and their impact on operational processes, marketing structures & change management
  • B2B Marketing Leaders Forum APAC 2025 Jon Stona Airwallex

    Jon Stona

    VP & Global Head of Marketing
    Leading global hypergrowth and expansion into Americas and Europe
  • B2B Marketing Leaders Forum APAC 2025 Nicole Aman CMO PWC

    Nicole Aman

    MD, Marketing, Clients, Markets & Growth
    Client experience and leading through change
  • B2B Marketing Leaders Forum APAC 2025 Marc Joshi QIC

    Marc Joshi

    Executive Director Marketing & Comms
    Driving growth at one of Australia’s largest institutional investors
  • B2B Marketing Leaders Forum APAC 2025 Ben Munroe Cloudflare

    Ben Munroe

    VP Marketing APAC
    Driving ABM Success with Agentic AI
  • B2B Marketing Leaders Forum APAC 2025 Linda Griffin Zurich Insurance

    Linda Griffin

    Head of Brand, Marketing & Corporate Affairs ANZ
    CMO/CEO Alignment around B2B, B2C and B2B2C brand building
  • B2B Marketing Leaders Forum APAC 2025 Ed Edwin Lee ResMed CMO

    Ed Lee

    Senior Director, Commercial Marketing APAC
    B2B v B2C marketing in healthcare manufacturing
  • Bernadette Conlon from Cognizant is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Bernadette Conlon

    CMO Asia Pacific & Japan
    Building and protecting brand trust and a long term brand building approach
  • B2B Marketing Leaders Forum APAC 2025 Stella Kordonis Redhat

    Stella Kordonis

    Head of Regional Marketing, Brand Experiences & Comms
    Leadership, Transformation, Navigating Change & Uncertainty - Purpose, Self-Compassion & Redirection
  • David Hirsch from QBE is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    David Hirsch

    Head of Marketing & Insights, APAC
    Data vs. instinct & Commercial Mix Modelling
  • B2B Marketing Leaders Forum APAC 2025 Rushenka Perera SAP

    Rushenka Perera

    VP Marketing ANZ
    Deep dive into Attribution models & Internal Data Compliance
  • B2B Marketing Leaders Forum APAC 2025 Lydia Sheridan JLL

    Lydia Sheridan

    Head of Marketing ANZ
    Driving Transformation - Building culture and high performing teams
  • B2B Marketing Leaders Forum APAC 2025 Helen McEnery Virgin

    Helen McEnery

    Head of B2B Marketing
    Securing board funding for B2B Brand investments - and the “phenomenal” growth that followed
  • B2B Marketing Leaders Forum APAC 2025 Scott Ciantar IDEXX

    Scott Ciantar

    Head of Marketing APAC
    Strengthening the marketing team’s capabilities to articulate marketing’s strategic value and building trust with stakeholders.
  • B2B Marketing Leaders Forum APAC 2025 Niek Dekker eftsure

    Niek Dekker

    VP Marketing
    Revenue data-driven attribution reporting to fund the right campaigns
  • Hilary Spear, IFM Investors is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Hilary Spear

    Executive Director, Head of Global Content Creation
    Content and thought leadership strategy
  • B2B Marketing Leaders Forum APAC 2025 Megan Elkhouri Icon Construction

    Megan Elkhouri

    Group Marketing & Communications Manager
    B2B Marketing in Property & Construction
  • B2B Marketing Leaders Forum APAC 2025 Chantelle Lane CMO Bapcor

    Chantelle Lane

    GM Wholesale (Former CMO)
    From CMO to P&L accountability and driving strategic & sustainable profit growth in Manufacturing
  • B2B Marketing Leaders Forum APAC 2025 Stuart Matthewman IR

    Stuart Matthewman

    CMO
    Advice for budget negotiations with your CFO & CEO
  • B2B Marketing Leaders Forum APAC 2025 Kelly Fisk Iress

    Kelly Fisk

    CMO
    Data vs. instinct: Striking the right balance in creative campaigns
  • B2B Marketing Leaders Forum APAC 2025 Kimberley Saddington FCM

    Kimberley Saddington

    Head of Marketing ANZ
    The importance of brand, personalisation & focus on buyer group personas
  • Sue McEvoy FCM is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Sue McEvoy

    Head of Sales
    Sales & Marketing Alignment around Content & Analytics
  • B2B Marketing Leaders Forum APAC 2025 Nancy Snype Gallagher Bassett

    Nancy Snype

    Global Digital Marketing Director
    Leading global high performing, digital teams from Magnetic Island
  • B2B Marketing Leaders Forum APAC 2025 Amelia Wilson programmed

    Amelia Wilson

    Marketing & Comms Lead ANZ
    Data rich analytics to further inform GTM strategy
  • B2B Marketing Leaders Forum APAC 2025 Henry Surapong Nuix

    Henry Surapong

    Head of Marketing Operations
    Data quality & its impact on the future of marketing
  • B2B Marketing Leaders Forum APAC 2025 Courtney Cusack Fujifilm

    Courtney Cusack

    Head of Marketing
    Enterprise Brand Transformation - Uniting three brands and business units into one whole
  • B2B Marketing Leaders Forum APAC 2025 Lexie Walker Thomson Reuters

    Lexie Walker

    Sr Marketing Dir, Corporate Solutions Asia
    From SEO to AI-powered search optimisation - implications of AI-driven search
  • B2B Marketing Leaders Forum APAC 2025 Rohan Kamra Pure Storage

    Rohan Kamra

    Head of Digital & Revenue Marketing APAC
    Strategic implications of AI-driven search environments
  • B2B Marketing Leaders Forum APAC 2025 Alexandra Kelly IBM

    Alexandra Kelly

    Field & Head of Account Based Marketing ANZ
    Strategic ABM to 100 accounts - driving personalisation at scale
  • B2B Marketing Leaders Forum APAC 2025 Kate Power CMO Snowflake

    Kate Power

    Head of Marketing ANZ
    Futureproofing for Growth - Retention, growing share of wallet and focus on customer churn and the levers marketing control
  • B2B Marketing Leaders Forum APAC 2025 Charles Kinsella Creditorwatch

    Charles Kinsella

    Sales Director
    ABM in APAC: Speed Bumps, Wrong Turns & the Road to Results
  • B2B Marketing Leaders Forum APAC 2025 Lidia Lal CMO SAP

    Lidia Lal

    Head of Marketing APJ, Spend Management
    Global vs. Regional ABM: Evaluating the effectiveness of global frameworks versus regionally adapted strategies
  • B2B Marketing Leaders Forum APAC 2025 Lauren Adam Zendesk

    Lauren Adam

    VP Marketing, APJ
    Balancing budget and resource constraints with the need for local campaigns and autonomy
  • B2B Marketing Leaders Forum APAC 2025 Emma Hansen PKF

    Emma Hansen

    Head of Marketing
    Events - The robust strategy behind customer, referrals and third party events
  • B2B Marketing Leaders Forum APAC 2025 Marcelo Bussacarini Cisco CMO

    Marcelo Bussacarini

    Global Network Security & AI Security Marketing
    Pipeline acceleration & Growth - Strategies for optimising marketing-influenced pipeline growth
  • B2B Marketing Leaders Forum APAC 2025 Ute Appenzeller GHD

    Ute Appenzeller

    Global Head of Growth Marketing
    Internal Marketing Transformation - From support to valued growth function
  • B2B Marketing Leaders Forum APAC 2025 Memo Hayek NAB CBA Nine

    Memo Hayek

    CIO & CTO at NAB, Nine & CBA
    Know Your Customer - Why does GTM intelligence matter
  • B2B Marketing Leaders Forum APAC 2025 Jodie Sangster Australia Centre for AI in Marketing ACAM CMO

    Jodie Sangster

    Founder (Former CMO, IBM & CEO, ADMA) Australian Centre for AI in Marketing (ACAM)
    AI technology adoption roadmap and strategy for marketing teams
  • B2B Marketing Leaders Forum APAC 2025 Sian Jenkins Genesys CMO

    Sian Jenkins

    Marketing Director, ANZ & India
    Brand’s comeback era: AI Growth, buyer-led content, and evolving buyer journeys
  • Michaeli Gotley at Rubrik is speaking at b2b marketing leaders conference in sydney australia 2025

    Michaeli Gotley

    Head of Marketing JAPAC
    Strategies for optimising marketing-influenced pipeline growth
  • B2B Marketing Leaders Forum APAC 2025Danny Beck Lenovo

    Danny Beck

    Senior Marketing Manager, ANZ
    Engaging full buying groups through buyer-led experiences
  • B2B Marketing Leaders Forum APAC 2025 Jade Meara f5 CMO director of marketing

    Jade Meara

    Director of Marketing APCJ
    How to engage buyers that are ghosting you
  • Meredith Oryan from Adobe is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Meredith O’Ryan

    Director, Integrated Campaigns APJ
    The Art and Science of Stakeholder Management
  • Sulo Hardie SAP Concur is speaking at the B2B Marketing Leaders Forum 2025 in Sydney on the 21-22 May 2025

    Sulo Hardie

    VP Marketing APAC
    Driving ABM Success with Agentic AI
  • Natalie truong is speaking at b2b marketing leaders conference in sydney australia 2025

    Natalie Truong

    Former CMO Oceania, EY & Former CMO Asia, Middle East & Africa & Partner, Mercer
    Career Advice for Emerging Marketing Leaders
  • B2B Marketing Leaders Forum APAC 2025 Tim Beveridge

    Tim Beveridge

    Former CMO, Versent, Kepler Analytics, BJSS
    Know Your Customer, Why does GTM intelligence matter
  • B2B Marketing Leaders Forum APAC 2025 Andy Lark CMO

    Andy Lark

    Former CMO CBA, Xero, Foxtel
    The New Fundamentals: Navigating the B2B Shift
  • B2B Marketing Leaders Forum APAC 2025 Janine Pares TSM

    Janine Pares

    CEO & Founder
    Aligning sales and marketing around the customer to deliver an integrated GTM, accelerate performance and efficiency
  • Matt tindale at Linkedin is speaking at b2b marketing leaders conference in sydney australia 2025

    Matt Tindale

    Managing Director ANZ
    THE B2B Video Revolution
  • B2B Marketing Leaders Forum APAC 2025 Eve Evelyn Swiam Seismic CMO

    Evelyn Swaim

    VP Global Growth Marketing
    Sales & Marketing alignment for international growth
  • B2B Marketing Leaders Forum APAC 2025 Kristy Kelly

    Kristy Kelly

    Managing Director
    Helping B2B marketers secure larger budgets and a firm seat at the leadership table
  • B2B Marketing Leaders Forum APAC 2025 Emma Roborgh

    Emma Roborgh

    Founder & CEO
    Turning marketing departments into revenue generating machines

Thank you to our 2025 sponsors

Helping APAC's B2B marketers turn their departments into revenue generating machines in 2025:

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2025 SPONSORSHIP BOOKINGS NOW OPEN!

A very limited amount of partnership opportunities exists at the forum. Contact Kristy Kelly kristy.kelly@b2bmarketingleaders.com.au

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