• 21-24 May 2019 | Doltone House Jones Bay Wharf | Sydney | Australia

    B2B Marketing Leaders Forum APAC 2019

    APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!
     

    21-24 May 2019 | Doltone House Jones Bay Wharf | Sydney | Australia

APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

Now in its forth year, APAC’s largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 21 – 24 May 2019.

350 B2B CMOs and marketing leaders will gather to to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Tickets and sponsorship are sold out every year so please secure your spot early!

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

What's NEW in 2019?

Every year you’ve been asking us for more practical learning, more choice, more chances of networking and getting to know other marketers with the same challenges or in the same business as you.

In 2019 we’re making this happen! This is what’s new in 2019:

TOPIC FOCUSED ROUND TABLE DISCUSSIONS

On day one we will be running 8 parallel round table discussions. You will choose 2 topics most relevant to your current challenges and areas of interest.

Each table is moderated by a B2B marketer who will first share their own story and then pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and
benchmark with peers.

INDUSTRY FOCUSED ROUND TABLES

Learn from and make friends with marketing peers sharing your challenges, in your industry.

On day two we’ll be running round table discussions focused on industry verticals: Banking, financial services and insurance; IT and software; Manufacturing and construction; Media and advertising; Professional services; Public sector, education and healthcare; Utility – Energy, mining, gas; and Very SMALL teams and budgets.

NEW TRACKS: BRAND, CX, SMB & INNOVATION

We’ll again be running the Enterprise CMO and Emerging Leaders tracks.

New for 2019 is the introduction of a third track specifically focusing on small, medium businesses – doing more with smaller budgets and teams.

New is also the introduction of  Brand, CX and Innovation focused tracks.

MORE NEWS

NEW: Focus on “The Future of B2B Marketing”

NEW: Mentoring meetups during lunch

NEW: Speed networking during drinks

NEW: One-on-one meetings with sponsors – some of you want to hear more from sponsors, some of you want to hear less. This year we will have fewer sponsored sessions and instead, if you want to learn more about the latest technology, solutions or B2B agency work, please let us know and we’ll help you organise personal meetings.

First confirmed speakers you'll be learning from:

  • Mim Haysom CMO EGM Brand B2B Marketing Conference Sydney Australia 2019

    Mim Haysom

    CMO / EGM Brand & Marketing,
    Suncorp
    Transforming brand strategy - connecting 12 brands into the one Suncorp Group brand
  • Ann Sung Ruckstuhl SVP CMO Unisys B2B Marketing Conference Sydney Australia 2019

    Ann Sung Ruckstuhl

    SVP and CMO,
    Unisys
    Bringing a Silicon Valley start-up mindset to a 140-year-old B2B IT company and transform its customer experience
  • Mark Redgrave CMO Spark NZ B2B Marketing Conference Sydney Australia 2019

    Mark Redgrave

    B2B CMO and Tribe Lead,
    Spark NZ
    Leading the world’s largest agile-at-scale transformation
  • Connie Klimko CMO Siemens B2B Marketing Conference Sydney Australia 2019

    Connie Klimko

    Head of Marketing, Digital Services,
    Siemens Energy
    Establishing Siemens as the digital transformation partner of choice for energy and utilities organisations
  • Mark Renshaw CMO Siteminder B2B Marketing Conference Sydney Australia 2019

    Mark Renshaw

    CMO,
    SiteMinder
    Back home after 17 years in the US, most recently as Global Chair for Edelman's Brand Practice
  • Jay Gaines CMO SiriusDecisons B2B Marketing Conference Sydney Australia 2019

    Jay Gaines

    Global CMO,
    SiriusDecisions
    The future of B2B marketing - the road to 2025
  • Bhupesh Lall CMO Autodesk B2B Marketing Conference Sydney Australia 2019

    Bhupesh Lall

    APAC CMO,
    Autodesk
    CX, retention & loyalty transformation: Keeping customers for life in a subscription-based business
  • Natalie Feehan COM MYOB B2B Marketing Conference Sydney Australia 2019

    Natalie Feehan

    Executive GM, Group Marketing,
    MYOB
    Brand transformation
  • Tracy Gawthorne CMO Accenture B2B Marketing Conference Sydney Australia 2019

    Tracy Gawthorne

    CMO / MD, Marketing & Communications, ANZ,
    Accenture
    The role of the CMO as a business leader first, marketer second - and the CEO’s trusted advisor
  • george pappas cmo linde material handling b2b marketing conference sydney australia 2019

    George Pappas

    Senior Director Corporate Operations, Marketing & Services,
    Linde Material Handling
    Industry Focused Round Table Discussion: Manufacturing and Construction
  • Pamela Cass CMO VMware B2B Marketing Conference Sydney Australia 2019

    Pamela Cass

    VP Marketing Asia Pacific & Japan,
    VMware
    Performance management and leadership engagement
  • Danielle Bond CMO Aurecon B2B Marketing Conference Sydney Australia 2019

    Danielle Bond

    Global CMO,
    Aurecon
    Building a solid brand, telling your story, and engaging your brand ambassadors
  • Andy Lark Former CMO CBA Xero Foxtel B2B Marketing Conference Sydney Australia 2019

    Andy Lark

    Former CMO,
    CBA | Xero | Foxtel
    The art of budgeting - From allocation to attribution: making transformational marketing investments
  • Silvia Arrigoni Nearmap CMO B2B Marketing Conference Sydney Australia 2019

    Silvia Arrigoni

    Vice President Marketing,
    Nearmap
    Growing Australian brands internationally. Global brands for local markets and individual customers
  • ljubica radoicic cmo hexagon ppm b2b marketing conference sydney australia 2019

    Ljubica Radoicic

    Marketing Director APAC,
    Hexagon PPM
    Creating the marketing revenue engine with limited resources
  • Ray Kloss CMO ANZ Cisco B2B Marketing Conference Sydney Australia 2019

    Ray Kloss

    Director Marketing ANZ,
    Cisco
    Re-aligning your marketing budgets to achieve your most important marketing objectives
  • sian chadwick CMO Westpac B2B Marketing Conference Sydney Australia 2019

    Sian Chadwick

    Head of Business Experience,
    Westpac
    Moving budget between teams and the impact on resources and people
  • Debbie Jensen CMO Challenger B2B Marketing Conference Sydney Australia 2019

    Debbie Jensen

    General Manager of Marketing,
    Challenger
    The future of marketing depends on our credibility – creating the revenue engine
  • Eva Ross CMO Sendle B2B Marketing Conference Sydney Australia 2019

    Eva Ross

    CMO,
    Sendle
    How to market hyper-growth start-ups like Airbnb and Sendle
  • andres torres head marketing ericsson B2B Marketing Conference Sydney Australia 2019

    Andres Torres

    Head of Marketing, ANZ,
    Ericsson
    Innovation: AI/ML/IoT/Chatbots and the Ericsson Innovation Centres
  • Kate Massey CMO J Curve B2B Marketing Conference Sydney Australia 2019

    Kate Massey

    CMO,
    JCurve Solutions (ASX: JCS)
    Mapping out the path to a future CMO role. Demand gen campaign case study
  • Karen Fellus CMO Telstra Wholesale B2B Marketing Conference Sydney Australia 2019

    Karen Fellus

    Principal, Brand Marketing Communications,
    Telstra Wholesale
    Content through the funnel and lead-scoring
  • Robbie Morris CMO Ansarada B2B Marketing Conference Sydney Australia 2019

    Robbie Morris

    CMO,
    Ansarada
    ABM Success – 40% increased engagement in the US for targeted accounts
  • stefanie di trocchio cmo origin energy b2b marketing conference sydney australia 2019

    Stefanie Di Trocchio

    Digital Content Director,
    Origin Energy
    The rise and rise of B2B content marketing – the past, present, future
  • natalie truong cmo mercer b2b marketing conference sydney australia 2019

    Natalie Truong

    CMO Asia & Head of B2B Marketing - Pacific,
    Mercer
    Sales & Marketing Alignment - What no more MQLs?!
  • SMB Marketing Conference Kelly Chapman Small budgets teams B2B Marketing Conference Sydney Australia 2019

    Kelly Chapman

    Head of Marketing,
    Genie Solutions
    Small budgets and teams round table discussion - Ensuring every dollar works
  • Joanna Greenham Marketing Manager SDI B2B Marketing Conference Sydney Australia 2019

    Joanna Greenham

    Global Marketing Manager,
    SDI
    How SMBs are investing their budgets – Doing more with limited resources
  • Bruce Song Social Media Online B2B Marketing Conference Sydney Australia 2019

    Bruce Song

    Head of Online Marketing and Sales,
    Alibaba Cloud
    Advice for emerging marketing leaders from having worked at Google and LinkedIn
  • Anna Bohler Head Marketing Content Social Prospa B2B Marketing Conference Sydney Australia 2019

    Anna Bohler

    Head of Customer Marketing, Content & Social,
    Prospa
    Future proofing your career in marketing
  • natali talevski cmo ir b2b marketing conference sydney australia 2019

    Natali Talevski

    Global Marketing Operations Manager,
    IR
    Metrics & attribution / Martech team structures
  • bobbi mahlab content marketing strategy agency b2b marketing conference sydney australia 2019

    Bobbi Mahlab

    Managing Director,
    Mahlab
    Content Marketing to support every stage of the buyer journey
  • Mona Lolas CMO VisumCX Channel Partner CX Workshop Customer Experience Strategy Journey Mapping Sydney Australia 2019

    Mona Lolas

    Managing Director, APAC,
    VisumCX
    CX Strategy & Journey Mapping Workshop
  • B2B Marketing Conference Sydney Australia Emma Roborgh CMO Leaders Forum APAC

    Emma Roborgh

    Founder & CEO,
    B2B Marketing Leaders Forum APAC 2019
    Turning marketing departments into revenue generating machines

Pre and Post Conference Worskshops in 2019

Partner Channel Marketing Workshop.

Customer Experience & Journey Mapping Workshop.

Content Marketing Strategy to Deliver Business Objectives.

Tickets are capped at max 30 attendees for a personal learning experience.

Strategies, Technologies and Leadership you'll learn in 2019!

PLENARY SESSIONS

BRAND LEADERSHIP

In 2019 we’ve added a much stronger focus on brand leadership and transformation and during the plenary keynotes you’ll hear how Suncorp, with 12 independent, mainly Geo focused brands including AAMI, GIO, APIA has embarked on a journey of transforming its brand strategy and connecting the many brands into the one Suncorp Group brand.

Building a solid brand, telling your story, and engaging your brand ambassadors.

Growing Australian brands internationally – Global brands for local markets and individual customers

How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand

Demonstrating how the brand provides growth and financial value to the business

The CMO as business leader

During this year’s plenary keynote on marketing leadership you’ll learn how Accenture’s CMO is re-shaping both our internal and external perceptions of the CMO.

She’ll share how CMOs must take on the role as business leaders first and  marketers second –  The need for CMOs to communicate a clear perspective on the company’s strategy based on industry trends, financial performance, value creation, technology and shareholder expectations

To gain influence in the c-suite and boardroom, CMOs must speak, drive and clearly demonstrate’s marketing’s contribution to “profitable” growth.

Earning a seat at the revenue table – turning marketing departments from cost to revenue centre.

CX, Retention & Loyalty

As CMOs responsible for Customer Experience or CX we can control the technology and ensuring friction free customer journeys and that internally, every customer facing function within our organisation have a single customer view of our customers. What we can’t control as easily is what happens after purchase, especially when we hand over to individuals within external implementation partners. We’re also heavily reliant on customer support and service which we can’t directly control.

The CX experience becomes imperatively important as B2B organisations move to subscription models as instead of yearly contracts, the sale is now never complete.

During this plenary keynote Autodesk, a design software company for the engineering and construction industry, will share how  five years ago embarked on this transformational change of introducing a  subscription-based marketing model and what they now need to do to keep their customers for life.

SALES & MARKETING ALIGNMENT

Driving business growth by personalising complex buyer journeys and aligning product, marketing, sales and distribution partners across every channel.

Sales and marketing alignment for Account Based Marketing (ABM) success

Driving Business Transformation

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

The Future of B2B Marketing

Learn how B2B CMOs world wide are future-proofing their businesses to drive growth

Where B2B CMOs are planning to focus investment, skills and capabilities development, and organisational change over the next two years.

ROUND TABLE DISCUSSIONS

SALES & MARKETING ALIGNMENT

Are your leads being followed up by sales?

Does the business understand how you measure leads?

Does your reporting make sense to the business?

Do marketing and sales have shared objectives, goals and KPIs of revenue and pipeline?

Are sales satisfied with the quantity and quality of the marketing leads?

Do you have a mutually agreed service level agreement (SLA) with a mutually agreed definition of MQL, mutually agreed lead management and scoring process in the funnel?

Do you have regular collaboration sessions to review shared KPIs progress and alignment?

What, no more MQLs?!

In 2019 Natalie from Mercer is throwing away MQLs altogether. A lead is no longer a lead until it’s been accepted by the sales team!

Join us in these discussions and share your thoughts and experience

CHANNEL/PARTNER MARKETING

Maximizing business value with partners
In these round table sessions we’ll focus on communicating value to, through, with and for channel partners. The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve.

Today’s Partners typically work with 5–25 Vendors at any given time. The constant flow of information coming in from these Vendors can be disruptive, overwhelming, and confusing. Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers mindshare.

Through and To-Partner Marketing – Revenue contribution, partner engagement and partner- led demand ROI and visibility

Driving Better Engagement and fuelling marketing performance with partners

Providing a seamless partner experience

Data-driven channel marketing

Persona Development to better understand my partner marketer needs

Mapping the Partner Journey: Applying Personas to Optimize Channel Marketing

DATA, METRICS & ATTRIBUTION

Data Driven Marketing – Too much data, not enough insights
As marketers today we have more data sources coming our way than ever before.

But how do we use, and more importantly understand and interpret, the data coming in?
During these two round table sessions we’ll explain how B2B marketers:

Gain cross-channel visibility to see which channels, campaigns, and content best drive your KPIs
Optimise performance by making your data actionable with goals, pacing, alerts, chat– and more.
Centralise your marketing reporting across advertising, social, CRM– and anything else in your mix.
Create expert dashboards, reports and AI-powered insights to analyze marketing holistically

Metrics and attribution

How to set up attribution that works so teams can communicate the value of marketing to the business.

Marketing metrics that matter – pipeline, revenue, ROI, brand awareness, lead conversion, pipeline performance, campaign ROI,
first touch attribution and more.

Bring in your data sources and reporting metrics and we’ll discuss and advice.

CONTENT MARKETING & ROI

In addition to the keynote presentation by Mahlab there will be two round tables discussing B2B focused content marketing strategy hosted by Telstra Wholesale and Origin Energy.

Karen from Telstra Wholesale will discuss content through the funnel, content lead-scoring and the on-going annual content program based on data, testing and learning.
Content for lead-scoring at every stage of the sales funnel – what, how and when do we reach SQL (Sales Qualified Leads).

Stefanie from Origin Energy will share, having spent over 10 years in B2B content marketing, most recently with MYOB she’s learnt along the evolution of content marketing.

She’ll share her view of the rise and rise of B2B content marketing – the past, present, future

Content ROI based on the reach, relevance and effectiveness model.

Make sure to bring your own content marketing success (and failure) stories and we’ll discuss and share learnings.

MARKETING TECHNOLOGY - MARTECH

The tools needed to turn marketing from cost to revenue center

An integrated CMS, CRM and Marketing Automation stack is imperative to get the closed loop reporting you need to prove marketing’s contribution to revenue.

But what’s next for your marketing technology stack; Analytics, ABM, Social Media Management, B2B e-commerce?

In this session we’ll share our stacks, best practice, pit-falls and learnings such as:

Customer and business drivers for implementing your martech stack

Metrics used to define and measure impact and success

And the secret ingredient of integration and talent.

Team structures

What is best practice team structures, and how do you know what skills you need to recruit for?

ACCOUNT BASED MARKETING (ABM)

Launching ABM as growth strategy for targeted accounts in the US

During this round table, Australian Fintech Ansarada will share their successful ABM strategy when launching in the US last year.

Learn the steps they followed to successfully launch their ABM strategy to build awareness, drive demand, and enable their sales
team to convert engaged accounts.
Hear the tactical plan they put into action, the metrics used, and the lessons learned along the way.

AI-Powered ABM – Insights to action – scale account based marketing success

Learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy.

MRP will share how they utilise AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies

DEMAND GEN AND FUNNEL OPTIMISATION

During this round table session, in this campaign-case-study,Kate from JCurve Solutions (ASX: JCS) will share how the high-performing demand generation campaigns the team run last year, successfully increased the number of leads by 65 per cent, translating into a record-high sales pipeline growth of 49 per cent.

This resulted in 103 new ERP customers, a 30 per cent increase, and over 600 customers by leveraging repeatable success.

Bring your own campaign success stories and we’ll discuss and share learnings.

PERSONA & JOURNEY MAPPING

Customer journey mapping has become a favourite tool for visualising every experience your customers have with you.

In this session we’ll discuss how do you create them and what is the best way to use them.

What is customer journey mapping and how do you do it?

How to research your customer journey map.

How to use and execute on your customer journey map.

Bring your own and we’ll discuss.

CMO & LEADERSHIP

During these two round table discussions we’ll be discussing  building high performing marketing teams

How to nurture a high performance environment sustained over long periods of time.

Managing change, resilience and burn-out.

CMO to CEO – we’ll also be discussing the attributes, skills and experience that will enabling
marketing leaders of today to become the CEOs of tomorrow

TRACKS

ENTERPRISE CMO TRACK

Leading the world’s largest Agile transformation project

Whether it’s implementing new marketing team structures, driving company wide CX programs or digital transformation initiatives, driving change and innovation is becoming an essential skill required by today’s CMOs.

The art of budgeting – from allocation to attribution: making transformational marketing investments

What are your most important marketing objectives and how are you realigning your marketing
budgets and activities to achieve these?

SMB CMO TRACK

How do start ups build sustainably high growth with limited marketing budget?
Airbnb’s first employee in Australia in 2012, Eva expanded her marketing remit across APAC before bringing her experience in growth back to Australian small business parcel delivery start-up, Sendle.

Getting a seat at the revenue table – the future of marketing depends on our credibility – creating the revenue engine

Learn how SMB CMOs are investing and spending their budgets – what they’re investing more, less in and how they
get more budgets

EMERGING LEADERS

Future proofing your career in marketing – mapping out the path to a future CMO role

As you aspire to the next step in your marketing career, learn actionable advice and strategies to help you build your roadmap to career success, in addition to insights and lessons learned from other marketers’ own career journeys.

Understanding your purpose and role in revenue and profitability

BRAND TRACK

Building a solid brand and engaging engineers as your brand ambassadors at Aurecon
In a professional services firm, people are your product, brand and positioning plays an especially important role in an otherwise undifferentiated industry.

Brands as growth investments –  building a solid brand, telling your story, and engaging your brand ambassadors.

Learn how to brand from the inside out with corporate culture, community, and brand experience.

Growing Australian brands internationally – global brands for local markets and individual customers

With a strong background in brand building, Silvia joined Australian Nearmap in 2017 to continue to scale the brand across multiple geographies and drive the consistent and compelling global brand profile and positioning

How are marketing leaders measuring and communicating their tangible and less tangible
contributions to a brand

Can the brand truly drive growth and bottom line – how do you measure

CX TRACK

How B2B marketers can drive CX business transformation (and boost your career)

Customer Experience (CX) is a strategic, cross-functional change program and not just improvements in digital experience and campaign integration.

So how can you, as a B2B marketer drive change across the organisation?

Learn how Unisys’ Global CMO has brought a Silicon Valley start-up mindset to a 140-year-old B2B IT company and transformed its customer experience

How to deliver a personalised, consistent, friction-free, omnichannel customer experience for your business clients

The CMO as gatekeeper of customer experience in the businesses and how to prepare for a customer-centric future

Selling a customer-centric vision and then getting your organisation to live and breathing it every day

How to measure the customer experience and improvements (customer satisfaction, retention and advocacy, measure the quality of core products and services measure employee satisfaction)

The critical single view of the customer for effective customer strategies.

INNOVATION TRACK

AI, Machine Learning, Agile Marketing, Growth Marketing and Innovation

AI and ML are fast revolutionising marketing and interactions along the customer journey.

Agile marketing frameworks are getting adopted for speed, flexibility and results.

Fostering a company culture of innovation that generates measurable revenue growth.

Register before 22 Feb 2019 and save up to $800 per ticket.

Only available for first 100 tickets.

APAC's largest conference for B2B marketers!

Partners/Sponsors

Please download the partnership prospectus to see how to get involved with the 2019 forum.

Headline Partner

Platinum Partner

Content Strategy Partner

Mahlab B2B Marketing Conference Content Strategy Agency

Silver Partner

Sitecore at b2b marketing conference in Sydney in May 2019

AI-powered ABM Partner

MRP_Logo_RGB_FC_Screen

Bronze Partner

Webinar Partner

ON24 at B2B marketing conference in Singapore Asia 2018

Interested in becoming a sponsor?

Get the full conference brochure!

Make sure you bring your team and save $800 per ticket if you register before 22 Feb 2019.

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