Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from over 60 B2B CMOs on:
Following on from last year's success based on the strong focus on practical learning, we'll further develop the workshop style group sessions in 2021.
You will again be able to choose the topics most relevant to your current challenges and areas of interest.
During these highly interactive industry specific sessions we’ll dive deeper into specific topics shared by your industry peers
Industry Focus sessions include Banking, Insurance & Financial Services, IT & Software, Professional Services (engineering, legal, accounting, service, consulting), Manufacturing, Property & Construction, Health, Marketing into Government and SMB specific (with limited budget and resources).
The hugely successful focus on SMBs at the last forum with tracks and sessions focusing specifically on challenges faced by B2B marketers with smaller teams and budgets will return in 2021.
There will be one track dedicated to SMBs again as well as an hour “Industry” session dedicated to marketers with minuscule budgets and teams.
Based on what you’ve told us, we’re adding many new topics in 2021 including ABM Strategy and ABM at Scale (Programmatic ABM), Partner/Channel Marketing, B2B2C, Segmentation case studies, Demand Gen, Digital Engagement, Change Management & Leadership, Marketing into Government and much much more.
We’ll of course also have a continued strong focus on Customer Experience, Sales & Marketing Alignment, Content Marketing and more. See program for for more detail.