Tuesday 19 May 2026 | 9.00am - 4.00pm | Sydney | Soho Room, Doltone House Jones Bay Wharf
One day. Three practical sprints. Your complete AI system for smarter marketing.
Get The AI Advantage: Learn to use AI like a pro; with more confidence, better results and serious impact.
You’ve played with prompts, tested a few tools, maybe even built it into parts of your workflow. But you know there’s more.
More potential, more shortcuts, more strategies and more ways to work smarter.
This workshop is a 3-part sprint where you’ll build out your end-to-end AI support system in a single day – optimised for the way you work, trained on your voice, and designed to deliver better research, insights, and results.
Who should attend The AI for Marketing Leaders workshop:
This workshop is suited to marketers of all levels looking at incorporating gen-AI into their strategy, planning and day-to-day workflows:
It is ideal for:
Marketing Directors & Senior Marketing Managers: Those guiding multi-channel, multi-market programmes and looking to incorporate AI into demand generation, content, brand, and customer experience.
B2B Demand Generation, ABM & Growth Leaders: Professionals seeking practical AI applications to scale campaigns, personalise experiences and optimise conversion.
Digital, Data & Marketing Operations Leaders: Teams responsible for martech integration, data readiness, CRM optimisation and AI-enabled workflows.
Brand & Content Managers: To accelerate research, idea generation, creative development, and content repurposing—while helping teams maintain brand consistency
Emerging Marketing Leaders understanding the need for AI adoption for their personal, future career: Future-ready marketers who want to build foundational knowledge in AI strategy, governance and practical applications.
Train AI to think and sound like you.
You’ll optimise your setup, use memory and set clear guardrails so every interaction delivers better quality outputs.
Learn how to train AI on your tone of voice so you can create sharper content and comms in a fraction of the time. Crack the prompting code, discover how power prompts reduce bias and get more reliable results every time.
Walk away with: Less admin. More brainspace. Your personal AI quick-start guide, guardrails checklist, and confidence using vision and voice modes for everyday tasks.
Build your digital twin – a mini assistant that works the way you do.
One-off prompts don’t scale. You’ll learn how to create no-code assistants (in Copilot, ChatGPT or Google) that deliver consistent, high-quality work across your team.
From landing page builders to better briefs, simple synthetic personas and data crunchers; we’ll show you the highest impact use cases and step-by-step exactly how we built them.
Walk away with: Reclaim hours every week. One fully functional AI assistant, an impact matrix to prioritise use cases, and the skills to build plenty more independently.
Go beyond efficiency. Use AI to uncover insights, map competitors, and make smarter decisions.
This is where AI shifts from time-saver to strategic partner.
You’ll understand how GEO (generative engine optimisation) is reshaping B2B buying behaviour.
Learn how to extract key insights from messy data and use deep research to validate target audiences, analyse competitors and pressure test creatives.
Walk away with: Work smarter, research anything 10x faster. A strategic research framework, advanced prompt library, and your personalised AI roadmap for next steps.
Inside access: Learn what's actually working in real marketing teams right now
Proven results: 300+ marketers rated AI Marketing Accelerator 9.5/10 in 2025
Hands-on and practical: You’ll build real solutions in the tools you’re already using
Tech agnostic: Work within Google Gemini, Copilot, ChatGPT
Skills-lab format: Learn it. Apply it. Use it.
Practical frameworks: Takeaway guides, checklists, and prompts you can adapt and apply right away.
Real life and relevant :The highest-impact AI skills B2B marketers need in 2026
By the end of the day, you’ll have a working system that includes:
Setup & Foundation: Optimise your AI workspace, memory, tone of voice.
Staying Safe: Responsible AI adoption that protects you, your data & your brand.
Operational Tools: Your own mini assistants and workflows
Strategic Capabilities: Research frameworks, competitor mapping, audience validation, creative analysis
Action Plan: Your personalised AI roadmap to takeaway
Your Presenters:
Delivered by Catherine & Stephen Toms, AI Growth Academy – trusted by leading brands across Australia and beyond. Join 1000+ marketers who’ve already transformed how they work with AI.
What our clients say:
“Like jumping into some glacial water – I emerged from this workshop invigorated and ready to go. Thanks to ‘The Toms’ who curated a fun and interactive day and helped strip away the noise to identify some of the specific tasks and tools we can be using now in marketing to stay on top of this exciting new technology.”
Anonymous – Senior Marketing & Communications Manager
The workshop is a great mix of practice and theory, well suited to marketers looking at incorporating gen-AI into their day-to-day workflows. Working with the Toms helped reinforce my experiments in generative AI as well as investigating new approaches I hadn’t considered before. To top it off, the Toms create a welcoming atmosphere that helps participants to share and learn from each other.
Alberto Polintan – Market Analyst – NEC