“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)
Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines
350 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally we’re bringing the Forum to Melbourne (because so many of you asked us too).
With only 10 tickets left (5 weeks out), Melbourne’s first B2B marketing conference is your chance to learn the latest strategies, technologies and leadership techniques for turning your departments into revenue generating machines, become (and remain) modern marketers and advance your careers as individuals.
Meet your B2B marketing expert speakers
Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
Only 10 tickets left (3 weeks out)!
Strategies, Technologies and Leadership you'll learn in Melbourne!
Brand & Marketing Leadership
Brand leadership and growth when managing many global brands, in local markets, for individual customers.
Inspiring marketing leadership and personal career growth.
Invest in yourself.
CX Strategy & Journey Mapping
The CMO as owner of Customer Experience – The road to customer centricity.
B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.
Managing Change & TRANSFORMATION
Effective change management leadership skills to guide your organisation through transformational journeys.
The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.
Marketing, Sales & Partner Channel Alignment
Marketing as fully owning the end-to-end customer including; direct, online and partner channel sales.
Transforming a previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.
ANALYTICS, ROI & DASHBOARDS
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.
Changing the perception of the marketing team into a legitimate revenue generator – aligning metrics to business financials.
Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.
AGILE MARKETING
Improving marketing teams with agile methodologies.
Agile marketing frameworks are getting adopted for speed, flexibility and results.
Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams at ANZ and Deakin University.
Post-conference workshops on the 14th November!
Workshop A - Customer Experience & Journey Mapping Workshop.
Workshop B - Content Marketing Strategy to Deliver Business Objectives.
Workshops are capped at 30 attendees for a personal learning experience
Get your conference brochure!
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Our Sydney Forum is APAC's largest conference for B2B marketers!
Partners/Sponsors
A huge thanks to all our amazing partners. We couldn’t have a conference without you!
Headline Partner
Content Platform Partner
Silver Partner
Webinar Partner
APAC B2B Agency Partner
Research Partner
Presentation Partner
B2B Media Partner
Interested in becoming a sponsor?
If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2018, we’d love to hear from you. Download our partnership prospectus here.
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