How to retain a respected seat at the leadership table
Aligning to business objectives and speaking the language of the CEO and Board
How to establish credibility with the CFO by speaking their language
From CMO to CEO
Melbourne's largest IN-PERSON B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!
The 3rd annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 18 November 2021.
250 B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.
Tickets for the Sydney Forum in May sold out one month before the event so please secure your spot early!
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We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)
What you’ll learn from 30+ B2B CMOs in 2021
Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from over 30 B2B CMOs on:
Marketing Leadership
Persona, Journey Mapping & CX
The importance of understanding your customer journey across all touchpoints and how to develop and execute on your journey maps
Customer and Employee Experience: B2B Customer Obsession
Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results
ABM - Account Based Marketing
The practicalities of Strategic ABM and ABM at Scale/Programmatic ABM
Advise for getting started, organisational pre-requisites and how to set up for future scale from scratch
Account selection, account mapping and scoring – Learn how to identify and choose the right target accounts
ABM for Demand Generation – learn how to quickly identify demand and intent for your products and services from your target accounts through 1st, 2nd, 3rd party data
Data, Attribution, ANALYTICS & ROI
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue
Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials
Data insights and science – what do you or don’t you know about your data
Data led transformation
Demand Generation & the Role of SDR/ISR teams
With the goal of creating business tangible pipeline – How do we pivot experiential digital engagement in a saturated environment
Go-to-market models to build pipeline and drive customer engagement
What does a demand centre of excellence look like?
Marketing, Sales and SDR teams – the end of chucking leads over the fence
B2B Content Marketing
Aligning your content strategy with business strategy
Mapping content to the funnel/sales process
Using content to progress conversations during long sales cycles
Content ROI and Analytics
Measurement models for proving Content Marketing as a Revenue Function
Customer Marketing
Customer marketing strategy as a critical function to retain, engage and grow revenue from customers
Building blocks for customer marketing (it’s all about the data!)
Customer engagement, advocacy & VOC
Brand Positioning, Strategy & Measurement
How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.
The balance between brand and revenue investments – Building your “board friendly” brand strategy
Career Advancement & Personal Leadership
Ensure you stay relevant and remain a modern marketer
Career advice and paths for emerging B2B marketing leaders
The biggest skill shortages in B2B marketing
The importance of business acumen and financial literacy for marketers
The transition from peer into a leadership position
Our Melbourne speakers in 2019 included:
Last Years Partners:
A huge thanks to all our amazing partners. We couldn’t have a conference without you!
Headline Partner
Platinum Partner
Gold Partner
Gold Partner
Gold Partner
Full Service Digital Agency Partner
Silver Partner
APAC B2B Agency Partner
