• 13 November 2018 | Showtime | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2018

    Melbourne's first B2B marketing conference focused on revenue, growth, leadership and personal career advancement!
     

    13 November 2018 | Showtime | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

350 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally we’re bringing the Forum to Melbourne (because so many of you asked us too).

With only 10 tickets left (5 weeks out), Melbourne’s first B2B marketing conference is your chance to learn the latest strategies, technologies and leadership techniques for turning  your departments into revenue generating machines, become (and remain) modern marketers and advance your careers as individuals.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Meet your B2B marketing expert speakers

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

  • Suzana Ristevski,, CMO NAB, former GE, B2B marketing conference Melbourne 2018 November

    Suzana Ristevski

    CMO, Executive GM Marketing & CX,
    NAB
    As former CMO, GE and GM Business Bank Marketing at NAB, NAB now has a B2B marketer in the top job!
  • Pip Arthur

    CMO & Comms Director,
    Microsoft
    Transforming Microsoft. One person, one story at a time.
  • Ray Kloss CMO Cisco B2B Marketing Conference Melbourne Australia

    Ray Kloss

    Director Marketing ANZ,
    Cisco
    Brand vs Demand Impact. Leadership vs Vulnerability.
  • Penny Elmslie Marketing CMO Xero B2B Conference Melbourne 2018

    Penny Elmslie

    Head of Marketing, Sales & Small Business Director,
    Xero Australia
    Lessons learnt from a one-year journey of fully owning the end-to-end customer
  • Malte Weyhe Director, Asia Pacific Marketing at Korn Ferry, CMO b2b marketing conference melbourne 2018

    Malte Weyhe

    Director, Asia Pacific Marketing,
    Korn Ferry
    The Focused Marketer - client experience, brand building and lead generation
  • Tori starkey cmo ricoh b2b marketing conference melbourne australia 2018

    Tori Starkey

    CMO and GM Marketing,
    Ricoh
    Design Thinking & Embedded Curiosity for transforming marketing
  • Trisca Scott Branagan ANZ Marketing conference Melbourne 2018

    Trisca Scott-Branagan

    Head of Marketing, Institutional,
    ANZ
    Improving marketing teams with agile methodologies
  • Coran Lill CMO IRESS B2B Marketing conference melbourne australia

    Coran Lill

    Global CMO,
    IRESS
    Launching a global "fintech" marketing team from scratch
  • Jennifer Ten Seldam CMO SEEK B2B Marketing conference Melbourne

    Jenn ten Seldam

    Marketing Director,
    SEEK
    Building high performing marketing teams
  • Mitchell Mackey

    APAC Marketing Director,
    Ansell
    How better Marketing Operations makes us better Marketers
  • Joanne Thrift CMO Pepper Money B2B Marketing Conference Melbourne

    Joanne Thrift

    Chief Marketing Officer,
    Pepper
    Global brand strategy and marketing leadership in B2B and B2C
  • Kate Parker

    Head of Marketing, Pacific,
    Refinitiv
    Developing localized messaging and channel execution
  • Suzanne Robertson

    Head of Hirer/B2B Marketing,
    SEEK
    One brand for the B2B & B2C marketplace – how SEEK evolved it’s approach to brand strategy and communications.
  • Babi Kahveci

    Head of Brand and Candidate/B2C Marketing,
    SEEK
    One brand for the B2B & B2C marketplace – how SEEK evolved it’s approach to brand strategy and communications.
  • Amy Walker

    Co-Founder & Head of Growth,
    Cooperate
    How better Marketing Operations makes us better Marketers
  • Adam-Coroner domo marketing b2b conference singapore cmo aisa

    Adam Cordner

    Senior Solution Consultant,
    Domo
    Data-driven marketing – Deliver insights and value at the speed of now
  • Lisa Bora KPMG B2B Marketing Leaders Forum Melbourne

    Lisa Bora

    Partner Customer, Brand, Marketing,
    KPMG
    Marketing & Sales as your brand’s profit, growth driver and insights centre.
  • Karen Powell MD McCorkell b2b marketing conference melbourne australia

    Karen Powell

    Managing Director,
    McCorkell
  • Christopher Savage The Savage Company B2B Conference Marketing Melbourne 2018

    Christopher Savage

    Business Growth Specialist,
    The Savage Co
    How to keep yourself at the edge – relevant, effective, wanted and thriving
  • Andrew Haussegger

    Co-founder & CEO ,
    Green Hat
    The state of B2B Marketing in Australia – Research Report
  • James Lush

    Founder and Director,
    Lush Media
    Event MC
  • Mona Lolas CMO CX Workshop Customer Experience Strategy Journey Mapping Melbourne Australia

    Mona Lolas

    Managing Director, APAC,
    VisumCX
    CX Strategy & Journey Mapping Workshop

Only 10 tickets left (3 weeks out)!

Strategies, Technologies and Leadership you'll learn in Melbourne!

Brand & Marketing Leadership

Brand leadership and growth when managing many global brands, in local markets, for individual customers.

Inspiring marketing leadership and personal career growth.

Invest in yourself.

CX Strategy & Journey Mapping

The CMO as owner of Customer Experience – The road to customer centricity.

B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

Managing Change & TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

Marketing, Sales & Partner Channel Alignment

Marketing as fully owning the end-to-end customer including; direct, online and partner channel sales.

Transforming a previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.

ANALYTICS, ROI & DASHBOARDS

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

AGILE MARKETING

Improving marketing teams with agile methodologies.

Agile marketing frameworks are getting adopted for speed, flexibility and results.
Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams at ANZ and Deakin University.

Post-conference workshops on the 14th November!

Workshop A - Customer Experience & Journey Mapping Workshop.

Workshop B - Content Marketing Strategy to Deliver Business Objectives.

Workshops are capped at 30 attendees for a personal learning experience

2019 B2B Marketing Conference in Sydney Australia for CMOs

Get your conference brochure!

Leave your details and be the first to receive the brochure.

Our Sydney Forum is APAC's largest conference for B2B marketers!

Partners/Sponsors

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

DOMO at B2B Marketing Conference in Singapore Asia 2018

Content Platform Partner

Cooperate-Logo-Full-RGB-350 homepage

Silver Partner

Sitecore B2B marketing conference in Melbourne 2018

Webinar Partner

ON24 at B2B marketing conference in Singapore Asia 2018

APAC B2B Agency Partner

McCorkell-logo-2018_(Black)

Research Partner

Presentation Partner

Orange

B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2018, we’d love to hear from you. Download our partnership prospectus here.

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