How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.
Consolidating brands during acquisitions
The balance between brand and revenue investments – Building your “board friendly” brand strategy
The CMO as owner of Customer Experience – The road to customer centricity
How B2B marketers are driving CX business transformation
B2B Persona and Journey Mapping
B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue
Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials
Data insights and science – what do you or don’t you know about your data
Data led transformation
Holistic change management programs across strategy, teams, culture, operations and programs for changing the perception of marketing from cost-centre to genuine revenue driver.
Insights and strategies for creating successful sales and marketing SLAs
Lead qualification and handover processes
Working with SDRs and ISRs
Aligning your content strategy with business strategy
Content ROI and Analytics
Getting the most out of small teams and miniscule budgets
During this interactive, extended group session we’ll discuss the many issues facing small marketing teams required to work with limited budgets and resources
Bring your own perspective and appetite for knowledge sharing with peers.
Banking, Insurance and Financial Services
IT, Software and Cloud
Manufacturing and Construction
For these sessions bring your burning questions and share your knowledge and pitfalls and benchmark with peers
From launching to scaling ABM
Build awareness, drive demand and enable sales to convert engaged accounts
From insights to action – using predictions to generate greater results with your ABM strategies
The foundational ABM tech stack designed to scale with you
Unify sales and marketing with ABM, and get your CEO on board too!
A huge thanks to all our amazing partners. We couldn’t have a conference without you!
If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2020, we’d love to hear from you. Download our partnership prospectus here.