• 13 November 2018 | Showtime | Melbourne


    Melbourne's first B2B marketing conference focused on revenue, growth, leadership and personal career advancement!

    13 November 2018 | Showtime | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

350 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally we’re bringing the Forum to Melbourne (because so many of you asked us too).

As Melbourne’s first B2B marketing conference, this is your chance to learn the latest strategies, technologies and leadership techniques for turning  your departments into revenue generating machines, become (and remain) modern marketers and advance your careers as individuals.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Meet your B2B marketing expert speakers

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

  • Suzana Ristevski,, CMO NAB, former GE, B2B marketing conference Melbourne 2018 November

    Suzana Ristevski

    Acting CMO,
    As former CMO, GE and GM Business Bank Marketing at NAB, NAB now has a B2B marketer in the top job!
  • Kieren Cooney CMO REA Group B2B Marketing Conference Melbourne

    Kieren Cooney

    Chief Marketing Officer,
    REA Group
    Digital brand leadership across multiple brands and global markets
  • Pip Arthur CMO Microsoft Marketing b2b conference melbourne australia

    Pip Arthur

    CMO & Communications Director,
    B2B, B2C, Digital, Events, Analytics & Corporate Communications
  • Penny Elmslie Marketing CMO Xero B2B Conference Melbourne 2018

    Penny Elmslie

    Head of Marketing, Sales & Small Business Director,
    Xero Australia
    Lessons learnt from a one-year journey of fully owning the end-to-end customer
  • Malte Weyhe Director, Asia Pacific Marketing at Korn Ferry, CMO b2b marketing conference melbourne 2018

    Malte Weyhe

    Director, Asia Pacific Marketing,
    Korn Ferry
    The Focused Marketer - client experience, brand building and lead generation
  • Tori starkey cmo ricoh b2b marketing conference melbourne australia 2018

    Tori Starkey

    CMO and GM Marketing,
    Design Thinking & Embedded Curiosity for transforming marketing
  • Trisca Scott Branagan ANZ Marketing conference Melbourne 2018

    Trisca Scott-Branagan

    Head of Marketing, Institutional,
    Improving marketing teams with agile methodologies
  • Ric Navarro CMO Marketing Conference B2B Melbourne 2018

    Ric Navarro

    Global CMO,
    Norman Disney & Young
    CX Case study: A global customer-centricity transformation turning Engineers into brand ambassadors
  • Coran Lill CMO IRESS B2B Marketing conference melbourne australia

    Coran Lill

    Global CMO,
    Launching a global "fintech" marketing team from scratch
  • Jennifer Ten Seldam CMO SEEK B2B Marketing conference Melbourne

    Jenn ten Seldam

    Marketing Director,
    Building high performing marketing teams
  • Joanne Thrift CMO Pepper Money B2B Marketing Conference Melbourne

    Joanne Thrift

    Chief Marketing Officer,
    Global brand strategy and marketing leadership in B2B and B2C
  • Kate Parker Thomson Reuters B2B Marketing Conference Melbourne 2018 November

    Kate Parker

    Head of Marketing, Pacific,
    Thomson Reuters
    Developing localized messaging and channel execution
  • Lisa Bora KPMG B2B Marketing Leaders Forum Melbourne

    Lisa Bora

    Partner Customer, Brand, Marketing,
    Marketing & Sales as your brand’s profit, growth driver and insights centre.
  • Christopher Savage The Savage Company B2B Conference Marketing Melbourne 2018

    Christopher Savage

    Business Growth Specialist,
    The Savage Co
    How to keep yourself at the edge – relevant, effective, wanted and thriving
  • Mona Lolas CMO CX Workshop Customer Experience Strategy Journey Mapping Melbourne Australia

    Mona Lolas

    Managing Director, APAC,
    CX Strategy & Journey Mapping Workshop
  • Hallie Donkin Mahlab Content Marketing Strategy Workshop Melbourne November 2018

    Hallie Donkin

    Managing Editor,
    Content Strategy for delivering business objectives workshop

BOOK BEFORE 28 September AND SAVE UP TO $400!

Strategies, Technologies and Leadership you'll learn in Melbourne!

Brand & Marketing Leadership

Brand leadership and growth when managing many global brands, in local markets, for individual customers.

Inspiring marketing leadership and personal career growth.

Invest in yourself.

CX Strategy & Journey Mapping

The CMO as owner of Customer Experience – The road to customer centricity.

B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

Managing Change & TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

Marketing, Sales & Partner Channel Alignment

Marketing as fully owning the end-to-end customer including; direct, online and partner channel sales.

Transforming a previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.


To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.


Improving marketing teams with agile methodologies.

Agile marketing frameworks are getting adopted for speed, flexibility and results.
Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams at ANZ and Deakin University.

Post-conference workshops on the 14th November!

Workshop A - Customer Experience & Journey Mapping Workshop.

Workshop B - Content Marketing Strategy to Deliver Business Objectives.

Workshops are capped at 30 attendees for a personal learning experience

2019 B2B Marketing Conference in Sydney Australia for CMOs

Get your conference brochure!

Leave your details and be the first to receive the brochure.

Our Sydney Forum is APAC's largest conference for B2B marketers!


A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

DOMO at B2B Marketing Conference in Singapore Asia 2018

Content Platform Partner

Cognitives content marketing platform b2b conference melbourne

Silver Partner

Sitecore B2B marketing conference in Melbourne 2018

Webinar Partner

ON24 at B2B marketing conference in Singapore Asia 2018

Presentation Partner


B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2018, we’d love to hear from you. Download our partnership prospectus here.

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