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    18 NOVEMBER 2021 | Collins Square | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE

    Melbourne's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!

    18 NOVEMBER 2021 | Collins Square | Melbourne

Melbourne's largest IN-PERSON B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

The 3rd annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 18 November 2021.

250 B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.

Tickets for the Sydney Forum in May sold out one month before the event so please secure your spot early!

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

What you’ll learn from 30+ B2B CMOs in 2021

Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from over 30 B2B CMOs on:

Marketing Leadership

How to retain a respected seat at the leadership table

Aligning to business objectives and speaking the language of the CEO and Board

How to establish credibility with the CFO by speaking their language

From CMO to CEO

Persona, Journey Mapping & CX

The importance of understanding your customer journey across all touchpoints and how to develop and execute on your journey maps

Customer and Employee Experience: B2B Customer Obsession

Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results

ABM - Account Based Marketing

The practicalities of Strategic ABM and ABM at Scale/Programmatic ABM

Advise for getting started, organisational pre-requisites and how to set up for future scale from scratch

Account selection, account mapping and scoring – Learn how to identify and choose the right target accounts

ABM for Demand Generation – learn how to quickly identify demand and intent for your products and services from your target accounts through 1st, 2nd, 3rd party data

Data, Attribution, ANALYTICS & ROI

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue

Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials

Data insights and science – what do you or don’t you know about your data

Data led transformation

Demand Generation & the Role of SDR/ISR teams

With the goal of creating business tangible pipeline – How do we pivot experiential digital engagement in a saturated environment

Go-to-market models to build pipeline and drive customer engagement

What does a demand centre of excellence look like?

Marketing, Sales and SDR teams – the end of chucking leads over the fence

B2B Content Marketing

Aligning your content strategy with business strategy

Mapping content to the funnel/sales process

Using content to progress conversations during long sales cycles

Content ROI and Analytics

Measurement models for proving Content Marketing as a Revenue Function

Customer Marketing

Customer marketing strategy as a critical function to retain, engage and grow revenue from customers

Building blocks for customer marketing (it’s all about the data!)
Customer engagement, advocacy & VOC

Brand Positioning, Strategy & Measurement

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.

The balance between brand and revenue investments – Building your “board friendly” brand strategy

Career Advancement & Personal Leadership

Ensure you stay relevant and remain a modern marketer

Career advice and paths for emerging B2B marketing leaders

The biggest skill shortages in B2B marketing

The importance of business acumen and financial literacy for marketers

The transition from peer into a leadership position

Our Melbourne speakers in 2019 included:

  • Danielle Bond

    Global CMO
    Preparing for marketing after the Pandemic
  • julie walker cmo slack b2b marketing conference sydney australia 2021

    Julie Walker

    Head of Marketing APAC
    The practicalities of running Strategic ABM
  • Trisca Scott-Branagan

    Marketing Executive and Industry Advisor
    Getting the most out of your marketing and advertising investment
  • Melina Cruickshank

    Chief Marketing Officer, REA Group
    Hyper personalisation - the importance of high value customers
  • Natalie Feehan

    Executive GM, Group Marketing
    The balance between brand and revenue investments - Building your "Board Friendly" brand strategy
  • Bernice Muncaster Director Marketing DXC Technology b2b marketing conference sydney australia 2021

    Bernice Muncaster

    Director of Marketing and Communications
    Brand and Team Transformation - Change Management – IT/SW/Cloud Group Discussion
  • Jarther Taylor

    Chief Marketing Officer, KPMG Australia
    Delivering differentiating cross-channel experiences in professional services
  • Kate Hawke

    Head of Marketing/ Manager, Jemena
    Elevating the perception of marketing through value and insight
  • John Walker

    Head of Marketing and Customer Experience
    Customer Experience in B2B2C and Manufacturing
  • Natalie Truong

    CMO Asia & Head of B2B Marketing - Pacific
    B2B Marketers – we must change the conversation! Sales & marketing alignment, revenue focus and managing HQ
  • Rebecca Burrows

    GM Marketing, Business & Government
    Data Led Transformation - data first approach focused on commercial outcomes
  • Isaac Smith

    EM - Audience (Modelling) & Analytics
    Data Insights & Science – What do you or don’t you know about your data
  • Natalie Mendes ABM Director SAS speaking on Account Based Marketing in Sydney Australia 2020 conference

    Natalie Mendes

    ABM Program Manager- Asia Pacific
    The World of ABM and why it’s so hot!
  • Richard Anderson

    Group Chief Marketing Officer
    Leading sales operations, sales and marketing alignment
  • Susan Rudolph

    Head of Marketing, BMC Software
    The CMO as a business leader first, marketer second
  • Chantelle Lane

    Head of B2B Marketing Business & Government
    The great content marketing brain (and budget) drain
  • Glenn Flower

    Chief Marketing & Product Officer, 5G Networks
    Getting the most out of small teams and minuscule budgets
  • Stefanie Di Trocchio

    Digital Content Director, Origin
    Aligning your content strategy with business strategy
  • Amber Keogh

    Head of Marketing & Transformation Projects
    Leading market presence and growth through business transformation in Construction
  • Leigh Broderick

    Senior Customer Analytics Manager
    The power of insight driven direct marketing programmes
  • Zora Hoare

    Head of Customer & Employee Experience
    Enhancing customer experience whilst driving commercial goals
  • Janelle Gostelow

    Marketing Manager, Customer Engagement
    B2B Persona & Journey Mapping. Creation and Execution
  • Kevin Wordon

    Head of Customer Strategy, Marketo an Adobe Company
    Attribution, analytics, ROI, dashboards and data driven marketing
  • Polina Komendantova

    Marketing Campaign Lead, APAC
    The Revenue Marketing Playbook - Creating the marketing revenue engine with limited resources
  • Emma Fawcett

    Managing Director SMB, News Corp Australia
    Transform your marketing strategy
  • Gemma Anderson

    Head of Performance and Growth
    Transform your marketing strategy
  • Brendan Kyle

    Senior Manager, Digital Marketing
    Sales and Marketing Alignment

Last Years Partners:

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

Adobe at B2B marketing conference in sydney australia 2020

Platinum Partner

Gold Partner

Sitecore b2b marketing conference Sydney Australia 2020

Gold Partner

Gold Partner

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Full Service Digital Agency Partner

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Silver Partner

APAC B2B Agency Partner

McCorkell b2b marketing conference Sydney Australia 2020

Interested in becoming a sponsor?