To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue

Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials

Data insights and science – what do you or don’t you know about your data

Data led transformation

With the goal of creating business tangible pipeline – How do we pivot experiential digital engagement in a saturated environment

Go-to-market models to build pipeline and drive customer engagement

What does a demand centre of excellence look like?

Marketing, Sales and SDR teams – the end of chucking leads over the fence

Aligning your content strategy with business strategy

Mapping content to the funnel/sales process

Using content to progress conversations during long sales cycles

Content ROI and Analytics

Measurement models for proving Content Marketing as a Revenue Function

Customer marketing strategy as a critical function to retain, engage and grow revenue from customers

Building blocks for customer marketing (it’s all about the data!)
Customer engagement, advocacy & VOC

Maximizing business value with partners
Communicating value to, through, with and for channel partners
Revenue contribution
Partner engagement
Partner led demand creation, marketing contribution, ROI
Driving better engagement and fuelling marketing performance with partners

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.

The balance between brand and revenue investments – Building your “board friendly” brand strategy

Building Autodesk’s APAC revenue marketing function from scratch

Business alignment for revenue marketing

How to start or scale your revenue marketing transformation

Accelerating sales opportunities though the funnel

Measuring marketing based on contribution to pipeline and revenue

Proving the return on marketing investment

Walking into the boardroom – be prepared to defend your data

How to build a happy high performing marketing organisation during high growth

How to measure your organisation’s or team’s culture

How to show up as a constructive marketer, growing as an engaging leader and growing an engaged team

Ensure you stay relevant and remain a modern marketer

Career advice and paths for emerging B2B marketing leaders

The biggest skill shortages in B2B marketing

The importance of business acumen and financial literacy for marketers

The transition from peer into a leadership position