• 19 November 2019 | Sofitel on Collins | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2019

    Melbourne's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!
     

    19 November 2019 | Sofitel on Collins | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

Melbourne’s largest gathering of B2B CMOs and marketing leaders will this year be held on the 19th November at Docklands.

250+ B2B marketers will gather in Melbourne in November to to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets, a stronger voice in the C-suite and become (and remain) modern marketers.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Specialist (US)

NEW IN 2019: In-depth practical learning with Industry and Topic focused Group Discussions
You asked for more practical learning, more choice, more chances to get to know fellow B2B marketers with the same challenges or in the same business as you.
With 14 topic and industry focused group sessions, each group session is moderated by a B2B marketer who will first share their own story and then moderate workshop style group discussions, you’ll this year be given the opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and benchmark with peers.

> View event overview

B2B marketing leaders you'll learn from in Melbourne 2019

  • Melina Cruickshank

    Chief Marketing Officer, REA Group
    Hyper personalisation - the importance of high value customers
  • Natalie Feehan

    Executive GM, Group Marketing
    The balance between brand and revenue investments - Building your "Board Friendly" brand strategy
  • Julie Walker

    Head of Marketing APAC, Slack
    Enterprise Growth Marketing: The essential shift from product-first to customer-first
  • Bernice Muncaster

    Director of Marketing and Communications
    Brand and Team Transformation - Change Management – IT/SW/Cloud Group Discussion
  • Jarther Taylor

    Chief Marketing Officer, KPMG Australia
    Delivering differentiating cross-channel experiences in professional services
  • Kate Hawke

    Head of Marketing/ Manager, Jemena
    Elevating the perception of marketing through value and insight
  • John Walker

    Head of Marketing and Customer Experience
    Customer Experience in B2B2C and Manufacturing
  • Danielle Bond

    Global Chief Marketing Officer, Aurecon
    The CMO as a business leader first, marketer second
  • Natalie Truong

    CMO Asia & Head of B2B Marketing - Pacific
    B2B Marketers – we must change the conversation! Sales & marketing alignment, revenue focus and managing HQ
  • Rebecca Burrows

    GM Marketing, Business & Government
    Data Led Transformation - data first approach focused on commercial outcomes
  • Trisca Scott-Branagan

    Head of Marketing Institutional, ANZ
    Focus on B2B marketing in banking and financial services
  • Isaac Smith

    EM - Audience (Modelling) & Analytics
    Data Insights & Science – What do you or don’t you know about your data
  • Natalie Mendes

    ABM Program Manager- Asia Pacific
    The World of ABM and why it’s so hot!
  • Richard Anderson

    Group Chief Marketing Officer
    Leading sales operations, sales and marketing alignment
  • Chantelle Lane

    Head of B2B Marketing Business & Government
    The great content marketing brain (and budget) drain
  • Stefanie Di Trocchio

    Digital Content Director, Origin
    Aligning your content strategy with business strategy
  • Amber Keogh

    Head of Marketing & Transformation Projects
    Leading market presence and growth through business transformation in Construction
  • Leigh Broderick

    Senior Customer Analytics Manager
    The power of insight driven direct marketing programmes
  • Ljubica Radoicic

    Marketing Director APAC, Hexagon PPM
    The Revenue Marketing Playbook - Creating the marketing revenue engine with limited resources
  • Glenn Flower

    Chief Marketing & Product Officer, 5G Networks
    Getting the most out of small teams and minuscule budgets
  • Carlos Hidalgo

    B2B CX, ABM and Demand Gen Specialist
    Forum MC and Workshop Leader: B2B CX, Journey Mapping + ABM and Demand Gen

Workshops with Carlos Hidalgo

ABM & Demand Generation

B2B Customer Experience & Journey Mapping

Capped at 30 spaces!

Strategies, Technologies and Leadership you'll learn in Melbourne!

Brand Transformation

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.

Consolidating brands during acquisitions

The balance between brand and revenue investments – Building your “board friendly” brand strategy

B2B CX Strategy & Journey Mapping

The CMO as owner of Customer Experience – The road to customer centricity

How B2B marketers are driving CX business transformation

B2B Persona and Journey Mapping

B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint

Data, Attribution, ANALYTICS & ROI

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue

Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials

Data insights and science – what do you or don’t you know about your data

Data led transformation

Revenue Marketing

Holistic change management programs across strategy, teams, culture, operations and programs for changing the perception of marketing from cost-centre to genuine revenue driver.

 

 

Sales & Marketing Alignment

Insights and strategies for creating successful sales and marketing SLAs

Lead qualification and handover processes

Working with SDRs and ISRs

B2B Content Marketing

Aligning your content strategy with business strategy

Content ROI and Analytics

Small teams and budgets

Getting the most out of small teams and miniscule budgets

During this interactive, extended group session we’ll discuss the many issues facing small marketing teams required to work with limited budgets and resources

Bring your own perspective and appetite for knowledge sharing with peers.

 

Industry Focused Sessions

Banking, Insurance and Financial Services

IT, Software and Cloud

Professional Services

Manufacturing and Construction

For these sessions bring your burning questions and share your knowledge and  pitfalls and benchmark with peers

ABM - Account Based Marketing

From launching to scaling ABM

Build awareness, drive demand and enable sales to convert engaged accounts

From insights to action – using predictions to generate greater results with your ABM strategies

The foundational ABM tech stack designed to scale with you

Unify sales and marketing with ABM, and get your CEO on board too!

Our Sydney Forum is APAC's largest conference for B2B marketers!

Our 2019 Partners:

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

Platinum Partner

Gold Partner

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Gold Partner

Gold Partner

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Full Service Digital Agency Partner

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Silver Partner

APAC B2B Agency Partner

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B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2019, we’d love to hear from you. Download our partnership prospectus here.

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