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    10 -11 NOVEMBER 2021 | Crown | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2021

    Melbourne's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!

    10 -11 NOVEMBER 2021 | Crown | Melbourne

Melbourne's largest IN-PERSON B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

The 3rd annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 10-11 November 2021.

250+ B2B CMOs and marketing leaders will gather to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.

Tickets for the Sydney Forum in May sold out one month before the event so please secure your spot early!

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

What you’ll learn from 30+ B2B CMOs in 2021

Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from over 30 B2B CMOs on:

Program will be announced shortly, confirmed speakers include:

  • Renee Howie, Head of Marketing, Insights and Analytics, Optus Business
  • Angela Kent, CMO, Phocas Software
  • Diane Gates, Global CMO, Ashurst
  • Andrew Braun, General Manager Marketing,  Netwealth Investments
  • James Kissell, Global Director Vertical Marketing & Member Global ABM Board, Fujitsu 
  • Carolyn Agombar, Head of Demand Marketing APAC, Juniper Networks
  • Joanne Woo, Global Head of Marketing – Process Industries, ABB
  • Belinda Charleson, Global Channel Marketing Director, Digicert
  • Katie Bennett-Stenton, Associate Director Marketing, ANZ
  • Ljubica Radoicic, Revenue Marketing Director APAC, Autodesk
  • Daniel McDermott, Director Marketing ANZ, Mimecast
  • Iris Chan, Director Marketing ANZ, VMware
  • Colleen Baguley, Enterprise Marketing & ABM Lead, Adobe

Marketing Leadership

How to retain a respected seat at the leadership table

Aligning to business objectives and speaking the language of the CEO and Board

How to establish credibility with the CFO by speaking their language

From CMO to CEO

Persona, Journey Mapping & CX

The importance of understanding your customer journey across all touchpoints and how to develop and execute on your journey maps

Customer and Employee Experience: B2B Customer Obsession

Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results

ABM - Account Based Marketing

The practicalities of Strategic ABM and ABM at Scale/Programmatic ABM

Advise for getting started, organisational pre-requisites and how to set up for future scale from scratch

Account selection, account mapping and scoring – Learn how to identify and choose the right target accounts

ABM for Demand Generation – learn how to quickly identify demand and intent for your products and services from your target accounts through 1st, 2nd, 3rd party data

Data, Attribution, ANALYTICS & ROI

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue

Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials

Data insights and science – what do you or don’t you know about your data

Data led transformation

Demand Generation & the Role of SDR/ISR teams

With the goal of creating business tangible pipeline – How do we pivot experiential digital engagement in a saturated environment

Go-to-market models to build pipeline and drive customer engagement

What does a demand centre of excellence look like?

Marketing, Sales and SDR teams – the end of chucking leads over the fence

B2B Content Marketing

Aligning your content strategy with business strategy

Mapping content to the funnel/sales process

Using content to progress conversations during long sales cycles

Content ROI and Analytics

Measurement models for proving Content Marketing as a Revenue Function

Customer Marketing

Customer marketing strategy as a critical function to retain, engage and grow revenue from customers

Building blocks for customer marketing (it’s all about the data!)
Customer engagement, advocacy & VOC

Partner/Channel Marketing

Maximizing business value with partners
Communicating value to, through, with and for channel partners
Revenue contribution
Partner engagement
Partner led demand creation, marketing contribution, ROI
Driving better engagement and fuelling marketing performance with partners

Brand Positioning, Strategy & Measurement

How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.

The balance between brand and revenue investments – Building your “board friendly” brand strategy

Revenue Marketing

Building Autodesk’s APAC revenue marketing function from scratch

Business alignment for revenue marketing

How to start or scale your revenue marketing transformation

Accelerating sales opportunities though the funnel

Measuring marketing based on contribution to pipeline and revenue

Proving the return on marketing investment

Walking into the boardroom – be prepared to defend your data

Building constructive cultures in marketing teams

How to build a happy high performing marketing organisation during high growth

How to measure your organisation’s or team’s culture

How to show up as a constructive marketer, growing as an engaging leader and growing an engaged team

Career Advancement & Personal Leadership

Ensure you stay relevant and remain a modern marketer

Career advice and paths for emerging B2B marketing leaders

The biggest skill shortages in B2B marketing

The importance of business acumen and financial literacy for marketers

The transition from peer into a leadership position

Speakers for 2021 will be announced shortly

    Last Years Partners:

    A huge thanks to all our amazing partners. We couldn’t have a conference without you!

    Headline Partner

    Adobe at B2B marketing conference in sydney australia 2020

    Platinum Partner

    Gold Partner

    Sitecore b2b marketing conference Sydney Australia 2020

    Gold Partner

    Gold Partner

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    Full Service Digital Agency Partner

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    Silver Partner

    APAC B2B Agency Partner

    McCorkell b2b marketing conference Sydney Australia 2020

    Interested in becoming a sponsor?