Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines
Melbourne’s largest gathering of B2B CMOs and marketing leaders was held on the 19th November at Sofitel on Collins.
250 B2B marketers gathered in Melbourne to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets, a stronger voice in the C-suite and become (and remain) modern marketers.
“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Specialist (US)
Last year speakers
Workshops with Carlos Hidalgo
ABM & Demand Generation
B2B Customer Experience & Journey Mapping
Capped at 30 spaces!
Strategies, Technologies and Leadership you'll learn in Melbourne!
Brand Transformation
How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.
Consolidating brands during acquisitions
The balance between brand and revenue investments – Building your “board friendly” brand strategy
B2B CX Strategy & Journey Mapping
The CMO as owner of Customer Experience – The road to customer centricity
How B2B marketers are driving CX business transformation
B2B Persona and Journey Mapping
B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint
Data, Attribution, ANALYTICS & ROI
To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue
Setting up attribution for communicating the value of marketing to the businesses – aligning metrics to business financials
Data insights and science – what do you or don’t you know about your data
Data led transformation
Revenue Marketing
Holistic change management programs across strategy, teams, culture, operations and programs for changing the perception of marketing from cost-centre to genuine revenue driver.
Sales & Marketing Alignment
Insights and strategies for creating successful sales and marketing SLAs
Lead qualification and handover processes
Working with SDRs and ISRs
B2B Content Marketing
Aligning your content strategy with business strategy
Content ROI and Analytics
Small teams and budgets
Getting the most out of small teams and miniscule budgets
During this interactive, extended group session we’ll discuss the many issues facing small marketing teams required to work with limited budgets and resources
Bring your own perspective and appetite for knowledge sharing with peers.
Industry Focused Sessions
Banking, Insurance and Financial Services
IT, Software and Cloud
Professional Services
Manufacturing and Construction
For these sessions bring your burning questions and share your knowledge and pitfalls and benchmark with peers
ABM - Account Based Marketing
From launching to scaling ABM
Build awareness, drive demand and enable sales to convert engaged accounts
From insights to action – using predictions to generate greater results with your ABM strategies
The foundational ABM tech stack designed to scale with you
Unify sales and marketing with ABM, and get your CEO on board too!
Our Sydney Forum is APAC's largest conference for B2B marketers!
Last year Partners:
A huge thanks to all our amazing partners. We couldn’t have a conference without you!
Headline Partner
Platinum Partner
Gold Partner
Gold Partner
Gold Partner
Full Service Digital Agency Partner
Silver Partner
APAC B2B Agency Partner
B2B Media Partner
Interested in becoming a sponsor?
If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2020, we’d love to hear from you. Download our partnership prospectus here.
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