• 13 November 2018 | Showtime | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2018

    Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
     

    13 November 2018 | Showtime | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

Because you’ve asked us to bring the forum to Melbourne we are!

A one day version of our Sydney forum which is now APAC’s largest conference for B2B marketing leaders will be held at Showtime, South Bank in Melbourne on the 13 November.

Exact topics to be confirmed so please get in touch and let us know what topics you’d like us to cover and what speakers you’d like to hear from

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Call for Speakers - B2B Marketing Expert Speakers

We're currently inviting speakers - please check back regularly for updates

    Call for Speakers!

    We’ve just started inviting speakers and researching topics for our first forum in Melbourne. Please leave your details below if you’d like to be considered as a speaker.

    Which topics do you want us to cover in Melbourne?

    Please contact us and let us know what topics you'd like us to focus on.

    Marketing Leadership

    Inspiring marketing leadership and the road to marketing as a strategic business growth driver

    CMOs who clearly demonstrate marketing’s contribution to company growth and revenue will claim a seat at the leadership table.

    Customer Experience

    The CMO as owner of Customer Experience – The road to customer centricity.

    B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

    Managing Change & TRANSFORMATION

    Effective change management leadership skills to guide your organisation through transformational journeys.

    The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

    SALES & MARKETING ALIGNMENT

    Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.

    The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.

    ANALYTICS, ROI & DASHBOARDS

    To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

    Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

    Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

    CONTENT MARKETING, ROI & SOCIAL SELLING

    Creating content strategy that delivers tangible results to the business.

    Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.

    Equipping and enabling not just sales with competency in social selling.

    Navigating Martech

    Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.

    Building the B2B marketing technology stack that drives business impact, efficiency and ROI.

    The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.

    Demand Generation

    The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.

    Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.

    Aligning with sales throughout the entire Demand Generation process

    GROWTH & INNOVATION

    AI, Machine Learning, Agile Marketing, Growth Marketing and Innovation

    AI and ML are fast revolutionising marketing and interactions along the customer journey.

    Agile marketing frameworks are getting adopted for speed, flexibility and results.

    Fostering a company culture of innovation that generates measurable revenue growth.

    B2B-marketing-conference-sydney-australia-2018-brochure

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    Call for Workshop Leaders!

    The day after the one day conference, we'll be hosting two full day workshops, on the Wednesday 14th November. .

    Please get in touch if you'd like to host one of two workshops

    Our Sydney Forum is APAC's largest conference for B2B marketers!

    B2B Marketing Conference in Sydney Australia 2019

    Partners/Sponsors

    A huge thanks to all our amazing partners. We couldn’t have a conference without you!

    Interested in becoming a sponsor?

    If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2018, we’d love to hear from you. Download our partnership prospectus here.

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