The acceleration of B2B Digital Selling and B2B e-commerce
During periods of uncertainty, slow growth and ensuring cost reduction, we’re faced with buyers that are either not buying at all, only buying necessity/operations critical or re-negotiating existing contract and terms, pipelines are stalling and deals not closing.
Even so, sales leaders are still held accountable as if business as usual during the pandemic, putting even harder pressure on an already head-count heavy sales force to deliver revenue and growth.
But even before the pandemic new ways of digital buying was emerging as ways of respond to buyer behavior (and saving head-count sales costs).
During this session we’ll discuss new ways of buying from the acceleration of B2B e-commerce to large complex sales requiring face-to-face interaction.