24th February 2022 | 12pm AEDT | 9am SGT | Online

B2B Marketing Leaders in Tech 2022

A FREE 1/2 day virtual event focused on demand gen, hybrid events, digital fatigue, content marketing, the SDR function and pipeline acceleration

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Learn how the world's most advanced B2B marketers are driving demand generation, growth and pipeline acceleration

A FREE 1/2 day virtual event focused on demand gen, hybrid events, digital fatigue, content marketing, the SDR function and pipeline acceleration

In a 2020 research study by Adobe and B2B Marketing Leaders Forum we found significant differences in marketing maturity across industries where B2B marketers within the IT, Tech, Software and Cloud are adopting new strategies, processes and technology at a much faster rate than B2B marketers in some of the more traditional industries.

During this FREE half day virtual forum we’ll focus on the specific challenges faced by B2B marketers within the IT, Tech, Software, Cloud industry.

You’ll learn how some of the world’s most advanced B2B marketers are driving revenue and growth for their businesses.

You'll be learning:

Learn how one of America’s fastest growing companies is driving demand with focus on net new logos, expanding existing accounts and adoption.

The structure and strategy of a centralised Global Demand Centre function and the structure and strategy for APJ – the HQ/Global vs regional and country level responsibilities.

The future of field marketing & hybrid events - strategies for maximising engagement for prospects, customers, partners and internal teams.

The antidote to digital fatigue - Digital engagement and demand generation strategy that overcomes digital fatigue.

Hear practical examples of how to use content marketing to drive demand across industries, accelerate the sales cycle and deepen relationships with target accounts.

How to build the SDR function and other key strategies and methods to accelerate pipeline and drive revenue in 2022.

  • Marketers stand for growth, or they stand for nothing.

    Thomas Barta, world authority on marketing leadership

    Thomas Barta, world authority on marketing leadership

Marketing leaders you'll be learning from:

  • Kathi_Kaplan_UIPATH_B2b_marketing_in_tech_2022

    Kathi Kaplan

    SVP Demand Generation
    Building the global demand generation engine at Uipath
  • Shira Shwartz ZipCo_B2b_marketing n_tech 2022

    Shira Schwartz

    VP Marketing
    Hybrid event strategies for maximising engagement for prospects, customers, partners and internal teams
  • Leandro Perez Salesforce b2b marketing leaders conference sydney australia 2022

    Leandro Perez

    VP APAC Marketing
    The future of field marketing & hybrid events
  • Jane Betschel

    Head of Marketing and Digital
    Debunking webinar fatigue and accelerating pipeline through engagement
  • Siobhan Carlson MYOB B2B Marketing Leaders in Tech 2022

    Siobhan Carlson

    Marketing Manager – Acquisition
    Crafting amazing digital experiences that match to different stages of the buyer’s journey
  • Danielle Ozolins

    Director of Marketing, Business Development and Alliances
    Using content to achieve not only marketing, but business goals
  • Andrew antal b2bmarketingleader forum apac 2021 300x300

    Andrew Antal

    Head of Marketing – APAC
    Key strategies and methods to accelerate pipeline and drive revenue in 2022

Program: Thursday 24 February 2022

12pm | AEDT 9am SGT

WELCOME AND OPENING REMARKS

emma roborgh b2b marketing leaders conference sydney

Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum

Andrew Everingham
Event MC
Founder & CEO
CAPITAL-e

12:05pm AEDT | 9:05am SGT

Kathi_Kaplan_UIPATH_B2b_marketing_in_tech_2022

Kathi Kaplan
SVP Demand Generation
UiPath (USA)

BUILDING THE GLOBAL DEMAND GENERATION ENGINE AT UIPATH - Live from the San Francisco bay area

Head quartered in New York, UiPath is one of the US’ fastest growing companies. A Robotic Process Automation software company, that helps accelerate human achievement. They were ranked #2 as one of America’s fastest growing companies in 2020 by the Financial Times FT1000 and ranked #3 on the Forbes Cloud 100 list.

With over 30 years of experience in B2B marketing, Kathi will share her experience working with Steve Jobs at Apple and NeXT as well as her experience building global field marketing and demand generation teams at VMware, Qlik, Box and now as SVP Demand Generation at UiPath:

  • How her global teams are driving demand with focus on net new logos, expanding existing accounts and adoption.
  • How through her career, marketing accountability has moved from brand to demand and pipeline generation
  • The structure and strategy of the centralised Global Demand Centre function
  • The structure and strategy for APJ – the HQ/Global vs regional and country level responsibilities
  • Practical examples of campaigns

12:50pm AEDT | 9:50am SGT

Shira Shwartz ZipCo_B2b_marketing n_tech 2022

Shira Schwartz
VP Marketing 
Zip Co

Leandro Perez Salesforce b2b marketing leaders conference sydney australia 2022

Leandro Perez
VP APAC Marketing 
Salesforce

Andrew Everingham
Founder & CEO
CAPITAL-e

THE FUTURE OF FIELD MARKETING & HYBRID EVENTS

STRATEGIES FOR MAXIMISING ENGAGEMENT FOR PROSPECTS, CUSTOMERS, PARTNERS AND INTERNAL TEAMS

The world has fundamentally changed and despite the demand, desire and even desperation from some quarters to return to live events as we knew them pre-COVID, there is an acceptance that virtual and hybrid are here to stay as part of the event mix for the foreseeable future. During this session, we’ll be sharing examples and case studies of how leading B2B tech companies have delivered successful virtual and hybrid events for a wide range of use cases including executive round tables, customer showcases, partner awards, team building, sales kick-offs, talent acquisition and more.

  • Using Direct Marketing to drive attendance, complement the experience, deliver post-event engagement and crystallize your value proposition
  • Leveraging activations to drive engagement
  • Using “virtual” experience and engagement technology to enhance the live experience
  • Access to talent and how this can drive benefits beyond the quality of content
  • How to make attendees across multiple locations and contexts feel like they’re all enjoying a similar experience
  • Striking a balance between virtual and live interactions to create blended experiences that feel natural while amplifying reach

1:25 – 1.40pm AEDT | 10.25 – 10.40am SGT

COFFEE BREAK

1:40pm AEDT | 10:40am SGT

Jane Betschel
Head of Marketing and Digital
MYOB

Siobhan Carlson MYOB B2B Marketing Leaders in Tech 2022

Siobhan Carlson
Marketing Manager – Acquisition
MYOB

Tim Johnston ON24 CMO Future FOcus

Tim Johnston
Head of Marketing APJ
ON24

THE ANTIDOTE TO DIGITAL FATIGUE: UNPACKING MYOB’S SUCCESSFUL DIGITAL ENGAGEMENT STRATEGY

Your audiences may be tuning in to your digital events, but are they tuning your message out? If they are, your audience may be suffering from digital fatigue.

Fortunately, MYOB, a leading accounting and tax software company, has found a winning formula to overcome digital fatigue. In this session, MYOB will share how they’ve formulated their digital engagement and demand generation strategy with immersive and interactive experiences.

Through insights captured across 500 events in 2021, you’ll learn how MYOB:

  • Nurture leads through the different stages of the buyer’s journey
  • Creates a memorable, interactive audience experience
  • Uses buying intent to drive conversion and pipeline
  • Accelerate the speed from MQL to SQL

2:20pm AEDT | 11:20am SGT

Danielle Ozolins
Director of Marketing, Business Development and Alliances
Simplus

Cara McLeod
Chief Executive and Head of Client Services
Mahlab

HOW SIMPLUS USES CONTENT MARKETING TO DRIVE DEMAND ACROSS INDUSTRIES, ACCELERATE THE SALES CYCLE AND DEEPEN RELATIONSHIPS WITH TARGET ACCOUNTS

Two cornerstones of effective content marketing are understanding your audience and then using that knowledge to build relationships with prospects. But that can be tricky when you’re operating in niche B2B spaces like enterprise technology and implementation.

So how did Simplus – a Platinum Salesforce implementation partner and a part of global tech company Infosys – overcome that challenge?

Simplus works with companies to drive enterprise-wide digital transformations, often putting it in direct competition with big consulting players. Starting out, Simplus used content marketing to create demand within unaware industries and compete with these larger firms. But, to drive and expedite conversions, Simplus needed to evolve its content strategy further. And that started with a more granular, intimate understanding of its audiences, one that was mapped across a full customer journey.

In this session, Mahlab CEO Cara McLeod and Danielle Ozolins, Simplus’ Director of Marketing, Business Development and Alliances, will share insights into the content marketing strategy that helps Simplus accelerate its sales cycle and deepen relationships with clients.

Join this session to see:

  • The path Simplus took to deeply understand their audience
  • How Simplus identified SEO opportunities to build the foundations of their content program
  • The process of targeting resources more efficiently by mapping content to priority industries
  • How to create content that resonates with a technical audience and delivers results

3:00pm AEDT | 12:00pm SGT

Andrew antal b2bmarketingleader forum apac 2021 300x300

Andrew Antal
Head of Marketing – APAC
Talkdesk

Lauren Stephenson Shootsta_CMO Future Focus_B2B_Marketing Conference

Lauren Stephenson
VP Global Marketing 
Shootsta

KEY STRATEGIES AND METHODS TO ACCELERATE PIPELINE AND DRIVE REVENUE IN 2022

The day in the life of a B2B Marketer in Tech has never been so complex and challenging. The way our customers buy from us has dramatically shifted, so how do you update your marketing strategy to ensure you continue to accelerate your pipeline and drive revenue? In this session, Andrew Antal, Head of Marketing APJ at Talkdesk, and Lauren Stephenson, VP Global Marketing at Shootsta, will deepdive into how to create, scale and optimise your marketing pipe. Whether you’ve got budget and resources at your disposal, or you’re just starting out with minimal investment, there are some key ways you can drive growth for your marketing contributed pipeline.
Join this session to learn how to:

  • Drive growth with limited budgets and resources
  • Leverage ‘Content-as-a-Service’ to increase your lead-gen pipe
  • Build and scale a SDR function that delivers growth
  • Accelerate your sales cycle with personalised video & ABM tactics
  • Construct a powerful brand presence from scratch
  • Select technology that will actually deliver ROI, including how AI can be a key player in your tech stack

Executive Engagement Partner:

Platinum Partner:

on24 transparent for web

Video Partner:

Shootsta b2b marketing conference Sydney Australia 2020

Content Marketing & Comms Partner: