A FREE 1/2 day virtual event focused on demand gen, hybrid events, digital fatigue, content marketing, the SDR function and pipeline acceleration
In a 2020 research study by Adobe and B2B Marketing Leaders Forum we found significant differences in marketing maturity across industries where B2B marketers within the IT, Tech, Software and Cloud are adopting new strategies, processes and technology at a much faster rate than B2B marketers in some of the more traditional industries.
During this FREE half day virtual forum we’ll focus on the specific challenges faced by B2B marketers within the IT, Tech, Software, Cloud industry.
You’ll learn how some of the world’s most advanced B2B marketers are driving revenue and growth for their businesses.
Learn how one of America’s fastest growing companies is driving demand with focus on net new logos, expanding existing accounts and adoption.
The structure and strategy of a centralised Global Demand Centre function and the structure and strategy for APJ – the HQ/Global vs regional and country level responsibilities.
The future of field marketing & hybrid events - strategies for maximising engagement for prospects, customers, partners and internal teams.
The antidote to digital fatigue - Digital engagement and demand generation strategy that overcomes digital fatigue.
Hear practical examples of how to use content marketing to drive demand across industries, accelerate the sales cycle and deepen relationships with target accounts.
How to build the SDR function and other key strategies and methods to accelerate pipeline and drive revenue in 2022.
Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum
Andrew Everingham
Event MC
Founder & CEO
CAPITAL-e
Kathi Kaplan
SVP Demand Generation
UiPath (USA)
Head quartered in New York, UiPath is one of the US’ fastest growing companies. A Robotic Process Automation software company, that helps accelerate human achievement. They were ranked #2 as one of America’s fastest growing companies in 2020 by the Financial Times FT1000 and ranked #3 on the Forbes Cloud 100 list.
With over 30 years of experience in B2B marketing, Kathi will share her experience working with Steve Jobs at Apple and NeXT as well as her experience building global field marketing and demand generation teams at VMware, Qlik, Box and now as SVP Demand Generation at UiPath:
Shira Schwartz
VP Marketing
Zip Co
Leandro Perez
VP APAC Marketing
Salesforce
Andrew Everingham
Founder & CEO
CAPITAL-e
STRATEGIES FOR MAXIMISING ENGAGEMENT FOR PROSPECTS, CUSTOMERS, PARTNERS AND INTERNAL TEAMS
The world has fundamentally changed and despite the demand, desire and even desperation from some quarters to return to live events as we knew them pre-COVID, there is an acceptance that virtual and hybrid are here to stay as part of the event mix for the foreseeable future. During this session, we’ll be sharing examples and case studies of how leading B2B tech companies have delivered successful virtual and hybrid events for a wide range of use cases including executive round tables, customer showcases, partner awards, team building, sales kick-offs, talent acquisition and more.
Jane Betschel
Head of Marketing and Digital
MYOB
Siobhan Carlson
Marketing Manager – Acquisition
MYOB
Tim Johnston
Head of Marketing APJ
ON24
Your audiences may be tuning in to your digital events, but are they tuning your message out? If they are, your audience may be suffering from digital fatigue.
Fortunately, MYOB, a leading accounting and tax software company, has found a winning formula to overcome digital fatigue. In this session, MYOB will share how they’ve formulated their digital engagement and demand generation strategy with immersive and interactive experiences.
Through insights captured across 500 events in 2021, you’ll learn how MYOB:
Danielle Ozolins
Director of Marketing, Business Development and Alliances
Simplus
Cara McLeod
Chief Executive and Head of Client Services
Mahlab
Two cornerstones of effective content marketing are understanding your audience and then using that knowledge to build relationships with prospects. But that can be tricky when you’re operating in niche B2B spaces like enterprise technology and implementation.
So how did Simplus – a Platinum Salesforce implementation partner and a part of global tech company Infosys – overcome that challenge?
Simplus works with companies to drive enterprise-wide digital transformations, often putting it in direct competition with big consulting players. Starting out, Simplus used content marketing to create demand within unaware industries and compete with these larger firms. But, to drive and expedite conversions, Simplus needed to evolve its content strategy further. And that started with a more granular, intimate understanding of its audiences, one that was mapped across a full customer journey.
In this session, Mahlab CEO Cara McLeod and Danielle Ozolins, Simplus’ Director of Marketing, Business Development and Alliances, will share insights into the content marketing strategy that helps Simplus accelerate its sales cycle and deepen relationships with clients.
Join this session to see:
Andrew Antal
Head of Marketing – APAC
Talkdesk
Lauren Stephenson
VP Global Marketing
Shootsta
The day in the life of a B2B Marketer in Tech has never been so complex and challenging. The way our customers buy from us has dramatically shifted, so how do you update your marketing strategy to ensure you continue to accelerate your pipeline and drive revenue? In this session, Andrew Antal, Head of Marketing APJ at Talkdesk, and Lauren Stephenson, VP Global Marketing at Shootsta, will deepdive into how to create, scale and optimise your marketing pipe. Whether you’ve got budget and resources at your disposal, or you’re just starting out with minimal investment, there are some key ways you can drive growth for your marketing contributed pipeline.
Join this session to learn how to: