HOW SIMPLUS USES CONTENT MARKETING TO DRIVE DEMAND ACROSS INDUSTRIES, ACCELERATE THE SALES CYCLE AND DEEPEN RELATIONSHIPS WITH TARGET ACCOUNTS
Two cornerstones of effective content marketing are understanding your audience and then using that knowledge to build relationships with prospects. But that can be tricky when you’re operating in niche B2B spaces like enterprise technology and implementation.
So how did Simplus – a Platinum Salesforce implementation partner and a part of global tech company Infosys – overcome that challenge?
Simplus works with companies to drive enterprise-wide digital transformations, often putting it in direct competition with big consulting players. Starting out, Simplus used content marketing to create demand within unaware industries and compete with these larger firms. But, to drive and expedite conversions, Simplus needed to evolve its content strategy further. And that started with a more granular, intimate understanding of its audiences, one that was mapped across a full customer journey.
In this session, Mahlab CEO Cara McLeod and Danielle Ozolins, Simplus’ Director of Marketing, Business Development and Alliances, will share insights into the content marketing strategy that helps Simplus accelerate its sales cycle and deepen relationships with clients.
Join this session to see:
- The path Simplus took to deeply understand their audience
- How Simplus identified SEO opportunities to build the foundations of their content program
- The process of targeting resources more efficiently by mapping content to priority industries
- How to create content that resonates with a technical audience and delivers results