Account Based Marketing (ABM), where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC.
In response to the growing demand for ABM, as well as the growing recognition that lead generation and nurturing are more effective if managed and tracked in the context of a named account, companies have developed different approaches to enable faster program expansion and broader coverage of accounts.
When managed strategically, ABM can produce multidimensional benefits. On the sales side, these can include a shorter sales cycle, a better pipeline, and lower acquisition costs. In fact, 87% of respondents in an ITSMA benchmark report say the technique drives higher ROI than any other type of marketing they do.
During this first ever, APAC ABM Forum, we’ll be sharing advice and practical learnings from implementing three different types of ABM: Strategic ABM, ABM Lite, and Programmatic ABM (ABM at Scale).