In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it was an incredibly insightful day with advice and practical learnings from local and global early ABM adopters implementing Strategic ABM, ABM Lite, and Programmatic ABM/ABM at Scale.
The 2nd annual ABM – Account Based Marketing Leaders Virtual Forum APAC will be held on 8th July 2021, AEST (Australian Eastern Time) & SGT (Singapore Time) to accommodate B2B marketers and ABMers located in Australia, New Zealand and across Asia Pacific and Japan.
The most exciting and revenue rewarding marketing and sales initiative in B2B marketing!
Account Based Marketing (ABM), where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC.
In response to the growing demand for ABM, as well as the growing recognition that lead generation and nurturing are more effective if managed and tracked in the context of a named account, companies have developed different approaches to enable faster program expansion and broader coverage of accounts.
When managed strategically, ABM can produce multidimensional benefits. On the sales side, these can include a shorter sales cycle, a better pipeline, and lower acquisition costs. In fact, 87% of respondents in an ITSMA benchmark report say the technique drives higher ROI than any other type of marketing they do.