You will learn from over 70 B2B marketing leaders:

First confirmed 2025 speakers include:

Unleashing the power of B2C storytelling for B2B audiences

Emma Chalwin, Chief Marketing Officer, Workday (US)

Emma Chalwin is chief marketing officer (CMO) at Workday. She oversees the global marketing organization, with responsibility for building the brand and creating customer demand in markets around the world.

Prior to joining Workday in July 2023, Emma was executive vice president of Field Marketing at Salesforce, where she was responsible for creating go-to-market plans, driving brand awareness and messaging, as well as leading demand generation globally. Earlier, she held global brand and marketing leadership positions at Macrovision, McAfee, and Adobe.

Emma Chalwin, CMO, Workday speaking at b2b marketing conference in sydney australia 2025
Robert chatwani, CMO, Docusign B2B Marketing Leaders Forum APAC 2025 Robert Chatwani Docusign

Lessons from leading Growth at Atlassian, Ebay and now Docusign

Robert Chatwani, President and General Manager, Marketing & Growth, Docusign (US)

As President and General Manager, Growth, Robert Chatwani leads Docusign’s Marketing & Growth organization to scale its digital strategy across marketing, product, technology, and sales. Robert is responsible for Docusign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation, and lead qualification. He also leads all Chief Marketing Officer functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.

Before joining Docusign, Robert was CMO of Atlassian, a pioneer in product-led growth, and led global teams across marketing, brand, communications, and data science.  He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume.

Creative, B2B Global Viral Marketing and Clever PR Strategy

Ingela Nordenhav, Brand Consultant & Former CMO, Volvo Trucks (Sweden)

As Global CMO at Volvo Trucks and responsible for a product launch of five new trucks Ingela introduced one of the world’s best-known B2B video content plays, Jean-Claude Van Damme’s epic split between two reversing trucks which to date has seen 122M views on YouTube.
An absolute pioneer as media consumption changed from traditional TV to social media, Sydney Morning Herald called the YouTube video back in 2013 “The art of going viral”.

Volvo Trucks CMO behind Jean-Claude Van-Damme's epic split, Ingela Nordenhav speaking at B2B Marketing Conference in Sydney, Australia 2025

Ingela will share her experiences of how to reposition a brand and boost brand awareness. She will discuss the importance of a brand promise, how to get your ideas a cross the line and the results it can create.

B2B Marketing Leaders Forum APAC 2025 Paige Oneill Seismic

The Rise of Enablement’s Influence – Empowering GTM teams to break down silos and maximise customer engagement

Paige O'Neill, Chief Marketing Officer, Seismic (US)

Paige O’Neill is CMO of Seismic where she leads all marketing functions including corporate, product, field, partner and customer marketing. She has more than 25 years in marketing roles with experience leading global marketing teams across product, partner, customer and corporate marketing. Previously, O’Neill served at public and private software companies including Sitecore, SDL, Prysm, Aravo and Aprimo. She also spent nearly a decade at Oracle in product marketing and public relations roles.

  • B2B Marketing Leaders Forum APAC 2025 Emma Chalwin Workday CMO

    Emma Chalwin

    CMO
    Unleashing the power of B2C storytelling for B2B audiences
  • B2B Marketing Leaders Forum APAC 2025 Robert Chatwani Docusign

    Robert Chatwani

    President & GM Marketing & Growth
    Lessons from leading growth at Atlassian, Ebay and now Docusign
  • Volvo Trucks CMO behind Jean-Claude Van-Damme's epic split, Ingela Nordenhav speaking at B2B Marketing Conference in Sydney, Australia 2025

    Ingela Nordenhav

    Brand Consultant & Former CMO, Volvo Trucks
    The Volvo Trucks CMO who brought us Jean-Claude Van Damme’s Epic Split – 10 years and 122M views since B2B’s first epic campaign
  • B2B Marketing Leaders Forum APAC 2025 Paige Oneill Seismic

    Paige O’Neill

    CMO
    The Rise of Enablement’s Influence – Empowering GTM teams to break down silos and maximise customer engagement
  • B2B Marketing Leaders Forum APAC 2025 Nick Reynolds Alat

    Nick Reynolds

    Global CMO
    From APAC CMO at Lenovo to helping diversify Saudi Arabia's economy away from oil to manufacturing, industrial and electronics
  • B2B Marketing Leaders Forum APAC 2025 Sonia Adams GHD

    Sonia Adams

    Global CMO & Chief Client Officer
    Celebrating Global CX - Better outcomes for customers, employees, and organisations
  • B2B Marketing Leaders Forum APAC 2025 Renee Howie Insignia Financial

    Renee Howie

    Chief Customer Officer
    Leading a holistic, future-focused growth engine for eight brands with P&L ownership
  • B2B Marketing Leaders Forum APAC 2025 Kat Chia Telstra Health CMO

    Kat Chia

    Global Head of Marketing & Comms
    Consolidating 18 acquisitions including 18 marketing teams & CRM systems
  • B2B Marketing Leaders Forum APAC 2025 Danielle Laarhoven Technology One

    Danielle Laarhoven

    Group Director, Marketing
    Brand strategy and the impact on share price at Australia’s largest enterprise SaaS company
  • B2B Marketing Leaders Forum APAC 2025 Gretchen Fox Aware Super

    Gretchen Fox

    CMO
    Delivering on brand, marketing and business objectives
  • B2B Marketing Leaders Forum APAC 2025 Carrie Smith Accenture CMO

    Carrie Smith

    MD, ANZ Marketing & Comms Lead
    AI agents and their impact on operational processes, marketing structures & change management
  • B2B Marketing Leaders Forum APAC 2025 Jon Stona Airwallex

    Jon Stona

    VP & Global Head of Marketing
    Leading global hypergrowth and expansion into Americas and Europe
  • B2B Marketing Leaders Forum APAC 2025 Nicole Aman CMO PWC

    Nicole Aman

    MD, Marketing, Clients, Markets & Growth
    Client experience and leading through change
  • B2B Marketing Leaders Forum APAC 2025 Ben Munroe Cloudflare

    Ben Munroe

    VP Marketing APAC
    Demand capture, the dark funnel & focus on buying groups
  • B2B Marketing Leaders Forum APAC 2025 Linda Griffin Zurich Insurance

    Linda Griffin

    Head of Brand, Marketing & Corporate Affairs ANZ
    CMO/CEO Alignment around B2B, B2C and B2B2C brand building
  • B2B Marketing Leaders Forum APAC 2025 Ed Edwin Lee ResMed CMO

    Ed Lee

    Senior Director, Commercial Marketing APAC
    B2B v B2C marketing in healthcare manufacturing
  • B2B Marketing Leaders Forum APAC 2025 Stella Kordonis Redhat

    Stella Kordonis

    Head of Regional Marketing, Brand Experiences & Comms
    Leadership, Transformation, Navigating Change & Uncertainty - Purpose, Self-Compassion & Redirection
  • B2B Marketing Leaders Forum APAC 2025 Rushenka Perera SAP

    Rushenka Perera

    VP Marketing ANZ
    Deep dive into Attribution models & Internal Data Compliance
  • B2B Marketing Leaders Forum APAC 2025 Lydia Sheridan JLL

    Lydia Sheridan

    Head of Marketing ANZ
    Driving Transformation - Building culture and high performing teams
  • B2B Marketing Leaders Forum APAC 2025 Helen McEnery Virgin

    Helen McEnery

    Head of B2B Marketing
    Securing board funding for B2B Brand investments - and the “phenomenal” growth that followed
  • B2B Marketing Leaders Forum APAC 2025 Scott Ciantar IDEXX

    Scott Ciantar

    Head of Marketing APAC
    Strengthening the marketing team’s capabilities to articulate marketing’s strategic value and building trust with stakeholders.
  • B2B Marketing Leaders Forum APAC 2025 Niek Dekker eftsure

    Niek Dekker

    VP Marketing
    Revenue data-driven attribution reporting to fund the right campaigns
  • B2B Marketing Leaders Forum APAC 2025 Megan Elkhouri Icon Construction

    Megan Elkhouri

    Group Marketing & Communications Manager
    B2B Marketing in Property & Construction
  • B2B Marketing Leaders Forum APAC 2025 Chantelle Lane CMO Bapcor

    Chantelle Lane

    GM Wholesale (Former CMO)
    From CMO to P&L accountability and driving strategic & sustainable profit growth in Manufacturing
  • B2B Marketing Leaders Forum APAC 2025 Stuart Matthewman IR

    Stuart Matthewman

    CMO
    CMO/CFO Alignment- Forming successful revenue driving partnership
  • B2B Marketing Leaders Forum APAC 2025 Christian Shaw CFO IR

    Christian Shaw

    CFO
    CFO/CMO Alignment - Improving the CFO's understanding of the marketing discipline
  • B2B Marketing Leaders Forum APAC 2025 Kimberley Saddington FCM

    Kimberley Saddington

    Head of Marketing ANZ
    The importance of brand, personalisation & focus on buyer group personas
  • B2B Marketing Leaders Forum APAC 2025 Nancy Snype Gallagher Bassett

    Nancy Snype

    Global Digital Marketing Director
    Leading global high performing, digital teams from Magnetic Island
  • B2B Marketing Leaders Forum APAC 2025 Amelia Wilson programmed

    Amelia Wilson

    Marketing & Comms Lead ANZ
    Data rich analytics to further inform GTM strategy
  • B2B Marketing Leaders Forum APAC 2025 Janine Pares TSM

    Janine Pares

    Founder and MD
    Aligning sales and marketing around the customer to deliver an integrated GTM, accelerate performance and efficiency
  • B2B Marketing Leaders Forum APAC 2025 Kristy Kelly

    Kristy Kelly

    Managing Director
    Helping B2B marketers secure larger budgets and a firm seat at the leadership table
  • B2B Marketing Leaders Forum APAC 2025 Emma Roborgh

    Emma Roborgh

    Founder & CEO
    Turning marketing departments into revenue generating machines
  • Marketing stand for growth, or they stand for nothing - Thomas Barta

  • We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)