You will learn from over 70 B2B marketing leaders:
First confirmed 2025 speakers include:
Unleashing the power of B2C storytelling for B2B audiences
Emma Chalwin, Chief Marketing Officer, Workday (US)
Emma Chalwin is chief marketing officer (CMO) at Workday. She oversees the global marketing organization, with responsibility for building the brand and creating customer demand in markets around the world.
Prior to joining Workday in July 2023, Emma was executive vice president of Field Marketing at Salesforce, where she was responsible for creating go-to-market plans, driving brand awareness and messaging, as well as leading demand generation globally. Earlier, she held global brand and marketing leadership positions at Macrovision, McAfee, and Adobe.
Lessons from leading Growth at Atlassian, Ebay and now Docusign
Robert Chatwani, President and General Manager, Marketing & Growth, Docusign (US)
As President and General Manager, Growth, Robert Chatwani leads Docusign’s Marketing & Growth organization to scale its digital strategy across marketing, product, technology, and sales. Robert is responsible for Docusign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation, and lead qualification. He also leads all Chief Marketing Officer functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.
Before joining Docusign, Robert was CMO of Atlassian, a pioneer in product-led growth, and led global teams across marketing, brand, communications, and data science. He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume.
Creative, B2B Global Viral Marketing and Clever PR Strategy
Ingela Nordenhav, Brand Consultant & Former CMO, Volvo Trucks (Sweden)
As Global CMO at Volvo Trucks and responsible for a product launch of five new trucks Ingela introduced one of the world’s best-known B2B video content plays, Jean-Claude Van Damme’s epic split between two reversing trucks which to date has seen 122M views on YouTube.
An absolute pioneer as media consumption changed from traditional TV to social media, Sydney Morning Herald called the YouTube video back in 2013 “The art of going viral”.
Ingela will share her experiences of how to reposition a brand and boost brand awareness. She will discuss the importance of a brand promise, how to get your ideas a cross the line and the results it can create.
From Spin-off to Growth Engine: Rewriting the Rules of B2B Marketing
Lisa Gilbert, VP Global Marketing, Kyndryl (US)
Before helping launch Kyndryl’s brand from scratch in 2021, an $18B IBM spin-off with over 4500 existing clients and 90, 000 employees globally, Lisa held several key leadership roles at IBM, including CMO of IBM Japan, CMO for UK and Ireland, and VP of Marketing for IBM’s Growth Markets based in Shanghai. During her time at IBM, she not only pioneered the company’s first Net Promoter Score program but also played a pivotal role in accelerating the tech giant’s growth across diverse global markets.
Today at Kyndryl, Lisa leads global marketing strategy and Account Based Marketing, leading a team of CMOs across regions to forge and deepen strategic customer relationships that drive substantial business outcomes. She’s known for building high-performing teams that deliver results, with a proven track record of delivering revenue growth and exceeding business targets through the marketing programs she builds. Her expertise spans across brand development, market expansion, and implementing transformative go-tomarket strategies that enhance business performance.
Lisa’s unique combination of international experience, proven track record as a transformation agent, and team building has made her a distinctive voice in the B2B marketing world, particularly when it comes to navigating global markets and building brands that resonate across cultures.
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Marketing stand for growth, or they stand for nothing - Thomas Barta
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We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)