Andrew Knott – As one of Australia’s most experienced CMOs, a role he has held with Salesforce, McDonald’s and NAB, before moving to New York into global leadership roles at JPMorgan Chase and Publicis. Today, he leads a Private Equity-backed 4PL logistics business as CEO.

Back on our stage, Andrew will share what changed when he moved from leading marketing to carrying the full P&L — and why that shift reshaped how he sees the role of marketing in every organisation.

Andrew will demonstrate how marketing earns credibility when it aligns directly to commercial outcomes. He will also share:

•  Lessons from leading a Private Equity-backed business in a category with just 3% market penetration — where growth must be delivered under capital discipline, operational efficiency and investor scrutiny.

Across B2C and B2B, corporate and PE environments, Andrew will explore:

• What marketing looks like from the CEO’s side of the P&L
• The shift from activity metrics to enterprise value
• How marketing influences revenue, margin and capital efficiency
• What investors and boards expect from growth leaders
• Why financial literacy is now a leadership advantage for ambitious marketers

If marketing is one of the few true growth engines in an organisation, are we showing up as one?

For B2B marketers seeking to strengthen their commercial standing, expand their influence and future-proof their leadership trajectory, this keynote offers both reassurance and a practical blueprint.

Lessons from leading hypergrowth, GTM strategy, brand & partnerships at one of the world’s fastest-growing AI companies — and what marketing must become next.

Cameron Partridge is one of the leading voices at the intersection of AI, marketing, and commercial growth.

As CMO of Invisible Technologies, the #2 fastest-growing AI company in the 2024 Inc. 5000, he led brand, growth, and go-to-market strategy as the company tripled revenue and became the go-to AI training partner for the likes of OpenAI, Google, and NVIDIA.

Now back in APAC after nearly a decade in the US, Cameron is Chief Growth Officer at Humanforce, where he is rebuilding the commercial engine for a PE-backed B2B SaaS business and applying the same AI-first operating principles at scale.

Transforming global pipeline strategy & processes across sales, marketing & operations for accountability & visibility of pipeline health

Gemma is the world’s most recognised authority on Strategic Account-Based Marketing (ABM), where in her role as Global Head of ABM & CXO Engagement at ServiceNow, she built and scaled ServiceNow’s global ABM programme from one to over 100 accounts and established a Global ABM Centre of Excellence.

To further continue the focus on increasing pipeline velocity and win rates, ensuring the close collaboration with sales leadership to align marketing programs with revenue goals, ensuring proper measurement and attribution, she join the Global Strategy Operations Office in May where she now leads the transformation of ServiceNow’s global pipeline processes, partnering with ELT and cross-functional teams—sales, strategy, marketing, and operations—to drive integration, accountability and visibility across pipeline health.

She’s responsible for executing a global pipeline strategy, embedding governance, and using agentic AI to optimise GTM motions. By harnessing AI to flag risks, prioritise opportunities, and recommend next-best actions,  her team is enabling smarter sales execution and delivering more value-driven, customer-centric outcomes across a fast-paced, high-stakes business environment.

She’s a strong advocate for marketing carrying quota and revenue targets, the importance of understanding and aligning with sales and  the pressure of “performance targets” for both sales and marketing alike.

Thomas Barta is one of the world’s most respected experts on marketing leadership exploring the unique path from Chief Marketing Officer to CEO and bigger C-suite roles.
He’s a strong advocate of the need for CMOs to own the growth agenda to ensure their continued respected seat at the leadership table.

• Best-selling author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader
• CEO, Marketing Leadership Institute and Dean of the Global CMO to CEO Fellowship program with the Marketing Academy
• Creator of the world’s largest ever study, involving over 68,000 assessments on what makes for a successful and impactful marketing leader at the intersection of marketing and leadership
• Former partner of McKinsey where he led transformations for over 20 years, across 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
• Honorary Fellow of The Marketing Society
• Author for Forbes and Marketing Week
• Organizational Psychologist