SALES & MARKETING COLLABORATION ON THE CUSTOMER ENGAGEMENT JOURNEY
The B2B Marketing Forum is excited to welcome back Jonathan Martin as a speaker in 2020, this time as Global CMO of Hitatchi Vantara.
A nearly two-decade marketing veteran in the technology industry with past CMO roles including Global CMO for Pure Storage, Global CMO for EMC, and CMO at HP Software, always part of the Executive team, his global experience includes hypergrowth and pre-IPO startups to SMBs and Fortune 100s within organisations of 200 to 335,000 employees.
In this opening keynote he’ll describe how the “old” pipeline and demand waterfall models of baton passing of leads from marketing to sales are gone.
Instead replaced by an Engagement Index model where Sales and Marketing are squadding together to find, develop and convert opportunities.
He will explain
- How to build an Engagement Model and Engagement Index that capture every customer interaction independent on channel and how those interactions are scored and measured.
- The need for much more sophisticated infrastructure and skills in the marketing team