Transforming customer experience and accelerating growth by bringing a silicon valley start-up mindset to a 145-year-old B2B IT company
Having led seven and sold four Silicon Valley startups and worked for five Fortune 1000 companies like HP, eBay, Sybase (now SAP), Symantic and now Unisys, Ann has earned the reputation as a game changing CMO skilled at business and marketing transformations.
Two years ago she joined 145 year old Unisys, which hadn’t seen growth since 2003, to lead their re-invention and Customer Experience Transformation. Since then, Unisys has delivered four consecutive quarters of growth with Unisys Australia seeing its regional Net Promoter Score (NPS) increased by 79%.
In this session Ann will share:
- Marketing’s role in digital and CX transformation
- How as a B2B marketer, you can build an integrated customer, employee and brand experience
- How marketing can initiate and lead business transformation
- What does a world-class B2B marketing initiated CX programme look like?