DAY ONE: Wednesday 4 May 2022

08.20

REGISTRATION & BARISTA COFFEE

09:00

WELCOME & OPENING REMARKS

emma roborgh b2b marketing leaders conference sydney

Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum

Andrew Everingham
Event MC
Founder & CEO

CAPITAL-e

LEADERSHIP

09:10

Tracy Gawthorne Capgemini b2b Marketing Leaders Conference Sydney Australia 2022

Tracy Gawthorne
VP & CMO APAC & Middle East
Capgemini

Kate Young
Head of Customer Centricity & Capability
ANZ

A PANDEMIC REFLECTION AND WHAT DOES INVESTMENT IN PEOPLE REALLY LOOK LIKE?

  • The need to re-define the role of the marketing function
  • The great resignation and the employer brand dilemma – how do we attract and retain great talent
  • How to maintain a modern marketing team
  • Building from scratch, an in-house accredited marketing academy to future-proof, through up-skilling and re-skilling 300 next gen marketers at ANZ

09:35

jeremy nicolas telstra b2b marketing leaders conference sydney

Jeremy Nicholas
CMO
Telstra

LEADING MARKETING DURING ORGANISATIONAL TRANSFORMATION

  • Lessons learnt leading the marketing team during Telstra’s T22 transformation
  • Alignment to business strategy how that guides your focus
  • The impact of brand on driving long-term growth in B2B and other segments- Australia is Why brand platform, commercial returns of this campaign
  • Marketing’s role in Telstra’s company-wide sustainability agenda and the impact on the B2B audience

ACCOUNT BASED MARKETING

10:00

mari kauppinen the marketing practice b2b marketing leaders conference sydney

Mari Kauppinen
Managing Director APAC
The Marketing Practice

Simon McEvoy Omobono 2022

Simon McEvoy
Head of Strategy
Omobono

James Taylor Kingpin Communications 2022

James Taylor
Commercial Director
Kingpin Communications

HAPPILY EVER AFTER: ABM’S EPIC JOURNEY TO ABX

Once upon a time there was Account-Based Marketing. Loved by B2B marketers for its ability to speed up sales cycles, increase deal sizes and strengthen relationships, ABM was a bona fide hero. But then came a turbulent time. A global pandemic forced activity online, increased the size of decision-making units and put pressure on budgets. How could our hero triumph through such adversity?

Join us to hear how sophisticated digital integration plus account-focused brand marketing catapults ABM from workaday hero to the all-conquering status of Account-Based Experience, or ‘ABX’. You’ll be on the edge of your seats as B2B A-listers Mari Kauppinen, Simon McEvoy and James Taylor share examples of Account-Based Experience’s transformative effects in terms of revenue, reputation and relationships. Delegates will learn how B2B organisations in APAC can become part of the ABX narrative and live happily ever after.

The End.

Session sponsored by:

The Marketing Practice ABM at b2b marketing leaders conference sydney australia 2021

10:30-11:00

MORNING COFFEE & NETWORKING BREAK

11:00

Choose one of four tracks:

TRANSFORMATION & CHANGE

Track hosted by:
Seismic Updated April 27th launch
Track moderated by: Simon Hickox, Head of Marketing APAC, SEISMIC

INITIATING & LEADING TRANSFORMATION & CHANGE

As business innovation cycles have sped up and with CMOs more often seen as strategic leaders delivering quantifiable business results, CEOs are looking to CMOs to drive not just marketing transformation projects but companywide change projects.

As such, driving innovation and change has become an essential skill required by today’s CMOs. You must think more broadly than ever before and you need the skills (and the relationships) to drive change across the organisation.

During this session we’ll discuss challenges, processes and key competencies of a transformative CMO or marketing leader to guide an organisation through effective change.

Rebecca will draw from her experience from her previous role as GM Strategy and Transformation at CBA and share:

  • Essential leadership skills for initiating and driving change programs forward
  • How to create resilience and lead in a change environment
  • Frameworks and tools required to improve the success of your change projects
rebecca warren CBA b2b marketing_leaders conference sydney
Rebecca Warren
GM Marketing - Business & Institutional, CBA

STRATEGY

Track hosted by:
Think Smart Marketing Logo Colour
Track moderated by: Janine Pares, Managing Director, Thinksmart Marketing

ACTIONABLE STRATEGY BEYOND THE QUARTERLY FOCUS

Moving beyond the frenetic cycle of quarterly targets and tactical tasks, to build a plan which delivers sustainable results and gets you out of the hamster wheel.

Having a strategic plan to inform tactical execution is critical if we’re expected to hit increasingly aggressive targets with less resource.

In this session we’ll discuss how a defined long-term strategy helps you take back control of your agenda, align your marketing priorities to commercial business goals, think critically about your customers, your competitive landscape, and develop value propositions to cut through the noise, resonate and drive demand in market.

In short – we’ll show how strategy (in all its forms) helps you stop and think, take back control and enables you to connect the dots across your silos, brings stakeholders along on the journey, define the messages, activity and channels which will generate success, and say no to those which won’t – adjusting and optimising along the way, putting you in the driver’s seat to achieve growth.

bryce_blacker_juniper_b2b marketing leaders conference sydney australia forum
Bryce Blacker
Head of Marketing, APAC, Juniper Networks
suzanne pelizzari CSG b2b marketing leaders conference sydney
Suzanne Pelizzari
Head of Marketing APAC, CSG

DIGITAL

Track hosted by:
Adobe-logo
Track moderated by: Amy Robson, Sr Product Marketing Manager APAC, Adobe

BUILDING HIGH PERFORMING DIGITAL STRATEGY AND TEAMS

To deliver great customer experiences, businesses need to evolve their CXM strategy to keep up with changing customer expectations. This requires a technology foundation but also a high performing digital team delivering business results through capability building and growth marketing principles.

In this heavily interactive session, Tom and Hamish will both be delivering case studies on how they have evolved their CXM strategies to drive organisational success. Topics will include:

  • Agency model vs In-house digital team
  • Different team structures and roles
  • Creating a full-funnel digital strategy & roadmap
  • Channel selection and performance
  • Data driven marketing and democratisation of insights across the business
  • Digital trends, what’s new, what’s next

We will then open up to a panel discussion

tom bates tyro b2b marketing_leaders_conference sydney
Tom Bates
Head of Digital Marketing, Tyro
hamish grant safetyculture b2b marketing leaders conference sydney australia 2022
Hamish Grant
VP Marketing, Safety Culture

CAREER & LEADERSHIP

Track hosted by:
talent-brand_green1-300x89
Track moderated by: Katy Turner, GM Talent & Recruitment, B2B Marketing Leaders Forum

RECONNECTING WITH YOUR PURPOSE AND “WHY”

During this session we’re turning the lens on YOU and your personal north star.
As we’re emerging out of the pandemic, many of us are reflecting on our own purpose. A trend we’ve seen already reflected through the market as clients and customers focus on purpose driven brands.
We’ll be referencing Simon Sinek’s ‘golden circle concept’ and the neuroscience behind the way the brain works in relation to human connection, building trust and empathy
Provide practical tips to define your why and building your own personal brand in a digital space
During this interactive session we’ll also be discussing career paths and advice for emerging leaders, the importance of building business acumen and financial literacy, the biggest skills shortages in B2B marketing – generalists vs specialist skills.
We’ll also be discussing the findings from the 2022 B2B Marketing Salary Benchmarking Report.

rochelle tognetti deloitte b2b marketing leaders conference sydney
Rochelle Tognetti
CMO & Partner, Deloitte
ljubica radoicic autodesk b2b marketing leaders conference sydney
Ljubica Radoicic
Revenue Marketing Director APAC, Autodesk
Steven Daskalakis Workday- ABM Leaders Virtual Forum 2021
Steven Daskalakis
Marketing Director ANZ, Workday

11:45

CHOOSE ONE OF THREE TRACKS:

TRANSFORMATION & CHANGE

Track hosted by:
Seismic b2b marketing conference Sydney Australia 2020
Track moderated by: Simon Hickox, Head of Marketing APAC, SEISMIC

CASE STUDY: ALIGNMENT & ENABLEMENT TRANSFORMATION

More than ¾ of buyers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

To adapt, Marketers are needing to

  • Provide sellers with training materials and personlised content recommendations to engage buyers more effectively
  • Empower sellers to contact buyers where they are online with content than spans the buyer journey
  • Learn what’s really working to pivot at the right moments for better results

During this session we’ll firstly examine the process of executing a successful digital transformation, specifically a content automation enablement tech implementation and secondly provide the lens how this supported Australia Post’s Sales Enablement transformation, aligning sales and marketing.

We’ll discuss:

  • The key pain points, challenges and drivers that led to the need for transformation
  • The transformation process and timeframes
  • Adoption strategies to drive success
  • The key results and outcomes on business impact and how it was measured
  • Advice for organisations embarking on such a journey
Anna Rogers
Senior Digital Content Manager, Australia Post

STRATEGY

Track hosted by:
Think Smart Marketing Logo Colour
Track moderated by: Janine Pares, Managing Director, Thinksmart Marketing

MANAGING HQ AND ASIA

Global to region to countries. During this session we’ll be discussing managing relationships and expectations in an increasingly global and centralised workplace.
Reporting to a global HQ, how do we gain local autonomy, flexibility and control, ensuring HQ understands local market dynamics so we can focus on driving initiatives that are highly relevant to the APAC region.

We’ll also discuss some of the biggest challenges faced when marketing into and leading teams across the vast amount of very different individual countries in Asia. Balancing local customer and sales demand vs the efficiencies and scale provided by a more regional focus.
Finding the balance when providing locally relevant messages and the global brand challenge when localising.

belinda parvan veamsoftware b2b marketing leaders conference sydney
Belinda Pervan
VP Marketing APJ, Veeam Software
Stephanie Dechamps Dell Boomi B2B Marketing Leaders Conference Sydney Australia 2022
Stephanie Dechamps
Head of APJ Marketing, Boomi
James Kissell fujitsu B2B Marketing LeadersMelbourne Conference
James Kissell
Global Director Vertical Industries Marketing & Member ABM Global Board, Fujitsu

DIGITAL

Track hosted by:
EIMS Logo Circle
Track moderated by: Dan Smith, Head of Strategy- Digital Services, EIMS

HOW TO PIVOT YOUR PAID MEDIA STRATEGY ACROSS SEARCH, SOCIAL, PROGRAMMATIC AND CONTENT SYNDICATION

Realising and adjusting to the nuance of B2B Paid Media in a heavily swayed B2C world.

During this session we’ll be discussing how to look at your Paid Media strategy across Search, Social, Programmatic and Content Syndication and how it can align to your entire sales and marketing funnel.

Breaking down the wall of brand awareness and stepping into accountability for ROI: we will explore 3 ways you can do this.

  • TOFU to Total Funnel Activity Metrics: changing your perspective
  • Unwrapping your strategy from the sales cycle and restructuring it into your buyer journey.
  • Always-On vs Tactical: Realignment to your client’s buying cycle.

This panel discussion will highlight how the current situation of Paid Media is being seen and explore new ways to approach and quantify the potential of Paid Media within your overall marketing strategy

Dev Das Google Cloud - b2b marketing leaders forum 2022
Dev Das
Head of SMB Marketing, Google Cloud
Mary Martin - B2B Marketing Leaders Forum 2022
Mary Martin
Head of Marketing APJ, SUSE

12:30 – 1:30

LUNCH & NETWORKING BREAK

1:30
Round-Tables B2B marketing conference sydney australia 2019

Deep Dive Group Sessions

CHOOSE 1 SESSION MOST RELEVANT TO YOUR CURRENT CHALLENGES AND AREAS OF INTEREST

As one of the forum highlights, join your peers for these one hour group discussions.

You’ll be discussing challenges and pressing topics that are most relevant to B2B marketers.

1:30pm

CHOOSE YOUR FIRST GROUP DISCUSSION:

STRATEGIC ABM

ABX IN PRACTICE: SETTING UP FOR SUCCESS

The possibilities offered by Account Based Experience are exciting: mobilising teams across the organisation, generating cut-through with focused brand marketing, and delivering a consistent online and offline experience.

But does ABX sit in the “too hard” bucket for some organisations? Or are there steps that all companies can take to move along the journey from ABM to ABX in order to gain competitive advantage?

Mari Kauppinen will be joined on stage by three very experienced ABM’ers who will share the blueprint for success when it comes to setting up and scaling strategic ABM & ABX programmes. Delegates will learn how to harness the value of strategic ABM and expand into ABX, maximising their available resource, technology and budget.

Helen Nicholas head of ABM at Accenture marketing conference sydney australia 2022
Helen Nicholas
Global Head of ABM Growth Markets, Accenture
Kate power enterprise marketing snowflake speaking at b2b conference sydney australia 2022
Kate Power
Enterprise Marketing Lead, ANZ, Snowflake
Colleen Baguley
Head of ABM & Enterprise Marketing, Adobe
Moderated by:
Mari Kauppinen the marketing practice speaking on abm at asia conference for b2b cmo
Mari Kauppinen
Managing Director, The Marketing Practice
Track hosted by:
the marketing practice agency at b2b conference in sydney australia 2022

ICP/PERSONA & JOURNEY MAPPING

B2B Persona Development and customer journey mapping have become a favourite tool for visualising every experience your customers have with you. However, knowledge of the full customer journey is often spread across business silos and isn’t always shared in a way that can be analysed and actioned.

In this session you’ll learn:

  • Learn how to develop your Ideal Customer Profile, Persona and Customer Journey Maps that visualises every experience and touchpoint, both digital and physical your customers have with you
  • Understand how to tap into the organisation’s insight, experience and data to map out the customer journey
  • Learn how to execute on your journey maps
  • Review examples of unexpected customer journeys and what you can learn from them
catherine ryenolds OUA_b2b marketing leaders conference sydney australia
Catherine Reynolds
CMO, Open Universities Australia
Stephanie Dechamps Dell Boomi B2B Marketing Leaders Conference Sydney Australia 2022
Stephanie Dechamps
Head of APJ Marketing, Boomi
Moderated by:
janine pares thinksmart b2b marketing leaders conference sydney australia forum
Janine Pares
Founder and MD, Thinksmart Marketing
Track hosted by:
Think Smart Marketing Logo Colour

PARTNER/CHANNEL MARKETING

MAXIMISING BUSINESS VALUE WITH PARTNERS

In this Channel Marketing session we’ll focus on communicating value to, through, with and for channel partners.
The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve.

Today’s Partners typically work with 5–25 Vendors at any given time. The constant flow of information coming in from these Vendors can be disruptive, overwhelming, and confusing. Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers mindshare.

During this interactive panel we’ll discuss:

  • Revenue contribution
  • Partner engagement
  • Partner led demand creation, marketing contribution, ROI
  • Driving better engagement and fuelling marketing performance with partners.
  • The most productive channels for distributing partner messaging and content
  • How to better measure ROI from alliance partner marketing programs and which yield the greatest ROI
Tamika Sercombe
GM Marketing & Channel, Uniti Group
Olga Specjalska partner channel alliance marketing vmware b2b conference sydney australia 2022
Olga Specjalska
Director, Partner Business, ANZ, vmware
Moderated by:
Sim Kaur - POUNCE - b2b marketing leaders forum apac 2022
Sim Kaur
Founder and CEO, Pounce Marketing
Track hosted by:
pounce marketing b2b marketing leaders Sydney confererence

CUSTOMER MARKETING

In the US, the focus on customer marketing has seen a huge uptake in the last couple of years as a critical function needed for business to retain, engage and grow customers in a more strategic way.

During this session we’ll share the creation, execution and measurement of post-sale campaigns and programs designed to improve the quality and quantity of customer engagement, drive loyalty, generate growth opportunities and activate customer advocates.

You’ll learn how to build a customer marketing function, customer advocacy program, customer roundtables programs and customer awards programs.
We’ll also discuss metrics such as customer lifetime value (CLV), engagement, advocacy and voice of customer (VOC).

bree bunzel dropbox b2b marketing leaders conference sydney australia forum
Bree Bunzel
Global Head of Customer Marketing, Dropbox
jen norrie docusign b2b marketing_leaders confer nce sydney
Jen Norrie
Leading Customer Marketing in APAC, Docusign
Moderated by:
Rajhev Rajkumar
Director Strategic Assets, CAPITAL-e Marketing and Events
Track hosted by:
b2b marketing conference in sydeny australia 2022

2:20pm

CHOOSE YOUR SECOND GROUP DISCUSSION:

ABM AT SCALE

TARGETING IDEAL CUSTOMER PROFILE (ICP) ACCOUNTS AT SCALE

Today, best-practice marketers target ‘desired’ accounts at scale. They take the best from 1to1 ABM and throw the net wider over 10s, 100s or even 1000s of accounts with personalised display media, comms and engagement through the funnel. They target the ‘dark funnel’ trawling for ICP accounts showing interest and intent, and systematically report account behavioural signals and opportunity data to account-centric sales teams.

In this session, you will learn:

  • How to determine if ABM At Scale is right for you
  • Building an ABM At Scale program
  • Finding your new customers in the invisible ‘dark funnel’
  • The ‘Secret Sauce’ in Sales and Marketing collaboration
  • Key factors for success
  • Measuring ABM performance and what to expect

This interactive session will be presented by ABM expert practitioners who have developed strategy and followed through into implementation. We will talk to case study examples to bring ABM At Scale to life.

Daniel McDermott Mimecast b2b marketing melbourne conference
Daniel McDermott
Senior Marketing Director, APAC, Mimecast
Moderated by:
Andrew Haussegger
CEO, Green Hat
Track hosted by:
Green Hat b2b marketing conference Sydney Australia 2020

CUSTOMER EXPERIENCE

BUILDING A B2B CX STRATEGY

In Nov 2021 Gina was tasked to set up the B2B CX strategy and roadmap at REA Group.
With 200+ direct stakeholders and 500+ with indirect impact on CX, she’ll share how she’s bringing people together on a change management journey removing silos and fragmented accountability. She’ll share successes and failures from the early stages of her journey:
• How to get started: starting lean and simple
• How to influence people and generate impact without direct authority
• Developing a CX vision: why its important
• Developing a roadmap: balancing short & long term priorities, how to sell tomorrows problem
• How to engage executive teams and boards on CX
• Understanding how much value marketing plays in this process
• The care factor for teams: why CX matters to employees

gina mccartney REAGROUP b2b marketing leaders conference_sydney
Gina McCartney
GM CX & Commercial Effectiveness, REA Group
Moderated by:
Irene sekanic qualitrics_b2b marketing leaders conference sydney
Ivana Sekanic,
Head of Experience Management (XM) Solution Strategy ANZ, Qualtrics
chrissa sumner qualtrics b2b marketing leaders conference sydney
Dr Crissa Sumner
Head of Employee Experience (EX) Solution Strategy ANZ, Qualtrics
Track hosted by:
QualtricsXM_RBG

ATTRIBUTION REPORTING ROI

BACK YOURSELF WITH B2B MARKETING ATTRIBUTION

Aligning sales and marketing is key to a successful B2B strategy, however marketers need to quantify their contribution to pipeline and revenue. Yet, over 50% of marketers in APAC don’t have a ROI or pipeline contribution target. Measuring marketing ROI isn’t always straight forward and tracking marketing activities vs sales revenue doesn’t always result in alignment between departments.

That’s where marketing attribution comes in. Developing the right marketing attribution to measure ROI is key to unlocking credibility and budgets for pipeline & revenue campaigns.

In this session we’ll discuss:

  • The right technology foundation required for B2B marketing attribution
  • ROI and reporting frameworks to communicate value back to the business
  • The importance of aligning metrics to business financials
  • How to make a business case for advanced attribution in your organisation
karina guerra xref b2b marketing leaders conference sydney australia 2022
Karina Guerra
Group Marketing Director, Xref
Ben Scott
Head of Digital Marketing and Communications, Grant Thornton
Moderated by:
amy robson adobe speaking on b2b marketing attribution reporting roi conference in sydney australia 2022
Amy Robson,
Sr Product Marketing Manager, APAC, Adobe
Track hosted by:
Adobe-logo

SDR & LEAD MANAGEMENT

BUILDING THE SDR STRATEGY & TEAM FOR PIPELINE ACCELERATION & GROWTH

Rather than only focusing all their efforts at the top of the funnel and generating leads to be passed over to sales, B2B marketers, especially within the IT/Tech industry are extending their ownership of leads further down the funnel. By using Sales Development Reps (SDR) teams to effectively nurture and qualify leads at the mid-funnel stage before they can enter the bottom of the funnel and getting passed over to Account Managers, marketers are seeing a huge impact on marketing ROI, pipeline acceleration and growth.

During this discussion we’ll hear how to build the SDR function as the bridge between marketing and sales by aligning the B2B sales funnel to these three teams of the growth department. Key takeaways will include:

  • How lead qualification can be defined at each stage of the sales funnel
  • Which team(s) should be responsible for lead management at each stage
  • Why an effective nurture strategy is essential to advancing leads through the funnel and meeting aggressive growth targets

The speakers will be sharing examples of how SDR Teams have played crucial roles in their lead management processes and created alignment between marketing and sales that ultimately drove marketing ROI and pipeline acceleration.

justin smith b2b marketing_leaders conference sydney
Justin Smith
Global CMO, Ansarada
jethrograinger marsh roche b2b marketing leaders conference sydney
Jethro Grainger-Marsh
Head of Marketing, Strategy & Solutions, Roche
Josh Lord
Head of New Business, Selling Simplified
Moderated by:
Jake Phibbs, Director of Sales ANZ, Selling Simplified
Track hosted by:
SellingSimplified_horizontal_grey

3:00pm

AFTERNOON TEA & NETWORKING BREAK

CONTENT MARKETING

3:30PM

Priscilla Lee
Lead, Demand Generation Programs, APAC
Slack

Divisha Gupta
Director, Content Strategy – APAC
Salesforce

bobbi mahlab b2b marketing leaders conference sydney

Bobbi Mahlab
Founder and Chair
Mahlab

CONTENT JOURNEYS: MARKETING LEADERS SHARE HOW THEY SUCCESSFULLY USE CONTENT TO DELIVER REVENUE FOR THEIR ORGANISATIONS

In this session, we’ll hear from two leading organisations about how they are using content to achieve marketing and business goals. During their rapid-fire presentations followed by a Q&A session, they will address:

  • Business challenges, key objectives and success metrics
  • Strategy and approach with content at the heart
  • Team structure, including skills, capabilities and partners
  • Key insights and results

You’ll learn about:

  • The customer and business drivers for implementing a content-led marketing strategy
  • The importance of having a customer-first approach
  • Specific metrics used to define and measure business impact and success
  • How to strategically distribute content
  • Why content is critical at every stage of the customer journey

Presentation #1: Salesforce: Global Scale, Local Relevance: How Salesforce’s Content Strategy Works
Presentation #2: Slack: Establishing a localised content strategy to drive demand

Session sponsored by:

TARGETING ENTERPRISE & GOVERNMENT vs SMBs & MICRO BUSINESSES

3:55pm

Josette Addinall Schneider_b2b_marketing_leaders_conference_sydney australia forum

Josette Addinall
VP Marketing
Schneider Electric
(Former Head of Enterprise Marketing, Telstra)

scott coombes google b2b marketing leaders conference sydney

Scott Combes
Head of Public Sector Marketing JAPAC
Google Cloud

Dominique Greenfield
Global Head of Engagement Marketing SMB
Afterpay

TARGETING ENTERPRISE & GOVERNMENT vs SMBs & MICRO BUSINESSES

As marketing leaders, our strategies for driving revenue and growth differ depending on who we’re targeting.

During these short, sharp power sessions we’ll hear from three marketing leaders, each will present for 6 minutes.

Targeting Enterprise:

As an Enterprise Marketer you’d usually target top 200 named accounts, with large buying committees and long complex sales cycles.

Speaker will focus on sales and marketing alignment and strategic ABM when targeting new and upsell-cross selling to existing customers.

Targeting the Public Sector:
Over the past 2 years the Public Sector has shown that once you remove historical barriers to digital transformation such as limited budget, low strategic importance, people limitations (resources and capability) and timing (speed required to market) then change can happen fast and have significant business and social impacts. The speaker will focus on how Government, Healthcare and Education are now leading the way in digital transformation and how this will have a significant impact on the way Marketers engage them going forward using buying clusters and ABM, creating communities and executive engagement and scaling through partners and industry associations

Targeting SMB, Micro businesses and sole traders:

As SMB Marketers we have the challenge of speaking to thousands of businesses including mid-size firms, micro businesses and sole traders. And yet small and medium sized businesses expect a personalised experience that speaks to their business needs and opportunities. How can we make what is mass-produced marketing feel custom-made and how can we tailor our marketing to make it relevant for all small businesses regardless of their industry and size? We explore seven principles to make marketing to thousands feel more personalised.

Join these speakers during networking drinks to continue the discussion.

INTERNATIONAL KEYNOTE

4:20pm

bev burgess abm workshop in sydney australia 2022 conference

Bev Burgess
World authority and “founder” of ABM
Author: “A Practitioner’s Guide to Account Based Marketing”

A COMING OF AGE STORY: ABM TURNING TWENTY

Since I first codified ABM back in 2003, the world has changed, business is transforming, and ABM is evolving quickly across the globe. In fact, ABM continues to revolutionize the way we do B2B marketing. But what will that revolution look like over the next few years? And what does it mean for you as an ABM-er?

bev burgess abm workshop in sydney australia 2022As ABM approaches twenty this year it is no longer the teenager of the marketing family. I’m delighted to be joining the APAC Marketing Leaders’ Forum to discuss how ABM is growing up. I’ll be sharing a sneak preview into the latest research and best practice case studies behind my new book, ‘Account-based growth: Unlocking sustainable value through extraordinary customer focus.’

Join me in this session to explore:

  1. Where ABM came from and what you can learn from its early pioneers;
  2. What best practice looks like today, and how you can adopt it to increase your impact;
  3. How ABM is shaping the future of marketing, and what that means for your career.

5:00pm

END OF DAY ONE & NETWORKING DRINKS

 Networking drinks sponsored by: