Wednesday 8 May 2024
Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum
Andrew Everingham
Event MC
Founder & CEO
CAPITAL-e
Trent Innes
Chief Growth Office
SiteMinder
After eight years of successfully growing and scaling Xero as Managing Director, Trent joined SiteMinder in February as Chief Growth Officer. An Australian-headquartered hotel tech leader with 39k customers across 150 countries, Trent is again accelerating the growth of a global company carving a new category for the accommodation industry.
Trent will share how he’s forging an accelerated growth path for SiteMinder through:
Suzana Ristevski
CMO & Executive Group Marketing
NAB
Dean Chadwick
CMO
MYOB
Session sponsored by:
Samantha Cunliffe
Managing Director
Merkle-B2B
Jake Hird
VP APAC, Strategy & Solutions
Merkle-B2B
Case Study Vocus: How the Vocus customer engagement framework simplifies complexity
In this case study, David will share the GTM approach at Vocus and how being customer-led has enabled the business to simplify an otherwise complex GTM, and deliver a unified direction across the organisation to drive growth in a niche market.
Case Study Adobe: How Adobe’s Integrated GTM connects teams, channels and activity around the customer
Nicole and Janine will share a case study for a strategic integrated GTM framework for Adobe, and show how critical this has been in aligning teams, resource and activity to deliver business objectives whilst under capacity and budget constraints.
This case study will show how the strategic approach enabled Adobe to increase efficiency, consistency and alignment across six teams and three sub-regions to drive momentum across the full customer journey and touchpoints.
Panel discussion & Q&A
Both speakers will join a panel to discuss more about the importance of developing a strategic GTM, to help simply complexity and align with customer needs. We’ll cover:
Case study Aware Super: The four-year journey of transforming data-enabled insights and enabling actions
As a former NAB and Westpac marketing leader, Karen joined Aware Super, at the time a result of several company mergers, four years ago to lead the company’s data strategy and transformation.
During this insightful case study she’ll share:
Panel discussion & Q&A
To maintain credibility and budgets, marketers must be able to quantify marketing’s contribution to pipeline and revenue. Yet, over 50% of marketers in APAC don’t have a ROI or pipeline contribution target
During this track you’ll hear two case studies on how they’ve transformed their end to end customer lifecycle engagement including:
As one of the forum highlights, join your industry peers for these one hour group discussions with your competitors and peers.
You’ll be discussing challenges and pressing topics that are most relevant to you and B2B marketers in your specific industry.
Panel followed by interactive Q&A and round-table discussions
Our panellists will share their views on a broad spectrum of topics including:
This session will be on-point for IT/Tech/Saas/Cloud marketers – not a generic theory session. The session will end with 30min round-table discussions with your peers.
Case Study: Leading a total marketing transformation at Tyro payments
With a background at Citi, BT and Zip Business, a true B2B marketer at heart, Sera found her once-in-a-lifetime role with Tyro Payments a year ago. In the highly competitive banking market, targeting small businesses, she was approached by Tyro’s CEO to help transform the entire marketing department including:
During this session she’ll share the steps and practical examples, successes and pinpoints of this journey
Panel & round-table discussion
Panellists will share their main challenges and opportunities as B2B marketers in Banking and Financial Services:
How CX transcends everything, and how to align the business around it
Balancing B2B and B2C and B2B2C
Digital transformation and what this means for teams, workflows and customers
The impact of macro forces and how marketing can take a leadership role
The role of brand and the impact on CX
Working with sales, partners, advisors when building personal relationships with clients
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
Panelists will share their main challenges and opportunities as B2B marketers in Banking and Financial Services:
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
Case study: How to drive commercial outcomes in the manufacturing industry – a full-funnel view
Round-table panel discussion
Panellists will share their main challenges and opportunities as B2B marketers in Manufacturing including:
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
ICON Benchmark report
Panel & round-table discussion
Panellists will share their main challenges and opportunities as B2B marketers in professional services including:
This highly interactive session will end with round table discussions diving deeper into these topics with your peers.
3:00pm
Aarti Suri
Head of Marketing, APAC
Adyen
Cara McLeod
Chief Executive
Mahlab
B2B marketing is being reshaped by the current economic climate and the consequent cuts in marketing budgets. Marketers are also having to prepare for the demise of third-party cookies, the growing importance of data privacy regulations, and continued media fragmentation in the Age of AI.
In this complex and complicated environment Account-Based Marketing (ABM) is enjoying a renaissance, becoming a core part of a B2B marketer’s toolkit because of the impact it delivers.
This session will showcase how global financial technology platform Adyen’s sales and marketing teams are leveraging ABM to generate pipeline and accelerate the sales cycle.
In this session, Adyen’s Head of Marketing for APAC Aarti Suri; VP Enterprise Sales, Natalie Clarkin and Mahlab’s Chief Executive, Cara McLeod will share insight into:
Session sponsored by:
Luke Clifton
Group Executive & Managing Director – Macquarie Telecom
Macquarie Technology Group
Anthony Emmanouil
Group CMO
Macquarie Technology Group
How do you build such exceptional customer experience it gets recognised by a New York Times-bestselling author specialising in writing books about brands renowned for their stellar service and outstanding growth?
New York Times-bestselling author of books about brands renowned for their stellar service and outstanding growth such as Starbucks, Airbnb and The Ritz Carlton, Joseph A. Michelli was so impressed by Macquarie Telecom’s ability to deliver transformative customer experiences that he felt compelled to add the first Australian company to his list of bestselling books. “Customer Magic – How to reimagine customer experience to transform your business” was released in October last year.
Former CMO and now Macquarie Telecom’s Managing Director & Group Executive Luke Clifton and Macquarie Technology Group’s Group CMO, Anthony Emmanouil will share how the Australian digital infrastructure company Macquarie Technology Group grew from a challenger telecom brand in the 1990s into a dynamic billion-dollar company including Data Centres, Cloud, Government Services and Cyber Security by re-imagining and consistently elevating customer experiences.
During their session, they will share key learnings and provide you with takeaways for those who want to transform customer experience to drive profitable growth in their own business:
NEW in 2024 we’ll be ending the day with networking drinks during a round-table, workshop style session for practical, “under the hood” learning and networking with your peers. This is your opportunity to get to know your fellow B2B marketers and discuss challenges, get advice and help your peers.
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