Marketing as a business leadership function, and how to get there
“You’re more than just a marketer”. For many brilliant B2B marketers, this is often seen as a compliment from sales leadership. Whether you’re in HQ or a satellite office, brilliant B2B marketing can often seem unexpected or unique, and more than the stereotype of ‘just marketing’. The truth is, all marketers are rightful GTM leaders.
In this high energy presentation, action-packed with practical take-aways, you’ll learn why marketing (wherever it fits in the global structure), is the rightful leader and creator of GTM strategy, and how you and your teams can fulfil that role to deliver sustainable business growth.
- The three critical factors marketers need to earn the role as GTM leader
- Principles of effective GTM planning with constrained teams and budgets
- Frameworks for aligning the business around your GTM plan