Having lead seven and sold four Silicon Valley startups and worked for companies like HP, eBay, Sybase (now SAP), Symantec, LiveOps and SOASTA (now Akamai), Ann has earned the reputation as startup marketing and silicon valley guru after leading numerous successful business transformations.
Two years ago she joined 140 year old Unisys to lead their Customer Experience Transformation. After only one year, locally, Unisys’ Net Promoter Score (NPS) increased by 79 per cent in 2017, something she said comes from not only have a great team, but taking B2C marketing lessons and applying them to B2B.
Ann will share how Unisys NPS is a little over twice the industry average now, and for a certain parts of the organisation, they are on the Apple level for NPS.
- How as a B2B marketer, you build an integrated customer, employee and brand experience
- How you as a B2B marketer can initiate and lead the change
- What does a world-class B2B marketing initiated CX programme look like?