Australia’s most successful start-up, Atlassian makes collaboration software powering teamwork. After only 15 years Atlassian has over 150 000 global customers ranging from startup to enterprise including 85 of the Fortune 100 such as NASA and Tesla.

Atlassian’s Silicon Valley based, Global CMO, Robert Chatwani is joining us in Sydney to share:

• Known as pioneering the “no salesforce” software model, a model copied by others, most notably Slack, Robert will share Atlassian’s growth success to date including how they initially positioned for growth outside of Australia
• How nine in 10 new customers still come directly through its self-service channels and how Atlassian behaves more like an e-commerce business than a global B2B tech giant
• The focus on growth acceleration in 2020 and beyond and the balance of appealing to traditional customers while seeking and servicing the enterprise market
• How they associate investments to growth

The ultimate “nirvana” of Customer Experience and Customer Centric cultures, where the customer, employee and brand experiences are fully integrated, is for Rachael and Xero, when the CMO is the owner of Marketing, Customer and People.

With a background in Marketing and HR, Rachael left IBM and joined Xero, one of the fastest growing Software as a Service companies globally,  as Chief People Officer responsible for the Customer Success and People Experience functions globally.

Your world is changing. The B2B buying journey is undergoing a great paradigm shift. The unpredictable and non-linear nature of the buying process means marketers need to change the way they orchestrate the customer experience. Furthermore, today’s B2B marketing leaders are no longer just measured on pipeline contribution, but under mounting pressure to demonstrate how they deliver on revenue.

In this session, we share the new realities of B2B buying, what it means to you as a marketing leader and what it takes to achieve success. We will explore:

• Myths versus realities: B2B buying journeys and buyer behaviors
• Sales and marketing alignment needs a different approach
• Where are the “blind spots” in content marketing and marketing analytics?
• Understand the 3C’s in the buying experience
• Key success imperatives in proving the value of marketing in revenue growth, while delivering an exceptional customer experience