Pam leads global demand generation across the Americas, Europe, and the Middle East (EMEA) as well as the Asia Pacific and Japan(APJ) which include VMware’s entire demand generation process from strategy to creation to execution, including field marketing and events.
She is the first such senior global leader who is managing Americas, EMEA based outside the US. As organisations transition towards an increasingly distributed workforce in a post COVID world, this is welcome move in the B2B marketing community that is largely based in the US for tech companies.
During this opening session she’ll share:
- Driving global demand generation and field marketing pre, during, post Covid
- How she’s had to globally pivot to a digital demand generation engine – both lead gen and executive engagement
- Driving Digital Demand in a post COVID world and how the shift to digital in 2020 will impact demand generation in the years to come
- How will marketing continue to thrive and build demand as we continue to operate virtually?