Building brand and managing transformation, change and growth in Professional Services

• The importance of brand and positioning in an undifferentiated industry
• Engaging your people (engineers, lawyers, accountants etc) as your brand ambassadors and thought-leaders
• The digitally enabled professional services firm – Driving and building digital capability within your organisation
• The “sales” and marketing alignment and relationship in professional services
• Advancing the marketing department as credible, growth and revenue driver for the business

This session is for organisations with up to 250 very large accounts and long sales cycles.  Deals are usually $10M+ and involves a large amount of stakeholders during the buying process.

For marketing the main focus isn’t on generating and nurturing new leads, but on retention, up-selling, crossselling and broadening the reach within these accounts.

During this session we’ll also cover tender processes and Bid and Contract.

Stretching smaller teams and budgets

We’ll share how to allocate limited budget and resources with focus on the importance of lead gen tracking, quickly changing direction when things don’t work, the importance of team culture and accountability  of every team member. This is a round table discussion – bring your own questions and advice for the table

During this interactive group session she’ll first share why she loves marketing to government, why it’s a rewarding occupation, and conversely talk about the specific challenges for marketing into this sector such as governance, compliance, complex procurement, approval and funding.

She’ll share case studies of both failures and successes in how and to whom you communicate, the importance of working in close alignment with sales, public policy and PR specialist and the impact of lost trust and ruined relationships.