2020 Full conference program will be released in January

DAY TWO: THURSDAY 21 MAY 2020

08:30

BARISTA COFFEE & NETWORKING

09:00

OPENING REMARKS

Carlos Hidalgo
CXSTRATEGY, B2B DEMAND GEN & CHANGE MANAGEMENT SPECIALIST, VISUMCX
09:10

GLOBAL CMO KEYNOTE (USA)

09:35

CUSTOMER EXPERIENCE IN B2B

THE CMO AS OWNER OF CUSTOMER, MARKETING, SALES AND PEOPLE

In this session, Rachael will show how you, as a B2B marketer can initiate and lead the change and build an integrated customer, employee and brand experience.

Rachael Powell cmo B2B Marketing Conference Sydney Australia 2020
Rachael Powell
Customer Experience Officer, Xero
10:10

KEYNOTE RESERVED FOR HEADLINE SPONSOR

10:30

NETWORKING MORNING COFFEE BREAK

11:00

11:00 CHOOSE YOUR TRACK

MARTECH & OPERATIONS

Setting strategy and developing the roadmap for Mirvac’s Customer Platforms

With a background in martech consulting at Deloitte Digital Europe, Nhung joined Mirvac a year ago to transform the strategy and roadmap for Mirvac’s customer platforms.

By managing key stakeholders for investment, adoption and improvement she re-built the team, put new governance and agile processes in place, implemented new trends with focus on channels portals, robotics, AI and interactive mapping and applied it to Mirvac’s new Centre of Excellence.

Nhung Le Nguyen

Technology Group Manager - Customer Platform & Marketing Technology, Mirvac

CUSTOMER EXPERIENCE IN B2B

Case Study

B2B CONTENT MARKETING

Aligning you content strategy with business strategy

BRAND

Brand Positioning, Strategy & Measurement

11:30

MARTECH & OPERATIONS

Case Study

Jarther taylor cmo kpmg b2b marketing conference sydney australia 2020
Jarther Taylor
CMO, KPMG

CUSTOMER EXPERIENCE IN B2B

Case Study

How owning the Customer and a Customer Centric Culture in the organisation will help elevate the CMOs perception and position at the leadership table

B2B CONTENT MARKETING

Using content to progress conversations during long sales cycles

BRAND

Consolidating brands during acquisitions

11:55

MARTECH & OPERATIONS

Martech Panel

CUSTOMER EXPERIENCE IN B2B

CX Panel

Ben Cutler CCO Scottish Pacific B2B Marketing Conference Sydney Australia 2020
Ben Cutler

Chief Customer Officer, Pacific Finance

B2B CONTENT MARKETING

Content marketing measurement

How to tangibly demonstrate value from your content programs

How to broaden content marketing reach with social amplification or budget constraints

BRAND

Brand Panel

The balance between brand and revenue investments – Building your “board friendly” brand strategy

Jessica Hamilton CMO B2B Marketing Conference Sydney Australia 2020
Jessica Hamilton

CMO, Australian Trade and Investment Commission (Austrade)

12:30

NETWORKING LUNCH

Round-Tables B2B marketing conference sydney australia 2019

INDUSTRY FOCUSED GROUP SESSIONS

CHOOSE 1 SESSION MOST RELEVANT TO YOUR CURRENT CHALLENGES AND AREAS OF INTEREST

The highly successful Industry Focused Group Sessions have been extended to one hour (because you asked us to)  and will begin with a 30min panel discussion followed by 30min group discussions.

You’ll be discussing topics that are most relevant to you and to find out from your peers how they are addressing the challenges and opportunities you are also facing.

13:30 - 14:30

BANKING/FINANCIAL SERVICES

Rachael Rankin
Head of B2B Marketing, HSBC Australia

IT/SW

Jordan Reizes CMO Nutanix b2b marketing conference sydney australia 2020
Jordan Reizes
VP Marketing JAPAC, Nutanix
Katie Finlayson proofpoint B2B Marketing Conference Sydney Australia 2020
Katie Finlayson
Head of Marketing, APAC, Proofpoint

PROFESSIONAL SERVICES

Building brand and managing transformation, change and growth in Professional Services

  • The importance of brand and positioning in an undifferentiated industry
  • Engaging your people (engineers, lawyers, accountants etc) as your brand ambassadors and thought-leaders
  • The digitally enabled professional services firm – Driving and building digital capability within your organisation
  • The “sales” and marketing alignment and relationship in professional services
  • Advancing the marketing department as credible, growth and revenue driver for the business
Chris Saxby
Marketing & Communications Business Partner - Infrastructure, Aurecon
James Rimmer Cooper Grace Ward Lawyers B2B Marketing Conference Sydney Australia 2020
James Rimmer
Director - Marketing & Business Development, Cooper Grace Ward Lawyers

MANUFACTURING

PROPERTY/CONSTRUCTION

HEALTH

ENTERPRISE DEEP (FEW BUT LARGE CUSTOMERS)

This session is for organisations with up to 250 very large accounts and long sales cycles.  Deals are usually $10M+ and involves a large amount of stakeholders during the buying process.

For marketing the main focus isn’t on generating and nurturing new leads, but on retention, up-selling, crossselling and broadening the reach within these accounts.

During this session we’ll also cover tender processes and Bid and Contract.

SMB: MINISCULE BUDGETS & TEAMS

Stretching smaller teams and budgets

We’ll share how to allocate limited budget and resources with focus on the importance of lead gen tracking, quickly changing direction when things don’t work, the importance of team culture and accountability  of every team member. This is a round table discussion – bring your own questions and advice for the table

Michelle Stewart GM Marketing Device Technologies b2b marketing conference sydney australia 2020
Michelle Stewart
GM Marketing & Digital, Device Technologies

MARKETING INTO GOVERNMENT

During this interactive group session she’ll first share why she loves marketing to government, why it’s a rewarding occupation, and conversely talk about the specific challenges for marketing into this sector such as governance, compliance, complex procurement, approval and funding.

She’ll share case studies of both failures and successes in how and to whom you communicate, the importance of working in close alignment with sales, public policy and PR specialist and the impact of lost trust and ruined relationships.

Exciting Cloud Tech Company presenting (awaiting internal approval)
Head of Public Sector Marketing ANZ
14:30 - 15:00

AFTERNOON NETWORKING COFFEE BREAK

15:00

WHY FUNNELS ARE “F*@D”

Andy Lark
Former CMO, CBA, Xero, Foxtel
15:25

The Impact of AI in Marketing - Practical and Ethical Implications

Rated CMO #26 back in 2016 while Head of Marketing, South Pacific at HP, he relocated to the USA in 2017 to lead HP’s world wide marketing team for the office printing solutions.
Back in Australia he’s heading up the global marketing function at Technologyone,  Australia’s largest enterprise software company and a top 150 listed company (ASX:TNE).

During this session he’ll share the impact of AI in marketing,  from both a practical to ethical implications.

Darren Needham-Walker, Group Marketing technology one B2B Marketing Conference Sydney Australia 2020
Darren Needham-Walker
Group Director Marketing, Technologyone
15:55

B2B MARKETING IN 2025

Learn how B2B CMOs world wide are future-proofing their businesses to drive growth

Where B2B CMOs are planning to focus investment, skills and capabilities development, and organisational change over the next two years.

16:25

NETWORKING DRINKS

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