The 9th annual B2B Marketing Leaders APAC 2024 will be held in Sydney 8-9 May. Thank you everyone who attended and provided feedback after the B2B Marketing Leaders Forum APAC 2023 in Sydney back in May. We had 97 of you complete the post-event survey (many in essay-style, great detail, thank you!) and you rated the forum […]
15 key themes being covered at this year’s Melbourne B2B Marketing Leaders Forum:
The 4th annual B2B Marketing Leaders Forum Melbourne is set to take place on 15-16 November and the two-day forum is going to be jam packed with learnings and actionable insights for the attendees. Here is what you’ll learn across the event: 1. Leadership, internal stakeholder management and leading teams – Hear two former CMOs […]
Secrets of a happy sales and marketing marriage
Successful alignment comes down to shared goals and mutual respect, says OFX’s Anna Large. The right technology helps, too.
ROI shouldn’t stop sales and marketing seeing eye to eye
The missing ingredient helping sales and marketing teams collaborate effectively.
Pipeline masters: Sales and marketing alignment in action
Cisco’s Mark Phibbs explains the advantages of better sales and marketing collaboration: for the pipeline and maximising qualified leads.
How content plays cupid for sales and marketing
Content marketing is the best way to foster alignment, new research says. Content marketing could well be the glue that helps B2B companies bring their sales and marketing teams closer together. Research by the Content Marketing Institute (CMI) and LinkedIn shows that businesses with marketers “highly aligned” with their sales teams were much more sophisticated […]
Email first, daylight second, when it comes to B2B demand generation
Using email is vital for marketers looking to drive engagement and conversions, survey finds. B2B marketers shouldn’t underestimate the power of email. A global survey of B2B marketers has found that email is the most effective demand generation channel for both early stage engagement and driving conversions. The survey, commissioned and published by US-based website […]
The artificial intelligence pushing sales and marketing together
Account-based marketing (ABM) is too difficult to do at scale, right? Not any longer. Nothing says modern B2B marketing quite like the letters “ABM”. While account-based marketing seems a relatively recent and compelling concept, the idea of businesses concentrating their sales and marketing efforts on the biggest and best customers is hardly controversial if difficult […]