6 Reasons to send your team to the B2B Marketing Leaders Forum


  1. Showing interest and value in employee development

By means of a reward or showing your team that you value and are investing in their learning and development could increase employee loyalty and satisfaction. Doing this will also ensure your team stays updated with new strategies that might affect business productivity. Knowledge is power, and these conferences always have ideas designed to inspire and educate all the participants.

  1. Increase your brand awareness

You will be promoting your organisation when you send staff to attend the conference. By representing your organisation at these events, other people may be interested in your brand via how your staff promote it.

  1. Inspire and build your team culture (out of the office)

Providing an opportunity for team development outside of the office will allow your team to connect, engage and be inspired by one another and the conference speakers. By encouraging attendance, you are motivating your team to be more creative with ideas and strategies to bring back to the office.

  1. Find and connect with new suppliers

Reconnecting with or meeting new suppliers in person is a great opportunity to be able to learn about the latest solutions to your marketing challenges. Use this as an opportunity to allow your team to get a hands-on demonstration or be able to ask questions that are specific to your business struggles from the company itself.

  1. Stay ahead of industry trends and competitors

By sending your team to the conference, you’re exposing them into the latest trends and technologies.  Not only do you need to keep up to date with the latest technologies, tools, and strategies, but you need to figure out which are worth implementing. Conferences like ours are a great way to learn about the latest trends and learn what your competitors are working on, implementing and focusing on in real time.

  1. Upskill your team and ensure your departments relevance and advancement within the organisation

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)

Use this conference as an opportunity to upskill your team in areas that most impact your productivity and bottom line. In turn, the benefits to your business will be returned tenfold.