The 9th annual B2B Marketing Leaders APAC 2024 will be held in Sydney 8-9 May. Thank you everyone who attended and provided feedback after the B2B Marketing Leaders Forum APAC 2023 in Sydney back in May. We had 97 of you complete the post-event survey (many in essay-style, great detail, thank you!) and you rated the forum […]
15 key themes being covered at this year’s Melbourne B2B Marketing Leaders Forum:
The 4th annual B2B Marketing Leaders Forum Melbourne is set to take place on 15-16 November and the two-day forum is going to be jam packed with learnings and actionable insights for the attendees. Here is what you’ll learn across the event: 1. Leadership, internal stakeholder management and leading teams – Hear two former CMOs […]
Data science in B2B marketing under the microscope
Why analysing and acting on data in real-time is an invaluable B2B marketing asset.
CMO Glenn Flower: Getting martech right in high-growth environments
5G Networks’ marketing and product leader on building and blending martech platforms at speed
How Spark New Zealand uses data to deliver personalised services
How Spark New Zealand turns customer innovation into useful business insights.
11 ways B2Bs can shape up their martech
Words of advice from two B2B martech heavyweights – Ansell Healthcare’s Mitchell Mackey and Telstra Wholesale’s Glenn Flower
Data, data everywhere: How NAB turned information into insights
National Australia Bank and Domo combined forces to help the bank’s marketing team make full use of customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights and unknown numbers of opportunities were potentially passing them by every day. The marketing executives […]
Title fight: who owns martech – marketing or IT?
CMOs must take control of an unruly martech stack or the tech team might take charge.
Unlocking the technology driving Ansarada’s next big deal
Fintech company Ansarada’s revolutionary software helps businesses in major transactions: now it’s looking for growth opportunities itself. Most B2B businesses don’t get the chance to boast how it has forged its own product category, but Ansarada can. Ansarada’s cloud-based “data rooms” prepare businesses for significant events, such as takeovers, fundraising activities, acquisitions or public listings. […]
How to stop your martech running out of control
As marketing tech gets more sophisticated, it offers marketers increasingly powerful ways to understand their customers. But like any tool, it can be dangerous if misused. Any marketer worth her year-end bonus knows no one gets far without understanding the customer. It’s why those trying to turn customer insights into an edge embrace their tech […]