b2b marketing Marketorium data science isaac smith rea group glenn flower

Data science in B2B marketing under the microscope

Why analysing and acting on data in real-time is an invaluable B2B marketing asset.

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Marketorium b2b marketing 5GNetworks Glenn Flower martech technology

CMO Glenn Flower: Getting martech right in high-growth environments

5G Networks’ marketing and product leader on building and blending martech platforms at speed

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How Spark New Zealand uses data to deliver personalised services

How Spark New Zealand turns customer innovation into useful business insights.

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11 ways B2Bs can shape up their martech

Words of advice from two B2B martech heavyweights – Ansell Healthcare’s Mitchell Mackey and Telstra Wholesale’s Glenn Flower

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Data, data everywhere: How NAB turned information into insights

National Australia Bank and Domo combined forces to help the bank’s marketing team make full use of customer information. NAB marketers were trying to make sense of what they were seeing. Millions of customer data points, thousands of actionable insights and unknown numbers of opportunities were potentially passing them by every day. The marketing executives […]

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Title fight: who owns martech – marketing or IT?

CMOs must take control of an unruly martech stack or the tech team might take charge.

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Unlocking the technology driving Ansarada’s next big deal

Fintech company Ansarada’s revolutionary software helps businesses in major transactions: now it’s looking for growth opportunities itself. Most B2B businesses don’t get the chance to boast how it has forged its own product category, but Ansarada can. Ansarada’s cloud-based “data rooms” prepare businesses for significant events, such as takeovers, fundraising activities, acquisitions or public listings. […]

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How to stop your martech running out of control

As marketing tech gets more sophisticated, it offers marketers increasingly powerful ways to understand their customers. But like any tool, it can be dangerous if misused. Any marketer worth her year-end bonus knows no one gets far without understanding the customer. It’s why those trying to turn customer insights into an edge embrace their tech […]

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