The 9th annual B2B Marketing Leaders APAC 2024 will be held in Sydney 8-9 May. Thank you everyone who attended and provided feedback after the B2B Marketing Leaders Forum APAC 2023 in Sydney back in May. We had 97 of you complete the post-event survey (many in essay-style, great detail, thank you!) and you rated the forum […]
15 key themes being covered at this year’s Melbourne B2B Marketing Leaders Forum:
The 4th annual B2B Marketing Leaders Forum Melbourne is set to take place on 15-16 November and the two-day forum is going to be jam packed with learnings and actionable insights for the attendees. Here is what you’ll learn across the event: 1. Leadership, internal stakeholder management and leading teams – Hear two former CMOs […]
A Beginner’s Guide to Account Based Marketing in 2023
Account Based Marketing (ABM), a B2B strategy which treats individual accounts as their own markets, is finally gaining huge momentum in Asia Pacific.