The 9th annual B2B Marketing Leaders APAC 2024 will be held in Sydney 8-9 May. Thank you everyone who attended and provided feedback after the B2B Marketing Leaders Forum APAC 2023 in Sydney back in May. We had 97 of you complete the post-event survey (many in essay-style, great detail, thank you!) and you rated the forum […]
15 key themes being covered at this year’s Melbourne B2B Marketing Leaders Forum:
The 4th annual B2B Marketing Leaders Forum Melbourne is set to take place on 15-16 November and the two-day forum is going to be jam packed with learnings and actionable insights for the attendees. Here is what you’ll learn across the event: 1. Leadership, internal stakeholder management and leading teams – Hear two former CMOs […]
6 Reasons to send your team to the B2B Marketing Leaders Forum
Showing interest and value in employee development By means of a reward or showing your team that you value and are investing in their learning and development could increase employee loyalty and satisfaction. Doing this will also ensure your team stays updated with new strategies that might affect business productivity. Knowledge is power, and […]
Must Attend B2B Marketing Conferences in 2023
B2B marketing conferences are opportunities to forge new connections and gain valuable insights into the unique demands of B2B marketing. These well-established events happening in 2023 are a must-attend for any serious B2B marketer. Upcoming B2B Marketing Conferences Check out these events, and don’t miss the chance to sign up for one. 1. B2B Marketing […]
The Definitive Guide to B2B Content Marketing
If you’re a business-to-business (B2B) marketer, you know B2B content marketing is essential to your success. But what do you need to know to create effective B2B content? This guide will give you the basics on everything from getting started to promoting your content. Whether you’re just starting or looking for ways to improve your […]
B2B Growth Marketing and Demand Generation Strategies In 2023
B2B growth marketing and demand generation strategies have been instrumental in the growth of several billion-dollar companies in the past decade. It’s not enough to implement traditional B2B marketing strategies. B2B marketers must turn to growth hacking and demand generation to get ahead. What is B2B Growth Marketing? B2B growth marketing is a data-driven approach […]
The Future of Digital Marketing in B2B: Key Considerations, Trends and Technologies
Like today’s technology, modern marketing, along with its techniques and strategies, is ever-evolving. As a marketer, you have to navigate such changes, as well as adapt newer technologies and more integrated approaches to marketing. You also have to consider your audience, their behaviour and their expectations. What do clients in the B2B sector want? What […]
How data helps Telstra Wholesale create more ‘human’ content
Marketing and CX leader Karen Fellus on making B2B content customers love.
How Soho Flordis International took control of its content strategy
How a multilayered company simplified and reshaped its entire content approach.
Make B2B content valuable, not promotional
The latest CMI/MarketingProfs survey highlights the importance of producing informative content for B2B audiences. Nine in 10 successful B2B content marketers put greater emphasis on producing material that is informative rather than promotional, a major survey has found. The B2B Content Marketing 2019 report shows that North American marketers have the most success when they […]