Why B2B marketers need to enter customers’ virtual personal space to turn them into brand ‘fans’
Rebecca Burrows: Turning B2B data into gold at Australia Post
How one of Australia’s biggest B2B operations transformed into a customer-facing organisation.
Poorly integrated technology holding back customer experience: report
The latest Adobe Digital Trends survey may explain why brands struggle to deliver premium customer experiences. APAC businesses know optimising their customer experience is a priority but say their technology adoption isn’t keeping up, according to new Adobe research. The 2019 Digital Trends survey found personalisation remains an essential focus for brands looking to deliver […]
Inside Canon Australia’s B2B CX makeover
Canon Business Services has applied some old-school principles to build customer trust.
It’s time to get more personal, Cisco says
Marketing leader Mark Phibbs says the tech giant has shifted its focus from events to digital-led activities. How does a worldwide leader in technology evolve into a global marketing machine? Mark Phibbs, Cisco’s Vice President of Marketing APJ, wants his company to become a leading marketing organisation. “The company realises that it needs to transform, […]
Carlos Hidalgo: Trials of a B2B customer experience champion
He travels the world encouraging B2Bs to work on their CX, but his personal journey has been far from straightforward.
Clear winners in the customer experience race
An APAC-wide study shows B2B businesses choosing to invest in ‘experience transformation’ perform much better.
The most compelling reason to invest in CX
Price and product will be secondary to customer experience by 2020, says Carlos Hidalgo.
How CMOs can put customers front and centre
CMO Tim Lyons explains why B2B leaders must drive the change to customer centricity.
The CX conundrum: making B2B technology more human
How financial software business Xero uses technology to support customer service and find economies of scale.