Account Based Marketing (ABM), a B2B strategy which treats individual accounts as their own markets, is finally gaining huge momentum in Asia Pacific.
David Meerman Scott: How close are you to your customers?
Why B2B marketers need to enter customers’ virtual personal space to turn them into brand ‘fans’
Lisa Henderson: From CMO to CEO
What marketing leaders must do to take the top seat at the executive table.
Mercer CMO Asia Natalie Truong: Managing remote marketing teams
How Mercer helped its marketers across Asia-Pacific take advantage of a global initiative.
Global CMO Nick Flude: Marketing’s vital role in high-growth B2Bs
Why B2Bs marketers must work closely with sales and only focus on the numbers that count.
Why B2B marketers in 2020 will need to ‘own the moment’
B2B buyers won’t want organisations to just supply information – they will want experiences they can choose, predicts Forrester.
Data science in B2B marketing under the microscope
Why analysing and acting on data in real-time is an invaluable B2B marketing asset.
CMO Robert Chatwani: Atlassian focused on growth and customers, not just products
Having shifted marketing emphasis to customer engagement and growth, Atlassian is targeting enterprise clients.
Customer experience 3.0 is here and now
Cloud-led digital transformation offers the best approach to building engaging experiences for the next generation of customers. *This article brought to you by Singtel. For all the focus on emerging technologies, digital transformation (DX) is really a customer-driven phenomenon. In a PWC report on businesses’ decision to implement a DX strategy, nearly half of all […]