Marketing boss Natalie Feehan on how the financial software company has remade itself, and what it must do next. Natalie Feehan’s brief when she started as Executive General Manager, Group Marketing, at business management software MYOB was nothing less than a total brand transformation. Having spent much of her career working in the real-estate industry, […]
How marketers can build influence and gain a stronger voice in the C-suite
Thomas Barta, the author of 12 Powers of a Marketing Leader, says marketers need to become revenue champions. No-one wants to sit at the kids’ table. But marketers risk being locked out of the adult decision-making process if they don’t step up and prove their team is a revenue centre. Recent research by marketing leadership […]
7 top takeaways from the 2017 B2B Marketing Leaders Forum
B2B Marketing Leaders Forum APAC organiser Emma Roborgh’s lightbulb moments from the 2017 event. More than 275 B2B marketing leaders and industry professionals converged on Doltone House to figure out how to transform their departments into “revenue-generating machines” and demonstrate the value of marketing-led business. For those who couldn’t make it, or would like their […]