Throughout his career in IT, Jefferson has held various roles in General Electric (GE), Mckinsey & Co and Tyco with regional and global responsibilities. For the past seven years, he is with Volvo Construction Equipment (Volvo CE) and currently supporting the sales function in his role as Global P&IT Director – Innovation & Digital Strategy. B2B businesses are starting to understand and look at digital as both an opportunity and also a threat. Volvo CE is no different. In his new role, Jefferson is responsible to drive awareness of digital possibilities, setup of the digital team and deliver customer-centric proof-of-concepts globally.