It’s time for you customers to smile, heartwarmingly and knowingly, when they connect with your B2B marketing. Join us in this is session to reflect on how injecting brand-humanity and tapping into emotional truths can surpass overburdening fact-filled tedium.
Let’s also consider whether long-winded, unrealistically achievable ABM strategies, that no one has time to read, are suffocating creativity, true customer alignment and ultimately revenue.
In this session we will discuss:
- The role of a great strategy to enable a brand to flourish
- The critical nature of a poignant, insightful, and concise brief
- The power of tailoring and a consistent voice
- The pros and cons of localization and transcreation
- How human connections will drive your business further.