Dial-in virtually and view LIVE- 2022 Conference

Note: You'll be able to watch all the sessions held in the main conference room (as per below program) - all LIVE so be patient as exact start and finish times for the sessions may vary

DAY ONE: Wednesday 17 August 2022

09:15

WELCOME & OPENING REMARKS

Emma Roborgh, Founder and CEO, B2B Marketing Leaders Forum - conference in Sydney, Melbourne, Singapore, Australia and Asia

Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum

andrew everingham ceo capital espeaking at b2 marketing conference in sinapore asia 2022

Andrew Everingham
Event MC
Founder & CEO

CAPITAL-e

OPENING PANEL

09:30

Kishore Modak cmo hpe b2b marketing conference asia singapore

Kishore Modak
General Manager, APJ Marketing
HPE

Syazlina Haniff
Head of Marketing, Comms & Digital, Singapore and Brunei
International SOS

Mona Lolas
B2B Solutions Executive Partner APAC
Forrester

A REFLECTION

During this opening session we’ll review the past two years and how it’s shaped our future:

  • How the pandemic accelerated digital transformation initiatives
  • How we all learnt to be Agile
  • How we scrapped and re-wrote our marketing strategies overnight…and then again…and again…and again
  • How our budgets and teams were affected
  • How we demonstrated marketing’s commercial value to the business during the Pandemic
  • How we managed the sales and marketing alignment virtually
  • The big event pivot and what the future of events look like

LEADERSHIP

10:00

Deon Neman, CMO, IBM singapore asia marketing conference on b2b 2022

Deon Newman
Global CMO – Cloud and Systems
IBM

WITHOUT COMPROMISE – WHAT IT TAKES TO LEAD A NEW CATEGORY

Progress is adapting to change and embracing the unexpected. You need to be flexible to grow—while never compromising on your foundational purpose. At 110 years old, IBM has been reimagined many times, with many offerings. How does a brand like IBM remain true to a deep core values and purpose, yet stay flexible to take on challenges like marketing in the highly competitive hybrid cloud space? Join Deon Newman, Global CMO & VP for IBM Cloud and Systems to hear:

  • How to compete against an ever-changing landscape
  • A deep industry segmentation strategy for attacking the market
  • Building IBM’s challenger brand perception in Cloud
  • The importance of working closely with partners

LEADERSHIP

10:25

jaspal johl head of marketing asean at amazon web services aws speaking at b2b marketing conference in sinapore asia

Jaspal Johl
Head of Marketing ASEAN
Amazon Web Services

MAINTAINING A ``DAY ONE`` MARKETING CULTURE AS THE WORLD'S LARGEST START-UP

“Innovation is creativity combined with execution” – Jaspal Johl

With a background in Aerospace Engineering, Jaspal joined AWS five years ago to lead Digital Innovation and Transformation across APJ.
During this session he’ll share how he maintains a culture of innovation within the marketing team at AWS by creating a culture as the world’s largest start-up – “Day One”.

  • What does a “Day One” culture look like
  • How do you maintain a start-up culture when scaling
  • How does that apply to marketing and make it tangible for marketers
  • How do you encourage creativity and data-driven mindsets

10:50 – 11:10

MORNING COFFEE & NETWORKING BREAK

11:10

Tracks

BRAND TO DEMAND

Track hosted by:
just-logo-black
Track moderated by: Steven Power, Strategy Director APJC, Just Global

CONTENT WRITTEN BY JUSTGLOBAL: ENTERPRISE B2B DOESN’T HAVE TO EQUAL BORING 2 BORING

It’s time for you customers to smile, heartwarmingly and knowingly, when they connect with your B2B marketing. Join us in this is session to reflect on how injecting brand-humanity and tapping into emotional truths can surpass overburdening fact-filled tedium.
Let’s also consider whether long-winded, unrealistically achievable ABM strategies, that no one has time to read, are suffocating creativity, true customer alignment and ultimately revenue.
In this session we will discuss:

  • The role of a great strategy to enable a brand to flourish
  • The critical nature of a poignant, insightful, and concise brief
  • The power of tailoring and a consistent voice
  • The pros and cons of localization and transcreation
  • How human connections will drive your business further.
Sisca Margaretta
CMO, APAC- Experian
Sonal Shah, head of b2b marketing at paypal, conference in singapore, asia
Sonal Shah
Head of B2B Marketing - Global Growth Markets, PayPal
Donovan Chee
Head of Marketing & Communications, South East Asia- Bureau Veritas

11:50

Tracks

BRAND TO DEMAND

Track hosted by:
just-logo-black
Track moderated by: Felippe Diaz, Managing Director, Just Global

CONTENT WRITTEN BY JUSTGLOBAL: DEMAND BE DAMNED IF YOU FORSAKE YOUR BRAND

Driving a deep brand connection improves demand performance dramatically. Over 83% of B2B purchases do not directly involve Sales, so it’s time to find your brand’s voice not only in the top of the funnel, but consistently all the way through – it’s time to embrace multi-sensory holistic brand storytelling, through omni-channel media and interactive experiences throughout your activation campaigns.
In this session we will discuss:

  • How a sticky message permeates and positively drives perceptions
  • The brand to demand framework – looking beyond paid media
  • Always-on demand and nurture tracks working together to create a data led omni-channel approach
  • A measurement model that works – the importance of failing fast, while also failing forward
  • Buyer personas, key decision makers and the modern day B2B buyer journey
  • Is content still king?
  • Optimization – looking beyond face value metrics
  • How to scale success over time
KP Unnikrishnan Unni marketing palo alto b2b conference asia singapore
KP Unnikrishnan
VP Marketing JAPAC, Palo Alto Networks
Luca Destefanis, cmo apac, kyndryl speaking at b2b marketing conference in singapore, asia 2022
Luca Destefanis
Head Of Marketing APAC, Kyndryl

12:30

NETWORKING LUNCH

1:30
Round-Tables B2B marketing conference sydney australia 2019

Deep Dive Group Sessions

ABM - ACCOUNT BASED MARKETING

STRATEGIC ABM & AT SCALE

As the most exciting and revenue rewarding marketing and sales initiative in B2B marketing, Account Based Marketing, where treating individual accounts as markets in their own right is finally gaining huge momentum in APAC

How to build the business case for ABM, starting with a proof-of-concept and winning the support of the sales and senior stakeholders internally that ensures internal adoption

Account selection, account mapping and scoring – Learn how to identify and choose the right target accounts

Building the team – What sort of expertise you need in your organisation to enable a strong ABM strategy, plan and execution

Kick start your career in ABM – Personal career development and professional development

Michelle Go
Director, Account Based Marketing APAC, Autodesk
Moderated by:
Tim Johnston
Senior Marketing Director APJ, ON24

02:20

Break out session

PARTNER/CHANNEL MARKETING

MAXIMIZING BUSINESS VALUE WITH PARTNERS

In this Channel Marketing session we’ll focus on communicating value to, through, with and for channel partners.
The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve.

Today’s Partners typically work with 5–25 Vendors at any given time. The constant flow of information coming in from these Vendors can be disruptive, overwhelming, and confusing. Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers mindshare.

During this interactive panel we’ll hear from both Vendor and Partner side as we discuss

  • Revenue contribution
  • Partner engagement
  • Partner led demand creation, marketing contribution, ROI
  • Driving better engagement and fuelling marketing performance with partners.
  • Award winning partner transformation programs
Cindy Liu Dir, Partner Marketing Asia Pacific, Equinix speaking on partner, channel marketing at b2b conference in asia singapore
Cindy Liu
Dir, Partner Marketing Asia Pacific, Equinix
Michael Burke
Head of Partnerships and Alliances - South Asia, Telstra Singapore
Moderated by:
Mona Lolas
B2B Solutions Executive Partner APAC, Forrester

03:00

AFTERNOON COFFEE & NETWORKING BREAK

CONTENT MARKETING

3:30PM

Priscilla Lee
Snr Manager, Slack Demand Generation, Salesforce
Slack

lily Global scale, local touch: using content marketing to drive demand and accelerate sales cycles

Lily Carlyon
Head of Strategy and Performance
Mahlab

Global scale, local touch: using content marketing to drive demand and accelerate sales cycles

Two cornerstones of effective content marketing are understanding your audience and then using that knowledge to build relationships with prospects. But that can be tricky when you’re in a crowded B2B category and executing a program across multiple markets.

How do you set a content marketing strategy and scale it across multiple markets, taking into account local audiences, local languages and local channels?

In this session, Mahlab Head of Strategy and Performance Lily Carlyon will share insights into how to:

  • Deeply understand your audience
  • Use these insights to build an effective content marketing strategy
  • Scale this strategy across multiple markets
  • Measure and optimise the performance of your content marketing strategy to ensure it’s delivering results.

Session sponsored by Content Marketing  Partner:

MANAGING HQ & ASIA

03:55

james kissel fujitsu cmo marketing b2b conference in singapore asia 2022

James Kissell
Global Director Vertical Industries Marketing & Member ABM Global Board
Fujitsu

Belinda Pervan, VP Marketing Veeam to speak at Asia's largest conference for b2b marketers in Singapore on the 18-19 August 2022

Belinda Pervan
VP Marketing APJ
Veeam Software

Joyce Tan
Head of Marketing, International (Asia, Australasia, CEEMEA, LATAM)
WTW

MANAGING HQ & ASIA

Global to region to countries.

During this session we’ll be discussing managing relationships and expectations in an increasingly global and centralised workplace.
Reporting to a global HQ, how do we gain local autonomy, flexibility and control, ensuring HQ understands local market dynamics so we can focus on driving initiatives that are highly relevant to the APAC region.

We’ll also discuss some of the biggest challenges faced when marketing into and leading teams across the vast amount of very different individual countries in Asia. Balancing local customer and sales demand vs the efficiencies and scale provided by a more regional focus.
Finding the balance when providing locally relevant messages and the global brand challenge when localising.

GLOBAL ABM KEYNOTE

04:20

Andrea Clatworthy, Global Head of ABM, Fujitsu speaking at b2b marketing conference in singapore, asia 2022

Andrea Clatworthy
Global Head of Account Based Marketing
Fujitsu

8 YEARS OF STRATEGIC ACCOUNT-BASED MARKETING SUCCESS AT FUJITSU

“At the end of 2013, we were in our planning cycle and I was thinking what we could do differently next year. How is marketing going to contribute to the business?”

Today Andrea Clatworthy is recognised as one of the “magnificent seven”, globally recognised ABM leaders by ITSMA. She was one of the world’s first adopters of ABM, and worked closely with Bev Burgess and ITSMA to codify ABM into a strategic marketing discipline. This is something that Fujitsu has embraced, and under Andrea’s leadership Fujitsu has become an ABM powerhouse. Today Andrea leads the development of Fujitsu’s own ABM intellectual property.

During this session Andrea will share her own eight-year journey of driving improved business results by ensuring Fujitsu’s excellence in ABM: Fujitsu’s global team includes an ABM board, structured training and a resource centre of excellence.

At the ground level Fujitsu ABMers work closely with sales and account managers to devise and execute strategies, campaigns and initiatives to open doors and deepen engagements with strategic and high growth customers across the globe.

Andrea will take us through her journey and the insights she has to offer to those seeking the same ABM success

  • The initial roll-out in and what made it so successful
  • The crucial account selection process
  • The just as crucial account team selection
  • Prioritising work – resource and budget allocation
  • Measuring results
  • ABM careers and training

 

“ABM is when you’re looking at the whole account over three years – it’s a marathon, not a sprint.”

5:00pm

END OF DAY ONE & NETWORKING DRINKS

 Networking drinks sponsored by:

DAY TWO: Thursday 18 August 2022

09:15

WELCOME & OPENING REMARKS

Emma Roborgh, Founder and CEO, B2B Marketing Leaders Forum - conference in Sydney, Melbourne, Singapore, Australia and Asia

Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum

andrew everingham ceo capital espeaking at b2 marketing conference in sinapore asia 2022

Andrew Everingham
Event MC
Founder & CEO

CAPITAL-e

MARKETING TRANSFORMATION

09:30

stacy seah, cmo apac, microsoft to speak at Asia's largest conference for b2b marketers in Singapore on the 18-19 August 2022

Stacy Seah
CMO APAC
Microsoft

A DATA DRIVEN APPROACH TO TRANSFORM MARKETING IMPACT IN NINE MONTHS

Stacy will share how to build confidence and support through data and insights to communicate how marketing is driving impact for the sales organization.
She’ll share:

  • The need to support and enable every marketer to pivot data-driven marketing approaches to guide and optimise decisions
  • How to build confidence to articulate the insights from the data, understand what’s working and what’s not and how to best share with the sales organisation
  • What is the data telling us? – the need to remove the emotion from the discussion and decision making
  • Understand the quality and propensity of the marketing signals
  • How to educate the sellers to trust the marketing signals and insights (ie how it identifies new individuals in a buying-group)
  • Leveraging shared dashboards to drive joint accountability – the closed-loop feedback that scales
  • Striking the balance between data driven marketing and emotional/creative marketing

MARKETING LEADERSHIP

09:55

joyce moy, cmo, vp marketing japac, cisco speaking at b2b conference in singapore, asia

Joyce Moy
Head of Marketing APJC
Cisco

LEADING WITH MARKETING AS THE MULTIPLIER AT CISCO

As Head of Marketing APJC at Cisco, one of the word’s most valuable B2B brands, Joyce looks after a team of over 150 marketers across the APJC region. During this session she’ll take us through three major marketing transformations she and her team is driving at Cisco including:

  • Moving away from short-term quarterly stop-start campaigns to a long-term, strategic campaign model and framework
  • How insights led conversations with the sales org has transformed sales and marketing alignment
  • Measurements, Metrics, ROI & Dashboard transformation away from pipeline contribution to engagement

FROM GLOBAL TO REGION TO COUNTRY

10:20

Mavis Liew
Principal Analyst, Marketing Executive Services, Asia Pacific
Forrester

OPTIMISING GLOBAL CAMPAIGNS IN THE REGION

Global campaigns have low regional adoption because they are insufficiently attuned to local market requirements. The result – regional and country teams spend too much originating campaigns or localising global campaigns. What if regional and country teams jointly developed global campaigns, minimising the need for additional localisation? In this session, we will introduce the Campaign Planning Optimization Process, including the steps for presenting global campaign leaders with clear, consolidated insight into local campaign needs.

Session sponsored by:

1024px-Forrester_Research_logo.svg

10:45 – 11:10

MORNING COFFEE & NETWORKING BREAK

11:10

Only one track will be livestreamed - TBC:

GROWTH

EMBRACING GROWTH AS YOUR NORTH STAR

Track moderated by: Emma Roborgh, Founder & CEO, B2B Marketing Leaders Forum

Increasingly B2B marketers are owning aggressive growth targets which present a great opportunity to firmly cement that respected seat at the leadership table.

During this session we’ll be discussing strategies that enable marketing to be the engine room for growth for the business. Whether it’s growth through existing customers and ABM or demand gen and securing new logos or pipeline acceleration and campaigns that drive faster conversion.

We’ll be discussing marketing’s involvement in identifying growth segments and opportunities and how to gain greater accountability for, and embracing growth as our North Star.

Sonal Shah, head of b2b marketing at paypal, conference in singapore, asia
Sonal Shah
Head of B2B Marketing - Global Growth Markets, Paypal
Nikki Taylor head of marketing ups in singapore speaking at b2b markting conference asia
Nikki Taylor
Marketing Growth Strategy Director APAC

CONTENT MARKETING

CONTENT CAMPAIGNS DURING LONG COMPLEX SALES CYCLES

Track hosted by:
b2b marketing conference in sydeny australia 2022
Track moderated by: Rajhev Rajkumar, Director Strategic Assets, CAPITAL-e

Mapping content to long, complex buyer journeys across APAC

NEC an ICT, AI and Biometrics company with HQ in Japan, hasn’t sold consumer products since the 1990s and with 85% of revenue coming from existing large Enterprise customers and State and Federal Government Agencies.
During this practical session, Beng Teck will take you through the highly targeted content plan and campaign: “Creating Value” derived from and aligned with business strategy.
He’ll share:

  • The ICP, persona & journey map for their long complex sales cycles into Enterprise and Government across ASEAN
  • How they’re using ambassadors and customer advocacy/case studies as part of their strategy
  • How they’re using long and short form content
  • How they’re experimenting with and the results of new channels
  • The data, measurements, KPIs and success metrics
aw beng tech, cmo asean nec speaking at b2b marketing conference in singapore, asia 2022
Aw Beng Teck
Head of Marketing ASEAN, NEC

LEADERSHIP

THE GREAT RESIGNATION

Finding, attracting, retaining (especially top talent), is the number one challenge faced by CMOs in Asia right now.

Finding new talent is especially a major challenge when you need to drive growth and expansion.

With this also comes the challenge of keeping your team engaged which is especially hard with geographically and culturally dispersed teams across so many different countries.

So as a leader, how do you keep your team engaged and build a common purpose that the team can really get behind.

We’ll also be discussing managing your team’s personal career aspiration, upskilling and development while also avoiding burnout.

Rachel Milford, cmo, apac, control risks speaking at b2b marketing conference in singapore, asia
Rachael Milford
Partner & Director Marketing APAC, Control Risks
Nicholas Kontopoulos vp marketing twilio apj speaking at singapore b2b conference
Nicholas Kontopoulos
VP Marketing JAPAC, Twilio

11:50

Only one track will be livestreamed - TBC:

DEMAND GENERATION

DEMAND GENERATION

Track moderated by: Emma Roborgh, Founder & CEO, B2B Marketing Leaders Forum

During this 40min interactive session we’ll first hear a case study:

Case Study: Demand campaigns driving 300% marketing contributed revenue growth during the pandemic

During this very practical and honest session Kate will share both her failures and successes in driving demand for Mercer, a global consulting leader in talent, health, retirement, and investments, headquartered out of NY, USA.

She’ll share how she in her first two years with Mercer:

  • Grew the marketing generated revenue from $0 in ASEAN markets to $1m.
  • Manges growth and demand generation across the ASEAN cultures and languages
  • How she built a tight knit between sales and marketing to accelerate growth

This case study is followed by interactive round table discussion focused on:

  • Building an APAC Demand Centre – the scaled services provided, the processes, roles and KPIs.
  • Engagement as a new focus for Demand –  how engagement is becoming a new indicator for campaign targeting. By measuring internal customer engagement, engagement with competitors and 3rd party content, marketers can provide much richer insights into both purchase propensity and warning signals to sales.
Kate Tan, Head of Marketing ASEAN, Mercer - b2b cmo conference in Singapore Asia 2022
Kate Tan
Head of Marketing ASEAN, Mercer

CONTENT MARKETING

CONTENT THAT CUTS THROUGH THE NOISE

Track hosted by:
b2b marketing conference in sydeny australia 2022
Track moderated by: Rajhev Rajkumar, Director Strategic Assets, CAPITAL-e

With so much great content being produced, by so many great marketers and companies competing for the same audience, how do you get cut through? How do you become to be the “signal in the noise”?

In addition, we’ll discuss how to take a piece of hero content, atomise it, re-package it, energise it and activate it across channels. We’ll explore how you find a niche theme or topic, own it and be seen as a thought leader. How do you leverage this across webinars, podcasts, social, events and more? And how do you do this creatively and through a lens that gets cut through and meaningful engagement? Lastly, is there a way to effectively leverage what you get from HQ for the myriad of markets you serve in APAC?

Nicholas Kontopoulos vp marketing twilio apj speaking at singapore b2b conference
Nicholas Kontopoulos
VP Marketing JAPAC, Twilio

LEADERSHIP

BUILDING CREATIVE & DATA-DRIVEN TEAMS

Track moderated by: Kristy Albers, General Manager, B2B Marketing Leaders Forum

To continue the discussion from Stacy’s keynote this morning, during this 40min deep-dive discussion we’ll discuss how to foster both creative mindsets as well as confidence in our teams to take data-driven decisions?

There is also currently a lack of creativity within B2B marketing teams – how do we get our teams to think more creative, how do we encourage creativity, design thinking and to dare to be disruptive?

How to we build confidence in data-driven decision making to guide where you can drive the most impact with better data-driven decisions?

Where is the balance between data driven marketing and emotional/creative marketing in general and how do we retain creativity in a data drenched world?

Belinda Pervan, VP Marketing Veeam to speak at Asia's largest conference for b2b marketers in Singapore on the 18-19 August 2022
Belinda Pervan
VP Marketing APJ, Veeam Software Singapore Chapter Lead, Mentor Walks
Nikki Taylor head of marketing ups in singapore speaking at b2b markting conference asia
Nikki Taylor
Marketing Growth Strategy Director APAC UPS

12:30

NETWORKING LUNCH

1:30 - 2:30
Round-Tables B2B marketing conference sydney australia 2019

Industry Focused Deep Dive Group Sessions

B2B MARKETING IN IT/TECH/SAAS/CLOUD

Stephanie Dechamps Dell Boomi B2B Marketing Leaders Conference Sydney Australia 2022
Stephanie Dechamps
Head of APJ Marketing, Boomi
Luca Destefanis, cmo apac, kyndryl speaking at b2b marketing conference in singapore, asia 2022
Luca Destefanis
Head Of Marketing APAC, Kyndryl (Formely IBM)
Moderated by:
Simon Hickox
Head of Marketing APAC, Seismic

Panellists will share their main challenges and opportunities as B2B marketers in IT/tech/SaaS/Cloud including:

  • Addressing the common challenges in IT/Tech marketing
  • Best-practice in cut-through to the ‘unreachable’ CIO/CMO and IT/Tech Exec Buying Party
  • What is the new-norm in marketing to this digital-savvy, tech-savvy audience
  • Designing a ‘full funnel’ content strategy (without the tech jargon)
  • SDR/Inside Sales & Lead management – Building the SDR/ISR/BDR strategy and team for pipeline acceleration and growth
  • Using martech (and data) to sell tech products and services (what’s the must-have tech stack)
  • Awesome IT/Tech/SaaS/Cloud marketing examples

This session will be on-point for IT/Tech/Saas/Cloud marketers – This highly interactive session will end with round table discussions diving deeper into these topics with your peers.

02:30 – 03:00

AFTERNOON COFFEE & NETWORKING BREAK

ESG MARKETING PANEL

03:00

Chriss Quinn, VP, CMO Marketing, Schenider Electric to speak at Asia's largest conference for b2b marketers in Singapore on the 18-19 August 2022

Chris Quinn
VP Marketing East Asia & Japan
Schneider Electric

Sophia Ong, Head of Marketing Asia at ERM, eSG cmo conference in singapore 2022

Sophia Ong
APAC Director of Marketing
Environmental Resources Management

KP Unnikrishnan Unni marketing palo alto b2b conference asia singapore

KP Unnikrishnan
VP Marketing JAPAC
Palo Alto Networks

ESG (environmental, social and governance) Marketing: CMO clarion call to drive ESG stewardship for branding and business impact

As the pandemic has prompted individuals to step back and review their lifestyle choices, it’s also triggered organisations and their executives to question their purpose and value within the overall business ecosystem. This has, in turn, increased the development of corporate social responsibility (CSR) initiatives, with more businesses feeling the pressure to respond to investors, the consumers and across the supply chain expectation for them to operate with a stronger social conscience.

ESG marketing, where promoting the environmental, social and governance attributes of a company’s strategy to its investors, buyers and other stakeholders in alignment with corporate purpose and mission is increasingly becoming the responsibility of of the B2B marketers.

It is no longer a CSR checklist or an environmental day branding shout-out, CMOs needs to weave ESG into the brand purpose, values and stories.

A company’s ESG marketing message builds its brand equity, financial worth and potential for true social impact.

We’ll discuss the role of marketing in driving sustainability, ESG (environmental, social and governance) agenda in brands and organisations

  • The extent of shifting your brand purpose and story and its considerations to make it work: Many marketers are already weaving in and shouting out the ESG related actions/outcomes into your brand stories. But to what extent do you want to shift – rethinking your brand purpose, its values and down to its impact to every brand touchpoints. What are the considerations or tipping points that will affect your overall branding? Is it a solo marketing owned story vs one that all your leaders are embracing? Are your branding/marketing messages echoing the material and relevant ESG actions that your organization is taking?
  • The roll-out: Align the ESG message pillars and stories with your C-suite, activate employees advocacy and involve/engage your clients and even, suppliers.
  • The Best Practice: What are some of the great examples that we have seen globally, and close at heart in APAC?
  • The Pitfalls: Authenticity vs Greenwashing. Activists. What are the pitfalls or taboos that marketers should look out for when advocating on ESG?

PERSONAL LEADERSHIP & CAREER PANEL

03:25

Karina Gan, Global CMO Growth Markets Accenture speaking at b2b marketing conference in Asia

Karina Gan
Global CMO, Growth Markets
Accenture

Wendy Walker
VP Marketing, ASEAN
Salesforce

PERSONAL LEADERSHIP AND CAREER ADVICE FOR APAC CMOS AND B2B MARKETERS

During this closing session we’ll hear inspirational stories from CMOs sharing their advice and lessons learnt along their own career journeys

  • Examples and career advice and paths for emerging B2B marketing leaders
  • The pros and cons of generalists vs specialists B2B marketing roles – The biggest skill shortages in B2B marketing
  • The importance of business acumen and financial literacy for marketers
  • Advice for best managing important cross-functional stakeholders
  • The transition from peer into a leadership position
  • Taking a strategic approach to building your personal marketing brand
  • The importance of keeping up with change and staying relevant
  • What’s next after you’ve secured the APAC Head of Marketing role?

03:55pm

CLOSE OF CONFERENCE