In this session you’ll learn how to re-educate the leadership team that marketing is a business leader first, marketer second and how to elevate the view of marketers as strategic leaders of growth.
- Positioning the CMO as a business centred leader first, marketer second
- The importance of business acumen vs focus on brand in isolation of the business
- Advice for presenting to the leadership team; understanding the need to focus on their pain points vs your own day-to-day agenda, the importance of being prepared to defend your data and ensure the data presented are linked to business objectives
- Stakeholder engagement – work your network – how to be present and stay relevant in their worlds.