Join this session to hear how Matterport partnered with Forrester Consulting to develop an insights-driven GTM strategy and thought leadership approach for effective audience education and stronger engagement.
In this session we’ll be discussing:
- The challenges of thought leadership programs that don’t consider local market dynamics and buyers in APAC.
- Key learnings on how to get a seat at the table for regional content decisions amidst budget constraints and economic pressure.
- How to design a strategic thought leadership program with a dual purpose: market intelligence and audience education.
- See how Matterport extended reach and maximized impact of their content program through localized and vertical-specific assets.