As B2B Marketers we all play an increasingly important role in driving business outcomes. It’s a trend we hear more and more often, but why? How did we get here? And how do we invest to continue to influence and improve this trend?
Join us for a fireside chat where we explore the following topics:
- How the shift started: Improving lead scoring with analytics and changing the metrics conversation with sales.
- Becoming more valuable:
- How marketing goes beyond sales & funnel analytics to uncover insights leading to incremental business opportunities
- Applying predictive analytics: What impact / lessons have been learnt implementing across B2B segments
- What’s next: Marketers as sellers and self-service models
- How can marketers invest to continue this trend: Investing in analytics solves some of the biggest challenges facing B2B marketers and creates the opportunity to become a more valuable business partner to sales . What is required and how do you enable this?
Moderated by Laura Snyder, VP Client Services & Head of ANZ Digital, eClerx Digital