AI in B2B Marketing Accelerator Workshop | 10 October

AI Accelerator Masterclass | Accelerate AI tool adoption & Your Career

Friday, 10 October 2025 | 9.00am-3.00pm | PARKROYAL COLLECTION Pickering

AI Accelerator masterclass for B2B marketers - Build your personal AI-first capability

The AI Accelerator, purpose-built for marketing leaders, managers, and doers, will make you more productive, efficient, creative, and strategic. Develop your competitive edge with hands-on AI know-how and training built for immediate application.

Generative AI has changed what it means to be a modern marketer. This highly engaging and interactive workshop will show you how AI can make marketing more efficient and customer-centric, becoming a force multiplier of capability and capacity.

You’ll learn how to use AI to uncover better insights, automate the right marketing outputs and workflows, generate content and assets at scale, and much more.

You’ll leave the Accelerator able to evaluate risks and opportunities for generative AI in your marketing efforts.

Who should attend The AI Accelerator Masterclass:

Team members to executives - who want to leverage generative AI to drive more efficient and impactful marketing efforts.

Leaders who want to get their marketing team AI-capable and using cutting-edge AI tactics.

Empowering you with AI tools

Led by Andy Lark, the CMO who helped build Xero into a global software company, reset Commonwealth Bank’s brand and digital experience, lead Dell marketing globally, and co-authored the bestseller “Augmented,” you’ll learn from someone who’s actually built AI-first companies.

Perfect for marketing teams and leaders who want to:

Stop falling behind on AI adoption.

Accelerate their AI know-how

Increase productivity without increasing headcount

Turn their marketing team into a competitive advantage

The interactive workshop includes everything you need: content, slides, reference guides, and a sample prompt library you can use immediately.

If you aren’t ready to be AI-first, are you ready to be AI-last?

You'll walk away knowing how to:

Prompt like a master

Create GPTs and master prompts to scale AI as a marketing platform

Build AI workflows that handle your repetitive tasks

Create content and assets at scale without losing quality

Uncover customer insights your competitors are missing

Train AI on your brand voice and messaging

Evaluate risks and opportunities specific to your business

ai in marketing masterclass and workshop in person singapore asia

Only 30 places available - Register Now!

Accelerating AI Capability & Competency

Learning territories include:

Why it matters and how it will change marketing and marketers forever.

Evaluating opportunities and mitigating risks for using generative AI in marketing

Identifying 2-3 use cases for generative AI on your marketing team

Types of AI Platforms and LLMs

Types of AI tools and resources to use

How to train AI on everything from your brand voice to messaging and creative guidelines

How to talk to AI and interaction modalities - leave prompting like a pro - from single to multi-shot prompting

GPT development - and the differences between GPTs, Folders and Projects

Creation of AI marketing workflows using fit-for-purpose tools

Uncovering better customer and competitive insights using generative AI

AI ethics and governance practices

Best practices for managing AI across teams

Only 30 places available - Register Now!

Your Workshop Leader:

Andy Lark, Renowned Australian Technology Futurist, Specialist in AI, Entrepreneur & Global Marketer

Andy Lark is a CMO, CRO, entrepreneur, and board director. He helped build Xero from a startup into a global software company, launched apps used by millions, transformed Commonwealth Bank’s brand and digital experiences, and created one of the world’s largest eCommerce sites at Dell.

Andy leads the application of AI in marketing. He has built multiple AI-first startups and advises global brands on AI strategy. He is regularly ranked among the Top 100 CMOs and digital leaders worldwide and co-authored the bestseller “Augmented.” His work earned him the New Zealand Government’s World Class New Zealander Award and the Flying Kiwi Award for the NZ Hi-tech sector.