How great brands are established through culture and why delivering on your brand purpose starts (and ends) with your employees.
Company culture is not only relevant to recruitment and building your employer brand, it can also pose an inimitable opportunity to initiate and lead significant brand transformation.
Hear from MYOB’s Natalie Feehan, EGM of Marketing and Direct Sales, who will discuss how to leverage employees as your brand’s biggest advocates and deliver on your brand promise.
With over fifteen years in the Australian technology sector, Natalie has extensive experience in driving greater brand preference. She is a passionate advocate for building better workplace culture through diversity and inclusion and a crowd favourite at B2B Marketing Leaders Forum.
In this session Natalie will cover how to build a brand people love, including:
- Leading brand transformation through culture
- The employee’s role in creating an authentic culture
- Marketing’s role in articulating, communicating and feeding strong culture
- Examples and opportunities to live your brand