9 November 2022
In this deeply practical session, Katie will share the expertise that she focuses on coaching and training senior executives.
If you’re not currently convinced that developing personal eminence is critical, you’re wrong. You will learn how to create a strategy that is intelligent, collaborative and authentic. You will also receive a copy of Katie’s personal branding template.
Account based marketing is in high demand because of the impact it can have on revenue, relationships and reputation. If you’ve launched a successful program, you might find other parts of your business are keen to adopt your approach. Or perhaps you’re the one pushing to maximise the benefits by expanding to different regions or industry sectors. But how do you know when you’re ready to scale, and what approach to take?
In this session we’ll hear from marketing leaders at Verizon and Adobe who have successfully scaled their programs in APAC, and who will answer questions including:
Attendees will return to their desks armed with practical advice to help grow their ABM programs, without losing effectiveness in the process.
In this Channel Marketing session we’ll focus on communicating value to, through, with and for channel partners.
The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve.
Today’s Partners typically work with 5–25 Vendors at any given time. The constant flow of information coming in from these Vendors can be disruptive, overwhelming, and confusing. Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers mindshare.
During this interactive panel we’ll hear from both Vendor and Partner side as we discuss
After five years as GM Marketing at MYOB, which during her final year also included Customer Success, Natalie led a team of more than 600 across customer support, customer consultancy and services, and established the strategy for MYOB’s customer approach.
Just as MYOB’s culture finally won her over after eight years with REA Group, it was EstimateOne’s, an Australian HQ construction tendering software company’s culture and strong focus on customer centricity that again finally won her over again.
Operationally leading GTM, operations, customer care and success, marketing and sales, Natalie will share how she’s leading EstimateOne’s efforts of high grow via the critical strategical alignment between customer value and commercial outcome.
During this interactive session we’ll discuss:
ABM – Vertical marketing, insights, segmentation and personalisation
B2B Persona Development and customer journey mapping have become a favourite tool for visualising every experience your customers have with you. However, knowledge of the full customer journey is often spread across business silos and isn’t always shared in a way that can be analysed and actioned.
In this session you’ll learn:
As Head of Sales and Marketing at the world’s largest coatings manufacturers, NYSE listed fortune 500 company, David has multi-channel, P&L responsibility with a full field sales team, company owned retail network.
During this deep-dive, case study session he’ll share the data driven transformation at PPG that has seen a double digit sales growth as a result of their digital programs.
We’ll also discuss enabling change leading to revenue growth within industrial products, services and FMCG.
For this session, bring your own perspectives and pressing questions for debate after Dave’s presentation.