9 November 2022
Before Amy took on the role as Head of Business Banking at Bendigo Adelaide Bank, she drove Strategy for the bank as Senior Manager Group Strategic Planning & Communication.
During this fire-side chat style session, Amy will share what she learnt from reporting to the MD, liaising with board members, executives, senior and middle management and how she draws from that experience and relationships when driving growth for Business and Agribusiness at Australia’s better big bank.
Short term leads and funnel strategy vs building consistently full funnels long term
To deliver great customer experiences, businesses need to evolve their CXM strategy to keep up with changing customer expectations. This requires a technology foundation but also a high performing digital team delivering business results through capability building and growth marketing principles.
In this heavily interactive session, Tom and Hamish will both be delivering case studies on how they have evolved their CXM strategies to drive organisational success. Topics will include:
We will then open up to a panel discussion
In this non-technical plain-speaking case study, Karen will share her marketing operations and data-driven transformation at global tech consultancy Thoughtworks.
She will share:
Topic abstract tbc
Topic abstract tbc
As one of the forum highlights, join your peers for these one hour group discussions.
You’ll be discussing challenges and pressing topics that are most relevant to B2B marketers.
Account based marketing is in high demand because of the impact it can have on revenue, relationships and reputation. If you’ve launched a successful program, you might find other parts of your business are keen to adopt your approach. Or perhaps you’re the one pushing to maximise the benefits by expanding to different regions or industry sectors. But how do you know when you’re ready to scale, and what approach to take?
In this session we’ll hear from marketing leaders at Verizon and Adobe who have successfully scaled their programs in APAC, and who will answer questions including:
Attendees will return to their desks armed with practical advice to help grow their ABM programs, without losing effectiveness in the process.
Topic Abstract TBC
After five years as GM Marketing at MYOB, which during her final year also included Customer Success, Natalie led a team of more than 600 across customer support, customer consultancy and services, and established the strategy for MYOB’s customer approach.
Just as MYOB’s culture finally won her over after eight years with REA Group, it was EstimateOne’s, an Australian HQ construction tendering software company’s culture and strong focus on customer centricity that again finally won her over again.
Operationally leading GTM, operations, customer care and success, marketing and sales, Natalie will share how she’s leading EstimateOne’s efforts of high grow via the critical strategical alignment between customer value and commercial outcome.
During this interactive session we’ll discuss:
In this Channel Marketing session we’ll focus on communicating value to, through, with and for channel partners.
The right approach depends on the Go-To-Market strategy and the objectives a business wants to achieve.
Today’s Partners typically work with 5–25 Vendors at any given time. The constant flow of information coming in from these Vendors can be disruptive, overwhelming, and confusing. Vendors who understand how to better engage and align marketing with their channel ecosystem are the ones winning the customers mindshare.
During this interactive panel we’ll hear from both Vendor and Partner side as we discuss
Creating a seamless customer experience has never been more important, and competition out there is fierce. With the stakes for failure being higher than ever, it’s essential to build a customer journey with thoughtful and intentional touchpoints that are centered on adding value and sparking joy. Too often, the process of becoming a customer is disjointed, clunky and sub-parr – especially in the B2B space.
Join us for a 40-min workshop on structuring your customer journey to ensure a connected customer experience from the very beginning. We’ll focus on how to get the data we need without compromising user experience, what’s needed to minimise silos, how to leverage automation and create alignment between teams for long-term success.
As Head of Sales and Marketing at the world’s largest coatings manufacturers, NYSE listed fortune 500 company, David has multi-channel, P&L responsibility with a full field sales team, company owned retail network.
During this deep-dive, case study session he’ll share the data driven transformation at PPG that has seen a double digit sales growth as a result of their digital programs.
We’ll also discuss enabling change leading to revenue growth within industrial products, services and FMCG.
For this session, bring your own perspectives and pressing questions for debate after Dave’s presentation.