AI for B2B Marketers | Strategies to Accelerate Growth WORKSHOP

Friday, 17th November 2023 | 9.00am-4.00pm | Doubletree Hilton, Melbourne

Outline Agenda for the Workshop

63% of marketers cited a lack of education and training as their top barrier to AI adoption. (Source – AI Marketing Benchmark Report 2023). Artificial intelligence has captured the imaginations of marketers across the globe. With the rise of AI tools, marketing departments are able to streamline processes, automate tasks and make data-driven decisions. In this full day interactive masterclass you’ll learn the key technologies shaping artificial
intelligence (AI) in marketing and how best-in-class brands are embedding it to dial up their marketing productivity, creativity, and performance.
From lead generation to customer engagement, 92% of marketing teams are increasing their investments in AI in the next 12 months.

Navigating this fast-paced, ever changing realm of AI in marketing can feel overwhelming. On one side, there’s a deluge of high-level webinars about ethical and on the other, there’s a flood of tactical guides, focused primarily on our new friend ChatGPT. What’s missing is a strategic guide, tailored to the perspective of seasoned marketing professionals who want to harness AI’s power, the right way.

Introducing AI Driven B2B Marketing – How to Design Your AI Strategy —a one-day immersive experience that strikes the perfect balance. Not too lofty in big sweeping theory, and not too granular in practice.

Learn more here

What you’ll learn:

Gain a comprehensive understanding of what AI is and explore high-value real-world use cases for AI in every B2B marketing discipline.

  • Learn the real, practical, tangible impact of AI in B2B marketing
  • Understand the key technologies shaping AI – Language, Vision, and Prediction
  • Explore high-value marketing AI use cases and success stories from real world businesses
  • Clearly explain which AI approach is right for your business given what you are trying to achieve
  • Ask insightful, direct questions of your internal and/or vendor AI teams
  • Develop a plan knowing where and how to apply AI in your marketing to deliver better results
  • Map out the foundations to implementing your AI marketing strategy
  • From originality to accuracy – develop an awareness of brand limitations and ethical considerations

Your Presenters:

Catherine Toms, Digital Marketing Strategist, Consultant & Educator

Stephen Toms, Digital Marketing Strategist, Consultant & Educator

“The Toms” have dedicated the past 20 years helping marketers navigate the next unchartered territory. Having worked with some of the world’s biggest brands, Catherine and Stephen have navigated and understood the implications of the ever-changing and fast paced realm marketers face and equipped themselves to guide, strategise and provide solutions for marketers globally.

Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands to help them become more digital first, data-driven and customer-centric for growth. Experienced in delivering highly-impactful, results driven training programs to transform the marketing departments of some of the world’s most innovative companies including Mercer, Twitter, Danone and BP.

Steve’s career started in education before shifting to specialise in digital in 2014. As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on their digital strategies to drive growth. Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.

What our clients say:

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