Outline Agenda for the Workshop
63% of marketers cited a lack of education and training as their top barrier to AI adoption. (Source – AI Marketing Benchmark Report 2023). Artificial intelligence has captured the imaginations of marketers across the globe. With the rise of AI tools, marketing departments are able to streamline processes, automate tasks and make data-driven decisions. In this full day interactive masterclass you’ll learn the key technologies shaping artificial
intelligence (AI) in marketing and how best-in-class brands are embedding it to dial up their marketing productivity, creativity, and performance.
From lead generation to customer engagement, 92% of marketing teams are increasing their investments in AI in the next 12 months.
Navigating this fast-paced, ever changing realm of AI in marketing can feel overwhelming. On one side, there’s a deluge of high-level webinars about ethical and on the other, there’s a flood of tactical guides, focused primarily on our new friend ChatGPT. What’s missing is a strategic guide, tailored to the perspective of seasoned marketing professionals who want to harness AI’s power, the right way.
Introducing AI Driven B2B Marketing – How to Design Your AI Strategy —a one-day immersive experience that strikes the perfect balance. Not too lofty in big sweeping theory, and not too granular in practice.