AI-Powered B2B Marketing | Accelerating Growth in 2024 Workshop

Wednesday, 23 October 2024 | 9.00am-4.00pm | DoubleTree by Hilton Melbourne Flinders Street

There are 1000s of AI marketing tools.
But…
❓How do you embed them into your day-to-day for efficiency and creativity?
❓How do you shift from shiny experiments to a scaleable strategy?
❓How do you cut through the hype and make sense of all the tech-babble?
❓How do you simplify your tech stack and get *all* your data working for you?
❓And how do you make AI = ROI?

The field of AI is constantly evolving, and it’s growing fast; with 92% of marketing teams increasing their investments in AI in 2024. 

AI is showing up everywhere, and permeating everything we do. From predictive analytics to personalised content, ABM automation to real-time lead scoring; it’s changing the way we market and making it possible to drive deeper connections with our customers. 

But, with an abundance of new tools and ways of doing things, it can feel hard to keep up and know where to prioritise, and what to invest your time and budget into.  

A better understanding of AI and its applications is pivotal in unlocking its full potential and helping your teams harness everything AI has to offer. 

In this full-day interactive masterclass, you’ll learn the key technologies shaping artificial intelligence (AI) in B2B marketing and how best-in-class brands are embedding it to dial up their marketing productivity, creativity, and performance.

  • “This workshop is a must for every B2B marketer! AI tools and capabilities are evolving rapidly. I walked away with a solid understanding of today’s key use cases and a list of actionable insights to get to work on.”

    Lindsay Kiley

    Lindsay Kiley

    Head of Marketing APAC – InterSystems
  • The workshop was a great combination of contextual theory and practical application. I walked away with so many useful tips that have already started having an impact on my day-to-day.

    Kate Daley

    Kate Daley

    Global Head of Marketing – IR

What you’ll learn:

  • Learn the real, practical, tangible impact of AI in B2B marketing; explore it’s helping overcome some of marketing’s biggest challenges
  • Navigate the key technologies shaping AI with jargon-free explanations
  • Building AI-enabled marketing teams; how AI is shaping the skill sets marketers need most in 2024
  • Guided walk-throughs of the new AI technology showing up in your existing martech stack and impacting Meta and Google.
  • Get hands-on with our pick of AI tools and priority use cases for AI in every B2B marketing discipline.
  • Test drive time-saving AI tools from research, market intelligence, data analysis and customer insights to ideation and planning
  • AI-powered content creation – get hands-on and explore the latest image generation, copywriting and video editing tools. 
  • Walk away with actionable strategies to infuse AI into your day-to-day workflows to improve productivity and performance.
  • Ask better questions of your internal teams, agencies and/or tech vendor AI teams

Your Presenters:

Catherine Toms, Digital Marketing Strategist, Consultant & Educator

Stephen Toms, Digital Marketing Strategist, Consultant & Educator

“The Toms” have dedicated the past 20 years helping marketers navigate the next unchartered territory. Having worked with some of the world’s biggest brands, Catherine and Stephen have navigated and understood the implications of the ever-changing and fast-paced realm marketers face and equipped themselves to guide, strategise and provide solutions for marketers globally.

Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands to help them become more digital-first, data-driven and customer-centric for growth. Experienced in delivering highly-impactful, results-driven training programs to transform the marketing departments of some of the world’s most innovative companies including Mercer, Twitter, DBS, Danone and BP.

Steve’s career started in education before shifting to specialise in digital in 2014. As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on their digital strategies to drive growth. Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.

Who is this workshop for: 

This workshop is suited to marketers of all levels looking at incorporating gen-AI into their strategy, planning and day-to-day workflows. 

  • Marketing Leaders
  • Directors & Heads of Marketing
  • Brand & Content Managers
  • Digital Marketing Managers
  • Marketing Managers
  • ABM & Lifecycle Marketing Managers

What sets this workshop apart?

Direct applicability: We’ll guide you through the steps in our 2024 Marketing AI Canvas to map out actionable AI initiatives tailored to your team’s needs.

Hands-on: Test drive the latest AI-powered tools from research to content creation, and discover priority use cases for every B2B marketing discipline.

Learn more here

What the B2B Marketers attending the Sydney workshop in May had to say:

“The workshop was a great combination of contextual theory and practical application. I walked away with so many useful tips that have already started having an impact on my day-to-day.”

Kate Daley – Global Head of Marketing – IR

“This workshop is a must for every B2B marketer! AI tools and capabilities are evolving rapidly. I walked away with a solid understanding of today’s key use cases and a list of actionable insights to get to work on.”

Lindsay Kiley – Head of Marketing APAC – InterSystems

“Attending the AI workshop was an absolute delight! The pace was perfectly balanced, keeping everyone in the room engaged without feeling rushed. The presenters radiated fantastic energy, making complex topics feel approachable and exciting. The content was structured in a highly practical manner, making it easy to follow and apply learnings immediately. Overall, a truly excellent experience that left me feeling inspired and equipped with valuable insights. Highly recommend!”

Claudine Pache – Senior Director, Marketing – Nearmap

The workshop is a great mix of practice and theory,  well suited to marketers looking at incorporating gen-AI into their day-to-day workflows. Working with the Toms helped reinforce my experiments in generative AI as well as investigating new approaches I hadn’t considered before. To top it off, the Toms create a welcoming atmosphere that helps participants to share and learn from each other. 

Alberto Polintan – Market Analyst – NEC

  • Attending the AI workshop was an absolute delight! The pace was perfectly balanced, keeping everyone in the room engaged without feeling rushed. The presenters radiated fantastic energy, making complex topics feel approachable and exciting. The content was structured in a highly practical manner, making it easy to follow and apply learnings immediately. Overall, a truly excellent experience that left me feeling inspired and equipped with valuable insights. Highly recommend!

    Claudine Pache

    Claudine Pache

    Senior Director, Marketing - Nearmap
  • The workshop is a great mix of practice and theory, well suited to marketers looking at incorporating gen-AI into their day-to-day workflows. Working with the Toms helped reinforce my experiments in generative AI as well as investigating new approaches I hadn't considered before. To top it off, the Toms create a welcoming atmosphere that helps participants to share and learn from each other.

    Alberto Polintan

    Alberto Polintan

    Market Analyst - NEC