Marketing and CX leader Karen Fellus on making B2B content customers love.
Poorly integrated technology holding back customer experience: report
The latest Adobe Digital Trends survey may explain why brands struggle to deliver premium customer experiences. APAC businesses know optimising their customer experience is a priority but say their technology adoption isn’t keeping up, according to new Adobe research. The 2019 Digital Trends survey found personalisation remains an essential focus for brands looking to deliver […]
Accenture’s marketing MD: CMOs should be business leaders first, marketers second
Tracy Gawthorne on the biggest threat facing CMOs and what they must do to be effective.
14 sessions not to miss at the B2B Marketing Leaders Forum APAC 2019
Event founder Emma Roborgh’s list of must-see speakers and discussions at Asia-Pacific’s best B2B marketing conference
SiteMinder’s new CMO reflects on the art of transformation at the world’s biggest brands
Mark Renshaw on B2Bs v B2Cs, Asian innovation and his company’s plans for the future.
How Soho Flordis International took control of its content strategy
How a multilayered company simplified and reshaped its entire content approach.
Is direct mail making a comeback?
Why the classic approach appears to be regaining popularity among B2B marketers.
Inside Canon Australia’s B2B CX makeover
Canon Business Services has applied some old-school principles to build customer trust.
My No.1 B2B marketing focus for 2019
15 APAC marketing leaders nominate their most important ingredients for success this year.
