CX for C-Suite Workshop

Friday 22 May 2020. 8.30am - 5.00pm Doltone House, Jones Bay Wharf

Workshop-customer-experience-journey-mapping-trainingj-melbourne-2018

HOW to fuel faster growth through CX

CX for C-Suite is a one-day intensive workshop developed for C-Suite executives. The workshop covers the critical components of customer experience, focusing on strategy, planning, processes, tools and resources required for successful business leadership.

The workshop is facilitated by David Morgan, a highly-respected and successful former global C-Suite leader, plus industry leader as a guest speaker sharing learnings from customer experience based transformational change. Expect readily applicable diagnosis, process, and tools, illustrated with case studies and examples, with peer-to-peer learning and network opportunities.

WHY is it worth your time?

Recent research published by Forbes, identifies the operational difficulties executive leaders are facing with customer centred transformations:

  • 45% of Executives surveyed acknowledged they didn’t know where to begin when developing their transformational strategy
  • Over 40% of senior leaders believe transformation has been a waste of time
  • Over 80% of Executives admitted to not reviewing internal processes before setting transformational goals

CX for C-Suite provides straightforward process, tools, and insight to overcome these issues.

WHAT makes it different?

While there are a multitude of industry learning opportunities for junior and mid-level professionals, there are few structured and curated learning opportunities for C-level Executives. CX for C-Suite is run for the C-Level by C-Level Executives with global leadership experiences for organisations including; Procter & Gamble, Samsung, Citibank, Standard Chartered, Nestle, Johnson & Johnson, & BankWest.
It has been developed in consultation with CMO’s, CCO’s and CEO’s who understand what’s critical to drive growth today, with topics identified by senior executives as the most useful. The workshop has been designed to enable you to develop your knowledge and improve the operational effectiveness of your business and customer centred transformational efforts.
Great CX

What does the session cover?

This session uses a readily applicable process and tools to bring together all of the critical pieces required to deliver customer experience, that are demanded of Executive Leaders today.

Gain insight from peers and hear from guest speakers and CX experts talk about their own learning experiences; their struggles, their achievement and their insight and learn how to benchmark the work your organization is progressing to propel you forward faster.

covered in CX
David Morgan

Course Creator & Facilitator

David Morgan is one of the world’s most senior global CMOs; with over 30 years in global marketing leadership for several of the world’s largest companies.

Roles:

  • Procter & Gamble
  • Samsung
  • Standard Chartered Bank
  • Citibank
  • HBOS
  • Nestle

Board Roles:

Chairman, Shopper Media Group
Non-Exec; Australian Association of National Advertisers
Brand Boards; Fonterra, Simplot, Pacific Equity Partners
Advisory; Red Elephant, Nexba