Without understanding the various steps customers take from brand engagement to brand advocacy, it is impossible to develop a customer experience strategy.
Understanding customers, their motivations, the roles within the organisation that will interact with your brand, purchase your product or service, engage with customer support, and their end-to-end lifecycle is a must in order to provide a unified customer experience.
This Customer Experience Workshop will walk attendees through how to Enable, Equip and Empower Your organisation for Customer Experience and ensure that every customer touch point delivers on the promise of CX.
Attendees to the work shop will walk away with the following:
- Prescriptive elements on how to create a customer experience based on your corporate brand values
- How organisations can harness the power of their data, develop customer insights and translate that into CS delivery across all departments
- How to deliver content and a digital engagement that delights customers
- A view into customer experience maturity and how to turn customers into advocates
