ABM & Demand Generation Workshop

Monday 18 November 2019 with Carlos Hidalgo at the Pan Pacific Melbourne

12:30 - 17:30 Pan Pacific Melbourne


According 2018 research, nearly 60 percent of marketer’s state that one of their biggest challenges is “getting targeted prospects to engage.” This same number was reported in 2017; indicating that the struggle is consistent.

Today’s B2B buyer is sophisticated and discerning making it increasingly difficult for brands to engage at both the account level and the contact level.

Simply creating more content and investing more will not improve results.  The key to success is being buyer-centric.

The Demand Generation-Account Based Marketing workshop is designed to give B2B marketers the education and knowledge they need improve their campaign results by putting their buyers at the center of their strategy.

Attendees of the workshop will walk away with an understanding of the following:

  • A clear understanding of how Demand Generation and Account Based Marketing can work together for the most positive outcome . . . revenue
  • A methodology on how to develop account and buyer insights for better segmentation and qualification
  • How to define the lead management process to ensure marketing and sales alignment
  • How to use less content, but deliver better results

The workshop will include templates and working sessions to apply the learnings and equip you to bring back your knowledge and begin to apply it immediately.


Carlos Hidalgo B2B Marketing Conference SYD
Carlos Hidalgo
CX Strategy, B2B Demand Gen & Change Management Specialist Founder & CEO, VisumCX