- Marketing Leadership – How to align to business objectives and speak the language of the CEO and Board by focusing on Revenue, Profit and Growth
- Cross-stakeholder engagement and collaboration – Marketing as the bridge across all functions with “a big seat” at the Executive leadership team, the Sales Executive leadership team, and the Finance/IT/Operations leadership team.
- Customer and Employee Experience: B2B Customer Obsession – Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results
- Discover the strategies, ROI measurements and metrics that will provide clear attribution of marketing activities to revenue generation and business outcomes (note, you must have the martech stack supporting this but! you do not need a big budget – become the agent of change).
- The Funnel Structure, Metrics, Attribution and Reporting and the impact on Budgeting – the end of marketing as the colouring-in department – Deep-dive discussion on lead volumes and definitions (MQLs) to Sales Accepted Leads, the role of SDRs (Sales Development Reps) and ISRs (Inside Sales Reps) to Sales Qualified Leads (SQL) to Opportunities (lost or won). Clear attribution of funnel ratios, time in funnel to sale, opportunity age, average deal size, channels for delivering highest quality opportunities, average deal size to show where best to invest your budget and of course, proving the business impact!
- Brand Positioning, Strategy & Measurement – The balance between brand and revenue investments – Building your “board friendly” brand strategy
- Investing for Growth – from start-up growth hacking strategies with minimal budget to growth acceleration with focus on the Enterprise market
- Account Based Marketing (ABM) – Strategic ABM where you create and execute highly-customized marketing plans for individual accounts. ABM at Scale/Programmatic ABM – Leveraging technology to tailor marketing campaigns for specific named accounts at scale
- Leading Change in Enterprise – Leading change and building high performance cultures
4.45
97 Excellent reviews from past participants
APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!
APAC’s largest gathering of B2B CMOs and marketing leaders will be held for the very first time at The Hilton Auckland on the 25th February 2021.
250 B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.
Tickets and sponsorship are sold out at all of our other events, so please secure your spot early!
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We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education`` - Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (USA)
Interested in becoming a sponsor?
Call for Speakers for 2022!
What you’ll learn from B2B CMOs in 2022
Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from B2B CMOs on:
REVENUE, GROWTH,
BRAND, LEADERSHIP
- Focus on SMB – Stretching smaller teams and budgets. Where do you start when you need awareness, sales and customer insight all with a minimal budget – teams of 1+ and budgets of $150K to $600K
- Martech and Operations – Aligning “People, Technology and Processes – Martech stacks that drive business impact, efficiency and ROI. Emerging martech you must keep up with.
- Marketing into Government – the specific challenges for marketing into this sector such as governance, compliance, complex procurement, approval and funding
- Managing Teams and Marketing into Asia – The magic formula of localisation – balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus. Finding talent and the best team structures and locations for coving the many countries and cultures
- Reporting to a Global HQ – Gaining local autonomy, flexibility and control by breaking down internal silos and opening barriers between head office and local office
- Content Marketing – Aligning your content strategy with business strategy, mapping content to the funnel/sales process, using content to progress conversations during long sales cycles, measurement models for proving Content Marketing as a Revenue Function
- Persona & Journey Mapping – The importance of understanding your customer journey across all touchpoints and how to develop and execute on your journey maps
- Partner/Channel Marketing – communicating value to, through, with and for channel partners
- The Revenue Marketing Engine – Clearly showing the business how marketing is going to deliver revenue
- Budgeting – Breaking the budget cycle – How to build B2B budgets that achieve business goals and grow year-on-year. Budget allocation – Headcount, Programs, infrastructure, technology, analysis, agencies
- Career Advancement – Learn from the world’s best B2B marketers to ensure you stay relevant and remain a modern marketer in our constant and fast-changing landscape while building personal relationships with B2B marketing leaders.
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