B2B Marketing Leaders Forum APAC 2020 | 20-21 May | Sydney

Full conference program to be released in August!

THURSDAY 25TH FEBRUARY 2021

08:30

BARISTA COFFEE & NETWORKING

09:00

OPENING REMARKS

Forum MC

09:10

OPENING KEYNOTE

TO BE ANNOUNCED

09:35

MORNING KEYNOTE

TOPIC TO BE ANNOUNCED

10:10

MORNING KEYNOTE

TOPIC TO BE ANNOUNCED

Session sponsored by:

10:30

NETWORKING MORNING COFFEE BREAK

11:00

CHOOSE YOUR TRACK

MARTECH & OPERATIONS

Track hosted by:

MAPPING MARTECH TO BUSINESS REVENUE

CUSTOMER EXPERIENCE IN B2B

Track hosted by:

A B2B MARKETER’S ROLE IN CX

B2B CONTENT MARKETING

Track hosted by:

PILOTING A LOCAL, NON-BRANDED NEWSROOM TO DRIVE DEMAND AND INBOUND LEADS

BRAND

Track hosted by:

BRAND POSITIONING, STRATEGY & MEASUREMENT

11:30

MARTECH & OPERATIONS

TRANSFORMING THE DIGITAL DNA ACROSS MIRVAC’S CUSTOMER PLATFORMS

CUSTOMER EXPERIENCE IN B2B

DIGITAL TRANSFORMATION IS THE NEW NORM FOR B2B MARKETERS

B2B CONTENT MARKETING

CONTENT TECHNOLOGY - AND ITS EFFECTIVE USE TO CREATE, MANAGE, DELIVER, AND SCALE ENTERPRISE CONTENT AND MARKETING

BRAND

RE-BRANDING AUSTRALIA

11:55

MARTECH & OPERATIONS

MARTECH PANEL

CUSTOMER EXPERIENCE IN B2B

PANEL: CX FOR SUCCESS

B2B CONTENT MARKETING

CONTENT MARKETING MEASUREMENT PANEL

BRAND

BRAND PANEL

12:30

NETWORKING LUNCH

13:30 - 14:30

Round-Tables B2B marketing conference sydney australia 2019

INDUSTRY FOCUSED GROUP SESSIONS

CHOOSE 1 SESSION MOST RELEVANT TO YOUR CURRENT CHALLENGES AND AREAS OF INTEREST

The highly successful Industry Focused Group Sessions have been extended to one hour (because you asked us to) and will begin with a 30min panel discussion followed by 30min group discussions.

You’ll be discussing topics that are most relevant to you and to find out from your peers how they are addressing the challenges and opportunities you are also facing.