B2B Marketing Leaders Forum APAC 2018

14-17 May 2018 | Sydney | Australia #B2BMktgAPAC
21
May

TECHNOLOGY A GAME CHANGER FOR B2B MARKETERS

In the lead up to the recent B2B Marketing Leaders Forum APAC 2016, digital strategist Gavin Heaton, caught up with Telstra’s GM Marketing, Jarther Taylor to discuss the state of B2B marketing, the challenges that lay ahead, and the surprising ways technology and a focus on customer experience is changing the marketing and sales landscape.
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