2020 REVENUE GENERATION MATURITY IN APAC
– Clearly showing the business how marketing is going to deliver revenue (including during the Pandemic)
During her hugely popular presentation at last year’s B2B Marketing Leaders Forum in Sydney, Hexagon’s Head of Marketing APAC, Ljubica Radoicic explained how she’s transformed her marketing department from a cost-centre to a revenue-driven function by applying the principles of the “The Revenue Generation Maturity Framework™” developed by The Growth Engine (USA).
Her initiatives of clearly showing the business how marketing is going to deliver revenue and growth are now getting deployed world-wide throughout Hexagon, a company larger than General Electric.
In late 2019, Ljubica teamed up with The Growth Engine (USA) Founder Eve Chen and the B2B Marketing Leaders Forum to conduct a world- first industry benchmark study to examine key drivers of revenue performance in APAC marketing teams.
In advance of the 2020 B2B Marketing Leaders Forum in October, we are excited to share with you key highlights of this study together with an expert panel discussion, featuring marketing leaders who have been through this transformation journey to secure marketing a seat at the leadership table.
Join Founder and CEO of B2B Marketing Leaders Forum, Emma Roborgh for this free webinar.