28 May 2020 | 9.30am - 4pm AEST | 7.30am - 2pm SGT | Your home

B2B MARKETING LEADERS VIRTUAL FORUM

Learn how your fellow B2B marketers are adapting their marketing in 2020 and beyond!

Tickets are limited. Forum starts in:

Learn how your fellow B2B marketers are adapting their marketing in 2020 and beyond!

Bringing APAC's largest B2B marketing conference to your home!

We simply couldn’t wait to see you all until October so we decided to, in partnership with ON24 still see each other in May by bringing you our community online.

Join us during this one day Virtual Forum as 18 B2B marketing leaders share how they’ve been impacted by the Pandemic, what changes they’ve seen to their marketing departments and budgets, how they’re adapting to this new world, what their new plans for 2020 look like and how they’re getting ready for the re-bound.

Learn:

  • Marketing Leadership: The changing role of the CMO – From Marketer, to Business Leader and Advisor to the CEO
  • The big event pivot: transitioning in-person to virtual events to capture customers during the pandemic
  • ABM: Practical Implementations of Strategic Account Based Marketing and ABM at Scale
  • How Slack and Tyro Payments re-wrote their Q2/Q4 marketing strategies in “like” 24hrs…and then again…and again…and again
  • Demonstrating Marketing’s Commercial Value to the Business during the Pandemic
  • How Australian fintech Ansarada’s CMO has put his Digital Demand Generation, Engagement and Nurturing on Steroids
  • How CMOs are preparing for the re-bound
  • The Future of B2B Customer Experience
  • Sales and Marketing Alignment during disruptive times
  • Content Marketing – Be relevant. Be useful. Be real.

Registrations close 27 May!

Speaking at B2B Marketing Leaders Virtual Forum

Join our online community and learn how your fellow B2B marketers are adapting their marketing in 2020 and beyond.

  • Jesus Requena growth marketing ABM Unity Technology sydney australia

    Jesus Requena

    Global Director, Growth Marketing
    Practical implementation on ABM and what's working
  • Julie Walker

    Head of Marketing APAC
    The opportunities for building brand during the pandemic
  • Tim Yeaton Global CMO RedHat B2B Marketing Conference Singapore 2019

    Tim Yeaton

    EVP & Global CMO
    The changing role of the CMO - From Marketer, to Business Leader and Advisor to the CEO
  • Lisa Riley VP events Forrester SirusDecisions b2b marketing

    Lisa Riley

    VP, Global Head of Events Forrester SiriusDecisions
    The big event pivot: transitioning in-person to virtual events to capture customers during the pandemic
  • Justin Smith CMO Ansarada on Demand Generation during the pandemic

    Justin Smith

    CMO
    Digital Demand Generation on Steroids
  • Michelle Stewart GM Marketing Device Technologies b2b marketing conference sydney australia 2020

    Michelle Stewart

    GM Marketing and Digital
    Demonstrating Marketing's Commercial Value to the Business during the Pandemic
  • Lisa Vitaris-CMO-Tyro Payments-B2B Marketing Conference Sydney 2020

    Lisa Vitaris

    CMO
    Overnight re-writing your 2020 marketing plans...and again...and again
  • Danielle Bond

    Global CMO
    Preparing for marketing after the Pandemic
  • Debbie Jensen

    GM Marketing and Customer Experience
    How do you and your teams prepare for the market rebound?
  • Jordan Reizes CMO Nutanix b2b marketing conference sydney australia 2020

    Jordan Reizes

    VP Marketing JAPAC
    Managing teams during and preparing for marketing after the Pandemic
  • Jason Gow B2B marketing ABM Australia 2020

    Jason Gow

    Marketing Communications Leader ANZ
    Strategic ABM - Highly-customised marketing plans for 2-3 accounts
  • Nicholas Kontopoulos Adobe b2b marketing conference sydney australia 2020

    Nicholas Kontopoulos

    Head of APAC Adobe DX Commercial Marketing
    The Future of B2B Customer Experience
  • Iris Chan

    Marketing Director, Asia Pacific & Japan
    Sales and Marketing Alignment during disruptive times
  • Tim Johnston

    Director, Demand Generation, APJ
    How to create webinar experiences your audience demands.
  • Kim Richards - Head of Strategy -Mahlab - B2B Marketing Leaders Conference 2020 Virtual Forum May 28

    Kim Richards

    Head of Strategy
    Content Marketing - Be relevant. Be useful. Be real.
  • Lily Carlyon - Head of Marketing and Communications - Mahlab - B2B Marketing Leaders Conference Virtual Forum May 28

    Lily Carlyon

    Head of Marketing and Communications
    Content Marketing - How to cut through the noise during crisis
  • sarah tucker b2b marketing linkedin

    Sarah Tucker

    Head of APAC Marketing
    Re-inventing your marketing at the speed of light
  • Andrew Haussegger

    Co-Founder and CEO
    Why ABM is even more critical during the pandemic
  • Emma Roborgh

    Founder & CEO
    Turning marketing departments into revenue generating machines

Thursday 28 May 2020

9:30am AEST

7:30am SGT

 

Tim Yeaton Global CMO RedHat B2B Marketing Conference Singapore 2019

Tim Yeaton
EVP, Global CMO
Red Hat (USA)

THE CHANGING ROLE OF THE CMO - FROM MARKETER, TO BUSINESS LEADER AND ADVISOR TO THE CEO

In this opening keynote, live from Boston, Tim will share (with focus on the Pandemic) how to re-educate the leadership team that marketing is a business leader first, marketer second and how to elevate the view of marketers as
strategic leaders of growth.
You’ll learn:

  • Positioning the CMO as a business centred leader first, marketer second
  • The importance of business acumen vs focus on brand in isolation of the business
  • Advice for presenting to the leadership team; understanding the need to focus on their pain points vs your own day-to-day agenda, the importance of being prepared to defend your data and ensure the data presented are linked to business objectives
  • Stakeholder engagement – work your network – how to be present and stay relevant in their worlds.

10:00am AEST

8:00am SGT

Lisa Riley VP events Forrester SirusDecisions b2b marketing

Lisa Riley
VP, Global Head of Events
Forrester SiriusDecisions (USA)

THE BIG EVENT PIVOT: TRANSITIONING IN-PERSON TO VIRTUAL EVENTS TO CAPTURE CUSTOMERS DURING THE PANDEMIC

As B2B marketers we’re all heavily reliant on physical in-person events. Both for top of funnel awareness and demand generation and mid, bottom of funnel for engagement and nurture.
As head of all of Forrester/SiriusDecisions’ global events and summits, Lisa will in this opening keynote share her personal perspective on how she’s transitioned from in-person events and her new strategy for 2020 and beyond.
She’ll also be sharing her observations from speaking with clients and the latest Forrester research and recommendation

10:30am AEST

8:30am SGT

Nicholas Kontopoulos Adobe b2b marketing conference sydney australia 2020

Nicholas Kontopoulos
Head of APAC Adobe DX Commercial Marketing
Adobe

THE FUTURE OF B2B CUSTOMER EXPERIENCE

There is a growing need for B2B-focused brands to make more of an impact when it comes to pushing customer experience frontiers. Consequently, B2B companies need to re-examine how they engage an increasingly digital savvy and demanding customer base.

Join Nicholas where he will be sharing insights on “The State of B2B CX in APAC” and will explore:

  • The growing importance of having a B2B customer experience strategy,
  • The value of bridging the gap between people, processes, technology and data,
  • The ever-increasing importance of CX within the B2B customer journey.

11:00am AEST

9:00am SGT

Julie Walker
Head of APAC Marketing
Slack

Lisa Vitaris-CMO-Tyro Payments-B2B Marketing Conference Sydney 2020

Lisa Vitaris
CMO
Tyro Payments

sarah tucker b2b marketing linkedin

Sarah Tucker
Head of APAC Marketing
LinkedIn Marketing Solutions

HOW THREE B2B MARKETERS RE-WROTE THEIR Q2/Q4 AND 2020 MARKETING STRATEGIES IN 24HRS

Since the cancellations of physical events and face-to-face meetings, as B2B marketers we’ve all had to pretty much overnight re-write our 2020 marketing plans.
With a strong focus on how they’re filling pipeline gaps from the loss of events, these two B2B CMOs will share their new Covid-19 adapted marketing strategies for the remainder of 2020.

11:30AM AEST

COFFEE BREAK

11:45am AEST

9:45am SGT

Tim Johnston
Director, Demand Generation, APJ
ON24

HOW TO CREATE WEBINAR EXPERIENCES YOUR AUDIENCE DEMANDS

Marketing has become a bad word lately. Audiences are tired of the endless spam and are looking for experiences that are authentically human.

Join, Tim Johnston, Director of Demand Generation at ON24 to learn how companies are transforming their marketing by delivering engaging digital experiences that their audiences demand, not try to get away from. In this session, you will learn:

  • How to transform webinars into rich audience experiences
  • How webinars play a role at all stages of the sales cycle
  • How you should be using webinar data to drive insight and inform action

It’s time to stop generating demand and start being in demand

12:15pm AEST

10:15am SGT

Justin Smith CMO Ansarada on Demand Generation during the pandemic

Justin Smith
CMO
Ansarada

DEMAND GENERATION ON STEROIDS

During this session Justin, CMO of Australian fintech Ansarada will share how he and his team are currently “living and breathing” Digital Demand Generation, Engagement and Nurturing.

With loads of innovative ideas and practical examples, Justin will share how he’s adapted his demand generation and lead generation programs since COVID-19, all with a focus on helping customers.

He’ll share:

  • Filling the pipeline gap from the loss of physical events
  • How to stand out through an even more cluttered digital world
  • New alternative ways of engaging and interacting with customers digitally
  • Recommendations to boost traction for webinars

12:45pm AEST

10:45pm SGT

Iris Chan
Marketing Director APAC & Japan
Seismic

ALIGNING SALES AND MARKETING DURING DISRUPTIVE TIMES

The economic impact, social distancing and prevalence of remote working as a result of COVID-19 have fundamentally changed the B2B go-to-market playbook. As everything pivots towards virtual, what do marketing and sales reps need to do differently in sync to engage buyers in this increasingly crowded digital landscape?
In this session, join Iris Chan, Marketing Director at Seismic, to learn:

  • Why sales and marketing alignment is more critical than ever before for B2B organisations in these unprecedented times.
  • How Marketing can empower Sales to deliver a compelling customer experience that differentiates the business and sustains revenue.
  • 5 practical approaches to align sales and marketing in light of the new business reality.

1:15pm-1:45pm AEST

LUNCH BREAK

1:45pm AEST

11:45am SGT

Lily Carlyon - Head of Marketing and Communications - Mahlab - B2B Marketing Leaders Conference Virtual Forum May 28

Lily Carlyon
Head of Marketing and Communications
Mahlab

Kim Richards - Head of Strategy -Mahlab - B2B Marketing Leaders Conference 2020 Virtual Forum May 28

Kim Richards
Head of Strategy
Mahlab

CONTENT MARKETING - BE RELEVANT. BE USEFUL. BE REAL. HOW TO CUT THROUGH THE NOISE DURING A CRISIS

The importance of creating content that is useful for your audience is not a new concept.

However, during times of crisis, what is important to your audience will change.

When people are facing unprecedented change or enormous challenges (or both!) they need substantive content that helps them navigate their journey.

How can you be the brand, the business or the light that helps guide their way?

In this session, we will discuss:

  • The importance of authenticity and using the right language
  • Why the fluffy stuff won’t cut it
  • Making sure the content you create isn’t tone deaf
  • How adding value to your audience will help your brand in the long run
  • What relevant, useful, pandemic-related content looks like

2:15pm AEST

12:15pm SGT

Michelle Stewart GM Marketing Device Technologies b2b marketing conference sydney australia 2020

Michelle Stewart
GM Marketing and Digital
Device Technologies

DEMONSTRATING MARKETING'S COMMERCIAL VALUE TO THE BUSINESS DURING THE PANDEMIC

Communicate with the leadership team, board and other stakeholders during these times when most want to cut marketing budgets.

Michelle, GM Marketing and Digital at Australian medical device distributor Device Technologies has spent the last 18 months changing the perception of marketing and elevating the CMO role and perception of marketing within the business. For the first time Marketing has become a bridge across all functions with “a big seat” at the executive leadership team, has for the first time a seat at the Sales Executive Leadership Team, and a seat at the Finance/IT/Operations Leadership Team.

She will share how they’ve been able to drive home the importance of marketing and digital to the company leadership. 

2:45pm AEST

12:45pm SGT

Jesus Requena growth marketing ABM Unity Technology sydney australia

Jesus Requena
Director, Growth Marketing
Unity Technologies

Jason Gow B2B marketing ABM Australia 2020

Jason Gow
Marketing Comms Leader ANZ
GE Healthcare

Andrew Green Hat ABM Forum Australia

Andrew Haussegger
Co-Founder and CEO
Green Hat

ABM - PRACTICAL IMPLEMENTATIONS OF STRATEGIC ACCOUNT BASED MARKETING & ABM AT SCALE

DIVING INTO THE PRACTICAL IMPLEMENTATION OF ABM AND THE ‘WHAT’S WORKING’

This session will focus on the practicalities and realities of implementing an effective ABM program and ROI performance measurement– less on the theory/thinking, more on the doing!

During this session we’ll cover strategic Account-Based Marketing where the focus is on creating and executing highly-customised marketing plans for target accounts and/or less-customised programs for clusters of accounts with similar issues and needs.

Can we implement ABM with some scale? We will discuss the one2one, one2few and one2many scenarios, and systematic ABM where B2B marketers leverage technology to tailor marketing campaigns for specific named accounts at scale. ABM scale is made possible due to the latest technologies that enable razorfine targeting, analytics, and engagement across large target segments of identified accounts. We will discuss the key steps in activation including target lists, hyper-personalisation, internal orchestration and the ‘account view’.

3:15pm AEST

1:15pm SGT

Jordan Reizes CMO Nutanix b2b marketing conference sydney australia 2020

Jordan Reizes
VP Marketing JAPAC
Nutanix

Danielle Bond CMO Aurecon B2B Marketing Conference Sydney Australia 2019

Danielle Bond
Group Director, Brand, Marketing & Comms
Aurecon

Debbie Jensen CMO Challenger B2B Marketing Conference Sydney Australia 2019

Debbie Jensen
GM Marketing and Customer Experience
Challenger

Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum

NETWORKING DRINKS - PREPARING FOR MARKETING AFTER THE PANDEMIC

Join us for a drink as we’ll discuss life after the Pandemic.
During this session we’ll also try to cover any un-answered questions that have come through during the day such as:

  • There’s lots of talk of the conditions ‘now’, but how do you and your teams prepare for the market rebound?
  • What about organisations who’s primary customer base have stopped conducting business as a result of COVID-19 and who are currently operating on skeleton staff having stood down large numbers – what should marketing teams focus on to ensure they are setup for success when things lift?
  • How will you handle the customer rush when all this is over
  • The economic impact on businesses will be huge. Going forward, how are organisations gearing up with retaining / retrenching employees? How are you reassuring employees that jobs are going to be secure?

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Thank you to our 2020 sponsors

Adobe b2b marketing conference Sydney Australia 2020
Seismic at b2b marketing conference in melbourne australia
Mahlab B2B Marketing Conference Content Strategy Agency
Asana b2b marketing conference Sydney Australia 2020 2
Sitecore b2b marketing conference Sydney Australia 2020
LinkedIn B2B Marketing Conference Sydney Australia 2020
Capital-e b2b marketing conference Sydney Australia 2020
Green Hat b2b marketing conference Sydney Australia 2020
Verticurl B2B marketing conference Sydney Australia 2020
Seismic b2b marketing conference Sydney Australia 2020
McCorkell b2b marketing conference Sydney Australia 2020

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