Iris is the Marketing Director, Asia Pacific and Japan at Seismic, a leader in marketing and sales enablement software headquartered in California. She joined Seismic in 2019 to lead its regional marketing strategy and function. With over 20 years’ experience in the B2B technology sector, Iris’ past marketing and enablement leadership roles include: CMO of sales acceleration software startup FusionGrove, Head of Marketing at IBM Digital Business Group and Head of Sales Enablement for Asia Pacific at Cisco. She has extensive experience driving demand generation, digital marketing, channel partner marketing, account-based marketing, PR/media relations and field/partner enablement across ANZ and Asia markets. In 2018, Iris was honored as one of the finalists in the ARN Women in ICT Awards which recognises female leaders for their outstanding achievements in the Australian technology industry. A passionate champion for diversity and inclusion as well as workplace culture, Iris was a panel speaker at International Women’s Day events hosted by ACS and Pivotal Software. Iris is also the President of the Australian Chapter of the Sales Enablement Society. As a thought leader in sales and marketing alignment, she has been a featured guest in podcasts and contributed to books published in this field. Iris holds a BA degree in Mass Communications from National University of Singapore.