Dr Linden Brown

Chairman and Chief Value Officer, Creating Profitable Customer Centric Cultures, MarketCulture Strategies
Linden Brown Customer Culture b2b marketing leaders conference sydney may 2017

Dr Linden Brown

Chairman and Chief Value Officer, Creating Profitable Customer Centric Cultures, MarketCulture Strategies
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Biography

Linden Brown has published 16 books, all in the field of marketing, strategy, and leadership including the latest edition of the No. 1 selling Australian university textbook, Marketing, 9th Edition, 2013 with Professor Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Linden is currently chairman and co-founder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customer-centric cultures of organizations and the associated risks and opportunities.

His research with his MarketCulture team has resulted in a unique tool for measuring and benchmarking the level of customer-centricity of organizations against a worldwide database.

He has engaged in a wide variety of consulting and corporate education programs in the United States and Australia. In the U.S. he has partnered
with a number of organizations to measure, develop and embed a customer focused culture.

He has worked with a number of large businesses including Ericsson, Hewlett Packard, Bell Canada, Telstra, Fairfax Media, BlackRock, Ergon Energy and Speedo.

He also has extensive experience as a consultant in a range of industries — computer products and services, telecommunications, banking, retailing, hotels, building products, steel and minerals, and the education industry. As a business practitioner, he has initiated and developed a number of businesses in the transport, printing.

ACADEMIC CREDENTIALS
Linden’s first degree in economics and accounting was followed by a Ph.D in marketing from the University of New South Wales (UNSW) in Sydney, Australia. He taught MBA students in marketing at UNSW (1985-1995) and was appointed Adjunct Professor of Marketing at UTS 1996-2005. His academic appointments include Visiting Professor at INSEAD (France) in 1999 and Visiting Professor at Cranfield University, England from 2000-2003. He is currently a Visiting Professor at the Australian Graduate School of Management (AGSM) at the University of NSW, Australia.

His latest book, The Customer Culture Imperative: A Leader’s Guide to Driving Superior Performance, January 2014 with Chris Brown, is a unique guide to help organizations measure and chart a roadmap to strengthen customer centricity.

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“Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step.”
— PHILIP KOTLER, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

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CXPA Customer Experience Professionals Association

All session by Dr Linden Brown