SALES & MARKETING ALIGNMENT
Marketing owns the ‘top of the funnel’ for lead generation and lead nurturing, while Sales owns the ‘bottom of the funnel’ and focuses on turning qualified leads into revenue.
Alignment opens the door for a systematic and predictable end-to-end lead management process as well as an empowered sales team.
- Marketing is from Mars and Sales from Saturnus…or?
- CRM and Marketing Automation Strategy Optimisation and Alignment
- The future CMO as Chief Revenue Officer –tightly aligning the organisation’s revenue producing functions
- Benchmark Marketing and Sales Alignment: How Top Performing Companies Integrate Content And Selling