What is the return from your investment in content?
B2B Marketers have long been on the hunt for the elusive data that would prove the effectiveness of their content efforts. Without the kinds of analytics that prove content drives business, Marketing will be hard-pressed to prove its worth.
Marketing (and Sales) need to access data that proves when content is used, how it’s used, how it influences deals and the true ROI of each piece of content.
In this workshop you’ll learn how Getty Images use SEISMIC to understand:
- Are the best performing pieces being used most often?
- Understand how sales are consuming the content and which pieces work most Effectively
- Understand average page views, the length of time readers spend on content, what content drives the most engagement and who drives the most interaction.
- Measure how much revenue the content effort is driving
You’ll learn how (by using SEISMIC) you can determine the ROI of your organisation’s entire content engine and the value of a single piece of content.