Perpetual innovation – How the world’s most innovative teams surface great ideas to deliver exponential outcomes

Carla Johnson Customer Experience B2B
Chief Experience Officer, Type A Communications and Chair, Board of Advisors, ANA's Business Marketing Association (USA)
15 May 2018
16:20

Perpetual innovation – How the world’s most innovative teams surface great ideas to deliver exponential outcomes

We’ve all seen the examples of Lego’s Hollywood movie, GE Ecomagination and Red Bull’s sky dive from the stratosphere. They’re held up time and time again as beacons of killer creative.

Enough already.

It’s easy if you have sexy products, big budgets and household brand names. But what about B2B marketers? Those examples don’t have anything to do with us. Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots with unrelated brands and our blindness kills creative ideas before we even start. But guess what — the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance.

Welcome to Perpetual Innovation.

In this captivating presentation, author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company.

Are you ready to become a perpetual innovator?