Growth Marketing – the fastest growing business application company in history!

Kelly Watkins Global CMO Slack B2B Marketing Conference Sydney Australia 2018
Head of Global Marketing, Slack (USA)
15 May 2018
15:55

Growth Marketing – the fastest growing business application company in history!

San Francisco based Slack was launched in 2013 and is the fastest growing business application in history!

8,000 customers signed up for the service within 24 hours of its launch in August 2013.

In February 2015, the company had around 10,000 new daily active users signing up each week, and had more than 135,000 paying customers spread across 60,000 teams. By April, those numbers had grown to 200,000 paid subscribers and a total of 750,000 daily active users. In 2015, Slack passed more than a million daily active users.

Today, more than nine million people from over 50 000 companies including dairy farmers, dentists, publications and huge businesses like IBM use Slack every day as a hub and platform for communicating and sharing information with their coworkers.

Kelly, with a background as a developer will share:

  • The framework and success story behind Slack’s exponential growth
  • How personalisation plays a role in marketing, and how products are built on humanizing customers with a focus on building an authentic human brand
  • Using data science and machine learning to bring more insights to business leaders
  • How machine learning can help work productivity and how AI keep people from feeling overwhelmed with data