BUILDING A CUSTOMER CENTRIC CULTURE
What is required to reinvent Marketing as the strategic leader of the business?
- There must be a focus on culture around the customer across the business
- There needs to be a tangible cross- functional measurement/KPI
- There needs to be a focus on retaining customers not just gaining new ones
- Marketing must engage C-level and all parts of the business, including the board through a customer culture
Dr Linden Brown who’s worked with the CEOs at Telstra, Ericsson, Ergon Energy, Fairfax Media and many more will deliver an interactive workshop that outlines the disciplines of how marketing can build a customer-centric culture and raise the level of marketing at the leadership table.