Case Study: Digital Transformation and beyond – creating a digital journey to support your business and B2B customers

Julienne Harry Global Group Digital Marketing Manager Lendlease B2B Conference Sydney Australia 2018
Global Group Digital Marketing Manager, Lendlease
15 May 2018
11:00

Case Study: Digital Transformation and beyond – creating a digital journey to support your business and B2B customers

  • Phase I: “The Single Source of Truth” purpose of Lendlease’s Digital Transformation program.
    • Shaping the marketing and technology deliverables and the programs guiding principles
    • Business support tools (Digital Asset Management System and Project Fact Sheets)
    • The team resources and skills to deliver – Marketing and IT as partners
  • Phase II: “The next stage of Digital Transformation” – contextual marketing and beyond
    • Now the website and framework has been created what does this offer Lendlease in 2018 and beyond?
    • The guiding principles moving forward
    • Content personalisation and analytics
    • The future state of CMS technology: from IT to Marketing
    • Team resources: the shifting roles and responsibilities between Marketing and IT
  • Calculating the value and business case of the transformation project and establish KPIs and ROI of the project