15 May 2018
Case Study: Digital Transformation and beyond – creating a digital journey to support your business and B2B customers
- Phase I: “The Single Source of Truth” purpose of Lendlease’s Digital Transformation program.
- Shaping the marketing and technology deliverables and the programs guiding principles
- Business support tools (Digital Asset Management System and Project Fact Sheets)
- The team resources and skills to deliver – Marketing and IT as partners
- Phase II: “The next stage of Digital Transformation” – contextual marketing and beyond
- Now the website and framework has been created what does this offer Lendlease in 2018 and beyond?
- The guiding principles moving forward
- Content personalisation and analytics
- The future state of CMS technology: from IT to Marketing
- Team resources: the shifting roles and responsibilities between Marketing and IT
- Calculating the value and business case of the transformation project and establish KPIs and ROI of the project