Martech Power Plays – 3 martech executives present for 8 mins each on how to build a martech stack that drives business impact, efficiency and ROI

General Manager – Sales Operations, IT & Change Management , Hills
B2B Marketing Conference Rene Heffner Gettyimages Updated
Global Head of Marketing & Sales Enablement, Marketing Technology, Innovation and Effectiveness, Getty Images
Natalie Truong Mercer marketing B2B Conference Sydney Australia 2018
Head of B2B Marketing – Pacific, Mercer
Co-Founder and Director at Data Scouts

Martech Power Plays – 3 martech executives present for 8 mins each on how to build a martech stack that drives business impact, efficiency and ROI

In this session we’ll hear from three B2B Marketing leaders, all responsible for leading their organisation’s MarTech strategy.

During their rapid fire five minute presentation, they will present the following;

  • Business challenge, key objectives & success metrics
  • Strategy & approach with technology stack
  • Operation team structure including skills/capabilities/partners
  • Key insights & learnings from implementation
  • Future vision roadmap

You’ll hear them share:

  • Customer & business drivers for implementing marketing technology strategy
  • Importance of having a customer first vs. a technology first strategy and approach
  • Specific metrics used to define and measure business impact and success
  • Explain how the fully integrated stack, workflows and tools are aligned with sales, marketing and service departments for their customer journeys
  • Describe how to best recruit, enable, structure and retain an internal team and what to look for in a partner for support
  • Discuss what worked well and not so well and why
  • Outline their vision and future capability roadmap