Analytics, Dashboards and ROI
Do you want to turn your marketing department into a revenue generating machine, secure larger budgets and a stronger voice with the CEO and CFO?
You’ll then need to be able to show marketers’ contribution to company growth by demonstrating the ROI of marketing spend along with key metrics the C-suit cares about.
In this 40 min deep-dive workshop you’ll learn:
- What metrics you need to be able to show the CEO and CFO – case study of Customer’s monthly reporting dashboard
- How to gain real-time insight and constantly monitor which programs are most effective and to make the right investment choices to achieve your sales goals
- Diagnose, analyze and optimize your marketing mix, maximize the performance of your investment, to increase sales and marketing ROI.