Analytics, Dashboards and ROI
The days of gut instinct marketing are over. But to be a data-driven marketer, you need to do more than just analyse data. You need insights that drive action and better ROI.
To be a data-driven marketer, you need to tie every single lead, customer, and dollar back to the marketing initiative that created them-and ultimately, revenue.
In this 35min deep-dive workshop you’ll hear how Domo customers manage closed-loop marketing and:
- Combine campaign and channel metrics with information from other departments to see the impact from marketing
- Visualise campaign performance and gain insights in real time so you know when it’s time to double down or change course
- Track campaigns from click to cash to tell a data-driven marketing story and prove your with actual data