Do you want to turn your marketing department into a revenue generating machine, secure larger budgets and a stronger voice in the C-suite?
You’re not alone! In May, 250+ CMOs and B2B Marketers will gather in Sydney to learn strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, become modern marketers and advancing their careers as individuals.
The forum is designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.
160 B2B Marketers and CMOs gathered at the first ever B2B forum in 2016 which sold out of tickets 10 days before the event. Make sure you secure your ticket today!
We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education
In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.
Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
Discover what marketers can learn from Silicon Valley type B2B start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.
A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.
The road to marketing as a strategic business growth driver – What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite
Explore the challenges and opportunities for B2B marketing leaders in 2017. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.
Our team speak with CMOs and B2B Marketers every day about their challenges and this is what you told us you want to master:
How can I provide clear ROI measurements and accountability of revenue generating activities?
How do I create a B2B Marketing Content Strategy that clearly show the link to bottom line results?
Which technology innovations shall I explore and how do I use them to gain competitive advantage?
Marketing automation – revenue engine or email spam machine?
How can I better align (or integrate?) our sales and marketing departments.
Account Based Marketing (ABM) – learn how you can collaborate with your sales team to generate more revenue from the right people.
How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What metrics shall I include on my dashboard ?
How do I design and implement a personalised, consistent, friction-free and compelling omni-channel customer journey for my corporate clients?
How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques and provide a better customer experience?
Marketing Leadership: What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite?
“It was the best marketing event I have been to in Australia in a decade (code for …. since I can remember).”
“A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event – we’ll be back next year. ”