B2B Marketing
Leaders Forum APAC 2017
16-18 May 2017
/ Sydney / Australia / #B2BMktg16

Where B2B marketers turn their departments into revenue generating machines, network and advance their careers as individuals

At the B2B Marketing Leaders Forum APAC 2017 in Sydney in May you’ll be joining 250 B2B marketers, thought-leaders, innovators, disruptors and growth hackers to learn about the latest in B2B marketing and hear them share the secrets to their success.

The forum is designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.
160 B2B Marketers and CMOs gathered at the first ever B2B forum in 2016 which sold out of tickets 10 days before the event. We expect to see 250+ CMOs and B2B Marketers attend in 2017.

We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education

Carlos Hidalgo, B2B Demand Generation and Change Management Guru (U.S.)

Confirmed Speakers for 2017 include:

Thomas Barta Marketing Academy on Leadership at B2B Forum Sydney Australia 2017

Thomas Barta

World Leading Expert on Marketing Leadership, Adviser, The Marketing Academy and Author: The 12 Powers of a Marketing Leader
Robert Rose content marketing institute speaking at B2B leaders forum in sydney australia 2017

Robert Rose

Chief Content Adviser, Content Marketing Institute
Suzana Ristevski Chief Marketing Officer & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea speaking at the B2B Marketing Leaders Conference in Sydney Australia May 2017

Suzana Ristevski

CMO & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea
Ray Kloss CMO Cisco speaking at b2b marketing leaders conference Sydney Australia 2017

Ray Kloss

Director of Marketing Australia and New Zealand, Cisco

Nick Reynolds

CMO - Asia Pacific, Lenovo
Todd Whetland, King Content is the MC at B2B Marketing Leaders Forum APAC in Sydney in May 2017

Todd Wheatland

Global Head of Strategy, King Content (an Isentia company)


This three day forum will equip B2B marketers with the skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines


The B2B Marketing Leaders Forum APAC 2017 is a marketplace for solution providers to meet marketing leaders looking for the latest marketing trends and technology that will help them differentiate their marketing.                                

In-depth Learning

Expert session leaders will provide 40min deep-dive, hands-on, practical learning experiences where attendees can benchmark their existing strategies with marketing forerunners, disruptors, thought-leaders and growth hackers.

“It was the best marketing event I have been to in Australia in a decade (code for …. since I can remember).”

Andrew Haussegger, Managing Director, Green Hat

“A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event – we’ll be back next year. ”

Shane Fuller, Group Marketing Manager, Detmold Packaging Group

Partner with us!

If you have a success story you'd like to share with 250+ B2B Marketing leaders we'd like to hear from you.

Please download the partnership prospectus to view your options.

Download Partnership Prospectus

What you'll learn in 2017!

Our team speak with CMOs and B2B Marketers every day about their challenges and this is what you told us you want to master:

  • How can I provide clear ROI measurements and accountability of revenue generating activities?

  • How do I create a B2B Marketing Content Strategy that clearly show the link to bottom line results?

  • Which technology innovations shall I explore and how do I use them to gain competitive advantage?

  • How do I implement and get the most out of my marketing automation system?

  • How do I generate higher quality leads for my sales team and how do I ensure they follow up? How can I better align our sales and marketing departments.

  • Account Based Marketing (ABM) – learn how you can collaborate with your sales team to generate more revenue from the right people.

  • How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What metrics shall I include on my dashboard ?

  • How do I design and implement a friction-free, multi-channel customer journey?

  • How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques.

  • Marketing Leadership: What makes an effective and successful marketing leader and how to marketers achieve a stronger voice in the C-suite?

Download Partnership Prospectus

Key Themes and Challenges

Analytics & ROI

In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.

Mastering MarTech

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.


Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.


Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

Growth Hacking

Discover what marketers can learn from Silicon Valley type start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.


A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.

Marketing Leadership

The road to marketing as a strategic business growth driver – What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite

B2B Marketing Outlook

Explore the challenges and opportunities for B2B marketing leaders in 2017. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.

2017 B2B Marketing Leaders Forum held in Sydney, Australia in May. Partnership Prospectus


If you provide through leadership, technologies or strategies that can help B2B marketers turn their departments into revenue generation machines we’d love for you to become one of our partners in 2017.

Download Partnership Prospectus

Recent News


Book before Friday 2 December and save up to $800!



Doltone House Jones Bay Wharf
Sydney | Australia
+61 (0)2 8317 5041[email protected]