B2B Marketing Leaders

Forum APAC 2018
14-16 May 2018
Doltone House Jones Bay Wharf | Sydney, Australia

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?

You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

“We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education

 – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

Meet your 2018 B2B Marketing Expert Speakers:

Tricia Weener Global Head Marketing HSBC Commercial Banking B2B Conference Sydney Australia 2018

Tricia Weener

Global Head of Marketing, HSBC Commercial Banking (Hong Kong)
elly Watkins Global CMO Slack B2B Marketing Conference Sydney Australia 2018

Kelly Watkins

Vice President, Global Marketing, Slack (USA)
Kate Burleigh, Amazon Alexa B2B Conference Sydney Australia 2018

Kate Burleigh

Country Manager, Amazon Alexa Skills
ndrew Knott CMO NAB marketing B2B Conference Sydney Australia 2018

Andrew Knott

Mark Phibbs Marketing Cisco CMO B2B Conference Sydney Australia 2018

Mark Phibbs

VP of Marketing APJ, Cisco (Singapore)

Jason Burby

Chief Customer Success Officer, DOMO
David Redhill Global CMO Deloitte Consulting B2B Conference Sydney Australia 2018

David Redhill

Global Chief Marketing Officer, Deloitte Consulting

Scott Rigby

Head of Digital Transformation APAC, Adobe
Julienne Harry Global Group Digital Marketing Manager Lendlease B2B Conference Sydney Australia 2018

Julienne Harry

Global Group Digital Marketing Manager, Lendlease
Charles Weiser CX Customer Experience Officer Optus marketing B2B Conference Sydney Australia 2018

Charles Weiser

Head of Customer Experience and the CX Innovation Lab, Optus

Trisca Scott-Branagan

Head of Marketing, Institutional, ANZ
Rebecca Malzacher Regional Marketing Director Australasia International SOS B2B Conference Sydney Australia 2018

Rebecca Malzacher

General Manager Marketing, Australasia, International SOS

Chris Quinn

VP Marketing Communications and Digital Customer Experience - Pacific, Schneider Electric
Narelle Turner Marketing Broadspectrum B2B Conferences Sydney Australia 2018

Narelle Turner

Executive General Manager Development, Marketing & Communications, Broadspectrum
Brett Hannath Regional Marketing McAfee B2B Event Sydney Australia 2018

Brett Hannath

Vice President, Worldwide Regional and Channel Marketing, McAfee (USA)
Penny Elmslie Head Marketing Australia Xero B2B Conference Sydney 2018

Penny Elmslie

Small Business Director, Xero

Mike Cameron

Group Executive, Customer & Revenue, Property Exchange Australia (PEXA)
Tim Lyons CMO QSR International marketing business event Sydney Australia 2018

Tim Lyons

CMO, QSR International

Ben Cutler

Chief Customer Officer, Scottish Pacific

Jadanne Dare

Head of Marketing, Australia/New Zealand

Samantha Zdjelar

National Marketing Manager, Engineers Australia
Danielle Uskovic Digital Social media marketing lenovo B2B Business Conferences Sydney Australia 2018

Danielle Uskovic

Former Head of Digital & Social, Lenovo Asia Pacific

Bobbi Mahlab

Managing Director, Mahlab

Stuart Matthewman

Global Head of Demand Generation, IR
Natali Talevski Marketing Operations Analytics Measurement B2B Conference Sydney Australia 2018

Natali Talevski

Global Marketing Operations Manager, IR
Carla Johnson Customer Experience B2B

Carla Johnson

Chief Experience Officer, Type A Communications and Chair, Board of Advisors, ANA's Business Marketing Association (USA)
Carlos Hidalgo Customer Experience Demand Generation Strategy B2B Conference Sydney Australia 2018

Carlos Hidalgo

Customer Experience Strategy, B2B Demand Generation and Change Management Specialist, VisumCx (USA)

John Khoury

General Manager – Sales Operations, IT & Change Management , Hills
Natalie Truong Mercer marketing B2B Conference Sydney Australia 2018

Natalie Truong

Head of B2B Marketing – Pacific, Mercer
B2B Marketing Conference Rene Heffner Gettyimages Updated

Rene Hefner

Global Head of Marketing & Sales Enablement, Marketing Technology, Innovation and Effectiveness, Getty Images
b2b marketing leaders conference Australia 2018 Sitecore Gene

Gene De Libero

Digital Marketing Evangelist, Sitecore

Lena Hesselgrave

Global Marketing Manager - Automation & Innovation, XERO
B2B Marketing Conference Andy Pattinson Siesmic Updated

Andy Pattinson

Managing Director ANZ, SEISMIC

Will Scully-Power

Co-Founder and Director at Data Scouts

Gabriel Tsavaris

Executive Director CEB now Gartner, Sales and Marketing

Janine Pares

Founder and Managing Director, Thinksmart Marketing (TSM)

B2B Customer Experience, Journey Mapping & Insights Workshop with Carlos Hidalgo!

Carlos Hidalgo, Customer Experience Strategy, B2B Demand Generation and Change Management Expert at VisumCx (USA) is coming to Australia exclusively for the B2B Marketing Leaders Forum APAC 2018. On day three of the conference he will host a workshop on B2B Customer Journey Mapping and Insights.

Tickets are capped at max 40 attendees for a personal learning experience.

Secure your ticket today!

B2B marketing conference sydney australia 2018


Download your copy of the conference brochure and share with your team. 

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The two day conference is designed to help 300 B2B marketers benchmark their existing strategies, take advantage of new technologies and innovative solutions. They will share and learn from each other about effective strategies, tactics and creative ideas for turning their departments into revenue generating machines and advancing their careers as individuals.

In-depth Learning Sessions

On the second day of the conference, expert session leaders will provide in-depth learning sessions in smaller break-out rooms with focus on Building your MarTech stack, Analytics and Dashboards, Content Strategy & ROI, Sales and Marketing Alignment, Digital Strategy and Transformation and Customer Experience


On the third day of the forum, Wednesday 16th May, there will three full day workshop on 




Strategies, Technologies and Leadership you'll learn in 2018!

Marketing Leadership

Inspiring marketing leadership and the road to marketing as a strategic business growth driver

CMOs who clearly demonstrate marketing’s contribution to company growth and revenue will claim a seat at the leadership table.
Hear from the likes of IBM, Cisco on their strategic initiatives to achieve a stronger voice with the C-suite, Kate Burleigh’s journey from CMO to CEO and how HSBC Commercial Banking’s Global CMO is inspiring marketing leadership.


Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change and internal politics.
NAB, Schneider Electric, QSR international, PEXA and Broadspectrum share processes and advice to help you guide your organisation effectively.

Analytics, ROI & Dashboards

How do I use marketing analytics to measure marketing initiatives and continuously improve performance?

46% of Australian B2B marketers say measuring ROI is their biggest challenge. Yet, to maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue. Learn how IR transformed the perception of the marketing team into a  legitimate revenue generator and how Domo creates marketing dashboards that provides your CEO and CFO with real – time reporting.


How do I create a content strategy that delivers tangible results to the business?

Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling. Learn how Mahlab helped Engineers Australia create and commercialise their content brand and strategy, how Lenovo is developing the executive team’s through-leadership profiles through content and social media and how Getty Images uses SEISMIC to prove ROI on every single piece of content.

Digital Transformation

Leverage digital transformation to support your customer journey for strategic business growth.

Your customers are constantly navigating multi digital platforms. To win customers, organisations need to create innovative digital experiences. Digital transformation is not just a buzz word but a reality that can seem complex and daunting. Lendlease and PEXA share their strategic digital transformation initiatives and key insights.


Delivering on the promise of CX – the road to customer centricity.

A personal and friction-free multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Hear from Optus’ Head of Customer Experience and the CX Innovation Lab and B2B Customer Experience legend Carlos Hidalgo from VisumCX (USA) how to demonstrate ROI from your CX program.

Navigating MarTech

Martech Power Panel – Building the B2B marketing technology stack that drives business impact, efficiency and ROI

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. Hear from four B2B Marketers, all responsible for leading their organisation’s MarTech strategy as they share their marketing technology stack strategy, implementation and the challenges they face when building and maintaining their stack.


How can I better align our sales and marketing departments?

Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

Growth & Innovation

Agile Marketing,Growth Marketing and Innovation

Learn how to apply an agile marketing framework for speed, flexibility and results and how to foster a company culture of innovation that generates measurable revenue growth from the CMO of Slack, the word’s fastest growing business application company in history – learn how it can be applied to any business, big or small.

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