B2B Marketing
Leaders Forum APAC 2016
25-27 May 2016
/ PARKROYAL Darling Harbour / Sydney / Australia / #B2BMktg16

Where B2B marketers turn their departments into revenue generating machines, network and advance their careers as individuals

B2B marketers are becoming key leaders, innovators and change agents within their organisations. They have a never-before-seen opportunity to drive growth by taking advantage of new strategies and technologies which will allow them to execute more sophisticated campaigns and prove the contribution of marketing activities to revenue. Join us at B2B Marketing Leaders Forum APAC 2016 to meet the leading minds in marketing, learn practical strategies that will enable you to contribute more to your business, advance your career and grow into a modern marketing leader.


This two day forum will equip B2B marketers with the skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines.

Marketplace Exhibition

The B2B Marketing Leaders Forum APAC 2016 is a marketplace for solution providers to meet marketing leaders looking for the latest marketing trends and technology that will help them differentiate their marketing.

In-depth learning

Expert session leaders will provide deep-dive, hands-on, practical learning experiences where attendees can benchmark their existing strategies with marketing forerunners, disruptors, thought-leaders and growth hackers.

Hear B2B Marketing Success Stories from these Thought-Leaders, Disruptors, Innovators and Growth Hackers

Jonathan Martin CMO Pure Storage speakeing b2b marketing leaders forum 2016 sydney australia

Jonathan Martin

CMO, Pure Storage
Carlos Hidalgo Annuitas speaking Sydney Australia 2016 b2b marketing leaders conference

Carlos Hidalgo

CEO & Principal, ANNUITAS
RENEE MCGOWAN Mercer speaking b2b marketing leaders forum sydney australia 2016


CMO & Chief Customer Officer, Mercer
Emma Rugge Price GE Australia New Zealand Speaking B2B Marketing Leaders Forum 2016

Emma Rugge-Price

Vice President of Brand & Communications for GE Australia & New Zealand
Brett Hannath Intel security speaking b2b marketing leaders conference sydney australia 2016

Brett Hannath

Senior Director, Marketing (Asia-Pacific) Intel Security
Melina Cruickshank CMO Domain Group speaking B2B Marketing Leaders Conference Sydney 2016 Australia

Melina Cruickshank

CMO and Chief Editorial Officer, Domain Group
Chris Savage speaking B2B marketing leaders forum sydney australia 2016

Chris Savage

Growth Accelerator, PR Leader, Inspiring Business Advisor, The Savage Company
Nick Reynolds CMO Lenovo speaking B2B Marketing Leaders conference 2016 sydney australia

Nick Reynolds

CMO - Asia Pacific, Lenovo
Maria Loyez cmo OzForex speaking b2b marketing leaders forum 016 sydney australia

Maria Loyez

Kylie Smith Perpetual speaking at B2B Marketing Leaders Forum APAC held in Sydney, Australia 2016

Kylie Smith

General Manager, Marketing and Communications, Perpetual Group
Jarther Taylor Telstra Business speaking B2B Marketing Leaders Conference Sydney Australia 2016

Jarther Taylor

GM Marketing, Telstra Business
Wendy Johnstone at B2B Marketing Leaders Forum APAC 2016 held in Sydney, Australia

Wendy Johnstone

Vice President of Marketing Asia Pacific, Salesforce
Tim tez speaking b2b marketing leaders conferenc sydney australia 2016

Tim Tez

Chief Product & Marketing Officer, MetLife in Australia
Vanessa Lyons, Head of Marketing, AUB Group speaking at B2B Marketing Leaders Forum APAC 2016 in Sydney in May

Vanessa Lyons

Head of Marketing, AUB Group Limited
Mark Adams, NAB Business Bank speaking at B2B Marketing Leaders Forum APAC 2016 in Sydney

Mark Adams

Executive General Manager Specialised Sales, NAB Business Bank

Stephen Ries

Head of Media Relations, ANZ
Hayley Clark. CMO at the B2B Marketing Leaders Forum 2016, Sydney, Australia

Hayley Clarke

CMO, SAI Global
JAson Gow Veolia speaking at the B2B Marketing Leaders Conference in Sydney, Australia in May 2016

Jason Gow

Client Communications & Marketing Manager for Veolia Australia & New Zealand
Willix Halim Freelancer speaking B2B Marketing Leaders Forum 2016 Sydney Australia


Senior Vice President of Growth at Freelancer.com

Bryce Marshall

Marketing Manager, eWAY
Todd Wheatland King Content speaking at the B2B Marketing Leaders Forum in Sydney 2016

Todd Wheatland

Global Head of Strategy, King Content

Natalie Chrara

Regional Vice President, APAC Sales, Salesforce Pardot
Andrew Haussegger Greenhat speaking b2b marketing leaders forum sydney australia 2016

Andrew Haussegger

Managing Director, Green Hat

George Pappas

Director of Marketing, Linde Material Handling Australia
Gavin Heaton chairing B2B Marketing Leaders Forum APAC 2016 held in Sydney Australia

Gavin Heaton

Forum Chair and Founder, Disruptor's Handbook

Marcus Wild

GM New Zealand, 90 Seconds

A CALL TO ACTION FOR APAC’S B2B MARKETERS – 9 benefits of attending. Your ROI!

  1. Discover the strategies, ROI measurements and metrics that will provide clear attribution of marketing activities to revenue generation and business outcomes.

  2. Understand the ever changing marketing technology landscape and develop your capabilities to leverage these powerful tools and turn them into your competitive advantage.

  3. Discover how B2B marketing leaders are integrating their digital strategy with data-driven marketing that turns prospects into customers and customers into advocates.

  4. Understand how to align people, processes, content and technology to drive qualified leads to sales, revenue and maximises customer lifetime value.

  5. Learn the holy grail of content marketing strategy – from content to the bottom line

  6. Learn how Silicon Valley style growth hacking techniques can be used to rapidly expand your customer base with minimal marketing spend

  7. Avoid becoming a marketing dinosaur; we’ll cover everything that forward-thinking B2B marketing leaders need to know to stay relevant, wanted and thriving in years to come.

  8. High-level networking and ideas exchange at its best! Share and learn from your peers, benchmark your existing strategies against the region’s premier B2B marketing leaders and empower yourself to take control of your career.

  9. Return to your organisation with a clear action plan of things you can do immediately to improve the performance of your marketing team

B2B Marketing Conference Brochure 2016 Sydney Australia-

Download the Conference Brochure

Download now


Analytics & ROI

In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.

Mastering MarTech

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.


Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.


Almost 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative. Learn how to extend the role of marketing further down the sales funnel and understand the key elements of an effective self service e-commerce offering


A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.


Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

Invest in yourself and your team

Learn how to future proof your marketing team and hear 10 inspiring leadership lessons to keep yourself relevant as you ride the tidal wave of marketing change.

B2B Marketing Outlook

Explore the challenges and opportunities for B2B marketing leaders in 2016. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.

Growth Hacking

Discover what marketers can learn from Silicon Valley type start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.

Demand Generation Workshop

B2B Marketing guru Carlos Hidalgo will teach you how to drive more marketing qualified leads through epic content creation.

Friday 27 May

Learn more


PARKROYAL Darling Harbour
Sydney | Australia
+61 (0)2 8317 5041info@b2bmarketingleaders.com.au