B2B marketers are becoming key leaders, innovators and change agents within their organisations. They have a never-before-seen opportunity to drive growth by taking advantage of new strategies and technologies which will allow them to execute more sophisticated campaigns and prove the contribution of marketing activities to revenue. Join us at B2B Marketing Leaders Forum APAC 2016 to meet the leading minds in marketing, learn practical strategies that will enable you to contribute more to your business, advance your career and grow into a modern marketing leader.
This two day forum will equip B2B marketers with the skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines.
The B2B Marketing Leaders Forum APAC 2016 is a marketplace for solution providers to meet marketing leaders looking for the latest marketing trends and technology that will help them differentiate their marketing.
Expert session leaders will provide deep-dive, hands-on, practical learning experiences where attendees can benchmark their existing strategies with marketing forerunners, disruptors, thought-leaders and growth hackers.
In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.
Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.
Almost 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative. Learn how to extend the role of marketing further down the sales funnel and understand the key elements of an effective self service e-commerce offering
A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
Learn how to future proof your marketing team and hear 10 inspiring leadership lessons to keep yourself relevant as you ride the tidal wave of marketing change.
Explore the challenges and opportunities for B2B marketing leaders in 2016. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.
Discover what marketers can learn from Silicon Valley type start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.