B2B Marketing Leaders

Forum APAC 2018
14-16 May 2018
Sydney, Australia

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?

You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

“We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education

 – Carlos Hidalgo – B2B Demand Generation and Change Management Guru (U.S.)

Our 2018 Expert Advisory Panel:

Natalie Feehan

Executive General Manager - Group Marketing, MYOB

Suzana Ristevski

General Manager, Business Bank Marketing & Customer Strategy, NAB

Jon Amery

General Manager, Marketing and Customer Experience, Vocus Communications

Sian Chadwick

Vice President, JAPA Merchant Marketing and Business Insights, American Express

Ray Kloss

Director of Marketing Australia and New Zealand, Cisco

Mitchell Mackey

APAC Marketing Director, Ansell Healthcare

Ljubica Radoicic

Marketing Director APAC, Aconex

Nick Reynolds

CMO - Asia Pacific, Lenovo

Can you help 300+ B2B Marketers turn their departments into revenue generating machines?


Conference

The two day conference is designed to help 300 B2B marketers benchmark their existing strategies, take advantage of new technologies and innovative solutions. They will share and learn from each other about effective strategies, tactics and creative ideas for turning their departments into revenue generating machines and advancing their careers as individuals.


In-depth Learning Sessions

On the second day of the conference, expert session leaders will provide 40min in-depth learning sessions in smaller break-out rooms with focus on Marketing Automation (beginner and advanced), Sales and Marketing Alignment, Content Marketing and ROI, Analytics and Dashboards, Digital Strategy and Transformation and creating Customer Centric Cultures.


Workshops/Training

On the third day of the forum, Wednesday 16th May, expert workshop leaders will host full and half day training courses separately bookable or add-ons to the conference. Focus will be on Content Strategy, Marketing Automation (beginner and advanced), Digital Marketing Strategy, Analytics, Dashboards and ROI, LinkedIn Management and Social Selling, Leadership and more.

Strategies, Technologies and Leadership you'll learn in 2018!

Analytics & ROI

How do I use marketing analytics to measure marketing initiatives and continuously improve performance?

To maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.

Marketing Leadership

The road to marketing as a strategic business growth driver?


CEOs are increasingly demanding marketing effectiveness and transparency of results from their CMOs. As a marketing leader, you need to be able to validate your campaigns and strategies. Learn what makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite.

Mastering MarTech

Which technology innovations shall I explore and how do I use them to gain competitive advantage?

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.

SALES & MARKETING ALIGNMENT

How can I better align our sales and marketing departments?


Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

CUSTOMER EXPERIENCE & ADVOCACY

How do I design and implement a personalised, consistent and compelling omni-channel customer journey?

A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.

B2B CONTENT MARKETING & ROI

How do I create a B2B marketing content strategy that clearly shows the link to bottom line results?

Effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling. Less than a third of marketers have a documented content strategy and only 55% of marketers know what content marketing success looks like. Hear B2B content strategy success stories and the holy grail of content marketing.