B2B Marketing
Leaders Forum APAC 2017
16 -18 May / Sydney / Australia / #B2BMktgAPAC
Download Your Conference Brochure! Register Before 24 Feb and save 600!

Where B2B marketers turn their departments into revenue generating machines, become modern marketers and advance their careers as individuals

At the B2B Marketing Leaders Forum APAC 2017 in Sydney in May you’ll be joining 250 B2B marketers, thought-leaders, innovators, disruptors and growth hackers to learn about the latest in B2B marketing and hear them share the secrets to their success.

The forum is designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.

160 B2B Marketers and CMOs gathered at the first ever B2B forum in 2016 which sold out of tickets 10 days before the event. We expect to see 250+ CMOs and B2B Marketers attend in 2017.

We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education

Carlos Hidalgo, B2B Demand Generation and Change Management Guru (U.S.)

Confirmed Speakers for 2017 include:

Ingela Nordenhav CMO Volvo speaking in Sydney Australia 2017 at the B2B Marketing Leaders Conference

Ingela Nordenhav

Global Marketing and Communications Director, Volvo Trucks (Sweden)
Natalie Feehan, CMO, MYOB at B2B Marketing Conference in Sydney Australia 2017

Natalie Feehan

Executive General Manager - Group Marketing, MYOB
John Clay CMO ARUP Australasia on Customer Centricity at B2B Marketing Leaders Conference 2017 in Sydeny

John Clay

Principal, Head of Marketing and Communications, Arup Australasia
Suzana Ristevski Chief Marketing Officer & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea speaking at the B2B Marketing Leaders Conference in Sydney Australia May 2017

Suzana Ristevski

CMO & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea
Robert Rose content marketing institute speaking at B2B leaders forum in sydney australia 2017

Robert Rose

Chief Content Adviser, Content Marketing Institute (ex. VP Marketing, CrownPeak Technology)
Lexie Denby CMO TAL at B2B Marketing conference in sydney australia 2017

Lexie Denby

General Manager Marketing, TAL
Jon Amery CMO and Customer Experience at Vocus Communication at B2B Marketing Leaders Forum in 2017

Jon Amery

General manager, Marketing and Customer Experience, Vocus Communications
Sian Chadwick, VP Marketing speaking at b2b conference in sydney, australia 2017

Sian Chadwick

Vice President, JAPA Merchant Marketing and Business Insights, American Express
Jason Miller, CMO Content Marketing LinkedIn speaking at B2B Conference in Sydney, Australia 2017

Jason Miller

Group Manager, Global Content and Social Media Marketing, LinkedIn
Andy Lark CMO Xero, CBA speaking at B2B Marketing Conference in Sydney 2017

Andy Lark

CEO, Group Lark (ex CMO Xero and CBA)
Ray Kloss CMO Cisco speaking at b2b marketing leaders conference Sydney Australia 2017

Ray Kloss

Director of Marketing Australia and New Zealand, Cisco
Dominic price atlassian at b2b marketing leaders conference in sydney, australia 2017

Dominic Price

Head of Product Development, R&D and Work Futurist, Atlassian
Georgina Williams, CMO, Australian Super speaking at b2b marketing conference in sydney on Behavioural exonomics

Georgina Williams

Group Executive Marketing and Corporate Affairs, AustralianSuper
Glenn flower, cmo telstra wholesale speaking on customer centricity at b2b marketing leaders conference in sydney 2017

Glenn Flower

General Manager Marketing, Telstra Wholesale
Mitchell Mackey cmo ansell healthcare speaking at b2b marketing leaders forum apac in sydyne australia 2017

Mitchell Mackey

APAC Marketing Director, Ansell Healthcare
Linden Brown speaking on Customer Centricity at B2B Marketing Leaders Conference in Sydney in May 2017

Prof Linden Brown

Chairman and Chief Value Officer, Creating Profitable Customer Centric Cultures, MarketCulture Strategies
Jennie McLaughlin speaking at b2b marketing leaders conference in sydney, australia 2017, may

Jennie McLaughlin

Partner, Advisory, Ernst & Young
Thomas Barta Marketing Academy on Leadership at B2B Forum Sydney Australia 2017

Thomas Barta

World Leading Expert on Marketing Leadership (ex CMO, McKinsey and Kimberly-Clark)

Ljubica Radoicic

Marketing Director APAC, Aconex

Nick Reynolds

CMO - Asia Pacific, Lenovo
Linda Stanojevic, CMO and Chief Product Officer, Sandstone Technology at B2B Marketing Conference in Sydney 2017

Linda Stanojevic

Global CMO and Chief Product Officer, Sandstone Technnology (FinTech)
Luke Targett, CMO, Prospa (FinTech) speaking at b2b marketing conference in sydney 2017

Luke Targett

CMO, Prospa (FinTech)
Todd Whetland, King Content is the MC at B2B Marketing Leaders Forum APAC in Sydney in May 2017

Todd Wheatland

Global Head of Strategy, King Content (an Isentia company) (ex. Global CMO and VP Marketing, Kelly Services)

Natalie Truong

Head of B2B Marketing – Pacific, Mercer
Marketo speaking on Account Based Marketing (ABM)

Bill Binch

Managing Director APAC, Marketo
CMO, Product & Growth, Canva speaking at b2b marketing leaders conference in sydney 2017

Zach Kitschke

CMO, Product & Growth, Canva
Christie Poulos, Director, Creative Services at King Content at B2B Conference Australia 2017

Christie Poulos

Director Creative Services, King Content (an Isentia Company)
Michael Roberts , salesforce at B2B marketing conference in Australia 2017

Michael Roberts

Senior B2B Marketing Solutions Engineer, Salesforce
Sirius Decisions in Sydney Australia 2017 B2B Marketing Conference

Paul Dolan

Research Director APAC, SiriusDecisions (ex. VP Marketing, Schneider Electric)
Anne Russell CMO Brightcove at B2B Marketing Leaders Forum APAC 2017, Sydney, Australia

Anne Russell

Marketing Director, Australia and New Zealand, Brightcove


This three day forum will equip 250 B2B marketers with skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines

In-depth Learning Sessions

NEW for 2017! Expert session leaders will provide 40min in-depth learning sessions in smaller break-out rooms with focus on Marketing Automation, Sales and Marketing Alignment, Content Marketing, Analytics and Customer Experience.     


On the third day of the conference Robert Rose from the Content Marketing Institute in the U.S. will host a workshop on content creation management capped to 40 attendees for a personal in-depth learning experience. 



Download brochure

Content Marketing Workshop with Robert Rose!

The Robert Rose from Content Marketing Institute in the U.S is coming to Australia exclusively for the B2B Marketing Leaders Forum APAC 2017.

Tickets are capped at max 40 attendees for a personal learning experience.

Secure your ticket today!

Key Themes and Challenges

Analytics & ROI

In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.

Mastering MarTech

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.


Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.


Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

Growth Marketing

Discover what marketers can learn from Silicon Valley type B2B start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.


A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.

Marketing Leadership

The road to marketing as a strategic business growth driver – What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite

B2B Marketing Outlook

Explore the challenges and opportunities for B2B marketing leaders in 2017. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.

Strategy, Technology and Leadership - What you'll learn in 2017!

Our team speak with CMOs and B2B Marketers every day about their challenges and this is what you told us you want to master:

  • How can I provide clear ROI measurements and accountability of revenue generating activities?

  • How do I create a B2B Marketing Content Strategy that clearly show the link to bottom line results?

  • Which technology innovations shall I explore and how do I use them to gain competitive advantage?

  • Marketing automation – revenue engine or email spam machine?

  • How can I better align (or integrate?) our sales and marketing departments.

  • Account Based Marketing (ABM) – learn how you can collaborate with your sales team to generate more revenue from the right people.

  • How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What metrics shall I include on my dashboard ?

  • How do I design and implement a personalised, consistent, friction-free and compelling omni-channel customer journey for my corporate clients?

  • How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques and provide a better customer experience?

  • Marketing Leadership: What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite? How do we get more CMOs on the boards and how do I get there?

Secure your ticket today!

“It was the best marketing event I have been to in Australia in a decade (code for …. since I can remember).”

Andrew Haussegger, Managing Director, Green Hat

“A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event – we’ll be back next year. ”

Shane Fuller, Group Marketing Manager, Detmold Packaging Group

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