Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?
You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
“We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education
– Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)
Carlos Hidalgo, Customer Experience Strategy, B2B Demand Generation and Change Management Expert at VisumCx (USA) is coming to Australia exclusively for the B2B Marketing Leaders Forum APAC 2018. On day three of the conference he will host a workshop on B2B Customer Journey Mapping and Insights.
Tickets are capped at max 40 attendees for a personal learning experience.Secure your ticket today!
Inspiring marketing leadership and the road to marketing as a strategic business growth driver
CMOs who clearly demonstrate marketing’s contribution to company growth and revenue will claim a seat at the leadership table.
Hear from the likes of IBM, Cisco on their strategic initiatives to achieve a stronger voice with the C-suite, Kate Burleigh’s journey from CMO to CEO and how HSBC Commercial Banking’s Global CMO is inspiring marketing leadership.
Effective change management leadership skills to guide your organisation through transformational journeys.
The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change and internal politics.
NAB, Schneider Electric, QSR international, PEXA and Broadspectrum share processes and advice to help you guide your organisation effectively.
How do I use marketing analytics to measure marketing initiatives and continuously improve performance?
46% of Australian B2B marketers say measuring ROI is their biggest challenge. Yet, to maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue. Learn how IR transformed the perception of the marketing team into a legitimate revenue generator and how Domo creates marketing dashboards that provides your CEO and CFO with real – time reporting.
How do I create a content strategy that delivers tangible results to the business?
Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling. Learn how Mahlab helped Engineers Australia create and commercialise their content brand and strategy, how Lenovo is developing the executive team’s through-leadership profiles through content and social media and how Getty Images uses SEISMIC to prove ROI on every single piece of content.
Leverage digital transformation to support your customer journey for strategic business growth.
Your customers are constantly navigating multi digital platforms. To win customers, organisations need to create innovative digital experiences. Digital transformation is not just a buzz word but a reality that can seem complex and daunting. Lendlease and PEXA share their strategic digital transformation initiatives and key insights.
Delivering on the promise of CX – the road to customer centricity.
A personal and friction-free multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Hear from Optus’ Head of Customer Experience and the CX Innovation Lab and B2B Customer Experience legend Carlos Hidalgo from VisumCX (USA) how to demonstrate ROI from your CX program.
Martech Power Panel – Building the B2B marketing technology stack that drives business impact, efficiency and ROI
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. Hear from four B2B Marketers, all responsible for leading their organisation’s MarTech strategy as they share their marketing technology stack strategy, implementation and the challenges they face when building and maintaining their stack.
How can I better align our sales and marketing departments?
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
Agile Marketing,Growth Marketing and Innovation
Learn how to apply an agile marketing framework for speed, flexibility and results and how to foster a company culture of innovation that generates measurable revenue growth from the CMO of Slack, the word’s fastest growing business application company in history – learn how it can be applied to any business, big or small.