The forum is designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.
“It was the best marketing event I have been to in Australia in a decade (code for …. since I can remember).”
“A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event – we’ll be back next year. ”
If you provide through leadership, technologies or strategies that can help B2B marketers turn their departments into revenue generation machines we’d love for you to become one of our partners in 2017.
In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.
Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
Discover what marketers can learn from Silicon Valley type start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.
A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.
Learn how to future proof your marketing team and hear 10 inspiring leadership lessons to keep yourself relevant as you ride the tidal wave of marketing change.
Explore the challenges and opportunities for B2B marketing leaders in 2017. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.
Almost 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative. Learn how to extend the role of marketing further down the sales funnel and understand the key elements of an effective self service e-commerce offering