Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?
You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
“We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education
– Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)
The road to marketing as a strategic business growth driver?
CMOs who clearly demonstrate marketing’s contribution to company growth and revenue will claim a seat at the leadership table.
Hear from the likes of IBM, Cisco, Intel and International SOS on their strategic initiatives to achieve a stronger voice with the C-suite.
How do I use marketing analytics to measure marketing initiatives and continuously improve performance?
46% of Australian B2B marketers say measuring ROI is their biggest challenge. Yet, to maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue. Learn from IR and Domo how your team can prove contribution to the business, and ultimately turn marketing into a legitimate revenue generator.
How can I build the right B2B marketing technology stack to drive business impact and gain competitive advantage?
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.
Leverage digital transformation to support your customer journey for strategic business growth.
Your customers are constantly navigating multi digital platforms. To win customers, organisations need to create innovative digital experiences. Digital transformation is not just a buzz word but a reality that can seem complex and daunting. Lendlease and PEXA share their strategic digital transformation initiatives and key insights.
Delivering on the promise of CX – the road to customer centricity.
A personal and friction-free multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Carlos Hidalgo from VisumCX takes us on his journey to demonstrate ROI from your CX program.
How do I create a content strategy that delivers tangible results to the business?
Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling. Learn how Mahlab helped Engineers Australia create and commercialise their content brand and strategy.
How can I better align our sales and marketing departments?
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
Effective change management leadership skills to guide your organisation through transformational journeys.
The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change and internal politics.
Schneider Electric, QSR international, PEXA and Broadspectrum share processes and advice to help you guide your organisation effectively.
Creating a culture of innovation to foster growth.
What does a 100 year old manufacturing company have in common with the
fastest growing business application company in history?
Both Fletcher Building and Slack have company cultures embracing innovation that generates measurable revenue growth – learn how it can be applied to any business, big or small.