14-16 May 2018
Forum APAC 2018
14-16 May 2018
Do you want to turn your marketing department into a revenue generating machine, become a modern marketer and advance your career?
You’re not alone! In May 2018, 300 CMOs and B2B Marketers will gather in Sydney at the 3rd annual B2B Marketing Leaders Forum APAC 2018 to learn the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets and a stronger voice in the C-suite!
“We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education
– Carlos Hidalgo – B2B Demand Generation and Change Management Guru (U.S.)
How do I use marketing analytics to measure marketing initiatives and continuously improve performance?
To maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.
The road to marketing as a strategic business growth driver?
CEOs are increasingly demanding marketing effectiveness and transparency of results from their CMOs. As a marketing leader, you need to be able to validate your campaigns and strategies. Learn what makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite.
Which technology innovations shall I explore and how do I use them to gain competitive advantage?
Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.
How can I better align our sales and marketing departments?
Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.
How do I design and implement a personalised, consistent and compelling omni-channel customer journey?
A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.
How do I create a B2B marketing content strategy that clearly shows the link to bottom line results?
Effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling. Less than a third of marketers have a documented content strategy and only 55% of marketers know what content marketing success looks like. Hear B2B content strategy success stories and the holy grail of content marketing.