B2B Marketing
Leaders Forum APAC 2017
16-18 May 2017
/ Sydney / Australia / #B2BMktg16

Where B2B marketers turn their departments into revenue generating machines, network and advance their careers as individuals

At the B2B Marketing Leaders Forum APAC 2017 in Sydney in May you’ll be joining 250 B2B marketers, thought-leaders, innovators, disruptors and growth hackers to learn about the latest in B2B marketing and hear them share the secrets to their success.

The forum is designed to help B2B marketers specifically, benchmark their existing strategies, take advantage of new technologies and innovative solutions.
160 B2B Marketers and CMOs gathered at the first ever B2B forum in 2016 which sold out of tickets 10 days before the event. We expect to see 250+ CMOs and B2B Marketers attend in 2017.

We’re seeing a large skills gap today in B2B Marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education

Carlos Hidalgo, B2B Demand Generation and Change Management Guru (U.S.)

Confirmed Speakers for 2017 include:

Robert Rose content marketing institute speaking at B2B leaders forum in sydney australia 2017

Robert Rose

Chief Content Adviser, Content Marketing Institute
Suzana Ristevski Chief Marketing Officer & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea speaking at the B2B Marketing Leaders Conference in Sydney Australia May 2017

Suzana Ristevski

CMO & Head of Strategy & Growth, GE Australia, New Zealand and Papua New Guinea
Ray Kloss CMO Cisco speaking at b2b marketing leaders conference Sydney Australia 2017

Ray Kloss

Director of Marketing Australia and New Zealand, Cisco

Nick Reynolds

CMO - Asia Pacific, Lenovo
Todd Whetland, King Content is the MC at B2B Marketing Leaders Forum APAC in Sydney in May 2017

Todd Wheatland

Global Head of Strategy, King Content


This three day forum will equip B2B marketers with the skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines


The B2B Marketing Leaders Forum APAC 2017 is a marketplace for solution providers to meet marketing leaders looking for the latest marketing trends and technology that will help them differentiate their marketing.                                

In-depth Learning

Expert session leaders will provide 40min deep-dive, hands-on, practical learning experiences where attendees can benchmark their existing strategies with marketing forerunners, disruptors, thought-leaders and growth hackers.

“It was the best marketing event I have been to in Australia in a decade (code for …. since I can remember).”

Andrew Haussegger, Managing Director, Green Hat

“A most relevant conference and networking opportunity that is few and far between for B2B marketers. I gleaned insights that were translatable to our business from every speaker. It was a very worth-while event – we’ll be back next year. ”

Shane Fuller, Group Marketing Manager, Detmold Packaging Group

Partner with us!

If you have a success story you'd like to share with 250+ B2B Marketing leaders we'd like to hear from you.

Please download the partnership prospectus to view your options.

Download Partnership Prospectus

Can you help?

Our team speak with CMOs and B2B Marketers every day about their challenges and if you can help them solve problems like these we’d love for you to partner with us:

  • How can I provide clear ROI measurements and accountability of revenue generating activities?

  • How do I create a B2B Marketing Content Strategy that clearly show the link to bottom line results?

  • Which technology innovations shall I explore and how do I use them to gain competitive advantage?

  • How do I implement and get the most out of my marketing automation system?

  • How do I generate higher quality leads for my sales team and how do I ensure they follow up? How can I better align our sales and marketing departments.

  • How do I use marketing analytics to measure marketing initiatives and continuously improve performance. What metrics shall I include on my dashboard ?

  • How do I design and implement a friction-free, multi-channel customer journey?

  • How can I align my Data, Technology and Strategy and implement Predictive Marketing techniques.

  • What’s Account Based Marketing and why should we use it?

  • How do we get more CMOs on the boards and how do I get there?

Download Partnership Prospectus

Speakers in 2016 included these Thought-Leaders, Disruptors, Innovators and Growth Hackers

Jonathan Martin CMO Pure Storage speakeing b2b marketing leaders forum 2016 sydney australia

Jonathan Martin

CMO, Pure Storage
Carlos Hidalgo Annuitas speaking Sydney Australia 2016 b2b marketing leaders conference

Carlos Hidalgo

CEO & Principal, ANNUITAS
RENEE MCGOWAN Mercer speaking b2b marketing leaders forum sydney australia 2016


CMO & Chief Customer Officer, Mercer
Emma Rugge Price GE Australia New Zealand Speaking B2B Marketing Leaders Forum 2016

Emma Rugge-Price

Vice President of Brand & Communications for GE Australia & New Zealand
Brett Hannath Intel security speaking b2b marketing leaders conference sydney australia 2016

Brett Hannath

Senior Director, Marketing (Asia-Pacific) Intel Security
Melina Cruickshank CMO Domain Group speaking B2B Marketing Leaders Conference Sydney 2016 Australia

Melina Cruickshank

CMO and Chief Editorial Officer, Domain Group
Chris Savage speaking B2B marketing leaders forum sydney australia 2016

Chris Savage

Growth Accelerator, PR Leader, Inspiring Business Advisor, The Savage Company

Nick Reynolds

CMO - Asia Pacific, Lenovo
Maria Loyez cmo OzForex speaking b2b marketing leaders forum 016 sydney australia

Maria Loyez

Kylie Smith Perpetual speaking at B2B Marketing Leaders Forum APAC held in Sydney, Australia 2016

Kylie Smith

General Manager, Marketing and Communications, Perpetual Group
Jarther Taylor Telstra Business speaking B2B Marketing Leaders Conference Sydney Australia 2016

Jarther Taylor

GM Marketing, Telstra Business
Wendy Johnstone at B2B Marketing Leaders Forum APAC 2016 held in Sydney, Australia

Wendy Johnstone

Vice President of Marketing Asia Pacific, Salesforce
Tim tez speaking b2b marketing leaders conferenc sydney australia 2016

Tim Tez

Chief Product & Marketing Officer, MetLife in Australia
Vanessa Lyons, Head of Marketing, AUB Group speaking at B2B Marketing Leaders Forum APAC 2016 in Sydney in May

Vanessa Lyons

Head of Marketing, AUB Group Limited
Mark Adams, NAB Business Bank speaking at B2B Marketing Leaders Forum APAC 2016 in Sydney

Mark Adams

Executive General Manager Specialised Sales, NAB Business Bank

Stephen Ries

Head of Media Relations, ANZ
Hayley Clark. CMO at the B2B Marketing Leaders Forum 2016, Sydney, Australia

Hayley Clarke

CMO, SAI Global
JAson Gow Veolia speaking at the B2B Marketing Leaders Conference in Sydney, Australia in May 2016

Jason Gow

Client Communications & Marketing Manager for Veolia Australia & New Zealand
Willix Halim Freelancer speaking B2B Marketing Leaders Forum 2016 Sydney Australia


Senior Vice President of Growth at Freelancer.com

Bryce Marshall

Marketing Manager, eWAY
Todd Whetland, King Content is the MC at B2B Marketing Leaders Forum APAC in Sydney in May 2017

Todd Wheatland

Global Head of Strategy, King Content

Natalie Chrara

Regional Vice President, APAC Sales, Salesforce Pardot
Andrew Haussegger Greenhat speaking b2b marketing leaders forum sydney australia 2016

Andrew Haussegger

Managing Director, Green Hat

George Pappas

Director of Marketing, Linde Material Handling Australia
Gavin Heaton chairing B2B Marketing Leaders Forum APAC 2016 held in Sydney Australia

Gavin Heaton

Forum Chair and Founder, Disruptor's Handbook

Marcus Wild

GM New Zealand, 90 Seconds
2017 B2B Marketing Leaders Forum held in Sydney, Australia in May. Partnership Prospectus


If you provide through leadership, technologies or strategies that can help B2B marketers turn their departments into revenue generation machines we’d love for you to become one of our partners in 2017.

Download Partnership Prospectus

Key Themes and Challenges

Analytics & ROI

In order to maintain credibility and budgets CMOs must quantify the contribution of marketing to revenue. However, 46% of Australian B2B marketers say measuring ROI is their biggest challenge. Learn how to increase sales and prove your contribution to the bottom line of the business using data and analytics.

Mastering MarTech

Many B2B marketers are struggling to keep up with the pace of change due to an overwhelming number of new marketing technologies and a large choice of potential vendor partners. In order to get the most out of technology, marketers must combine best-in-class solutions with proven implementation strategies.


Effective content marketing is the key to attract and retain customers through compelling, multi-channel storytelling. However, less than a third of marketers actually have a documented content strategy and only 55% of marketers know what content marketing success or effectiveness looks like. Hear B2B content strategy success stories and the holy grail of content marketing, from content to the bottom line.


Learn how CMOs are aligning sales and marketing into high performance machines, how to put sales in the driver’s set of content marketing, how marketing automation has been used for complex high-value business opportunities and how data-driven marketing is used to optimise the demand funnel and revenue.

Growth Hacking

Discover what marketers can learn from Silicon Valley type start-ups that achieve hyper growth through data science, funnel and culture but with limited marketing budgets.


A seamless multichannel customer experience, at every single touchpoint is paramount to running a customer centric business. Learn how customer centricity is changing everything from content strategy to sales and customer support.

Invest in yourself and your team

Learn how to future proof your marketing team and hear 10 inspiring leadership lessons to keep yourself relevant as you ride the tidal wave of marketing change.

B2B Marketing Outlook

Explore the challenges and opportunities for B2B marketing leaders in 2017. Understand the evolving role of the marketing leader, how to align marketing goals with business goals and revenue, understand how digitisation unlocks the value in balance sheets while driving productivity, revenue, growth and new customer acquisition.


Almost 75% of B2B buyers now say that buying from a website is more convenient than buying from a sales representative. Learn how to extend the role of marketing further down the sales funnel and understand the key elements of an effective self service e-commerce offering

Recent News


Book before Friday 2 December and save up to $800!



Doltone House Jones Bay Wharf
Sydney | Australia
+61 (0)2 8317 5041info@b2bmarketingleaders.com.au