In the last five years, customer experience has become increasingly important. Why? Because consumers have surplus choice, and they are voting with their money & loyalty. So how do you genuinely bring the customer into your organisation and shift from push to pull?
This workshop will go through the fundamentals – and how you can begin to bring the customer into your organisation to become more relevant.
Equally relevant to B2B or B2C, these steps offer process, and tools, illustrated with case studies and examples, with peer-to-peer learning and networking opportunities.
Why is it worth your time?
The CX Gap has been well documented – in a Bain & Co study, 80% of CEO’s believed they were delivering great customer experience, yet only 8% of their customers agreed. CX is the new battleground – where customers will be won or lost. Understanding how to integrate CX into your business is critical for all marketers and business leaders in ensuring they are set up to win with customers.
This course brings together all of the fundamental pieces that will give you real clarity on how to get started
with customer experience on your business. With practical tools that can be applied the next day – you will be
confident in starting your own CX journey.